BMIE Market 83401

Bonneville County, Idaho · ZCTA boundaries as of 2020

Profile

Population (current estimate)	47,972 2020–2024 ACS 5-year estimate ±1,725 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,714 2020–2024 ACS 5-year estimate ±581 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	37,966 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,664 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$78,497 2020–2024 ACS 5-year estimate ±3,117 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	31.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,176 2020–2024 ACS 5-year estimate ±48 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$358,700 2020–2024 ACS 5-year estimate ±15,476 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	197.3 sq mi Census Gazetteer 2020
Restaurants	48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 83401
Restaurants per 10,000 residents	10.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+33.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-9.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-5.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	54 (range 48–61) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.5 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	76 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	81 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	75 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	68 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 83401. Projection: linear trend v1, fitted 2013–2023, +1.5 restaurants per year, r² 0.73, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Idaho and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 192, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	81.5	81	40%	+32.6
Restaurant Opportunity Score	75.1	75	35%	+26.3
Market Momentum Score	68.0	68	25%	+17.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	47,972	96	40%	+38.6
Median household income (ACS)	78,497	60	40%	+24.0
Households (ACS)	15,714	94	20%	+18.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 75 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	10.0	72	25%	+18.1
Population (ACS)	47,972	96	20%	+19.3
Median household income (ACS)	78,497	60	20%	+12.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	33.3	85	50%	+42.5
10-year restaurant growth	33.3	73	30%	+22.0
20-year restaurant growth	-9.4	17	20%	+3.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (124)

By cuisine

Mexican 21 · American 20 · Burgers 12 · Coffee 11 · Latin American (other) 10 · Pizza 9 · Dessert 7 · Chicken / wings 6 · Bakery 5 · Asian 4 · Breakfast 4 · Ice cream / frozen desserts 4 · Juice / smoothies 4 · Sandwiches 4 · Southwestern / Tex-Mex 3 · BBQ 2 · Seafood 2 · Thai 2 · British / Irish pub food 1 · Chinese 1 · Cuban 1 · Healthy / salads / bowls 1 · Japanese 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 63 · Quick service 28 · Bar 15 · Dessert 10 · Food truck 10 · Coffee shop 9 · Casual dining 7 · Café 6 · Bakery 5 · Juice, smoothie, tea 5 · Specialty food shop 3 · Catering 2 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
1st Street Food Court by DARE	Restaurant (service type not stated)		680 1st St	open
Alene's Chocolates	Dessert	Dessert	3062 105th N	open
Araceli Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	680 1st St	open
Arctic Circle Arctic Circle Fry Sauce - THE Original!	Restaurant (service type not stated)	Burgers · American	2535 1st St	open
Bacon and Bleu Family Restaurant	Restaurant (service type not stated)	Burgers · American	688 N Holmes Ave	open
Bakers Dozen Bakers Dozen	Bakery · Dessert	Dessert · Bakery	561 S Woodruff Ave	open
