BMIE Market 79935

El Paso County, Texas · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,720 2020–2024 ACS 5-year estimate ±2,176 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	6,670 2020–2024 ACS 5-year estimate ±544 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	18,042 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	6,899 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,323 2020–2024 ACS 5-year estimate ±7,797 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	36.8 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,100 2020–2024 ACS 5-year estimate ±63 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$197,500 2020–2024 ACS 5-year estimate ±8,061 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	3.5 sq mi Census Gazetteer 2020
Restaurants	29 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 79935
Restaurants per 10,000 residents	16.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+3.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-9.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+3.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	29 (range 27–31) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	52 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	61 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	47 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	44 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 79935. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Texas and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,534, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.6	61	40%	+24.3
Restaurant Opportunity Score	47.5	47	35%	+16.6
Market Momentum Score	43.9	44	25%	+11.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,720	80	40%	+32.1
Median household income (ACS)	61,323	32	40%	+12.8
Households (ACS)	6,670	79	20%	+15.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	15.5	51	25%	+12.7
Population (ACS)	18,720	80	20%	+16.1
Median household income (ACS)	61,323	32	20%	+6.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	3.6	60	50%	+29.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-9.4	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (55)

By cuisine

American 12 · Mexican 8 · Bakery 7 · Dessert 7 · Latin American (other) 5 · Burgers 4 · Coffee 4 · Sandwiches 3 · Steakhouse 3 · Asian 2 · Chinese 2 · Ice cream / frozen desserts 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Brazilian 1 · Breakfast 1 · Caribbean 1 · Chicken / wings 1 · European 1 · German / Eastern European 1 · Indian 1 · Juice / smoothies 1 · Vegetarian 1

