BMIE Market 79765
Midland County, Texas · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 25,904 2020–2024 ACS 5-year estimate ±2,427 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,283 2020–2024 ACS 5-year estimate ±787 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 6,927 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 2,764 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $104,965 2020–2024 ACS 5-year estimate ±8,601 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 30.5 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,514 2020–2024 ACS 5-year estimate ±114 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $302,300 2020–2024 ACS 5-year estimate ±16,712 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 23.4 sq mi Census Gazetteer 2020 |
| Restaurants | 40 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79765 |
| Restaurants per 10,000 residents | 7.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +566.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +3,900.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +3,900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 51 (range 47–55) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +3.0 per year, r² 0.97) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 87 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 85 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 98 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 79765. Projection: linear trend v1, fitted 2013–2023, +3.0 restaurants per year, r² 0.97, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. Texas and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.2 | 85 | 40% | +34.1 |
| Restaurant Opportunity Score | 81.7 | 82 | 35% | +28.6 |
| Market Momentum Score | 98.0 | 98 | 25% | +24.5 |
Consumer Market Score: 85 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 25,904 | 86 | 40% | +34.4 |
| Median household income (ACS) | 104,965 | 84 | 40% | +33.6 |
| Households (ACS) | 10,283 | 86 | 20% | +17.2 |
Restaurant Opportunity Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 566.7 | 100 | 35% | +35.0 |
| Restaurants per 10,000 residents (lower = more room) | 15.4 | 51 | 25% | +12.8 |
| Population (ACS) | 25,904 | 86 | 20% | +17.2 |
| Median household income (ACS) | 104,965 | 84 | 20% | +16.8 |
Market Momentum Score: 98 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 100 | 96 | 50% | +48.0 |
| 10-year restaurant growth | 566.7 | 100 | 30% | +30.0 |
| 20-year restaurant growth | 3,900 | 100 | 20% | +20.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (99)
By cuisine
American 24 · Mexican 13 · Coffee 11 · Dessert 10 · Pizza 7 · Southwestern / Tex-Mex 7 · Bakery 6 · Burgers 5 · Chicken / wings 5 · Ice cream / frozen desserts 5 · Latin American (other) 5 · Healthy / salads / bowls 4 · Sandwiches 4 · Asian 3 · BBQ 3 · Breakfast 3 · Cajun, Creole, Southern 3 · Chinese 2 · Italian 2 · Juice / smoothies 2 · Tea / bubble tea 2 · Caribbean 1 · Hawaiian / Pacific 1 · Japanese 1 · Noodles / ramen / pho 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Vegetarian 1
By type
Restaurant (service type not stated) 52 · Quick service 18 · Bar 13 · Dessert 12 · Casual dining 9 · Coffee shop 9 · Café 7 · Bakery 6 · Delivery-focused 4 · Juice, smoothie, tea 4 · Fast casual 2 · Specialty food shop 2 · Brewery / taproom 1 · Catering 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 87th Lounge | Bar | 1101 E 87th St Suite 310 & 315 | open | |
| 87th Street Ice | Restaurant (service type not stated) | American · Mexican | 960 E 87th St | open |
| A Upscale Nutrition | Juice, smoothie, tea · Fast casual | Juice / smoothies · Healthy / salads / bowls | 965 E 87th St | open |
