BMIE Market 79007

Hutchinson County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	13,889 2020–2024 ACS 5-year estimate ±328 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,660 2020–2024 ACS 5-year estimate ±284 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	14,542 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,873 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$63,929 2020–2024 ACS 5-year estimate ±9,094 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$916 2020–2024 ACS 5-year estimate ±115 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$112,900 2020–2024 ACS 5-year estimate ±18,981 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	44.5 sq mi Census Gazetteer 2020
Restaurants	34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79007
Restaurants per 10,000 residents	20.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+13.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+17.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+30.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+41.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	37 (range 32–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.31) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79007. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.31, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	59.6	60	40%	+23.8
Restaurant Opportunity Score	50.6	51	35%	+17.7
Market Momentum Score	64.4	64	25%	+16.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	13,889	75	40%	+30.2
Median household income (ACS)	63,929	37	40%	+14.8
Households (ACS)	4,660	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	17.2	61	35%	+21.3
Restaurants per 10,000 residents (lower = more room)	24.5	28	25%	+6.9
Population (ACS)	13,889	75	20%	+15.1
Median household income (ACS)	63,929	37	20%	+7.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	13.3	71	50%	+35.7
10-year restaurant growth	17.2	61	30%	+18.3
20-year restaurant growth	30.8	52	20%	+10.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (78)

By cuisine

American 17 · Mexican 14 · Coffee 9 · Burgers 8 · Bakery 5 · Dessert 5 · Ice cream / frozen desserts 5 · Pizza 5 · Southwestern / Tex-Mex 5 · Juice / smoothies 4 · Latin American (other) 3 · Asian 2 · BBQ 2 · Chicken / wings 2 · Chinese 2 · Healthy / salads / bowls 2 · Steakhouse 2 · Tea / bubble tea 2 · British / Irish pub food 1 · European 1 · Italian 1 · Sandwiches 1 · Seafood 1 · Thai 1

By type

Restaurant (service type not stated) 41 · Quick service 14 · Bar 12 · Dessert 9 · Café 8 · Casual dining 8 · Juice, smoothie, tea 6 · Bakery 5 · Coffee shop 5 · Buffet 1 · Fast casual 1 · Food truck 1