By type

Restaurant (service type not stated) 29 · Quick service 11 · Bakery 8 · Bar 7 · Dessert 7 · Casual dining 4 · Café 3 · Coffee shop 3 · Brewery / taproom 1 · Food truck 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
491 Inc	Restaurant (service type not stated)		1815 Trawood Dr Ste A	open
Alba's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1850 Trawood Dr	open
Antojitos Caribenos	Restaurant (service type not stated)	Caribbean · Latin American (other)	10630 Montwood Dr F	open
Arby's Arby's	Quick service	Sandwiches · American	10988 Montwood Dr. Montwood Dr & Lee Trevino Dr	open
Artesana Bakery	Bakery	Bakery	1810 Trawood Dr	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	10790 Pebble Hills Dr Pebble Village	open
Blue Bell Creameries Blue Bell Ice Cream	Dessert	Ice cream / frozen desserts · Dessert	10950 Pellicano Dr Ste D	open
Cafe East	Café	Mexican · Coffee · American	11251 Rojas Dr	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	10620 MONTANA AVE	open
Cattleman's Steakhouse Fabens Tx	Restaurant (service type not stated)	Steakhouse · Indian		open
Chiquis Grandma Cuisine	Bakery · Restaurant (service type not stated)	Bakery	2050 Trawood Dr	open
Chuchis Tortas	Restaurant (service type not stated)	Mexican · Latin American (other)	11220 Rojas Dr	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	1350 Zaragoza Road	open
D.proteingrid	Juice, smoothie, tea · Coffee shop · Café	Juice / smoothies · Coffee	1477 Lomaland Dr	open
Denny's Restaurant	Restaurant (service type not stated) · Other	Sandwiches · Mexican	11045 Gateway Blvd. W	open
Donuts hot & fresh kolaches of Vista del sol	Bakery · Dessert · Coffee shop	Dessert · Coffee · Bakery	11175 Vista del Sol Dr	open
Eastside Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	11251 Rojas Dr	open
Gallery Cocktails	Restaurant (service type not stated)		1709 Weston Brent Ln	open
Greggerson's Cake Cottage	Bakery · Dessert	Bakery · Dessert	2050 Trawood Dr #9	open
Hunan Services Inc	Restaurant (service type not stated)		1810 Trawood Dr Ste A	open
I10 & Lomaland Whataburger	Quick service		11075 GATEWAY BLVD W	open
Jjpremiumcarneseca	Restaurant (service type not stated) · Casual dining	American	10911 Pellicano Dr	open
Loma Cantina Tradicional	Restaurant (service type not stated)		1510 Bengal Dr	open
Lomaeptx	Bar · Restaurant (service type not stated)		1510 Bengal Dr	open
Los Tres Gallegos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	10801 Pebble Hills Blvd	open
Marina's German Bakery	Bakery	Bakery · German / Eastern European · European	2033 Trawood Dr	open
McDonald's McDonald's	Quick service	Burgers · American	10727 GATEWAY WEST (Walmart #512)	open
Mi Casa	Restaurant (service type not stated)	Mexican		open
Mountain Star Brewing Company	Brewery / taproom · Bar		11135 Pellicano Dr #2	open
Mulligans Shot Bar Mulligan's Spirits & Food	Bar		1815 Trawood Dr	open
nona's Pizza	Restaurant (service type not stated)	Pizza	10420 Montwood Dr	open
Panda Burgers	Restaurant (service type not stated) · Quick service	Burgers	10780 Pebble Hills Blvd	open
Peking Garden Peking Garden	Restaurant (service type not stated)	Chinese · Asian	1810 Trawood Dr	open
Pirco's restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	10740 Pebble Hills Blvd	open
Plant Fire Pizza	Quick service	Pizza · Vegetarian		open
Quik Wok	Restaurant (service type not stated)	Chinese · Asian	1320 Lomaland Dr	open
Rancher's Grill	Restaurant (service type not stated)	American	2285 Trawood Dr	open
Social Ice	Dessert · Restaurant (service type not stated)	Dessert	10978 Montwood Dr	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	2270 Trawood	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	American	10655 Vista Del Sol	open
Southern Maid Donuts	Bakery · Dessert	Dessert	11175 Vista del Sol Dr	open
Star Burgers & Fries	Food truck		11135 Pellicano Dr	open
Steakpedos	Bar · Casual dining	Sandwiches	1815 Trawood Dr	open
Sweet Life Candy Bars	Dessert · Bakery	Dessert · Bakery		open
Tacorita	Restaurant (service type not stated)	Latin American (other) · Brazilian		open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	10729 Gateway Blvd W	open
The Hidrant	Bar		3112 Forney Ln	open
The Kickback Sports Bar & Grill	Bar · Casual dining		10780 Pebble Hills Blvd Ste B&C	open
Thirty 5ive Tavern & Grill	Casual dining · Bar	Steakhouse · American	10420 Montwood Dr	open
Tony's Burrito House	Quick service · Restaurant (service type not stated)	Mexican	1410 Vanderbilt Dr	open
Village Inn Village Inn Restaurants	Restaurant (service type not stated)	Breakfast · American	2275 Trawood Dr	open
Walmart Bakery	Bakery	Bakery	10727 Gateway Blvd W	open
Whataburger Whataburger	Quick service	Burgers · American	11075 GATEWAY BLVD W	open
Carlos Valentine Enterprises Llc	Restaurant (service type not stated)		11233 Rojas Dr	closed
Southern Comfort Cafe	Restaurant (service type not stated)	Cajun, Creole, Southern	10630 Montwood Dr Ste F	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	32	28	—	—	—	4	SIC1987
1995	30	27	—	—	—	3	SIC1987
1996	27	25	—	—	—	2	SIC1987
1997	33	29	—	—	—	4	SIC1987
1998	39	34	15	15	4	4	NAICS1997
1999	32	29	12	15	2	3	NAICS1997
2000	34	32	15	15	2	2	NAICS1997
2001	34	32	14	15	3	1	NAICS1997
2002	34	31	14	15	2	2	NAICS1997
2003	35	32	14	16	1	3	NAICS2002
2004	38	35	16	17	1	3	NAICS2002
2005	35	33	15	16	2	2	NAICS2002
2006	34	34	16	16	1	—	NAICS2002
2007	32	30	15	14	1	2	NAICS2002
2008	32	30	14	14	2	2	NAICS2007
2009	31	29	12	16	1	2	NAICS2007
2010	31	29	12	16	1	2	NAICS2007
2011	35	33	16	16	1	2	NAICS2007
2012	28	26	8	17	1	2	NAICS2012
2013	31	29	9	17	3	2	NAICS2012
2014	31	29	9	18	2	2	NAICS2012
2015	33	30	13	14	3	3	NAICS2012
2016	32	30	13	13	4	2	NAICS2012
2017	34	28	13	13	—	5	NAICS2017
2018	34	28	13	13	—	4	NAICS2017
2019	34	28	12	14	—	4	NAICS2017
2020	35	29	13	14	—	4	NAICS2017
2021	33	29	13	13	3	3	NAICS2017
2022	34	31	16	13	—	—	NAICS2022
2023	32	29	15	12	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 79935. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
79936	2.1 mi	239	2023
79915	2.9 mi	51	2023
79925	3.4 mi	183	2023
79907	4.2 mi	64	2023
79908	4.9 mi	—

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.