BMIE Market 79703

Midland County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	20,419 2020–2024 ACS 5-year estimate ±2,077 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,760 2020–2024 ACS 5-year estimate ±774 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,592 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,671 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,285 2020–2024 ACS 5-year estimate ±7,981 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,447 2020–2024 ACS 5-year estimate ±199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$224,000 2020–2024 ACS 5-year estimate ±8,166 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	6.5 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79703
Restaurants per 10,000 residents	7.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+27.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+53.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+64.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	30 (range 27–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	75 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	72 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	81 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79703. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	72.3	72	40%	+28.9
Restaurant Opportunity Score	74.6	75	35%	+26.1
Market Momentum Score	81.1	81	25%	+20.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	20,419	82	40%	+32.7
Median household income (ACS)	77,285	58	40%	+23.4
Households (ACS)	7,760	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	53.3	85	35%	+29.7
Restaurants per 10,000 residents (lower = more room)	11.3	67	25%	+16.8
Population (ACS)	20,419	82	20%	+16.4
Median household income (ACS)	77,285	58	20%	+11.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	27.8	82	50%	+41.1
10-year restaurant growth	53.3	85	30%	+25.5
20-year restaurant growth	64.3	72	20%	+14.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (67)

By cuisine

Mexican 17 · American 11 · Coffee 8 · Dessert 8 · Latin American (other) 7 · Southwestern / Tex-Mex 7 · Pizza 4 · Bakery 3 · Chinese 3 · Juice / smoothies 3 · Sandwiches 3 · BBQ 2 · Chicken / wings 2 · Ice cream / frozen desserts 2 · Asian 1 · Breakfast 1 · Burgers 1 · Cajun, Creole, Southern 1 · Italian 1 · Steakhouse 1

By type

Restaurant (service type not stated) 41 · Quick service 12 · Dessert 10 · Bar 6 · Café 6 · Bakery 4 · Food truck 4 · Coffee shop 3 · Juice, smoothie, tea 3 · Casual dining 2 · Brewery / taproom 1 · Catering 1

