BMIE Market 78728
Travis County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 26,777 2020–2024 ACS 5-year estimate ±2,418 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 13,169 2020–2024 ACS 5-year estimate ±989 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 20,299 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,240 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $75,243 2020–2024 ACS 5-year estimate ±5,752 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,632 2020–2024 ACS 5-year estimate ±68 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $437,000 2020–2024 ACS 5-year estimate ±19,120 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 7.7 sq mi Census Gazetteer 2020 |
| Restaurants | 26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78728 |
| Restaurants per 10,000 residents | 8.9 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +23.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +36.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +18.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 30 (range 26–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.67) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 75 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 73 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 71 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 78728. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.67, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 75 | 75 | 40% | +30.0 |
| Restaurant Opportunity Score | 73.2 | 73 | 35% | +25.6 |
| Market Momentum Score | 71.5 | 71 | 25% | +17.9 |
Consumer Market Score: 75 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 26,777 | 86 | 40% | +34.6 |
| Median household income (ACS) | 75,243 | 55 | 40% | +22.2 |
| Households (ACS) | 13,169 | 91 | 20% | +18.2 |
Restaurant Opportunity Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 36.8 | 76 | 35% | +26.5 |
| Restaurants per 10,000 residents (lower = more room) | 9.7 | 73 | 25% | +18.3 |
| Population (ACS) | 26,777 | 86 | 20% | +17.3 |
| Median household income (ACS) | 75,243 | 55 | 20% | +11.1 |
Market Momentum Score: 71 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 23.8 | 80 | 50% | +39.9 |
| 10-year restaurant growth | 36.8 | 76 | 30% | +22.7 |
| 20-year restaurant growth | 18.2 | 44 | 20% | +8.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (94)
By cuisine
American 14 · Mexican 13 · BBQ 7 · Bakery 6 · Dessert 6 · Latin American (other) 6 · Southwestern / Tex-Mex 6 · Burgers 4 · Chicken / wings 4 · Coffee 4 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Pizza 4 · Sandwiches 4 · Asian 3 · Cajun, Creole, Southern 3 · Seafood 3 · Chinese 2 · Brazilian 1 · Breakfast 1 · European 1 · Healthy / salads / bowls 1 · Indian 1 · Mediterranean 1 · Peruvian 1 · Vegan 1 · Vietnamese 1
By type
Restaurant (service type not stated) 57 · Bar 18 · Quick service 13 · Dessert 10 · Bakery 8 · Casual dining 7 · Food truck 6 · Juice, smoothie, tea 4 · Café 3 · Coffee shop 2 · Catering 1 · Delivery-focused 1 · Specialty food shop 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Afrogrill ATX | Restaurant (service type not stated) | 1716 W Howard Ln | open | |
| Alice's Food Truck Court | Restaurant (service type not stated) · Food truck | American | 1716 Howard Ln | open |
| Alice's Food Yard | Food truck · Restaurant (service type not stated) · Quick service | 1716 W Howard Ln | open | |
| Ambur Fire | Restaurant (service type not stated) | BBQ · Burgers · American | 15996 N IH-35 Svc Rd SB N | open |