| Bahama Buck's Bahama Buck's | Dessert | Dessert | 8240 TX-191 | open |
| Barbara's Restaurant | Restaurant (service type not stated) | 9301 Andrews Hwy | open | |
| Baskin-Robbins Baskin-Robbins | Dessert | Ice cream / frozen desserts · Dessert | 6900 Eastridge Rd | open |
| Black Bear Diner Black Bear Diner | Restaurant (service type not stated) | American | 8150 E 56th Street | open |
| Black Bear Diner Black Bear Diner | Casual dining | American · Breakfast | 8150 E 56th St | open |
| Brantley Creek Barbecue | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 3541 Faudree Rd | open |
| Charlie's Cattle Co. | Restaurant (service type not stated) · Casual dining · Bar | BBQ · American | 7500 N Grandview Ave | open |
| Chester's Chicken | Restaurant (service type not stated) | Chicken / wings | 3601 Billy Hext Rd | open |
| Chick-fil-A Chick-fil-A | Quick service | Chicken / wings · American | 4109 N Faudree Rd | open |
| Chipotle Mexican Grill Chipotle | Quick service | 8009 Hwy 191 Sr Wb | open | |
| Cinnaholic Cinnaholic | Bakery · Dessert | Bakery · Vegetarian · Dessert | 4103 Faudree Rd Ste 160 | open |
| Coco’s bakery | Bakery · Dessert | Bakery · Dessert | Odessa | open |
| Coffee House Coffee House Company | Coffee shop · Restaurant (service type not stated) | American · Coffee | 8050 TX-191 E | open |
| Cpl Ray's Coffee | Coffee shop | Coffee | 3111 N Faudree Rd Ste A | open |
| D.S Fabela's Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 10535 W CR-127 | open |
| Devoted Grind Coffee House | Coffee shop · Café | Coffee | 1831 E 87th St | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 3111 Faudree Rd | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 960 E 87th St | open |
| Don Bolos Mexican Cuisine | Restaurant (service type not stated) | 981 E 87th St | open | |
| Dutch Bros Coffee Dutch Bros Coffee Jackson County | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4080 Faudree Rd | open |
| El Sitio 4110 | Bar | Mexican · Latin American (other) | 4110 Faudree Rd | open |
| Faudree Dutch Bros. Coffee | Coffee shop · Café | Coffee | 4080 Faudree Rd | open |
| Flipped Breakfast & Brunch | Restaurant (service type not stated) | Breakfast · American | 7270 TX-191 #125 | open |
| Frisky Brewing Company | Restaurant (service type not stated) | 7050 Tres Hermanas Blvd | open | |
| Fuego Resto & Bar | Bar · Restaurant (service type not stated) | Spanish / tapas · Mexican | 4101 Medical Park Dr | open |
| Garely's Mexican Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | TX-191 Frontage | open |
| Golden Chick Golden Chick | Quick service · Restaurant (service type not stated) | Chicken / wings · American | 3117 Faudree Rd | open |
| Growler Usa | Bar | 7260 E Highway 191 | open | |
| Grub Kitchen & Bar Hopdoddy Burger Bar | Restaurant (service type not stated) · Casual dining · Bar | Burgers · American | 7250 E Highway 191 #102 | open |
| Hijo E’ Su Hotdogs and More | Restaurant (service type not stated) · Delivery-focused | 4121 San Antonio St | open | |
| Home & Vibes | Brewery / taproom · Bar | American | open | |
| HTeaO - Odessa (Eastridge & Billy Hext) HTeaO | Juice, smoothie, tea · Coffee shop · Café | Tea / bubble tea · Coffee | 6951 Eastridge Rd | open |
| Hwy 191 & Faudree Rd Whataburger | Quick service | 8020 East Highway 191 | open | |
| Jack 'N' Jill Donuts Jack 'N' Jill Donuts | Bakery · Dessert | Dessert · Bakery | 980 E 87th St | open |
| Jack N Jill Donuts Jack 'N' Jill Donuts | Bakery · Dessert | Dessert · Bakery | 4060 Faudree Rd #109 | open |
| Jaliscos Ready to go | Restaurant (service type not stated) · Casual dining | Mexican · American | 6901 Cross B Rd Ste 120 | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 7270 E. Hwy 191 Ste. 214 | open |
