BMIE Market 79360

Gaines County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	17,342 2020–2024 ACS 5-year estimate ±737 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,380 2020–2024 ACS 5-year estimate ±311 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	13,574 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,721 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$79,467 2020–2024 ACS 5-year estimate ±8,682 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	29.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$854 2020–2024 ACS 5-year estimate ±55 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$219,200 2020–2024 ACS 5-year estimate ±19,884 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	918.6 sq mi Census Gazetteer 2020
Restaurants	30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79360
Restaurants per 10,000 residents	13.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+15.4% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+76.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+130.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+130.8% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	38 (range 33–43) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.4 per year, r² 0.82) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	71 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	81 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79360. Projection: linear trend v1, fitted 2013–2023, +1.4 restaurants per year, r² 0.82, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	71.2	71	40%	+28.5
Restaurant Opportunity Score	70.4	70	35%	+24.6
Market Momentum Score	80.8	81	25%	+20.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	17,342	79	40%	+31.6
Median household income (ACS)	79,467	61	40%	+24.6
Households (ACS)	5,380	75	20%	+15.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	76.5	89	35%	+31.1
Restaurants per 10,000 residents (lower = more room)	17.3	45	25%	+11.2
Population (ACS)	17,342	79	20%	+15.8
Median household income (ACS)	79,467	61	20%	+12.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	15.4	73	50%	+36.7
10-year restaurant growth	76.5	89	30%	+26.6
20-year restaurant growth	130.8	87	20%	+17.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (68)

By cuisine

Mexican 18 · American 14 · Coffee 8 · Bakery 6 · BBQ 6 · Dessert 6 · Southwestern / Tex-Mex 5 · Cajun, Creole, Southern 4 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Burgers 3 · Pizza 3 · Chicken / wings 2 · Latin American (other) 2 · Sandwiches 2 · Steakhouse 2 · Tea / bubble tea 2 · Asian 1 · Chinese 1 · Spanish / tapas 1

