BMIE Market 84606

Utah County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	35,690 2020–2024 ACS 5-year estimate ±1,556 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,783 2020–2024 ACS 5-year estimate ±505 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	32,291 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,097 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$52,811 2020–2024 ACS 5-year estimate ±4,347 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	23.1 2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,188 2020–2024 ACS 5-year estimate ±35 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$443,600 2020–2024 ACS 5-year estimate ±21,404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	11.6 sq mi Census Gazetteer 2020
Restaurants	24 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84606
Restaurants per 10,000 residents	6.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+9.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+26.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 24–32) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.44) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	58 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	62 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	47 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84606. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.44, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 58 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	61.6	62	40%	+24.7
Restaurant Opportunity Score	62.1	62	35%	+21.7
Market Momentum Score	46.8	47	25%	+11.7

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	35,690	92	40%	+36.8
Median household income (ACS)	52,811	19	40%	+7.4
Households (ACS)	10,783	87	20%	+17.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	9.1	53	35%	+18.6
Restaurants per 10,000 residents (lower = more room)	6.7	85	25%	+21.4
Population (ACS)	35,690	92	20%	+18.4
Median household income (ACS)	52,811	19	20%	+3.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	9.1	53	30%	+16.0
20-year restaurant growth	26.3	50	20%	+10.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (66)

By cuisine

Coffee 8 · Dessert 8 · American 7 · Mexican 7 · Bakery 6 · Pizza 6 · Italian 4 · Korean 4 · Latin American (other) 4 · Asian 3 · BBQ 3 · Thai 3 · Chicken / wings 2 · Chinese 2 · Hawaiian / Pacific 2 · Ice cream / frozen desserts 2 · Japanese 2 · Juice / smoothies 2 · Sandwiches 2 · Sushi 2 · Brazilian 1 · Greek 1 · Hot dogs 1 · Mediterranean 1 · Peruvian 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Restaurant (service type not stated) 42 · Dessert 10 · Quick service 7 · Bakery 6 · Café 6 · Coffee shop 4 · Food truck 3 · Bar 2 · Casual dining 2 · Juice, smoothie, tea 2 · Other 1