| Antojitos el Doble Sabor | Restaurant (service type not stated) | Mexican | 3505 Wells Branch Pkwy | open |
| Ashes, The Cigar Lounge | Bar | 16009 Fm 1325 Ste 201 | open | |
| ATX Donut | Bakery · Quick service · Specialty food shop · Dessert | Dessert · Sandwiches · Bakery | 2113 Wells Branch Pkwy | open |
| Big Shotz | Bar | 399 W Louis Henna Blvd | open | |
| Bill Miller Bar-B-Q Bill Miller Bar-B-Q | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 14718 N Interstate 35 | open |
| Branch Bbq & Catering | Restaurant (service type not stated) | BBQ | 1779 Wells Branch Pkwy Ste 112 | open |
| Bribery Bakery | Bakery | Bakery | 2013 Wells Branch Pkwy Ste 109 | open |
| Chon Som | Restaurant (service type not stated) | Asian | 2013 Wells Branch Pkwy | open |
| Chow Town | Restaurant (service type not stated) | Chinese | 14735 Bratton Ln | open |
| Chuck E. Cheese Chuck E. Cheese | Restaurant (service type not stated) | Pizza | 401 W Louis Henna Blvd | open |
| Church's Chicken | Restaurant (service type not stated) | Chicken / wings | 1600 Wells Branch Pkwy | open |
| Crawfish Shack & Oyster Bar | Restaurant (service type not stated) | Seafood | 2013 Wells Branch Pkwy | open |
| Crepa Manía | Juice, smoothie, tea · Dessert | Juice / smoothies · Ice cream / frozen desserts | 2811 La Frontera Blvd | open |
| Deckhand Oyster Bar | Restaurant (service type not stated) · Bar | Seafood | 701 W Louis Henna Blvd | open |
| Deep Eddy Distillery | Winery / distillery / taproom · Bar | American | 2250 E Highway 290, Austin , 78728, United States | open |
| Dirty Glove Midwest Bbq Llc | Restaurant (service type not stated) | BBQ | 1716 Howard Ln | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 2013 Wells Branch Parkway | open |
| Donut Palace The Donut Palace San Diego TX | Bakery · Restaurant (service type not stated) · Dessert | Dessert · American | 2113 Wells Branch Pkwy | open |
| Dos Salsas Mexican Restaurant Dos Salsas | Restaurant (service type not stated) | Mexican | Burnet Rd, Austin, TX 78728, United States | open |
| Down South Texas BBQ | Food truck | BBQ · Cajun, Creole, Southern | 1716 W Howard Ln | open |
| El Estadio Restaurant & Sports Bar | Bar · Restaurant (service type not stated) | 500 Parker Dr | open | |
| El Faro Mexican and Salvadorian | Restaurant (service type not stated) | Mexican · Latin American (other) | 1779 Wells Branch Pkwy | open |
| El Huarache | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 2113 Wells Branch Pkwy | open |
| Errybody Eatz LLC | Quick service · Restaurant (service type not stated) · Food truck | 1716 W Howard Ln | open | |
| Four Seasons Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 14735 Bratton Ln | open |
| Fresh Donuts | Bakery · Dessert · Café | Dessert · Coffee | 16009 Farm to Market Rd 1325 | open |
| FryChi | Restaurant (service type not stated) · Casual dining | American | 2013 Wells Branch Pkwy #106 | open |
| Garbo's | Restaurant (service type not stated) | Seafood | 14735 Bratton Ln | open |
| Halal Baghdadi | Restaurant (service type not stated) | Mediterranean | 2315 W Howard Lane | open |
| Hanovers 2 | Bar | 16912 N Interstate 35 | open | |
| Homer's Neighborhood Bar | Bar | 1779 Wells Branch Pkwy | open | |
| HP YEN Austin | Bar · Restaurant (service type not stated) | 14231 Tandem Blvd | open | |
| I35 & Wells Branch Whataburger | Quick service | 14310 N INTERSTATE 35 STE A | open | |
| Ice cream treats 2015 | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies | 14735 Bratton Ln | open |
