BMIE Market 84108

Salt Lake County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	22,390 2020–2024 ACS 5-year estimate ±1,434 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	7,850 2020–2024 ACS 5-year estimate ±522 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,738 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	8,502 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$120,854 2020–2024 ACS 5-year estimate ±15,785 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	33.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,583 2020–2024 ACS 5-year estimate ±124 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$838,600 2020–2024 ACS 5-year estimate ±43,526 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	72.3 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84108
Restaurants per 10,000 residents	11.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-14.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-23.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	18 (range 13–23) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.6 per year, r² 0.43) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	86 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	58 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	31 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84108. Projection: linear trend v1, fitted 2013–2023, -0.6 restaurants per year, r² 0.43, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.8	86	40%	+34.3
Restaurant Opportunity Score	58.1	58	35%	+20.4
Market Momentum Score	31.2	31	25%	+7.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 86 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	22,390	83	40%	+33.3
Median household income (ACS)	120,854	91	40%	+36.3
Households (ACS)	7,850	81	20%	+16.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-14.8	16	35%	+5.6
Restaurants per 10,000 residents (lower = more room)	10.3	71	25%	+17.8
Population (ACS)	22,390	83	20%	+16.7
Median household income (ACS)	120,854	91	20%	+18.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 31 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	-14.8	16	30%	+4.8
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (50)

