BMIE Market 84663

Utah County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	36,207 2020–2024 ACS 5-year estimate ±127 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	11,104 2020–2024 ACS 5-year estimate ±441 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	29,975 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,197 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$90,252 2020–2024 ACS 5-year estimate ±5,451 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,576 2020–2024 ACS 5-year estimate ±69 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$455,800 2020–2024 ACS 5-year estimate ±9,765 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	109.7 sq mi Census Gazetteer 2020
Restaurants	43 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84663
Restaurants per 10,000 residents	9.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+30.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+38.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+79.2% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+152.9% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 38–48) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.57) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	80 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	80 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84663. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.57, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	83.7	84	40%	+33.5
Restaurant Opportunity Score	76.2	76	35%	+26.7
Market Momentum Score	80.0	80	25%	+20.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	36,207	92	40%	+36.9
Median household income (ACS)	90,252	73	40%	+29.4
Households (ACS)	11,104	88	20%	+17.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	38.7	77	35%	+26.8
Restaurants per 10,000 residents (lower = more room)	11.9	65	25%	+16.3
Population (ACS)	36,207	92	20%	+18.4
Median household income (ACS)	90,252	73	20%	+14.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	30.3	83	50%	+41.7
10-year restaurant growth	38.7	77	30%	+23.0
20-year restaurant growth	79.2	77	20%	+15.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (113)

By cuisine

Dessert 17 · Coffee 16 · Mexican 15 · Pizza 15 · American 14 · Bakery 9 · Sandwiches 9 · Burgers 7 · Italian 6 · Juice / smoothies 6 · Latin American (other) 6 · Ice cream / frozen desserts 5 · Chicken / wings 4 · Breakfast 3 · Healthy / salads / bowls 3 · Southwestern / Tex-Mex 3 · Asian 2 · BBQ 2 · Cajun, Creole, Southern 2 · Chinese 2 · Japanese 2 · Seafood 2 · Brazilian 1 · Caribbean 1 · Hawaiian / Pacific 1 · Indian 1 · Korean 1 · Middle Eastern 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 63 · Quick service 28 · Dessert 21 · Café 14 · Bakery 12 · Coffee shop 9 · Juice, smoothie, tea 7 · Food truck 5 · Casual dining 4 · Specialty food shop 3 · Other 2 · Bar 1 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1

Name	Type	Cuisine	Address	Status
A Piece of Cake Utah	Bakery · Dessert	Bakery · Dessert	749 E 150 N	open
A Slice of NY Pizza	Restaurant (service type not stated)	Pizza · Italian	210 N Main St	open
Arby's Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	1881 West 500 South	open
Art City coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Tea / bubble tea	533 S 1750 W	open
Art City Trolley	Restaurant (service type not stated)	American	256 N Main St	open
Auntie Anne's	Restaurant (service type not stated) · Other · Dessert · Quick service	Sandwiches · Dessert	660 S 1750 W	open
Beans & Brews Coffee House Beans & Brews Coffee House	Coffee shop · Café	Coffee	1101 W 400 S	open
Betos Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	688 N Main St	open
Blue Lavender Culinary	Bakery · Dessert	Dessert	609 E 400 S	open
Burger King	Quick service		380 S Main St	open
Cafe Rio Cafe Rio Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1129 W 400 S	open
Cafe Rio Fresh Modern Mexican	Restaurant (service type not stated)	Mexican	1129 W 400 S	open
Chester's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	358 S 2200 W	open
China Cafe	Restaurant (service type not stated)	Chinese	160 S Main St	open
Chubbys Cafe Chubbys Cafe, Heber City	Restaurant (service type not stated)	American · Cajun, Creole, Southern	698 W 400 S	open
Cinnabon Maverik - Springville Cinnabon	Quick service		309 N. Main St.	open
Clark's Island Donuts	Bakery · Dessert	Dessert	668 N Main St	open
Comelona Latina On Grill	Restaurant (service type not stated)	Latin American (other) · Spanish / tapas	1784 W 1300 S #112	open
