BMIE Market 79934

El Paso County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	28,861 2020–2024 ACS 5-year estimate ±1,460 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,147 2020–2024 ACS 5-year estimate ±475 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,174 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,728 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,754 2020–2024 ACS 5-year estimate ±4,852 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	30.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,453 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$210,800 2020–2024 ACS 5-year estimate ±10,136 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	59.1 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79934
Restaurants per 10,000 residents	2.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+233.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+900.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 23–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.4 per year, r² 0.87) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	83 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	85 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	90 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79934. Projection: linear trend v1, fitted 2013–2023, +1.4 restaurants per year, r² 0.87, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.0	76	40%	+30.4
Restaurant Opportunity Score	85.1	85	35%	+29.8
Market Momentum Score	89.9	90	25%	+22.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	28,861	88	40%	+35.2
Median household income (ACS)	77,754	59	40%	+23.6
Households (ACS)	10,147	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	233.3	99	35%	+34.6
Restaurants per 10,000 residents (lower = more room)	6.9	85	25%	+21.1
Population (ACS)	28,861	88	20%	+17.6
Median household income (ACS)	77,754	59	20%	+11.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 90 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	25	81	50%	+40.4
10-year restaurant growth	233.3	99	30%	+29.6
20-year restaurant growth	900	99	20%	+19.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (38)

By cuisine

American 10 · Burgers 6 · Chicken / wings 4 · Dessert 3 · Pizza 3 · BBQ 2 · Chinese 2 · Coffee 2 · Ice cream / frozen desserts 2 · Mexican 2 · Sandwiches 2 · Steakhouse 2 · Asian 1 · Cajun, Creole, Southern 1 · Italian 1 · Japanese 1 · Latin American (other) 1 · Southwestern / Tex-Mex 1

By type

Restaurant (service type not stated) 21 · Quick service 18 · Bar 4 · Dessert 4 · Casual dining 2 · Coffee shop 2 · Food truck 2 · Bakery 1 · Buffet 1 · Café 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
Ardovino's Pizza 4 Ardovino's Pizza 150 Sunset	Restaurant (service type not stated)	Pizza · Italian	11100 Sean Haggerty Dr	open
Ashleys Division of Bruce Foods	Restaurant (service type not stated)		8000 Ashley Rd	open
Bahama Buck's Bahama Buck's	Dessert	Dessert	10771 Gateway S Blvd j101	open
BOSS Tenders, Dogs & Custard Boss Chicken and Custard	Restaurant (service type not stated)	American · Chicken / wings	11191 Sean Haggerty Dr Ste. 103	open
Burger King Burger King	Quick service	Burgers · American	11199 Sean Haggerty Dr	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	11300 Mccombs Street Suite C	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	10771 Gateway South Boulevard	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	11388 Gateway N. Boulevard	open
Dine Drink and enjoy with family and friends	Restaurant (service type not stated) · Bar	Steakhouse · American	8690 Edge of Texas St	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	11400 Sean Haggerty Building B	open
Dunkin' Dunkin'	Coffee shop · Quick service · Dessert · Bakery	Coffee · Dessert	1191 Sean Haggerty Dr Suite 101	open
Dunkin' Dunkin'	Quick service		11191 Sean Haggerty Drive	open
Food Trailers MRG	Restaurant (service type not stated) · Food truck		79934, El Paso, TX, United States	open
GA Steakburger Northeast	Restaurant (service type not stated)	Burgers · Steakhouse · American	11400 Sean Haggerty Dr	open
Gateway S Blvd & McCombs St Whataburger	Quick service		11400 GATEWAY BLVD N	open
Integra Pro Dispatch, Trucking &Logistics Counseling	Restaurant (service type not stated)		11920 Jim Webb Dr	open
Jalapeno Limon Food Truck	Quick service · Restaurant (service type not stated) · Food truck		10840 Dyer St	open
Last Round-Up Bar	Bar		13707 Dyer St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	11390 Gateway N Blvd	open
Menchie's Frozen Yogurt Menchie's Frozen Yogurt	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts	10771 Gateway S Blvd	open
Oishi Ramen and Rice	Restaurant (service type not stated)	Japanese		open
Orange Leaf El Paso Northeast	Dessert	Ice cream / frozen desserts · Dessert	11100 Sean Haggerty Dr	open
Panda Express Panda Express México	Quick service	Chinese · Asian	10820 Martin Luther King Jr Blvd	open
Peking Garden	Restaurant (service type not stated)	Chinese	11400 Sean Haggerty Dr	open
Peter Piper Pizza Peter Piper Pizza	Restaurant (service type not stated) · Buffet	Pizza	10771 Gateway Blvd S	open
Popeyes Popeyes	Quick service		11380 McCombs St	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Quick service	Chicken / wings · Cajun, Creole, Southern	11340 McCombs St	open
Southern Smoke BBQ	Restaurant (service type not stated)	BBQ	10771 Gateway Blvd S Ste 107	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	10830 Martin Luther King Jr Blvd	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	11400 Sean Haggerty, Building A, Suite 101	open
Taco Bell Taco Bell	Quick service	Mexican	11300 McCombs	open
Taquizas La Dueña	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	7777 Loma Canada Ct	open
Tin Man Sean Haggerty	Bar		11100 Sean Haggerty Dr	open
Wendy's Wendy's	Quick service	Burgers · American	10771 Gateway Blvd S	open
Whataburger Whataburger	Quick service	Burgers · American	11400 GATEWAY BLVD N	open
Wing Boss	Quick service · Restaurant (service type not stated)	BBQ · Sandwiches	1513 N Zaragoza Rd	open
Wing Daddy's Sauce House Wing Daddy's Sauce House	Restaurant (service type not stated) · Casual dining · Bar	American	11100 Sean Haggerty Dr	open
Wingstop Wingstop	Quick service	Chicken / wings · American	11380 McCombs St Bldg E Ste 501	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	1	—	—	—	1	SIC1987
1995	1	1	—	—	—	—	SIC1987
1996	1	1	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	1	1	—	1	—	—	NAICS1997
1999	1	1	—	1	—	—	NAICS1997
2000	2	1	—	1	—	1	NAICS1997
2001	1	1	—	1	—	—	NAICS1997
2002	2	2	1	1	—	—	NAICS1997
2003	2	2	1	1	—	—	NAICS2002
2004	3	3	2	1	—	—	NAICS2002
2005	3	3	2	1	—	—	NAICS2002
2006	4	4	2	2	—	—	NAICS2002
2007	4	4	2	2	—	—	NAICS2002
2008	4	4	3	1	—	—	NAICS2007
2009	5	5	4	1	—	—	NAICS2007
2010	5	5	4	1	—	—	NAICS2007
2011	5	5	2	3	—	—	NAICS2007
2012	7	6	3	3	—	1	NAICS2012
2013	7	6	3	3	—	1	NAICS2012
2014	7	6	2	4	—	1	NAICS2012
2015	8	7	2	4	1	1	NAICS2012
2016	14	12	4	8	—	1	NAICS2012
2017	15	14	4	8	—	—	NAICS2017
2018	17	16	3	11	—	—	NAICS2017
2019	21	17	3	12	—	—	NAICS2017
2020	20	16	3	11	—	—	NAICS2017
2021	18	15	3	11	—	—	NAICS2017
2022	22	19	3	15	—	—	NAICS2022
2023	22	20	3	15	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79934. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79924	3.5 mi	78	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.