| KD's Paleteria and Snacks | Dessert | Ice cream / frozen desserts | 980 E 87th St | open |
| Keith's Hamburger Station / Texas Soul Cafe | Restaurant (service type not stated) | Burgers | 8200 E Highway 191 | open |
| Kona Ice | Dessert | Ice cream / frozen desserts · Dessert | 4403 S CR-1290 | open |
| La Burreria | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 3600 Billy Hext Rd | open |
| Laredo Taco Company | Restaurant (service type not stated) | 3351 Faudree Road | open | |
| Laredo Taco Company | Restaurant (service type not stated) | 8001 E Hwy 191 | open | |
| Last Round Up Barbecue LLC | Casual dining · Bar | BBQ · American | 41 Eidenberg Ct | open |
| Ledgens Pizza | Restaurant (service type not stated) | Pizza | 4101 Medical Park Dr | open |
| Little Batter Bakery | Bakery | Bakery | Windmill Crossings/Lawndale | open |
| Little Caesars Pizza Little Caesars | Quick service | Pizza | 1831 E 87th St Unit 105 | open |
| Los Fabela's Restaurant & Events | Catering | Mexican · American | 12302 W Hwy 80 E | open |
| LUX Lounge | Bar | 4101 Medical Park Dr | open | |
| Marco's Pizza | Restaurant (service type not stated) | Pizza | 3600 Billy Hext Rd Ste 102 | open |
| McAlister's Deli McAlister's Deli | Specialty food shop · Quick service · Fast casual | Sandwiches · Healthy / salads / bowls | 6950 East Highway 191 | open |
| McDonald's McDonald's | Quick service | Burgers · American | 8000 E 56th St | open |
| McDonald's McDonald's | Quick service | 8000 E. 56th | open | |
| Mi Rinconcito Dominicano | Restaurant (service type not stated) | Caribbean · Latin American (other) | 9914 McCraw Dr | open |
| Mo's Boba Bar & Ice Cream | Juice, smoothie, tea · Dessert | Tea / bubble tea · Ice cream / frozen desserts | 4060 Faudree Rd | open |
| Noodle House | Restaurant (service type not stated) | Noodles / ramen / pho · Chinese · Asian | 4101 Medical Park Dr ste 130 | open |
| Osaka Fire Japanese Steakhouse & Seafood | Restaurant (service type not stated) | Japanese · Asian · Sushi · Steakhouse | 4020 Faudree Rd | open |
| Pat's Place | Bar | 7405 Andrews Hwy | open | |
| Pecan Jacks Ice Cream & Candy - Parks Legado Odessa Pecan Jacks Santa Rosa Beach | Dessert | Ice cream / frozen desserts · Dessert | 7254 TX-191 | open |
| Pizza Hut Pizza Hut | Restaurant (service type not stated) · Quick service | Pizza | 1101 E 87th St Ector | open |
| Pizza Hut Pizza Hut | Restaurant (service type not stated) | Pizza | 1101 E 87th St | open |
| Pokemoto Odessa Pokémoto | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 4103 Faudree Rd Ste 155 | open |
| Press Cafe | Café · Coffee shop | Coffee · Breakfast | 4400 Parks Legado Rd | open |
| Proof | Bar | 7270 E Highway 191 | open | |
| Ray’s Italian Bistro Odessa | Restaurant (service type not stated) · Casual dining | Italian · American | 4031 Medical Park Dr | open |
| Red Oak Kitchen | Restaurant (service type not stated) | Southwestern / Tex-Mex · American | 7260 TX-191 Frontage #200 | open |
| Roma Italian | Restaurant (service type not stated) · Casual dining | Italian · American | 6901 Cross B Rd | open |
| Rosa's Cafe Rosa's Cafe | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 7900 TX-191 E | open |
| Rustic Café | Restaurant (service type not stated) | American | 1931 E 87th St | open |
| San Luis Taqueria and Restaurant | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 11310 E Interstate 20 | open |
| Sid and Sam's Grill and Bar | Restaurant (service type not stated) | American | 7500 N Grandview Ave | open |
| Skoopy's Island | Dessert | Dessert | 960 E 87th St | open |