Cracker Barrel Cracker Barrel Old Country Store	Restaurant (service type not stated)	Cajun, Creole, Southern · American	460 South 2000 West I-15 & SR 77	open
Crumbl - Springville	Dessert · Restaurant (service type not stated) · Bakery	Dessert · Bakery	1129 W 400 S	open
Darn Good Coffee	Coffee shop · Café	Coffee	308 N Main St	open
Daylight Donuts	Bakery · Dessert	Dessert	1180 N Main St Ste 2	open
Del Taco	Quick service		442 South 1750 West	open
Denny's	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Coffee · American	1460 N 1750 W	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	901 W 400 South	open
Domino's Pizza	Quick service · Restaurant (service type not stated)	Chicken / wings · Pizza	1180 N Main St Ste 2	open
Don Joaquin Springville	Quick service	Mexican · Seafood	1180 N Main St	open
Empanadas el Goloso	Food truck · Restaurant (service type not stated)		1190 N Main St	open
Fish Hatchery	Restaurant (service type not stated)	Seafood	1000 N Main St	open
Forge Pizzeria Food Truck	Food truck	Pizza · Italian	1133 N 450 W	open
Frutos Do Brasil	Café	Coffee · Brazilian	317 N 2000 W	open
Ginger's Garden Cafe	Café	Coffee · Vegetarian · Healthy / salads / bowls	188 S Main St	open
Golden Summit Nutrition	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	655 S 1200 W	open
GOONG KOREAN BBQ	Restaurant (service type not stated)	BBQ	1851 W 500 S Ste C5	open
Grapefruit & Thyme	Bakery	Bakery	151 S Main St	open
Hobble Creek Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1553 E 300 S	open
Hobble Creek Coffee Company	Coffee shop	Coffee	388 N Main St	open
Hogi Yogi	Other	Sandwiches	295 S Main St	open
Hokulia Shave Ice	Dessert		171 N Main St	open
Honey & Grains Bakery	Dessert · Restaurant (service type not stated)	Dessert	484 S 1750 W #B	open
IHOP	Restaurant (service type not stated)	Breakfast	1852 W 500 S	open
Jake's Brookside	Restaurant (service type not stated)	Burgers · American	410 S 400 E	open
Java Junkie	Coffee shop · Café	Coffee	1150 N Main St Unit 0	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	1129 W 400 S Suite 405	open
Jimmy John's Jimmy John's	Quick service · Specialty food shop	Sandwiches	40 E 400 S	open
Joe Vera's Mexican Fiestaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1435 N Main St	open
Koki Restaurants	Restaurant (service type not stated)	Japanese · Asian	100 S Main St	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	395 S Main St	open
L & S Bakery/Gourmet	Bakery	Bakery	430 E 1100 N	open
La Casita Mexican Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	333 N Main St	open
La Costa Nayarita Food Truck	Food truck	Mexican · Latin American (other)	1455 N 1750 W	open
La Ruta Del Sabor Latino	Food truck · Restaurant (service type not stated)	Mexican	1117 W 400 S	open
La Tapatia Bakery	Bakery	Bakery · Mexican	1180 N Main St #2	open
Last Call Sports Bar & Grill	Bar · Casual dining		135 N 2000 W	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	405 S Main St	open
Magleby's	Restaurant (service type not stated)	American	198 S Main St	open
Main Street Pizza	Restaurant (service type not stated)	Pizza	1180 N Main St	open
Marco's Pizza	Restaurant (service type not stated)	Pizza	1127 W 200 S	open
Mariana's Bakery - Mexican Panadería & Tacos	Bakery · Dessert	Mexican · Dessert · Bakery	1190 N Main St	open
Maui the Authentic Shave Ice	Dessert · Catering	Dessert	410 S 400 E	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	NWC I-15 & 400 S	open
McDonald's McDonald's	Quick service	Burgers · American	1455 N Main	open
McDonald's McDonald's	Quick service	Burgers · American	961 W 400 S	open
Mongolian Grill	Restaurant (service type not stated)	BBQ · Asian	484 S 1750 W #G	open
Oahu Shave Ice	Dessert · Restaurant (service type not stated) · Quick service	Dessert	921 N 600 E	open
Ohana's Grill	Restaurant (service type not stated)	Hawaiian / Pacific	1445 N Main St	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	484 s 1750 w	open
Papa Murphy's	Quick service · Restaurant (service type not stated)	Pizza	655 East 400 South	open
Persian Bites	Dessert · Bakery	Dessert · Middle Eastern · Bakery	692 S 2800 W	open
Pier 49 Pizza	Restaurant (service type not stated)	Pizza · Italian	296 S Main St	open
Pizza Hut	Restaurant (service type not stated)	Pizza	330 N Main St	open
Pizza Hut Pizza Hut	Quick service	Pizza · Italian	542 S 1750 W	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Pueblo Coffee On Main	Coffee shop · Café	Coffee	388 N Main St	open