Name	Type	Cuisine	Address	Status
A Tu Gusto Venezuelan Food	Restaurant (service type not stated) · Quick service	Latin American (other)	5205 Leisure Dr	open
Atrium Lounge	Bar		3904 W Wall St	open
Baby Mango Snack Bar	Juice, smoothie, tea	Juice / smoothies	4411 W Illinois Ave b6	open
Back In The Day Cafe	Café	American · Coffee	4317 W Illinois Ave	open
Bite me pizzeria	Restaurant (service type not stated)	Pizza	Taste-tea Drinks parking, lot 3405 Thomason Dr	open
Bob's Better Burger	Restaurant (service type not stated)	Burgers · American	3417 Thomason Dr	open
Bomb Energy & Nutrition 5 Star Nutrition USA	Juice, smoothie, tea	Juice / smoothies	4313 W Illinois Ave	open
Brianna's Pizza	Restaurant (service type not stated)	Pizza	4309 W Illinois Ave Ste B	open
Browns Bar B Q LLC	Restaurant (service type not stated)	BBQ · American	4200 W Illinois Ave Ste 260	open
Burritos La Mojarrita	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	412 N Midland Dr	open
Casa Lopez Cafe	Café	Coffee	4411 W Illinois Ave Ste B1	open
Charlas Restaurant & Bar	Restaurant (service type not stated) · Bar	Mexican · Latin American (other)	3300 W Illinois Ave	open
Chef Express	Restaurant (service type not stated)		4500 W Illinois Ave	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	5120 Andrews Hwy	open
Chinese Dumpling	Restaurant (service type not stated)	Chinese · Asian	4322 Andrews Hwy	open
Chinese Kitchen	Restaurant (service type not stated)	Chinese	4200 W Illinois Ave	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Dessert	3702 W Wall St 3702 W Wall	open
Decasa Wood-Fired Pizza	Restaurant (service type not stated)	Pizza · Italian	3302 Bedford Ave	open
Denny's	Restaurant (service type not stated) · Café · Casual dining	Breakfast · Sandwiches · Coffee · American	3701 W Wall St	open
Doris J's Kitchen	Restaurant (service type not stated)	Cajun, Creole, Southern · American	4200 W Illinois Ave	open
El INDIO De Michoacán	Food truck · Quick service	Mexican	2400 S Loop 250 W	open
Emo Ice	Dessert		4310 W Illinois Ave	open
Fast Freddy's	Bar		4310 W Illinois Ave	open
Fit Nutrition	Restaurant (service type not stated)		4200 W Illinois Ave	open
Flor's Kitchen	Restaurant (service type not stated)	Mexican · American	3411 Thomason Dr	open
Fuzzy'S Taco Shop	Restaurant (service type not stated)		4309 W Illinois Ave	open
GCR Church Food Truck Fridays	Food truck · Catering		3500 W Golf Course Rd	open
Heroes Meals	Restaurant (service type not stated)		3303 W Illinois Ave Ste 9	open
Humphries Knives and Coins	Restaurant (service type not stated)		205 N Dewberry Dr	open
J-Peno's Number 1	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · Latin American (other)	4305 W Illinois Ave	open
Jack 'N' Jill Donuts	Bakery · Quick service · Dessert	Dessert · Bakery	4324 Andrews Hwy	open
Jack N Jill Donuts Jack 'N' Jill Donuts	Bakery · Dessert · Café	Dessert · Coffee · Bakery	5210 Thomason Dr	open
Jammin Nyaminz	Restaurant (service type not stated)		3500 W Golf Course Rd	open
Jimmy T's Drive Thru	Quick service · Restaurant (service type not stated)	Mexican	4321 W Illinois Ave	open
Kokomo Snowcones	Dessert · Food truck	Dessert	3303 W Illinois Ave	open
Kona Ice of West Texas	Dessert	Dessert	709 Austin St	open
La china Fast food	Quick service	Chinese	4309 W Illinois Ave	open
La Mision	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1119 Tradewinds Blvd	open
La Playa Seafood Truck Llc	Restaurant (service type not stated)		3405 Thomason Dr	open
Laredo Taco Company	Restaurant (service type not stated)		5407 Thomason Drive	open
Laredo Taco Company	Restaurant (service type not stated)		4317 Andrews Highway	open
Macarena's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	4411 W Illinois Ave	open
Marandys paleteria llc	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Latin American (other)	3400 Thomason Dr	open
Mario's Spanish Inn	Restaurant (service type not stated)	Mexican	3411 Thomason Dr	open
Micaela's On The Go	Quick service	Mexican · Southwestern / Tex-Mex	4411 W Illinois Ave	open
Midland Donuts	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	307 N Midland Dr	open
Nitro Espresso	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3303 W Illinois Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	4320 Andrews Hwy Midland	open
Rainbow Z	Dessert	Dessert	3302 Bedford Ave	open
Rib Shack	Bar		3709 W Wall St	open
Rio Grande Pollos Asados	Restaurant (service type not stated)	Mexican · Chicken / wings	3709 W Wall St	open
Smok'n Good Q	Juice, smoothie, tea	BBQ · Juice / smoothies · American	4400 W Illinois Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4310 West Illinois Suite 140	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	4324 Andrews Hwy Suite C	open
T&T Doughnuts	Bakery · Dessert · Coffee shop	Dessert · Coffee	2000 S Midland Dr	open
Taco veneno	Restaurant (service type not stated) · Casual dining	Mexican · American	4321 W Illinois Ave	open
Taco Villa Taco Villa Fanatics	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	4411 Andrews Hwy	open
Tall City Brewing Co.	Brewery / taproom · Bar		3303 W Golf Course Rd	open
Taquería El Cuate #1	Restaurant (service type not stated)	Mexican · Latin American (other)	3400 W Illinois Ave	open
Taqueria La Paloma	Food truck		3818 W Wall St	open
Taqueria Los Primos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4321 W Illinois Ave	open
Texas Steak Express Texas Steak Express - Abilene	Restaurant (service type not stated)	Steakhouse · American	3316 W Illinois Ave	open
The Angry Armadillo Whisky Co.	Bar		3704 W Wall St	open
The best mexican Restaurant and bar	Restaurant (service type not stated)	Mexican	3330 W Illinois Ave	open
The Cafe at Crestview	Restaurant (service type not stated) · Café	American · Coffee	301 N Loop 250 W	open
Tortilleria Lujan	Restaurant (service type not stated)	Mexican · Latin American (other)	4319 W Illinois Ave	open
Wingstop Wingstop	Quick service		3300 West Illinois Avenue	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	26	23	—	—	—	3	SIC1987
1995	23	22	—	—	—	1	SIC1987
1996	17	17	—	—	—	—	SIC1987
1997	24	21	—	—	—	3	SIC1987
1998	21	17	9	6	2	2	NAICS1997
1999	22	18	9	7	2	2	NAICS1997
2000	21	16	5	9	2	2	NAICS1997
2001	17	13	5	7	1	2	NAICS1997
2002	20	16	7	9	—	2	NAICS1997
2003	19	14	5	9	—	3	NAICS2002
2004	17	13	6	7	—	2	NAICS2002
2005	19	15	7	8	—	2	NAICS2002
2006	19	15	7	8	—	2	NAICS2002
2007	18	16	7	9	—	1	NAICS2002
2008	19	17	8	9	—	1	NAICS2007
2009	18	16	8	8	—	1	NAICS2007
2010	17	15	7	8	—	1	NAICS2007
2011	14	12	3	9	—	1	NAICS2007
2012	18	16	5	11	—	1	NAICS2012
2013	17	15	5	10	—	1	NAICS2012
2014	20	17	5	11	1	1	NAICS2012
2015	19	16	5	10	1	1	NAICS2012
2016	20	17	5	10	2	1	NAICS2012
2017	21	17	4	11	—	—	NAICS2017
2018	21	18	5	11	—	—	NAICS2017
2019	25	22	6	14	—	—	NAICS2017
2020	26	23	8	13	—	—	NAICS2017
2021	27	23	7	12	4	—	NAICS2017
2022	28	24	8	12	4	—	NAICS2022
2023	29	23	8	12	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79703. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79701	3.1 mi	108	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.