BMIE Market 79766

Ector County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,041 2020–2024 ACS 5-year estimate ±1,367 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	3,541 2020–2024 ACS 5-year estimate ±480 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,115 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,801 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$74,407 2020–2024 ACS 5-year estimate ±11,333 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.2 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,158 2020–2024 ACS 5-year estimate ±72 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$140,800 2020–2024 ACS 5-year estimate ±41,886 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	305.0 sq mi Census Gazetteer 2020
Restaurants	3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79766
Restaurants per 10,000 residents	3.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+200.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+200.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 2–5) FORECAST · linear trend v1 fitted to 2011–2023 (11 points, +0.1 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	69 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	64 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	64 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79766. Projection: linear trend v1, fitted 2011–2023, +0.1 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	64.4	64	40%	+25.8
Restaurant Opportunity Score	78.6	79	35%	+27.5
Market Momentum Score	64.1	64	25%	+16.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,041	72	40%	+28.9
Median household income (ACS)	74,407	54	40%	+21.7
Households (ACS)	3,541	69	20%	+13.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	2.7	98	25%	+24.5
Population (ACS)	11,041	72	20%	+14.5
Median household income (ACS)	74,407	54	20%	+10.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	200	93	20%	+18.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (26)

By cuisine

Mexican 7 · American 3 · Dessert 3 · Southwestern / Tex-Mex 3 · Italian 2 · Juice / smoothies 2 · Latin American (other) 2 · Bakery 1 · BBQ 1 · Caribbean 1 · Coffee 1 · Cuban 1 · Ice cream / frozen desserts 1 · Pizza 1 · Sandwiches 1

By type

Restaurant (service type not stated) 15 · Bar 6 · Dessert 3 · Food truck 3 · Bakery 2 · Casual dining 2 · Juice, smoothie, tea 2 · Quick service 2 · Coffee shop 1

Name	Type	Cuisine	Address	Status
Annie's sabor cubano	Restaurant (service type not stated)	Cuban · Caribbean	2267 S County Rd W	open
Benito's Italian Cafe & Pizzeria	Restaurant (service type not stated)	Italian · Pizza	2901 E Interstate 20	open
Benito’s Italian Cafe & Pizzeria	Restaurant (service type not stated)	Italian	2901 E Interstate 20	open
Braza viva	Restaurant (service type not stated)	Mexican · Latin American (other)	1311 E Pool Rd	open
Chubby Dog	Restaurant (service type not stated)		10503 S Highway 385	open
Coronas Sports Bar	Bar		115 W Mescalero Dr	open
Cowboys Sports Bar, Odessa, Tx	Bar · Restaurant (service type not stated)		1905 US-385	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	In Pilot Travel Center, 3145 Meteor Crater Rd	open
El Abuelo’s Birria Bus	Food truck	Mexican	540 SE Loop 338	open
El Patron	Food truck		6116 S Highway 385	open
Eladin paleteria	Dessert	Ice cream / frozen desserts · Dessert	9861 US-385	open
Gio's tacos	Food truck	Mexican	416 E Calcutta St	open
Keith & Sandy's Bar @Their Ranch	Bar · Restaurant (service type not stated)		2040 E South Fork St	open
La Dona	Restaurant (service type not stated)	Mexican · Latin American (other)	10247 US-385	open
Legacy BBQ	Restaurant (service type not stated)	BBQ · American	2922 S County Rd W	open
Lulu’s Bar	Bar		5011 E Hammett Dr	open
Mr. Menudo #1	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2830 Lorraine Rd	open
Osco Services	Restaurant (service type not stated)		2395 Sargent	open
Palomino Club Bar & Grill	Bar · Casual dining	American	6116 S Highway 385	open
Place Down The Street	Restaurant (service type not stated)	American	280 E Valencia St	open
Rancho Pando	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
Rincon Mexicano	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	5907 W Papaw St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1901 W. I-20	open
Tikki Hut	Dessert · Juice, smoothie, tea · Bakery	Dessert · Juice / smoothies · Bakery	4648 W Nectarine St	open
VIVE Nutrition by Ivy	Juice, smoothie, tea	Juice / smoothies	2137 W McCormick St	open
Zucchi’s Sports Bar and Grill	Casual dining · Bar		1541 John Ben Shepperd Parkway Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	1	1	—	—	—	—	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	1	1	—	1	—	—	NAICS1997
1999	2	2	—	2	—	—	NAICS1997
2000	1	1	—	1	—	—	NAICS1997
2001	1	1	—	1	—	—	NAICS1997
2002	1	1	—	1	—	—	NAICS1997
2003	1	1	—	1	—	—	NAICS2002
2006	1	1	—	1	—	—	NAICS2002
2007	1	1	—	1	—	—	NAICS2002
2008	1	1	—	1	—	—	NAICS2007
2009	2	2	—	2	—	—	NAICS2007
2010	2	2	—	2	—	—	NAICS2007
2011	2	2	—	2	—	—	NAICS2007
2012	2	2	—	2	—	—	NAICS2012
2013	2	2	—	2	—	—	NAICS2012
2014	2	2	—	2	—	—	NAICS2012
2015	2	2	—	2	—	—	NAICS2012
2016	2	2	—	2	—	—	NAICS2012
2018	3	3	—	—	—	—	NAICS2017
2020	4	3	—	—	—	—	NAICS2017
2021	3	3	—	—	—	—	NAICS2017
2022	5	4	3	—	—	—	NAICS2022
2023	4	3	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79766. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.