Queen Bee Events	Bakery	Bakery	151 S Main St	open
Salsitas Locas	Restaurant (service type not stated)	Mexican · Latin American (other)	358 S 2200 W	open
Sand Trap Cafe	Restaurant (service type not stated)	Burgers	94 Hobble Creek Cyn	open
Señor mangos	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · Dessert	197 S Main St	open
Sidecar Café \| Breakfast • Lunch	Café	Coffee · Breakfast · American	1715 W 500 S	open
SnoShack on Main and at Brookside	Dessert · Restaurant (service type not stated)	Dessert · Ice cream / frozen desserts	10 N Main St	open
Sodalicious Sodalicious	Dessert · Juice, smoothie, tea · Café	Dessert · Juice / smoothies · Coffee	901 W 400 S	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	668 N Main St	open
Speedway Ristorante Italiano	Restaurant (service type not stated)	Italian · Pizza	533 S 1750 W	open
Starbucks @ Smith's Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1117 W 400 S	open
Strap Tank Brewing Company Inc	Restaurant (service type not stated)		494 W 1300 N	open
Strap Tank Restaurant & Brewery - Springville	Brewery / taproom · Restaurant (service type not stated)		596 S 1750 W	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1055 N Main St	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	2009 W 400 S	open
Sugar Shack	Dessert	Ice cream / frozen desserts · Dessert	533 S 1750 W	open
Super 99	Restaurant (service type not stated)	Korean	4955 NE Goodview Cir #B	open
Swig Swig	Dessert · Restaurant (service type not stated)	American	1075 North Main Street	open
Swig Swig	Dessert · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1795 W 500 S	open
T-Bone Chinese American Restaurant	Restaurant (service type not stated)	Chinese · Steakhouse · American	1695 S State St	open
Taco Bell Taco Bell	Quick service	Mexican	287 North Main	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	1680 W 400 S	open
Tacos Herrera’s	Food truck · Restaurant (service type not stated)	Mexican	340 S Main St	open
Taquería Don Chuy	Restaurant (service type not stated)	Mexican · Latin American (other)	1851 W 500 S Ste C6	open
The Bowl Factory	Restaurant (service type not stated) · Casual dining	Caribbean · American	694 W 400 S	open
The Human Bean	Coffee shop · Restaurant (service type not stated)	Coffee	1075 N Main St.	open
The Orange Peel	Juice, smoothie, tea	Juice / smoothies	1851 W 500 S #C6	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	977 W 400 S	open
Twisted Sugar	Dessert	Dessert	1795 W 500 S	open
Two Jack's Pizza Two Jacks Pizza	Restaurant (service type not stated)	Pizza · Italian	171 N Main St	open
Urban Turban	Restaurant (service type not stated) · Casual dining	American · Indian	171 N Main St	open
Waffle Love	Quick service		1190 N Main St Ste 19	open
Wailoaloa Shave Ice, Acai, & Summer treats	Dessert	Dessert · Ice cream / frozen desserts	25 N Main St	open
Walmart Deli	Specialty food shop · Bakery · Quick service	Sandwiches · Bakery	740 S 1750 W	open
Wendy's Wendy's	Quick service	Burgers · American	1739 West 400 South	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	1129 W 400 S Ste 403	open
Yummy's BBQ & Sushi	Restaurant (service type not stated)	Japanese · Sushi	151 S Main St	open
Zeppes	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	829 W 400 S	open
Zubs Pizza & Subs	Restaurant (service type not stated)	Pizza · Sandwiches	520 N Main St	open
Crumbl - Springville	Dessert	Dessert	1129 W 400 S	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	18	17	—	—	—	1	SIC1987
1995	16	15	—	—	—	1	SIC1987
1996	17	16	—	—	—	1	SIC1987
1997	17	16	—	—	—	1	SIC1987
1998	17	15	5	9	1	1	NAICS1997
1999	16	14	4	9	1	1	NAICS1997
2000	17	15	5	10	—	1	NAICS1997
2001	22	20	7	13	—	1	NAICS1997
2002	17	17	4	12	1	—	NAICS1997
2003	24	24	8	14	2	—	NAICS2002
2004	27	27	9	16	2	—	NAICS2002
2005	24	24	7	15	2	—	NAICS2002
2006	23	23	6	15	2	—	NAICS2002
2007	28	28	7	19	2	—	NAICS2002
2008	28	27	7	17	3	—	NAICS2007
2009	28	27	9	16	2	—	NAICS2007
2010	31	29	8	19	2	—	NAICS2007
2011	31	30	8	21	1	—	NAICS2007
2012	35	35	9	24	2	—	NAICS2012
2013	31	31	9	20	2	—	NAICS2012
2014	33	32	10	20	2	—	NAICS2012
2015	34	32	10	20	2	—	NAICS2012
2016	40	39	12	24	3	—	NAICS2012
2017	37	35	10	22	3	—	NAICS2017
2018	35	33	11	20	—	—	NAICS2017
2019	37	35	11	20	4	—	NAICS2017
2020	39	36	12	19	5	—	NAICS2017
2021	40	35	9	22	4	—	NAICS2017
2022	44	39	10	24	5	—	NAICS2022
2023	47	43	10	27	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84663. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.