BMIE Market 79706

Midland County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	34,281 2020–2024 ACS 5-year estimate ±2,241 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,018 2020–2024 ACS 5-year estimate ±899 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,571 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,135 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,059 2020–2024 ACS 5-year estimate ±15,790 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,247 2020–2024 ACS 5-year estimate ±372 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$316,400 2020–2024 ACS 5-year estimate ±32,594 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	689.5 sq mi Census Gazetteer 2020
Restaurants	30 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79706
Restaurants per 10,000 residents	5.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+50.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+114.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+500.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,900.0% DERIVED: 1995 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	37 (range 33–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.6 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	89 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	88 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	93 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79706. Projection: linear trend v1, fitted 2013–2023, +1.6 restaurants per year, r² 0.86, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	88.6	89	40%	+35.5
Restaurant Opportunity Score	87.8	88	35%	+30.7
Market Momentum Score	93.2	93	25%	+23.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	34,281	91	40%	+36.5
Median household income (ACS)	108,059	86	40%	+34.3
Households (ACS)	12,018	89	20%	+17.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 88 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	114.3	95	35%	+33.1
Restaurants per 10,000 residents (lower = more room)	8.8	77	25%	+19.3
Population (ACS)	34,281	91	20%	+18.3
Median household income (ACS)	108,059	86	20%	+17.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	50	90	50%	+45.1
10-year restaurant growth	114.3	95	30%	+28.4
20-year restaurant growth	500	99	20%	+19.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (107)

By cuisine

Mexican 26 · American 14 · Southwestern / Tex-Mex 12 · Coffee 10 · Pizza 9 · Sandwiches 9 · Bakery 8 · Dessert 8 · Burgers 5 · Chicken / wings 5 · Ice cream / frozen desserts 4 · Seafood 4 · BBQ 3 · Italian 3 · Latin American (other) 3 · Tea / bubble tea 3 · Cajun, Creole, Southern 2 · Healthy / salads / bowls 2 · Japanese 2 · Juice / smoothies 2 · Steakhouse 2 · Asian 1 · European 1 · Sushi 1 · Vegetarian 1