| Slam-dunk Food #2 Llc | Restaurant (service type not stated) | 7280 E Highway 191 | open | |
| Smoothie King Smoothie King | Juice, smoothie, tea | Juice / smoothies · Healthy / salads / bowls | 4103 Faudree Ste 110 | open |
| Snow Barn | Restaurant (service type not stated) · Food truck · Café | Coffee | 950 E 87th St | open |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 8684 Andrews Highway | open |
| Starbucks | Coffee shop | Coffee | 1923 87th St | open |
| Starbucks | Coffee shop | Coffee | 8011 Texas 191 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 3600 Billy Hext Rd Suite 103 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 980 E 87th Suite B | open |
| Super Pollo Odessa Super Pollo Mexican Grill | Quick service · Restaurant (service type not stated) | Chicken / wings | 4101 Billy Hext Rd | open |
| Szechuan House | Restaurant (service type not stated) | Chinese · Asian | 6990 TX-191 Frontage | open |
| T-Star Donuts | Bakery · Dessert | Dessert · Bakery | 3600 Eastridge Rd | open |
| Taco Bell Taco Bell | Quick service | 8005 E 56th St A | open | |
| Taco Villa Taco Villa Fanatics | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 7901 Tres Hermanas Blvd | open |
| Texas Burger Texas Burger | Restaurant (service type not stated) | Burgers · American | 7850 E Highway 191 | open |
| The Lost Cajun | Restaurant (service type not stated) | Cajun, Creole, Southern | 6990 E Highway 191 | open |
| Tio Gordo's | Café | Southwestern / Tex-Mex · Mexican · Coffee | 960 E 87th St | open |
| Tokyo Express | Restaurant (service type not stated) | 6990 Frontage # Tx-191 | open | |
| Veva's Cocina | Restaurant (service type not stated) · Casual dining | Mexican · American | 4020 Faudree Rd Ste C | open |
| Victory Lane Bar | Bar | 12412 W Hwy 80 E | open | |
| Wadley’s Slices | Restaurant (service type not stated) · Delivery-focused | 9912 Rainbow Dr | open | |
| Walk-On's Sports Bistreaux Walk-On's Sports Bistreaux | Bar · Casual dining | Cajun, Creole, Southern | 7280 TX-191 | open |
| Wendy's Wendy's | Quick service | Burgers · American | 4070 Faudree Rd | open |
| Whitehouse Parks Legado, Llc | Restaurant (service type not stated) | 7270 E Highway 191 Ste 210 | open | |
| Wingstop | Restaurant (service type not stated) | Chicken / wings | 100 E 87th st | open |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 1 | 1 | — | — | — | — | SIC1987 |
| 1996 | 1 | 1 | — | — | — | — | SIC1987 |
| 1997 | 1 | 1 | — | — | — | — | SIC1987 |
| 1998 | 3 | 2 | 1 | 1 | — | 1 | NAICS1997 |
| 1999 | 3 | 2 | 1 | 1 | — | 1 | NAICS1997 |
| 2000 | 4 | 2 | 1 | 1 | — | 2 | NAICS1997 |
| 2001 | 5 | 3 | 1 | 2 | — | 2 | NAICS1997 |
| 2002 | 2 | 1 | 1 | — | — | 1 | NAICS1997 |
| 2003 | 2 | 1 | 1 | — | — | 1 | NAICS2002 |
| 2004 | 2 | 1 | 1 | — | — | 1 | NAICS2002 |
| 2005 | 2 | 1 | 1 | — | — | 1 | NAICS2002 |
| 2006 | 2 | 1 | 1 | — | — | 1 | NAICS2002 |
| 2007 | 2 | 2 | 1 | — | — | — | NAICS2002 |
| 2008 | 4 | 3 | 1 | — | 1 | 1 | NAICS2007 |
| 2009 | 3 | 3 | 1 | — | 1 | — | NAICS2007 |
| 2010 | 5 | 5 | 1 | 1 | 2 | — | NAICS2007 |
| 2011 | 5 | 5 | 2 | 1 | 1 | — | NAICS2007 |
| 2012 | 5 | 5 | 2 | 2 | — | — | NAICS2012 |
| 2013 | 7 | 6 | 4 | 2 | — | 1 | NAICS2012 |
| 2014 | 10 | 8 | 5 | 3 | — | 1 | NAICS2012 |
| 2015 | 15 | 13 | 9 | 4 | — | 1 | NAICS2012 |
| 2016 | 18 | 16 | 9 | 7 | — | 1 | NAICS2012 |
| 2017 | 21 | 19 | 11 | 6 | — | — | NAICS2017 |
| 2018 | 22 | 20 | 9 | 9 | — | — | NAICS2017 |
| 2019 | 25 | 24 | 11 | 12 | — | — | NAICS2017 |
| 2020 | 29 | 27 | 11 | 15 | — | — | NAICS2017 |
| 2021 | 28 | 28 | 11 | 14 | 3 | — | NAICS2017 |
| 2022 | 35 | 31 | 11 | 17 | 3 | 3 | NAICS2022 |
| 2023 | 44 | 40 | 13 | 22 | 5 | 3 | NAICS2022 |
Nearby markets (within 5 miles)
None within 5 miles.