BMIE Market 78747

Travis County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,180 2020–2024 ACS 5-year estimate ±1,662 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,096 2020–2024 ACS 5-year estimate ±545 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,808 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,491 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$92,748 2020–2024 ACS 5-year estimate ±4,788 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,761 2020–2024 ACS 5-year estimate ±97 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$430,300 2020–2024 ACS 5-year estimate ±16,927 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	22.2 sq mi Census Gazetteer 2020
Restaurants	8 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 78747
Restaurants per 10,000 residents	5.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+100.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+300.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 9–15) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.17) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	64 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	68 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	33 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 78747. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.17, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	80.3	80	40%	+32.1
Restaurant Opportunity Score	68.0	68	35%	+23.8
Market Momentum Score	33.5	33	25%	+8.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,180	83	40%	+33.3
Median household income (ACS)	92,748	76	40%	+30.3
Households (ACS)	9,096	84	20%	+16.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	3.6	96	25%	+24.0
Population (ACS)	22,180	83	20%	+16.6
Median household income (ACS)	92,748	76	20%	+15.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 33 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	100	82	20%	+16.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

Bakery 4 · Dessert 4 · Pizza 4 · American 3 · Mexican 3 · Coffee 2 · Ice cream / frozen desserts 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Asian 1 · BBQ 1 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Italian 1 · Japanese 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 18 · Dessert 6 · Bakery 5 · Juice, smoothie, tea 3 · Bar 2 · Café 2 · Quick service 2 · Delivery-focused 1 · Fast casual 1 · Food truck 1

Name	Type	Cuisine	Address	Status
Aaj Hospitality Llc	Restaurant (service type not stated)		11215 S Interstate 35 Ste 127	open
Angelia’s Cosmic Cupcakes LLC	Restaurant (service type not stated)		6001 Baythorne Dr	open
Austinite Delights	Bakery · Dessert	Bakery · Dessert	8528 Coulver Rd	open
Boba Magic TX	Juice, smoothie, tea	Tea / bubble tea	9021 Goodnight Ranch Blvd, Suite 3110	open
Bomb tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	9600 Old Lockhart Rd	open
Cabo Bob's Burritos Cabo Bob's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	11215 S I-35 Frontage Rd #127	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	10600 Hwy 183 S	open
Club nutrición es vida	Restaurant (service type not stated) · Café	Coffee	10050 US Highway 183 S	open
CraigO's Pizza, Pastaria, Salads CraigO's	Restaurant (service type not stated) · Fast casual	Italian · Pizza · Healthy / salads / bowls	11215 S Interstate 35	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	10001 S Interstate 35 Suite 290	open
EatMe Mex	Bakery · Dessert	Dessert · Ice cream / frozen desserts		open
Eggs Up Grill Eggs Up Grill	Restaurant (service type not stated)	American	9021 Goodnight Ranch Blvd	open
Eggs Up Grill Eggs Up Grill	Restaurant (service type not stated)	Breakfast	9021 Goodnight Ranch Blvd Unit 2100	open
Estrada's Texas Barbecue	Restaurant (service type not stated)	BBQ · American	10109 S Hwy 183	open
F & F Fruit Cups CUPS Frozen Yogurt	Food truck · Juice, smoothie, tea	Juice / smoothies	9914 S Hwy 183	open
Fresh Donuts	Bakery · Dessert	Dessert · Bakery	7930 Thaxton Rd	open
Hibachi 512	Restaurant (service type not stated)	Japanese · Asian	9610 Old Lockhart Rd	open
J's Shaved Ice	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	1716 E Slaughter Ln	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	1800 E. Slaughter Lane	open
Marker 37 Llc	Restaurant (service type not stated)		2110b Boca Raton Dr Ste 100	open
Nietos Café	Café · Juice, smoothie, tea · Dessert	Coffee · Juice / smoothies	8721 US-183 S	open
Panda 2 Go	Restaurant (service type not stated)	Chinese	11215 S Interstate 35 Ste 120	open
Papa John's Pizza Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	7930 Thaxton Rd Ste 400	open
Perrys Steakhouse Austin	Restaurant (service type not stated)	Steakhouse · American		open
Prime Taco Grille	Restaurant (service type not stated)	Mexican	11215 S Interstate 35 Ste 120	open
SUGAR Creative Bakery	Bakery · Dessert	Bakery · Dessert	online	open
The 183	Bar		8721 S Hwy 183	open
The Stronghold	Bar			open
Tiny Sweets	Bakery	Bakery	7930 Thaxton Rd	open
Subway	Other	Sandwiches	11215 S Interstate 35 Ste 128	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	2	—	—	—	1	SIC1987
1995	3	2	—	—	—	1	SIC1987
1996	3	2	—	—	—	1	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	1	—	—	—	—	—	NAICS1997
1999	1	—	—	—	—	—	NAICS1997
2000	5	4	3	1	—	—	NAICS1997
2001	5	4	2	2	—	—	NAICS1997
2002	6	5	3	2	—	—	NAICS1997
2003	4	4	1	3	—	—	NAICS2002
2004	4	4	1	3	—	—	NAICS2002
2005	5	4	1	3	—	—	NAICS2002
2006	5	4	1	3	—	1	NAICS2002
2007	6	5	1	4	—	1	NAICS2002
2008	4	4	1	3	—	—	NAICS2007
2009	4	4	1	3	—	—	NAICS2007
2010	10	8	2	5	1	2	NAICS2007
2011	9	8	3	5	—	—	NAICS2007
2012	10	9	2	5	2	—	NAICS2012
2013	8	8	2	5	1	—	NAICS2012
2014	7	7	2	5	—	—	NAICS2012
2015	9	8	3	4	1	—	NAICS2012
2016	13	12	4	7	1	—	NAICS2012
2017	10	10	5	4	—	—	NAICS2017
2018	14	10	5	4	—	—	NAICS2017
2019	16	11	6	4	—	—	NAICS2017
2020	13	10	5	4	—	—	NAICS2017
2021	16	11	6	4	—	—	NAICS2017
2022	16	11	6	4	—	—	NAICS2022
2023	15	8	5	3	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 78747. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
78744	3.8 mi	39	2023
78719	4.2 mi	8	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.