By type

Restaurant (service type not stated) 60 · Quick service 20 · Bar 12 · Dessert 11 · Bakery 8 · Café 8 · Casual dining 7 · Coffee shop 6 · Food truck 6 · Juice, smoothie, tea 5 · Delivery-focused 3 · Specialty food shop 3 · Catering 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
Basin Poker Club LLC	Casual dining · Bar		7400 E CR-90	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	8521 Farm To Market 307	open
Baskin-Robbins™ Baskin-Robbins	Dessert · Bar	Dessert	8521 Farm To Market 307	open
Booze N Cruise Beer Barn	Casual dining · Bar		1801 S Co Rd 1101	open
Breezy’s Shaved Ice	Dessert		10605 FM-307	open
Bronco Blanco	Restaurant (service type not stated) · Casual dining	Mexican · American	1403 N Loop 250 W	open
Buffalo Jo's	Restaurant (service type not stated)	American · Chicken / wings	5701 Starboard Dr	open
Burger King Burger King	Quick service	Burgers · American	2701 S. Rankin	open
Burrito MaÃ±anero food truck	Food truck	Southwestern / Tex-Mex · Mexican	1100 W CR-118	open
Burritos Chihuahua	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3901 FM-307	open
Cafe Nitro	Coffee shop · Restaurant (service type not stated) · Fast casual · Café	Coffee · Healthy / salads / bowls	5701 Starboard Dr Ste 1	open
Cafe Nitro	Café	Coffee	5701 Starboard Dr Ste 1	open
Catalina’s Burrito Express	Coffee shop	Coffee	3319 TX-349	open
Champs Chicken Champs Chicken	Quick service	Chicken / wings · American	6601 Farm to Market 307	open
Chester's Chicken Subway	Restaurant (service type not stated) · Quick service	Sandwiches · Pizza · Chicken / wings	5200 Cholla Rd	open
Cinnabon	Restaurant (service type not stated)		4015 S Fm 1788	open
Cinnabon Cinnabon	Bakery · Dessert	Bakery · Dessert	3302 Garden City Highway	open
Clear Springs Restaurant Clear Springs New Braunfels	Restaurant (service type not stated)	Seafood · American	5707 Andrews Hwy	open
Cotton Flat Cakes	Bakery · Dessert	Bakery · Dessert	5615 S County Rd 1185	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1307 N Loop 250 W	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	6009 Farm To Market 307	open
Domino's Pizza Domino's Pizza	Delivery-focused · Quick service	Pizza	503 I-20 Frontage	open
Dulce	Restaurant (service type not stated)		1718 W CR-150	open
El Pitayo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	4609 W County Road 120	open
El Rancho	Restaurant (service type not stated)	Mexican	2716 S County Road 1200	open
El Rinconsito Express - Midland, TX	Quick service	Mexican · Southwestern / Tex-Mex	3208 S State Highway 349	open
El Rio Bravo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5701 Starboard Dr #8	open
Fair to Midland	Casual dining · Restaurant (service type not stated) · Bar		1115 Tradewinds Blvd	open
Fountainville Creamery & Soda Fountain	Dessert	Ice cream / frozen desserts	1307 N Loop 250 W Ste A8	open
Garcia Jimenez Tortillas & Burritos	Restaurant (service type not stated) · Casual dining	Mexican · American	3510 TX-349 Ste a	open
Gilli’s Mobile Diner	Casual dining · Food truck	American	6221 FM-307	open
Greenwood Bjj	Restaurant (service type not stated)	Mexican	1805 S Co Road 1105, -	open
HTeaO - Midland (Greenwood) HTeaO	Juice, smoothie, tea · Dessert · Coffee shop · Café · Bakery	Tea / bubble tea · Ice cream / frozen desserts · Dessert · Coffee · Bakery	8521 Farm to Market 307	open
Jack ‘n’ Jill Donuts Greenwood Jack 'N' Jill Donuts	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	1804 S Co Rd 1105	open
Krab Kingz Seafood Midland/Odessa	Food truck · Restaurant (service type not stated)	Seafood	79706, Midland, TX, United States	open
La Bodega Mexican Restaurant	Restaurant (service type not stated) · Bar	Mexican	7820 W Highway 80	open
La Rancherita Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	24801 TX-349	open
Laredo Taco Company	Restaurant (service type not stated)		2622 State Highway 349	open
Laredo Taco Company	Restaurant (service type not stated)		4001 South Fm 1788	open
Laredo Taco Company	Restaurant (service type not stated)		3200 E State Highway 158	open
Las Moras Kitchen	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Sandwiches	5746-6090 FM1213	open
Ledgens Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar		9718 W County Rd 154	open
Ledgens Pizza	Restaurant (service type not stated)	Pizza · Italian	1805 S Co Rd 1105	open
Ledgens Pizza	Restaurant (service type not stated)	Pizza	9718 W County Road 154	open
Los Alacranes	Food truck	Mexican · Southwestern / Tex-Mex	8415 S County Rd 1160	open
Lw Restaurant Group Inc	Restaurant (service type not stated)		1401 N Loop 250 W Ste 3	open
M and M's Tasty Treats	Dessert	Ice cream / frozen desserts · Dessert	3315 N Loop 250 W	open
MAF Bar	Bar		9506 La Force Blvd	open
Main Squeeze Juice Co. Main Squeeze Juice Co.	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	5711 Deauville Blvd	open
Mama Loca	Restaurant (service type not stated)	Mexican	3100 Antelope Tr	open
Mariscos Chuyita	Restaurant (service type not stated)	Seafood	5601 FM-1213	open
Mariscos Y Antojitos Mr.Trompas	Restaurant (service type not stated)	Mexican · Latin American (other)	3508 TX-349	open
Martha's Mexican Place	Restaurant (service type not stated)	Mexican · Latin American (other)	3117 TX-349	open
Martinez Bakery Express	Restaurant (service type not stated)		1805 S County Road 1105 Ste S	open
Maximus	Bar		10001 W Interstate 20	open