Bar Store Restaurant Design & Supplies	Bar · Restaurant (service type not stated)		240 1st St	open
Betty's Boba	Juice, smoothie, tea	Tea / bubble tea	680 1st St	open
Blimpie	Quick service		3505 E 105 N	open
Brain Freeze	Dessert · Food truck	Ice cream / frozen desserts	Discovery Elementary School, 2935 N Golden Rod Dr	open
Burger King Burger King	Quick service	Burgers · American	2325 E 17th St	open
Burger King Burger King	Quick service	Burgers · American	1750 N Yellowstone Hwy	open
Cakes O' licious	Bakery	Bakery	11226 N Crooked Tree Ln	open
CalaKas Tacos & Miches	Restaurant (service type not stated)	Mexican	921 Northgate Mile	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	1115 NORTHGATE MILE	open
Champs Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings	3607 N Yellowstone Hwy	open
Champs Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	125 S 25th E	open
Champs Chicken Champs Chicken	Quick service · Restaurant (service type not stated)	Pizza · Chicken / wings	3607 N Yellowstone Hwy	open
Chapolera Coffee Shop - Idaho Falls	Coffee shop	Coffee	335 1st St	open
Cheese Rex	Food truck	Sandwiches · American	2288 N Yellowstone Hwy	open
Cinnabon Maverik - Ammon Ammon Road Cinnabon	Quick service		1663 N Ammon Rd	open
Cinnabon Maverik - Idaho Falls 33rd North Cinnabon	Quick service		468 East 33rd Street	open
Cinnabon Maverik - Idaho Falls Woodruff Ave Cinnabon	Quick service		145 South Woodruff Avenue	open
Crazy Crepes & Desserts	Dessert	Breakfast · Dessert	1480 N Woodruff Ave	open
D B's Steak & Brew House	Bar		216 1st St	open
Dave's Fire & Smoke BBQ	Restaurant (service type not stated)		680 1ST St	open
Diaz Cafe	Restaurant (service type not stated)	Mexican	2288 N Yellowstone Hwy	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	1525 Lincoln Rd	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	221 N. Woodruff Ave	open
Eagles Club	Bar		635 Hemmert Ave	open
El Pollo Gordo	Restaurant (service type not stated)	Mexican · Chicken / wings	2300 N Yellowstone Hwy	open
El Rinconcito Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	1638 Hollipark Dr	open
Fiesta Ole	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1856 N Yellowstone Hwy	open
Franz Bakery Outlet	Bakery	Bakery	365 E Anderson St	open
Frasures - Coffee & Smoothies	Coffee shop	Coffee	2759 N Holmes	open
Fraternal Order of the Eagles	Bar		635 Hemmert Ave	open
Freddy's Frozen Custard & Steakburgers Freddy's Frozen Custard & Steakburgers	Quick service	Burgers · American	355 North Woodruff Ave	open
Godfather's Pizza	Restaurant (service type not stated)	Pizza	1680 1st St	open
GR Bar	Bar		165 Easy St	open
great wall restaurant	Restaurant (service type not stated)	Asian	201 1st St	open
Greenhouse Coffee	Coffee shop · Café	Coffee	2299 E 17th St	open
Hardy's Pub & Grill	Casual dining · Bar	American	2626 N Yellowstone Hwy	open
House Of Jade	Restaurant (service type not stated)	Chinese · American · Seafood	201 1st St	open
Humble Foods	Restaurant (service type not stated) · Specialty food shop	Steakhouse	340 2nd St	open
Hurricane's	Bar		888 N Holmes Ave	open
Idaho Falls - Hitt Arctic Circle	Quick service		2535 1st St	open
Idaho Falls - Utah Arctic Circle	Quick service		840 S Utah Ave	open
Idaho Falls, ID (Idaho Falls) Dutch Bros. Coffee	Coffee shop · Café	Coffee	221 N. Woodruff Ave	open
Jack in the Box	Quick service		424 S Woodruff Ave	open
James's Rolling Bites	Food truck	Burgers · American	680 1st St	open
Java Espress	Juice, smoothie, tea	Juice / smoothies	434 Gladstone St	open
Java Espress Java Espress	Coffee shop · Café	Coffee	745 E Anderson St	open