By cuisine

Coffee 12 · American 9 · Bakery 4 · Pizza 4 · Sandwiches 4 · Asian 2 · Breakfast 2 · Burgers 2 · Dessert 2 · Healthy / salads / bowls 2 · Italian 2 · Japanese 2 · Mexican 2 · Sushi 2 · Chinese 1 · Hawaiian / Pacific 1 · Indian 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 33 · Café 10 · Coffee shop 8 · Bar 5 · Casual dining 5 · Bakery 4 · Quick service 4 · Dessert 2 · Specialty food shop 2 · Other 2 · Brewery / taproom 1 · Buffet 1 · Delivery-focused 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Bangkok Thai	Restaurant (service type not stated)	Thai	1400 S Foothill Dr	open
Blue Plate Diner	Casual dining	American	2041 S 2100 E	open
Brigham's Donuts	Bakery · Dessert	Bakery · Dessert	Main Street, Brigham St	open
Chedda Burger	Restaurant (service type not stated)	Burgers · American	1314 S Foothill Dr	open
Costa Vida Mexican Grill	Restaurant (service type not stated)	Mexican	1414 South Foothill Dr	open
Crema Coffee & Soda	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2112 E 1300 S	open
Cupbop	Restaurant (service type not stated)		1400 Foothill Dr Ste 156	open
Dodo	Restaurant (service type not stated) · Coffee shop	American · Coffee	1321 S 2100 E	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	1430 Foothill Dr	open
East West Connection	Restaurant (service type not stated)	Asian	1400 S Foothill Dr Ste 270	open
Eat-A-Pita	Restaurant (service type not stated)		845 University Vlg	open
Emigration Brewing Co.	Brewery / taproom · Casual dining · Bar	Pizza	4170 Emigration Canyon Rd	open
Emigration Cafe	Café	Coffee	1709 E 1300 S Ste 108	open
Five Alls restaurant	Restaurant (service type not stated)	American · Steakhouse	1458 S Foothill Dr	open
Flower Child Flower Child	Restaurant (service type not stated)	Healthy / salads / bowls · Vegetarian	1414 S Foothill Dr Ste A-1	open
Great Harvest Bread Company	Bakery	Bakery	2100 South 2100 East	open
Hash Kitchen Hash Kitchen	Restaurant (service type not stated) · Bar	Breakfast	1313 S Foothill Dr	open
Hi Sushi	Restaurant (service type not stated)	Japanese · Sushi	1400 S Foothill Dr Ste 152	open
Honest Eatery Honest Eatery	Café · Restaurant (service type not stated)	Coffee · Healthy / salads / bowls	1400 S Foothill Dr	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	1400 South Foothill Drive	open
Knickerbockers Deli Knickerbockers Deli - Cottonwood Heights	Specialty food shop · Quick service	Sandwiches · American	421 S Wakara Way	open
Logos Coffee	Coffee shop	Coffee	1709 E 1300 S	open
Maccool's Public House	Restaurant (service type not stated)		1400 S Foothill Dr Ste 166	open
Mega Wraps	Restaurant (service type not stated)		1334 S Foothill Dr	open
Mo' Bettahs Hawaiian Style Food Mo' Bettahs Hawaiian Style Food	Restaurant (service type not stated)	Hawaiian / Pacific	1400 S Foothill Dr	open
Murphy, Brockman & Macduff Corp	Restaurant (service type not stated)		2095 E 1300 S	open
Nothing Bundt Cakes Nothing Bundt Cakes	Bakery · Dessert	Bakery · Dessert	1354 S Foothill Dr	open
Pizza Studio Foothill Village	Restaurant (service type not stated)	Pizza	1332 S Foothill Dr	open
Red Butte Cafe	Restaurant (service type not stated)	American	1414 S Foothill Dr	open
Ruth's Creekside Cafe & Market	Café	Coffee	4170 E Emigration Canyon Rd	open
Ruth's Diner	Casual dining · Restaurant (service type not stated)	American · Breakfast	4160 E Emigration Canyon Rd	open
Sakura Sushi	Restaurant (service type not stated)	Japanese · Sushi	1615 S Foothill Dr	open
SASA Kitchen	Restaurant (service type not stated)	Chinese · Asian	2095 E 1300 S	open
Sea Salt	Restaurant (service type not stated)	Italian	1709 E 1300 S	open
Shoreline Grill	Casual dining · Restaurant (service type not stated) · Bar			open
Slice House by Tony Gemignani Slice House by Tony Gemignani	Restaurant (service type not stated)	Pizza · Italian	1332 S Foothill Dr	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1440 S Foothill Dr Ste 100	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	2040 S 2300 E	open
Subway	Other	Sandwiches	1314 S Foothill Dr	open
Subway	Other	Sandwiches	675 S Arapeen Dr Ste 105	open
Sweet Tooth Fairy	Bakery	Bakery	1334 S Foothill Dr	open
Taqueria 27 Taqueria 27	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1615 S Foothill Dr	open
The Bean Whole	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	2065 E 2100 S	open
The Black Sheep Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar		1400 South S Foothill Dr #166	open
Thistle & Thyme	Restaurant (service type not stated) · Café	Coffee · American	480 S Wakara Wy	open
Tikka Indian Grill	Restaurant (service type not stated)	Indian	1414 S Foothill Dr Ste C	open
Wakara Bar Starbucks	Restaurant (service type not stated) · Coffee shop · Bar · Café	Coffee	Located Inside Marriott University Park, 480 S Wakara Wy	open
Wendy's Wendy's	Quick service	Burgers · American	1309 Foothill Blvd.	open
Williams Building	Café · Buffet · Restaurant (service type not stated) · Coffee shop	Coffee	295 S Chipeta Way	open
Monsoon Thai Bistro	Restaurant (service type not stated)		1615 S Foothill Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	31	30	—	—	—	1	SIC1987
1995	28	27	—	—	—	1	SIC1987
1996	27	25	—	—	—	2	SIC1987
1997	30	28	—	—	—	2	SIC1987
1998	33	29	17	8	4	2	NAICS1997
1999	35	30	19	8	3	2	NAICS1997
2000	30	25	16	7	2	2	NAICS1997
2001	30	25	14	10	1	2	NAICS1997
2002	29	27	15	10	2	—	NAICS1997
2003	25	23	12	9	2	—	NAICS2002
2004	34	30	18	10	2	—	NAICS2002
2005	28	24	15	8	1	—	NAICS2002
2006	29	25	14	10	1	—	NAICS2002
2007	25	22	13	8	1	—	NAICS2002
2008	27	23	13	9	1	—	NAICS2007
2009	25	22	12	9	1	—	NAICS2007
2010	25	23	13	8	2	—	NAICS2007
2011	22	21	11	7	3	—	NAICS2007
2012	29	27	14	7	6	—	NAICS2012
2013	30	27	15	6	6	—	NAICS2012
2014	30	28	15	7	6	—	NAICS2012
2015	31	29	14	9	6	—	NAICS2012
2016	28	25	11	10	4	—	NAICS2012
2017	27	23	11	8	4	—	NAICS2017
2018	27	23	11	7	5	—	NAICS2017
2019	29	24	11	8	5	—	NAICS2017
2020	23	19	8	7	4	—	NAICS2017
2021	27	23	8	9	6	—	NAICS2017
2022	29	25	8	10	7	—	NAICS2022
2023	28	23	7	10	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84108. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.