McDonald's McDonald's	Quick service	Burgers · American	4015 Fm 1788	open
Midland - Red Oak Potbelly	Quick service	Sandwiches	1401 N Loop 250 W	open
Moe's Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	3302 Garden City Hwy	open
Nanas Kitchen	Food truck	Mexican	3400 TX-158	open
Osaka Japanese Steakhouse	Restaurant (service type not stated)	Japanese · Steakhouse · Seafood	1207 Tradewinds Blvd	open
Panda Express	Quick service		6402 Highway 191	open
Papa Tacho's Greenwood	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1805 S Co Rd 1105 Unit J	open
Pastelería Dueñas	Dessert · Bakery	Dessert · Bakery	3122 S CR-1199	open
Pepper's Mexican Grill	Restaurant (service type not stated)	Vegetarian	9506 La Force Blvd	open
Peppers Bar	Bar	Mexican	La Force Blvd	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	2507 Rankin Hwy	open
Potbelly Sandwich Shop Potbelly Sandwich Shop	Specialty food shop · Quick service	Sandwiches	1401 N Loop 250 W	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	1407 North Loop 250 West	open
Rancho Honduras	Restaurant (service type not stated)	Mexican	9704 S CR-1136	open
Rc Testing Llc	Restaurant (service type not stated)		9703 E County Road 97	open
Re Re’s Bakery	Bakery · Dessert	Bakery · Dessert	802 Pentagon Rd	open
Reyna's Deli	Specialty food shop · Quick service	Mexican · Sandwiches · Latin American (other)	3100 S County Rd 1210	open
Reynas Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3905 TX-349	open
Rooster’s Backyard	Restaurant (service type not stated)	American · Cajun, Creole, Southern · BBQ	6221 FM-307	open
Runway 7	Restaurant (service type not stated)	Mexican	7720 W Highway 80	open
Rustic Cafe - Midland	Restaurant (service type not stated)		5800 I-20 E	open
Sam's Club Bakery	Bakery	Bakery	1500 Tradewinds Blvd	open
Sbarro Sbarro	Restaurant (service type not stated)	Pizza	5907 E Interstate 20	open
Sbarro Sbarro	Quick service	Pizza · Italian	4408 Farm to Market 1788	open
SBK BBQ at Rooster’s Backyard	Restaurant (service type not stated)	BBQ · Steakhouse · American	6221 Farm to Market 307	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	6023 Andrews Hwy	open
Steak 'n Shake	Quick service · Restaurant (service type not stated)	Burgers	10400 E Interstate 20	open
Sub-Way Greenwood	Restaurant (service type not stated)		1804 S CR-1105	open
Subway	Restaurant (service type not stated)	Sandwiches	2503 Rankin Hwy	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1805 S Co Rd 1105	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3201 E Hwy 158	open
Tacodonche	Restaurant (service type not stated)		1805 South Co Road 1105	open
Taqueria La Sarita	Restaurant (service type not stated)	Mexican	FM-1788, Midland, TX 79706, United States	open
Tea180	Juice, smoothie, tea	Tea / bubble tea	1201 Tradewinds Blvd Ste 103	open
TeaN’ergy Greenwood Tea2go	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	8629 Farm to Market 307	open
Tex-Mex Deli	Specialty food shop · Quick service	Southwestern / Tex-Mex · Sandwiches · Mexican	9801 W County Rd 154	open
Texas Burger	Restaurant (service type not stated)	Burgers	10150 Pilot Ave	open
Texas Tail-Gator	Food truck · Restaurant (service type not stated) · Catering		5301 Cholla Rd	open
The Grind Cafe	Café · Coffee shop	Coffee	1307 N Loop 250 W A7	open
The Hangar Lounge	Bar		3312 Fortress Dr	open
The Protein Bar-Greenwood Nutrition	Quick service · Juice, smoothie, tea · Coffee shop	Juice / smoothies · Coffee	1805 S County Road 1105	open
Tilted Kilt Pub and Eatery Midland	Restaurant (service type not stated)	American	1119 Tradewinds Blvd	open
Toros Cafe	Café · Restaurant (service type not stated)	Coffee	5701 Starboard Dr	open
True Texas BBQ True Texas BBQ	Restaurant (service type not stated)	BBQ · American	5407 Andrews Hwy	open
TWIST - Restaurant & Bar	Bar	American · European	5518 Starboard Dr	open
Twisted Sugar - Greenwood Twisted Sugar NWI	Restaurant (service type not stated)		6009 FM-307	open
Via Roma	Restaurant (service type not stated)	Italian · Pizza	5701 Starboard Dr Suite 1	open
Volcano	Restaurant (service type not stated)	Japanese · Sushi · Asian	1401 N Loop 250 W ste3	open
Wokcano	Restaurant (service type not stated)		1401 N Loop 250 W Ste 3	open
Woody's Hideaway Midland Woody's Hideaway Midland	Bar		5701 Starboard Dr	open
Z's Burgers	Restaurant (service type not stated)	Burgers	10605 FM 307	open
The Rig Restaurant	Restaurant (service type not stated)	American	5701 Starboard Dr Ste 1	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1995	2	1	—	—	—	1	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	3	3	—	—	—	—	SIC1987
1998	4	3	2	1	—	1	NAICS1997
1999	5	4	3	1	—	1	NAICS1997
2000	6	6	4	1	1	—	NAICS1997
2001	6	6	4	1	1	—	NAICS1997
2002	10	8	6	1	1	—	NAICS1997
2003	7	5	4	1	—	1	NAICS2002
2004	9	5	3	2	—	3	NAICS2002
2005	11	7	3	4	—	3	NAICS2002
2006	9	7	2	5	—	1	NAICS2002
2007	7	6	1	5	—	1	NAICS2002
2008	7	7	2	4	—	—	NAICS2007
2009	9	7	3	4	—	1	NAICS2007
2010	11	10	3	7	—	—	NAICS2007
2011	12	10	4	6	—	1	NAICS2007
2012	13	13	5	7	1	—	NAICS2012
2013	14	14	6	6	2	—	NAICS2012
2014	17	16	8	6	2	—	NAICS2012
2015	13	12	6	4	2	—	NAICS2012
2016	24	21	12	6	3	1	NAICS2012
2017	21	19	11	5	3	—	NAICS2017
2018	24	20	12	5	3	—	NAICS2017
2019	28	23	12	6	5	—	NAICS2017
2020	33	26	11	8	7	—	NAICS2017
2021	30	23	9	8	6	—	NAICS2017
2022	40	27	11	9	7	4	NAICS2022
2023	40	30	9	11	10	3	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79706. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.