Jersey Mike's Subs Jersey Mike's Subs	Quick service · Restaurant (service type not stated)	Sandwiches	795 E Anderson St	open
Karie Anne's Frozen Desserts Idaho Falls Karie Anne's- Rexburg	Dessert	Dessert · Ice cream / frozen desserts	1480 N Woodruff Ave	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	615 E Iona Rd	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	2480 N YELLOWSTONE Highway	open
La Golosa Mexican Snacks	Food truck · Restaurant (service type not stated)	Mexican	240 1st St	open
La Michoacana Ice Cream Palace	Dessert	Ice cream / frozen desserts · Dessert	240 S Woodruff Ave	open
Las Pupusas Llc	Restaurant (service type not stated)		670 1st St	open
Leo's Place Restaurants	Restaurant (service type not stated)	Pizza	155 S Holmes Ave	open
Let's Get Roasted Coffee Co.	Coffee shop · Restaurant (service type not stated)	Coffee	2300 N Yellowstone Hwy	open
Los Albertos #1	Restaurant (service type not stated) · Quick service	Mexican	1471 N Yellowstone Hwy	open
Los Albertos 2	Quick service	Mexican · Latin American (other)	318 S Woodruff Ave	open
M&M Tlaxcala Y Su Sabor	Restaurant (service type not stated)	Mexican	1480 N Woodruff Ave	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	3544 E Avalanche St Ste 100	open
Marco's Pizza Marco's Pizza	Quick service		3544 E Avalanche St, Ste 100	open
McDonald's McDonald's	Quick service		3535 E Avalanche St.	open
McDonald's McDonald's	Quick service	Burgers · American	1575 N Gate Mile	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	650 E 17th St	open
Mexican Food La Carreta La Carreta	Restaurant (service type not stated)	Mexican · Cuban · Latin American (other)	2282 N Yellowstone Hwy	open
Mi Ranchito Mexicana Llc	Restaurant (service type not stated) · Casual dining	Mexican · American	240 1st St	open
Mitchell's Restaurant	Restaurant (service type not stated)	Breakfast · American	615 E Iona Rd	open
Morenita's Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	450 Whittier St	open
muddy's place	Bar		475 N Yellowstone Hwy	open
North Hi-Way Cafe	Casual dining	American · Breakfast	460 Northgate Mile	open
Off The Rails Cafe	Café · Restaurant (service type not stated) · Casual dining · Bar	Coffee	465 E Anderson St	open
Panaderia BBS	Bakery	Bakery	395 May St	open
Papa Johns Pizza	Restaurant (service type not stated)	Pizza	555 S Woodruff Ave	open
Papa Loca	Food truck		850 Lincoln Rd	open
Papa Q’s	Food truck · Restaurant (service type not stated)	Pizza	2288 N Yellowstone Hwy	open
Peppertree Lounge	Bar		888 N Holmes Ave	open
Pick Me Up Pick Me Up	Juice, smoothie, tea · Dessert · Bakery	Juice / smoothies · Dessert · Bakery	200 S Woodruff Ave	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	399 N Woodruff Ave	open
Pockets	Bar		905 E Lincoln Rd	open
Restaurant paulas	Restaurant (service type not stated)		555 Northgate Mile	open
Reynal Mexican Food	Restaurant (service type not stated) · Casual dining	Mexican · American	475 E Elva St	open
Robinson Auto Glass Experts	Restaurant (service type not stated)		495 1st St	open
Rose Marie's Gluten-free	Quick service · Food truck	Healthy / salads / bowls	2288 N Yellowstone Hwy	open
Rusty Taco Rusty Taco	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	250 S 45th E	open
SAE Sushi and Hibachi Express	Restaurant (service type not stated)	Japanese · Sushi · Asian	Yellowstone food Village IIC, 2288 N Yellowstone Hwy	open
Sage Lakes Cafe	Café	Coffee	100 E 65th N	open
Sal's Pupuseria	Restaurant (service type not stated)	Latin American (other)	1970 N Yellowstone Hwy	open
Santa Maria Style Grilling	Food truck · Catering	BBQ	7953 N 25th E\n	open