Name	Type	Cuisine	Address	Status
All About Burgers Etc Llc	Restaurant (service type not stated)	American	3245 Fairlanes Blvd	open
Asian Gourmet Buffet	Restaurant (service type not stated) · Buffet	Chinese · Asian	415 N Cedar St	open
Bear Creek	Bar		9890 Old Stinnett Hwy	open
Bennigan's	Bar · Restaurant (service type not stated)	British / Irish pub food	1033 W Wilson Hwy 136	open
Bennigan's Bennigan's	Casual dining · Restaurant (service type not stated) · Bar	American	1033 W Wilson St	open
Borger, TX Scooter's Coffee	Coffee shop · Café	Coffee	1402 W Wilson St	open
Braum's Ice Cream and Dairy Store Braums	Quick service · Dessert	Burgers · Ice cream / frozen desserts	300 S Cedar St	open
Bros. Funny Farm Diner	Casual dining · Restaurant (service type not stated)	American	501 N Main St	open
Bucks Pizza	Restaurant (service type not stated)	Pizza	1309 W Wilson St	open
Chicken Express Chicken Express	Quick service	Chicken / wings · American	1417 W Wilson St	open
China Dynasty	Restaurant (service type not stated)	Chinese · Asian	1030 Megert Cir	open
Cinthialicious	Restaurant (service type not stated)	Mexican	930 N Hedgecoke St	open
Coffee Ranch	Coffee shop	Coffee	719 N Main St	open
CRAVE eats & sweets	Dessert	Dessert · Ice cream / frozen desserts	613 TX-207	open
Dairy Queen	Dessert	Ice cream / frozen desserts	300 S Main St	open
Dunkin' Dunkin'	Quick service		1501 Roosevelt Street	open
El Tropico Borger	Dessert	Ice cream / frozen desserts	104 E 10th St	open
Euro Thai Grill	Restaurant (service type not stated)	Thai · European	600 College Ave	open
Fuegos Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1400 N Main St	open
Goodwolf Juice Co.	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	500 W 3rd St	open
Hipshots	Juice, smoothie, tea · Restaurant (service type not stated)	BBQ · Tea / bubble tea	422 N Main St	open
Hipshots Burgers and Tea	Restaurant (service type not stated)	Burgers · American	205 S Cedar St	open
Hitchin Rail	Bar		1608 N Main St	open
HTeaO - Borger HTeaO	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	1510 W Wilson St	open
Icy Bites	Dessert	Dessert	111 S McGee St	open
Izzy’s Kitchen	Restaurant (service type not stated) · Casual dining	Mexican · American	104 E 10th St	open
Jesse's Burritos	Restaurant (service type not stated)	Mexican · Latin American (other)	317 N Main St	open
Jesse's Pizza Co - Borger	Restaurant (service type not stated) · Quick service · Fast casual	Pizza · Healthy / salads / bowls	1055 Coronado Cir	open
Julio's Subs and Spuds	Restaurant (service type not stated) · Juice, smoothie, tea	Juice / smoothies · American	419 E 10th St	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1124 W. Wilson Street	open
Kh Hospitality Inc	Restaurant (service type not stated)		1033 W Wilson St	open
Kristy Mac's Jolly Pig	Bar		1114 S Main St	open
La Tricolor	Dessert	Mexican · Latin American (other) · Ice cream / frozen desserts	601 N Florida St	open
Las Romelias Mexican restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	207 E 6th St	open
Lee's Donuts	Bakery · Dessert	Dessert · Bakery	1002 N Cedar St	open
Lisas Kitchen	Restaurant (service type not stated) · Café	American · Coffee	403 Delaware St	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	302 S Cedar St	open
Lone Star	Restaurant (service type not stated)	American · Steakhouse	1020 Megert Cir	open
Long John Silver's	Restaurant (service type not stated)	Seafood	504 Borger Shopping Plz	open
Lorene's Mexican Kitchen	Restaurant (service type not stated)		1600 N Main St	open
Los Dos Carnales Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	601 N Florida St	open
Main Street Bar	Bar		631 N Main St	open
McDonald's McDonald's	Quick service	Burgers · American	304 S Cedar	open
Mi Pueblo Restaurant Mi Pueblo	Restaurant (service type not stated)	Mexican	207 E 6th St	open
Onion's	Café	Burgers · Coffee · American	502 N Main St	open
Pandería FavoRita	Bakery	Bakery		open
Papa J's	Quick service	Burgers · Pizza	200 Borger Shopping Plz	open
Pastry Pantry	Bakery · Dessert	Bakery · Dessert	402 Weatherly St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1418 W Wilson St	open
Plaza Restaurant The Plaza Restaurant & Bar - Lubbock, Texas	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	1003 N Main St	open
Red Carpet Center Holy Smoke Bbq	Restaurant (service type not stated)		601 W 10th St	open
Rock Bottoms	Bar · Restaurant (service type not stated)		Main Street	open
Roma Italian Restaurant	Restaurant (service type not stated) · Casual dining	Italian · American	1600 N Main St	open
Rosas Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	520 W 10th St	open
Scooter's Coffee Scooter's Coffee	Coffee shop · Café · Bakery	Coffee · Bakery	1402 W Wilson St	open
Shannon's Restaurant	Casual dining	American	1016 S Main St	open
Sonic Drive-In Sonic Drive-In	Quick service · Restaurant (service type not stated)		208 S Cedar Street	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1361 W. Wilson.	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1371 West Wilson Street	open
Sutphens BBQ Bar & Grill	Casual dining · Bar	BBQ · American	303 N Cedar St	open
Sweet Things Snow-cones	Restaurant (service type not stated) · Juice, smoothie, tea	American · Juice / smoothies	700 W Wilson St	open
Taco Bell Taco Bell	Quick service	Mexican	207 South Cedar	open
Taqueria Arandas	Restaurant (service type not stated)	Mexican	606 E 10th St	open
Texas Rose Steakhouse Borger Texas Rose Steakhouse Amarillo	Restaurant (service type not stated)	Steakhouse · American	1020 Megert Cir	open
The Açaí Bar Borger Acai Republic	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	532 N Main St	open
The Battered Whisk & Co.	Bakery · Coffee shop · Café	Bakery · Coffee	719 N Main St	open
The Burger	Restaurant (service type not stated)	Burgers	205 S Cedar St	open
The Ol' Oasis	Bar		820 N Main St	open
The Snow Patch	Dessert	Dessert	407 N Cedar St	open
The Southern Country Cafe	Café	Coffee	207 S Main St	open
The Takiza Night	Food truck · Quick service	Mexican	1029 N Cedar St	open
The Village Kids Take-out	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1400 N Main St	open
Wendy's Wendy's	Quick service	Burgers · American	1419 W. Wilson St.	open
Wildcatters Bowling and Entertainment	Casual dining · Bar		1501 S Main St	open
Wizzards	Bar		8989 TX-136	open
Z Bar Sports Bar and Grill	Casual dining · Bar	Burgers	1028 Megert Cir	open
Auld Brewing Company	Brewery / taproom		111 W 9th St	closed
Mr Treat	Bakery · Dessert	Dessert	731 N Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	24	—	—	—	3	SIC1987
1995	24	23	—	—	—	1	SIC1987
1996	28	27	—	—	—	1	SIC1987
1997	34	32	—	—	—	2	SIC1987
1998	34	30	15	13	2	3	NAICS1997
1999	28	26	13	11	2	2	NAICS1997
2000	24	23	11	11	1	1	NAICS1997
2001	24	21	11	8	2	2	NAICS1997
2002	27	23	10	10	3	2	NAICS1997
2003	29	26	8	15	3	3	NAICS2002
2004	30	26	7	16	3	4	NAICS2002
2005	27	24	6	16	2	3	NAICS2002
2006	31	28	9	16	3	3	NAICS2002
2007	26	24	8	13	2	2	NAICS2002
2008	28	27	10	14	2	1	NAICS2007
2009	30	28	12	12	3	2	NAICS2007
2010	32	30	14	12	3	2	NAICS2007
2011	35	32	15	13	3	3	NAICS2007
2012	34	31	14	12	4	3	NAICS2012
2013	32	29	13	12	3	3	NAICS2012
2014	35	33	15	13	4	2	NAICS2012
2015	32	28	13	11	3	4	NAICS2012
2016	31	28	13	10	4	3	NAICS2012
2017	36	33	15	12	5	3	NAICS2017
2018	34	30	15	11	3	3	NAICS2017
2019	33	31	15	12	3	—	NAICS2017
2020	30	28	13	13	—	—	NAICS2017
2021	38	35	15	18	—	—	NAICS2017
2022	39	35	16	16	3	—	NAICS2022
2023	37	34	14	15	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79007. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79008	2.2 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.