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BMIE Market 83641

Owyhee County, Idaho · ZCTA boundaries as of 2020

Profile

Population (current estimate)4,061
2020–2024 ACS 5-year estimate ±550 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households1,395
2020–2024 ACS 5-year estimate ±181 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count3,438
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units1,294
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income$84,730
2020–2024 ACS 5-year estimate ±11,791 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age42.6
2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent$1,107
2020–2024 ACS 5-year estimate ±291 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value$425,700
2020–2024 ACS 5-year estimate ±73,180 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area227.1 sq mi
Census Gazetteer 2020
Restaurants3
2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 83641
Restaurants per 10,000 residents2.9
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year+200.0%
DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year+50.0%
DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file+200.0%
DERIVED: 1996 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 20286 (range 4–8)
FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score68 / 100
MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score61 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score80 / 100
MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score63 / 100
MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

ComponentValueRankWeightAdds
Consumer Market Score61.06140%+24.4
Restaurant Opportunity Score79.78035%+27.9
Market Momentum Score63.16325%+15.8
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 61 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)4,0615740%+22.8
Median household income (ACS)84,7306840%+27.1
Households (ACS)1,3955520%+11.0
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 80 (High confidence)

ComponentValueRankWeightAdds
10-year restaurant growth2009735%+34.1
Restaurants per 10,000 residents (lower = more room)7.48325%+20.7
Population (ACS)4,0615720%+11.4
Median household income (ACS)84,7306820%+13.6
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 63 (High confidence)

ComponentValueRankWeightAdds
5-year restaurant growth04250%+20.9
10-year restaurant growth2009730%+29.2
20-year restaurant growth506520%+13.0
Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (10)

By cuisine

American 3 · Coffee 1 · Hot dogs 1 · Mexican 1 · Pizza 1 · Steakhouse 1

By type

Restaurant (service type not stated) 4 · Bar 3 · Casual dining 3 · Winery / distillery / taproom 2 · Brewery / taproom 1 · Café 1 · Coffee shop 1

NameTypeCuisineAddressStatus
Betsy's VineyardWinery / distillery / taproomAmerican3007 Can Ada Rdopen
Buck's Saloon & SteakhouseCasual dining · BarSteakhouse · American217 Broadway Aveopen
Cook's Two Hole Bar & GrillCasual dining · Bar313 Broadway Aveopen
Danelion BreweryBrewery / taproom · Bar1758 ID-45open
Deep Run VineyardsWinery / distillery / taproom11798 Good Day Rdopen
Diner DogsCasual dining · Restaurant (service type not stated)American · Hot dogs211 Carrie Rex Aveopen
Extreme Pizza Melba Extreme PizzaRestaurant (service type not stated)Pizza207 4th Stopen
Jessie's Small Town Goodness LlcRestaurant (service type not stated)211 Carrie Rex Aveopen
Mocha Mountain Coffee and DrinksCoffee shop · CaféCoffee308 Broadway Aveopen
Tacos El CentroRestaurant (service type not stated)Mexican309 Carrie Rex Aveopen
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
199433SIC1987
199611SIC1987
199711SIC1987
19982211NAICS1997
19992211NAICS1997
20003221NAICS1997
20012111NAICS1997
20024331NAICS1997
20033221NAICS2002
20044222NAICS2002
20052111NAICS2002
20063221NAICS2002
20073112NAICS2002
200811NAICS2007
200911NAICS2007
20103112NAICS2007
201122NAICS2007
201222NAICS2012
20132111NAICS2012
20142111NAICS2012
201532111NAICS2012
201632111NAICS2012
201743NAICS2017
201843NAICS2017
2019653NAICS2017
2020653NAICS2017
202143NAICS2017
202254NAICS2022
202343NAICS2022
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 83641. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.