By type

Restaurant (service type not stated) 33 · Quick service 15 · Dessert 11 · Café 8 · Bakery 7 · Food truck 7 · Juice, smoothie, tea 6 · Casual dining 5 · Bar 4 · Coffee shop 4 · Buffet 2 · Delivery-focused 2 · Specialty food shop 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Braun's Tropical Sno	Dessert	Dessert	2100 Hobbs Hwy	open
Bush's Chicken Bush's Chicken - Laredo	Quick service	Chicken / wings · Cajun, Creole, Southern	601 N Main St	open
Cheryl's Diner Llc	Casual dining	American	400 N Main St	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · American	Dairy Queen Store 1102 Hobbs Hwy	open
David’s Food Truck	Restaurant (service type not stated)		1103 S Main St	open
Desert Willow Vineyard	Winery / distillery / taproom		703 County Road 421	open
Dickey's Barbecue Pit Dickey's Barbecue Pit National	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	701 N Main St	open
Dickey's Barbecue Pit	Quick service · Restaurant (service type not stated)	BBQ	701 N Main St	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	800 South Main St. Suite 1	open
DQ Grill & Chill DQ Grill & Chill	Quick service		1102 Hobbs Hwy	open
El Mezcal Mexican Food Restaurant Llc	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1005 S Main St	open
El Taco Loco	Restaurant (service type not stated)	Mexican	404 N Main St	open
Five Star Donut and Deli II	Bakery · Quick service · Specialty food shop · Dessert	Bakery · Sandwiches · Dessert	201 N Main St	open
Friends Diner	Restaurant (service type not stated)	American	1008 SW Avenue G	open
Frosty Lips	Dessert · Juice, smoothie, tea · Delivery-focused	Ice cream / frozen desserts · Tea / bubble tea	509 SW 11th St	open
Gaines Nutrition & Energy	Juice, smoothie, tea	Juice / smoothies	1301 Hobbs Hwy	open
Girls on Fire Food Truck	Food truck · Quick service	Burgers	109 NE 2nd St	open
Grandma's Bakery	Bakery · Dessert · Café	Bakery · Dessert · Coffee	816 SE Ave G	open
Grub Shack	Casual dining · Bar	American · Mexican	1012 S Main St	open
Homestyle Pizzeria	Restaurant (service type not stated)	Mexican	618 S Main St	open
Just A Bite Steak Place	Buffet	Steakhouse · American	2224 US-180	open
Kim's Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert	800 S Main St B	open
Krispy Krunchy Chicken Krispy Krunchy Chicken	Quick service	Chicken / wings · Cajun, Creole, Southern	105 FM1788	open
La Pasadita	Restaurant (service type not stated) · Quick service	Mexican	800 N Main St	open
Laredo Taco Company	Restaurant (service type not stated)		501 N Main St	open
Let's Celebrate Bakery	Bakery	Bakery	816 SE Ave G	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1001 Hobbs Hwy	open
Meat Therapy Barbecue Co.	Restaurant (service type not stated)	BBQ · Steakhouse	414 County Road 301Q	open
Mireya's Restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	210 N Main St	open
Mochachino Coffee House & Bakery	Coffee shop	Coffee	109 N Main St	open
Mr Taco	Restaurant (service type not stated)	Mexican	211 N Main St	open
Munchees Food Trailer 79360	Food truck		411 SW 11th St	open
Number One Buffet	Buffet	Chinese · Asian	619 S Main St	open
Patti’s Kitchen	Food truck	Mexican · Burgers	306 W Avenue A	open
Perika's Terrace	Bar	American · Mexican	116 S Main St	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	1201 Hobbs Highway Gaines	open
Pollo Rico - Seminole	Restaurant (service type not stated)	Mexican · Latin American (other)	1501 Hobbs Hwy	open
Ranch Hand BBQ	Restaurant (service type not stated)	BBQ	1601 S Main St	open
Refined Sweets	Food truck		304 NE Avenue G	open
Rodriguez Restaurant	Restaurant (service type not stated)	Mexican · Spanish / tapas	1306 Hobbs Hwy	open
Rusty Spur Cafe	Restaurant (service type not stated) · Café	Mexican · Coffee	405 SW 11th St	open
Sabores Ice Cream & Snacks	Restaurant (service type not stated) · Juice, smoothie, tea · Bakery	Juice / smoothies · Bakery	209 N Main St	open
Salsas Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	203 11th St	open
Satisfried Rice & Noodles	Restaurant (service type not stated) · Food truck		324 County Rd 400E	open
Sips Coffee & Soda Shop	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1007 SW Avenue G	open
Slim's BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	209 SW Ave G #5065	open
Smokin A’s BBQ LLC	Restaurant (service type not stated)	BBQ · American	953 County Rd 300F	open
SON D'LICIAS	Food truck	Mexican · Southwestern / Tex-Mex	304 SW Ave G	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	710 S. Main	open
Southern Rose Cafe	Restaurant (service type not stated) · Café	American · Coffee	607 S Main St	open
Star Coffee & Pastries Lounge	Coffee shop · Café · Bar	Coffee	301 SW 11th St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	210 West Avenue A	open
Super Burritos Camargo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	803 SW Ave G	open
Sweet Swirl Ice Cream Shop	Dessert · Juice, smoothie, tea · Casual dining	Ice cream / frozen desserts · Juice / smoothies · American	709 S Main St	open
Sweet Wave Bakery	Bakery · Dessert	Bakery · Dessert	312 N Main St	open
Taco Bell	Quick service		501 N Main St	open
Taco Bell Taco Bell	Quick service	Mexican	1201 Hobbs Highway	open
Tacos chihuahua	Restaurant (service type not stated) · Food truck	Mexican	306 W Avenue A	open
Taqueria JALISCO	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2104 Hobbs Hwy	open
Tea2Go Seminole	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	807 S Main St	open
The Nut House	Dessert		112 County Road 104	open
The Perfect Blend	Coffee shop · Café	Coffee	508 N Main St	open
The Pink Castle Java Cafe Llc	Restaurant (service type not stated)		408 SW Avenue G	open
The Wild Harvest Kitchen	Restaurant (service type not stated)	American	408 SW Ave G	open
Walnut Creek Custom Cookies, LLC	Bakery · Dessert	Bakery · Dessert		open
WaveDirect Texas	Café		283 US Hwy 385	open
What Do You Want Bar	Casual dining · Restaurant (service type not stated) · Bar	Pizza	107 SE Avenue N	open
Yo Choice Frozen Yogurt & Treats	Other · Dessert	Ice cream / frozen desserts	109 SE Avenue E	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	13	—	—	—	—	SIC1987
1995	12	12	—	—	—	—	SIC1987
1996	11	11	—	—	—	—	SIC1987
1997	14	14	—	—	—	—	SIC1987
1998	13	13	6	6	1	—	NAICS1997
1999	12	12	5	6	1	—	NAICS1997
2000	14	13	7	6	—	—	NAICS1997
2001	17	16	9	7	—	—	NAICS1997
2002	15	14	7	4	3	1	NAICS1997
2003	13	13	7	5	1	—	NAICS2002
2004	13	13	7	5	1	—	NAICS2002
2005	14	14	4	9	1	—	NAICS2002
2006	19	19	9	10	—	—	NAICS2002
2007	18	17	9	7	—	—	NAICS2002
2008	16	16	8	7	1	—	NAICS2007
2009	17	15	9	6	—	1	NAICS2007
2010	20	18	10	6	2	1	NAICS2007
2011	18	16	9	5	2	1	NAICS2007
2012	21	21	10	10	1	—	NAICS2012
2013	17	17	7	10	—	—	NAICS2012
2014	18	18	8	10	—	—	NAICS2012
2015	18	18	7	10	1	—	NAICS2012
2016	21	20	8	10	2	1	NAICS2012
2017	28	28	11	11	6	—	NAICS2017
2018	26	26	11	10	5	—	NAICS2017
2019	28	26	11	11	4	—	NAICS2017
2020	31	29	14	11	4	—	NAICS2017
2021	28	26	12	10	4	—	NAICS2017
2022	34	31	13	11	7	—	NAICS2022
2023	32	30	13	11	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79360. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.