Name	Type	Cuisine	Address	Status
Ambrosial Bakery	Bakery · Dessert	Bakery · Dessert	275 E 300 S	open
Anita's Cakes	Bakery · Dessert	Bakery · Dessert	406 S State St	open
Baby's Peruvian Rotisserie Chicken	Restaurant (service type not stated)	Peruvian · Latin American (other) · Chicken / wings	1351 S 1500 E	open
Boba Shack	Coffee shop · Food truck	BBQ · Coffee	43 E Center St	open
Brick Oven	Restaurant (service type not stated)	Pizza · Italian	111 E 800 N	open
Brooker’s Founding Flavors Ice Cream, Provo Ut	Dessert	Ice cream / frozen desserts	748 E 820 N	open
Cafe Galleria	Restaurant (service type not stated) · Dessert	Pizza · Dessert	602 E 600 N	open
China Garden	Restaurant (service type not stated)	Chinese	1425 S State St	open
China Town \| Chinese	Restaurant (service type not stated)	Chinese · Asian	330 S State St	open
Cinnabon Maverik - Provo Cinnabon	Quick service		325 S. State St.	open
Cupbop - Korean BBQ in a Cup	Restaurant (service type not stated)	Korean · BBQ · Asian	815 N 700 E	open
Dirty Bird Provo Hut	Restaurant (service type not stated)	Chicken / wings	495 E 600 N	open
Don Chuy's Taco Shop Chuy's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	520 N 900 E	open
Dubai Luxe Treats	Dessert	Dessert	1351 S 1500 E	open
Einstein Bros. Bagels Einstein Bros. Bagels	Bakery · Café	Bakery · Coffee	43 E Center St	open
Emanuel's Fresh Grill	Restaurant (service type not stated)	Mexican	520 N 900 E	open
Enliten Bakery & Cafe	Bakery · Dessert · Café	Bakery · Dessert · Coffee	43 E Center St	open
Gloria's Little Italy	Restaurant (service type not stated)	Italian	1 E Center St	open
Good Move Cafe	Café · Juice, smoothie, tea	Coffee · American · Juice / smoothies	1 E Center St	open
Great Basin Coffee Company	Coffee shop	Coffee	1106 S State St Ste 16	open
Greek-n-Go	Food truck	Greek · Mediterranean	602 E 600 N	open
Guru's Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	45 E Center St	open
Guru's National Franchising Company Inc	Restaurant (service type not stated)		45 E Center St	open
Hogi Yogi	Other	Sandwiches	520 N 900 E	open
J Dawgs J Dawgs	Restaurant (service type not stated)	Hot dogs · American	858 N 700 E	open
La Casa De La Botana	Restaurant (service type not stated)	Mexican · Latin American (other)	346 N University Ave	open
La Dolce Vita Ristorante Italiano	Restaurant (service type not stated)	Italian · Pizza	61 N 100 E	open
La Parrilla Regia Utah	Restaurant (service type not stated) · Casual dining	Mexican · American	1431 S State St	open
La Previa	Restaurant (service type not stated)	Latin American (other)	495 E 600 N	open
Lan King Gaming Lounge	Bar		746 E 820 N	open
Las Palmas	Restaurant (service type not stated)		746 E 820 N	open
Lava Lounge Provo	Bar		670 E 800 N	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	434 900 E	open
Lle Trading Company Llc	Restaurant (service type not stated)		330 S State St	open
Los Hermanos \| Mexican Los Hermanos Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	1 E Center St	open
Mo' Bettahs Hawaiian Style Food Mo' Bettahs Hawaiian Style Food	Restaurant (service type not stated)	Hawaiian / Pacific	442 N 900 E	open
Moon Peak Coffeehouse	Coffee shop · Café	Coffee	50 E 500 N	open
Novell Cafe	Restaurant (service type not stated)		1800 Novell Pl	open
Official 801 Ohana Grill	Restaurant (service type not stated)	Hawaiian / Pacific		open
Ottavios	Restaurant (service type not stated)	Italian	71 E Center St	open
Provo Bakery	Bakery · Dessert	Bakery · Dessert	190 E 100 N	open
Rio Sonora Mexican Food	Restaurant (service type not stated)	Mexican	279 E 300 S	open
Roll With It	Dessert	Ice cream / frozen desserts	63 Center St	open
Rugged Grounds	Coffee shop · Restaurant (service type not stated) · Café	Coffee	397 E 200 N	open
Sarang Yeah Llc	Restaurant (service type not stated)	Korean	1431 S State St	open
Simply Cheesecake	Dessert	Dessert	291 E 300 S	open
Sip-N	Quick service		525 N 900 E	open
Slabpizza	Restaurant (service type not stated)	Pizza	671 E 800 N	open
Snackalish	Quick service · Restaurant (service type not stated)	Brazilian	1712 S E Bay Blvd	open
Spuds Get Loaded	Restaurant (service type not stated)	American	287 E 300 S	open
Steak Express	Restaurant (service type not stated)	Steakhouse · American	525 N 900 E	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	654 E 300 S	open
Summit Inn Pizza	Restaurant (service type not stated)	Pizza	495 E 600 N	open
Sushi Burrito	Restaurant (service type not stated)	Japanese · Sushi	283 E 300 S	open
Taco Bell Taco Bell	Quick service	Mexican	433 N 900 E	open
Thai Kitchen	Restaurant (service type not stated)	Thai	283 E 300 S	open
Thai Ruby	Restaurant (service type not stated)	Thai	744 E 820 N	open
Thai Simple Dish	Restaurant (service type not stated) · Quick service	Thai · Asian	287 E 300 S	open
The Nug	Juice, smoothie, tea · Restaurant (service type not stated) · Food truck	Juice / smoothies	501 N 900 E	open
The Smokehouse	Restaurant (service type not stated)	American	380 E 1860 S	open
Time Traveler's Bakery	Bakery · Dessert	Bakery · Dessert	2365 Mountain Vista Ln	open
Yummy's Korean & Hawaiian BBQ - Provo	Restaurant (service type not stated)	BBQ · Sushi · Korean · Japanese	287 E 300 S	open
Yummy’s Bbq & Sushi	Restaurant (service type not stated)	Korean	287 300 South	open
Frost Cinnamon Roll Co.	Dessert	Dessert	602 E 600 N Apt 419	closed
Ottavio's Ristorante Italiano	Restaurant (service type not stated)		77 E Center St	closed
Taco Paraiso	Restaurant (service type not stated)	Mexican	279 E 300 S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	12	12	—	—	—	—	SIC1987
1995	16	16	—	—	—	—	SIC1987
1996	19	19	—	—	—	—	SIC1987
1997	21	21	—	—	—	—	SIC1987
1998	26	22	12	8	1	—	NAICS1997
1999	22	19	11	7	1	—	NAICS1997
2000	21	17	9	7	1	—	NAICS1997
2001	18	15	7	6	2	—	NAICS1997
2002	22	18	8	8	2	—	NAICS1997
2003	21	19	10	8	1	—	NAICS2002
2004	23	21	10	9	2	—	NAICS2002
2005	25	22	8	12	2	—	NAICS2002
2006	21	20	10	9	1	—	NAICS2002
2007	23	20	9	9	2	—	NAICS2002
2008	25	21	11	8	2	—	NAICS2007
2009	24	21	10	10	1	—	NAICS2007
2010	23	20	7	11	2	—	NAICS2007
2011	24	21	8	11	2	—	NAICS2007
2012	25	23	7	14	2	—	NAICS2012
2013	24	22	10	9	3	—	NAICS2012
2014	24	19	8	9	2	—	NAICS2012
2015	27	21	8	11	2	—	NAICS2012
2016	26	22	7	13	2	—	NAICS2012
2017	28	24	8	14	—	—	NAICS2017
2018	29	24	6	14	4	—	NAICS2017
2019	26	21	6	14	—	—	NAICS2017
2020	29	24	5	17	—	—	NAICS2017
2021	31	28	6	19	3	—	NAICS2017
2022	27	24	7	13	4	—	NAICS2022
2023	28	24	7	12	5	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84606. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84602	3.0 mi	—
84601	3.8 mi	64	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.