| IHOP IHOP | Casual dining | Breakfast · American | 14310 N Interstate Hwy 35 | open |
| Inka Chicken | Restaurant (service type not stated) | Peruvian · Latin American (other) · Chicken / wings | 1707 Wells Branch Pkwy | open |
| Java Cafe | Restaurant (service type not stated) | 2013 Wells Branch Pkwy Ste 106 | open | |
| Karen M Fry Enterprises Inc | Restaurant (service type not stated) | 2013 Wells Branch Pkwy Ste 109 | open | |
| Kenny's Coffee Co. & Catering | Coffee shop | Coffee | 14735 Bratton Ln | open |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 14824 N I H 35 Suite D | open |
| Krispy Krunchy Chicken | Restaurant (service type not stated) | Chicken / wings | 16009 Fm 1325 | open |
| La Senora Del Zacahuil | Restaurant (service type not stated) | Mexican · Latin American (other) | 14701 N Mopac Expy | open |
| Lammes Candies Corporate HQ Lammes Candies Since 1885 | Dessert | 200 Parker Dr | open | |
| LatinXline | Restaurant (service type not stated) | Mexican · Latin American (other) | 14735 Bratton Ln | open |
| Letty's Tacos | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1310 W Howard Ln | open |
| Little Ola's Biscuits | Restaurant (service type not stated) | 14735 Bratton Ln #310 | open | |
| Los Jaliscienses #5 at Wells Branch | Bar | Mexican · Southwestern / Tex-Mex | open | |
| Malone Specialty Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 14735 Bratton Ln | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 15900 N Interstate 35 | open |
| Merkaba Lounge and Grill | Restaurant (service type not stated) | 14106 N Interstate 35 | open | |
| Midway Pub | Bar | 16009 Farm to Market Rd 1325 | open | |
| Mom & Pops All Natural Frozen Pops | Dessert | Dessert · Ice cream / frozen desserts | 2013 Wells Branch Pkwy Ste 304 | open |
| Oasis Pizza | Restaurant (service type not stated) | 14735 Bratton Ln Ste 105 | open | |
| Ology | Casual dining · Bar | 101 W Louis Henna Blvd | open | |
| Paloma’s Kitchen | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | open | |
| Papa Johns Papa John's Pizza | Quick service · Restaurant (service type not stated) | Pizza | 2113 wells branch pkwy | open |
| Pho Hoang | Restaurant (service type not stated) | Vietnamese | 399 W Louis Henna Blvd | open |
| Pho Kim Restaurant | Restaurant (service type not stated) | 2013 Wells Branch Pkwy | open | |
| Polvos Mexican Restaurant North | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 14735 Bratton Ln #205 | open |
| Portobello Brazilian Grill | Restaurant (service type not stated) | Brazilian | 2113 Wells Branch Pkwy | open |
| Premier Raw | Restaurant (service type not stated) | Healthy / salads / bowls | 3500 Wadley Pl | open |
| Queeney'z Kitchen | Restaurant (service type not stated) | Vegan | 1716 Howard Ln | open |
| Quick Hill Bar And Grill | Bar | 16009 FM 1325 | open | |
| Raggedy Anne's | Casual dining · Bar | 2113 Wells Branch Pkwy | open | |
| Ramos Tex-Mex Restaurant #3 | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 14611 N Mopac Expy | open |
| Rapalo's kitchen | Restaurant (service type not stated) | Latin American (other) | 13702 Thermal Dr | open |
| Reflectionz BBQ and More LLC | Catering · Food truck | BBQ | 1716 W Howard Ln | open |
| Showbiz Pizza | Restaurant (service type not stated) | Pizza | 401 W Louis Henna Blvd # 1325 | open |
| Sitara Austin | Restaurant (service type not stated) | Indian · Asian | 1779 Wells Branch Pkwy | open |
| Sniffies Bar B-Que | Bar · Restaurant (service type not stated) | BBQ | 14611 Burnet Rd | open |