Sawtooth Restaurant Group, Llc	Restaurant (service type not stated)		2880 E 14th N	open
Scotty's Country Smokehouse	Catering · Specialty food shop	BBQ	4491 N Haroldsen Dr	open
Scotty's Drive In	Quick service · Restaurant (service type not stated)	Burgers	560 Northgate Mile	open
Shotz Drink Shop	Casual dining · Restaurant (service type not stated) · Food truck	American	10971 N Yellowstone Hwy	open
Starbucks	Coffee shop	Coffee	791 E Anderson St	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea	Coffee · Juice / smoothies	1555 Northgate Mile	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	Parkway Plaza 316 S Woodruff Ave	open
Taco Time TacoTime	Quick service	Mexican	2551 1st St	open
Tacos El Rojo	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	371 E Anderson St	open
Tacos Las Penitas	Restaurant (service type not stated)	Mexican · Latin American (other)	115 S Higbee Ave	open
Tacos Mi Pueblo	Restaurant (service type not stated)	Mexican · Latin American (other)	265 1st St	open
Taqueria Tepechi	Restaurant (service type not stated)	Mexican	465 E Anderson St	open
TGI Fridays	Restaurant (service type not stated)	American	348 Garfield St	open
Thai 208 Restaurant	Restaurant (service type not stated)	Thai · Asian	645 N Holmes Ave	open
Thai Food Plus	Restaurant (service type not stated)	Thai · Asian	2288 N Yellowstone Hwy	open
The Alibi	Bar		285 1st St	open
The Batter's Box	Specialty food shop · Quick service	Sandwiches	2296 N Yellowstone Hwy	open
The Brickhouse Bar	Bar · Restaurant (service type not stated)		921 Northgate Mile	open
The Drawbridge	Casual dining · Restaurant (service type not stated) · Bar		340 E Anderson St	open
The Flavor Factory	Food truck	Burgers · American	2288 N Yellowstone Hwy	open
The Flavor Factory	Restaurant (service type not stated)	American	2288 N Yellowstone Hwy	open
The Gangplank	Restaurant (service type not stated)	Seafood · British / Irish pub food	925 N Holmes Ave	open
The Shop Bar	Bar		240 1st St	open
Tom's Gyros and Burgers	Restaurant (service type not stated)		475 E Elva St	open
Tortas Lokas	Dessert	Breakfast · Latin American (other) · Dessert	2288 N Yellowstone Hwy	open
Tui's	Dessert		3350 E Greenwillow Ln	open
Union Market & Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	424 1st St	open
Unkle B's Icecream	Dessert	Ice cream / frozen desserts	400 S Woodruff Ave	open
Wendy's Wendy's	Quick service	Burgers · American	1333 Northgate Mile	open
Xtreme Dance & Fitness	Juice, smoothie, tea	Juice / smoothies	235 Lomax Street	open
Yellowstone FOOD Village at IIC	Restaurant (service type not stated)		2288 N Yellowstone Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	60	51	—	—	—	9	SIC1987
1995	56	51	—	—	—	5	SIC1987
1996	59	53	—	—	—	6	SIC1987
1997	66	60	—	—	—	6	SIC1987
1998	63	57	21	32	2	4	NAICS1997
1999	61	56	23	28	2	3	NAICS1997
2000	59	55	23	28	1	2	NAICS1997
2001	54	49	22	24	1	3	NAICS1997
2002	59	51	21	26	2	7	NAICS1997
2003	61	53	22	26	5	6	NAICS2002
2004	60	52	21	26	5	6	NAICS2002
2005	62	52	18	28	6	8	NAICS2002
2006	58	51	20	25	6	4	NAICS2002
2007	45	38	16	21	1	3	NAICS2002
2008	46	41	17	19	2	4	NAICS2007
2009	45	40	17	18	2	3	NAICS2007
2010	44	40	16	19	2	3	NAICS2007
2011	44	38	16	18	1	5	NAICS2007
2012	42	37	14	22	—	4	NAICS2012
2013	40	36	12	23	—	4	NAICS2012
2014	40	34	11	22	—	4	NAICS2012
2015	41	36	12	24	—	3	NAICS2012
2016	41	34	10	24	—	5	NAICS2012
2017	40	35	11	24	—	3	NAICS2017
2018	41	36	12	23	—	3	NAICS2017
2019	42	35	11	22	—	4	NAICS2017
2020	48	42	14	22	6	4	NAICS2017
2021	51	46	16	22	8	3	NAICS2017
2022	55	48	17	25	6	4	NAICS2022
2023	60	48	12	29	7	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 83401. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.