| So Good Brazilian Treats | Dessert · Bakery | Dessert · Bakery | 14649 Montoro Dr | open |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 1637 Wells Branch Pkwy | open |
| Soup & Pie | Restaurant (service type not stated) | Sandwiches · American | 1779 Wells Branch Pkwy | open |
| Spinners | Casual dining · Bar | Cajun, Creole, Southern | 14106 N Interstate 35 Frontage Rd Ste A | open |
| Subway Subway | Quick service | Sandwiches | 3407 Wells Branch Pkwy Suite 900-A | open |
| Sweet Fairies creations | Bakery · Dessert | Bakery · Dessert | 13712 Maye Pl | open |
| Taco Bell Taco Bell | Quick service | Mexican | 3501 Wells Branch Pkwy | open |
| Tacos Kitchen | Restaurant (service type not stated) | Mexican | 3505 Wells Branch Pkwy | open |
| Texas Bar & Grill | Casual dining · Bar | American | 14611 N Mopac Expy #100 | open |
| TGI Fridays | Restaurant (service type not stated) | American | 2702 Parker Rd | open |
| The Fika Table | Bakery · Café | Bakery · European · Coffee | 14735 Bratton Ln | open |
| The Hashburg 2 | Food truck | Burgers · American | 1716 Howard Ln | open |
| Tipsy Gator Daiquiris To Go | Bar · Juice, smoothie, tea | Juice / smoothies | 14900 N Interstate Hwy 35 Ste 102 | open |
| Tropical Island 2015 | Dessert · Juice, smoothie, tea · Casual dining | Ice cream / frozen desserts · Juice / smoothies · American | 14735 Bratton Ln | open |
| Ultra LIFE Lounge | Bar | 2113 Wells Branch Pkwy | open | |
| Unicorn Snacky Snacks | Bakery | Bakery | 701 W Louis Henna Blvd | open |
| Whataburger Whataburger | Quick service | Burgers · American | 14310 N INTERSTATE 35 STE A | open |
| Which Wich Superior Sandwiches Which Wich | Restaurant (service type not stated) · Quick service | Sandwiches | 16009 Farm to Market Rd 1325 #100 | open |
| Yin Yuan International, Inc | Restaurant (service type not stated) | 14735 Bratton Ln Ste 255 | open | |
| Dream Bakery Cafe | Bakery · Dessert · Coffee shop | Bakery · Dessert · Coffee | 14735 Bratton Ln Ste 210 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 16 | 13 | — | — | — | 3 | SIC1987 |
| 1995 | 13 | 11 | — | — | — | 2 | SIC1987 |
| 1996 | 17 | 13 | — | — | — | 4 | SIC1987 |
| 1997 | 22 | 17 | — | — | — | 5 | SIC1987 |
| 1998 | 25 | 19 | 13 | 5 | — | 4 | NAICS1997 |
| 1999 | 27 | 20 | 10 | 9 | — | 4 | NAICS1997 |
| 2000 | 30 | 22 | 12 | 9 | — | 4 | NAICS1997 |
| 2001 | 28 | 20 | 10 | 9 | — | 4 | NAICS1997 |
| 2002 | 33 | 22 | 10 | 12 | — | 6 | NAICS1997 |
| 2003 | 33 | 22 | 9 | 12 | 1 | 4 | NAICS2002 |
| 2004 | 37 | 25 | 11 | 13 | 1 | 5 | NAICS2002 |
| 2005 | 35 | 24 | 10 | 14 | — | 4 | NAICS2002 |
| 2006 | 36 | 25 | 10 | 15 | — | 4 | NAICS2002 |
| 2007 | 35 | 24 | 13 | 11 | — | 5 | NAICS2002 |
| 2008 | 29 | 21 | 12 | 9 | — | 4 | NAICS2007 |
| 2009 | 30 | 22 | 13 | 9 | — | 4 | NAICS2007 |
| 2010 | 26 | 18 | 10 | 8 | — | 5 | NAICS2007 |
| 2011 | 28 | 19 | 13 | 6 | — | 6 | NAICS2007 |
| 2012 | 30 | 19 | 9 | 10 | — | 6 | NAICS2012 |
| 2013 | 29 | 19 | 9 | 10 | — | 5 | NAICS2012 |
| 2014 | 28 | 18 | 8 | 10 | — | 6 | NAICS2012 |
| 2015 | 35 | 22 | 11 | 10 | 1 | 8 | NAICS2012 |
| 2016 | 35 | 23 | 13 | 10 | — | 7 | NAICS2012 |
| 2017 | 36 | 20 | 10 | 10 | — | 10 | NAICS2017 |
| 2018 | 37 | 21 | 9 | 12 | — | 10 | NAICS2017 |
| 2019 | 40 | 23 | 10 | 12 | — | 10 | NAICS2017 |
| 2020 | 39 | 21 | 9 | 12 | — | 9 | NAICS2017 |
| 2021 | 45 | 26 | 11 | 13 | — | 10 | NAICS2017 |
| 2022 | 47 | 29 | 12 | 13 | 4 | 10 | NAICS2022 |
| 2023 | 42 | 26 | 10 | 12 | 4 | 9 | NAICS2022 |