BMIE Market 84721

Iron County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,641 2020–2024 ACS 5-year estimate ±1,343 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,548 2020–2024 ACS 5-year estimate ±422 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	20,961 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	7,459 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$67,299 2020–2024 ACS 5-year estimate ±6,066 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	28.8 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,114 2020–2024 ACS 5-year estimate ±82 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$366,600 2020–2024 ACS 5-year estimate ±11,313 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	186.9 sq mi Census Gazetteer 2020
Restaurants	20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84721
Restaurants per 10,000 residents	4.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+66.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+66.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+566.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+150.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	23 (range 18–28) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.9 per year, r² 0.65) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	79 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	79 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	93 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84721. Projection: linear trend v1, fitted 2013–2023, +0.9 restaurants per year, r² 0.65, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.8	70	40%	+27.9
Restaurant Opportunity Score	78.6	79	35%	+27.5
Market Momentum Score	92.5	93	25%	+23.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,641	89	40%	+35.7
Median household income (ACS)	67,299	43	40%	+17.1
Households (ACS)	9,548	85	20%	+16.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 79 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	66.7	87	35%	+30.6
Restaurants per 10,000 residents (lower = more room)	6.5	86	25%	+21.5
Population (ACS)	30,641	89	20%	+17.9
Median household income (ACS)	67,299	43	20%	+8.6

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	66.7	93	50%	+46.5
10-year restaurant growth	66.7	87	30%	+26.2
20-year restaurant growth	566.7	99	20%	+19.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (53)

By cuisine

American 15 · Coffee 8 · BBQ 6 · Mexican 5 · Burgers 4 · Juice / smoothies 4 · Asian 3 · Chicken / wings 3 · Pizza 3 · Steakhouse 3 · Bakery 2 · Hawaiian / Pacific 2 · Ice cream / frozen desserts 2 · Seafood 2 · Breakfast 1 · Chinese 1 · French 1 · Indian 1 · Italian 1 · Korean 1 · Latin American (other) 1 · Sandwiches 1 · Southwestern / Tex-Mex 1 · Thai 1

By type

Restaurant (service type not stated) 33 · Café 7 · Casual dining 6 · Coffee shop 6 · Quick service 5 · Bar 4 · Juice, smoothie, tea 4 · Bakery 2 · Dessert 2 · Brewery / taproom 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
21 Eleven	Coffee shop · Café	Coffee	2111 N Main St	open
2nd East	Restaurant (service type not stated)		686 Canyon Ranch Dr	open
5 Buck Pizza	Restaurant (service type not stated)	Pizza	1830 N Main St Ste 1	open
Alfredo's A Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	1970 N Main St	open
Arctic Circle Arctic Circle Fry Sauce - THE Original!	Quick service	Burgers · American	1840 N Main St	open
Bowman's Cowboy Kitchen	Restaurant (service type not stated)	American	3052 N Iron Springs Rd	open
Brad's Food Hut	Dessert · Restaurant (service type not stated)	Ice cream / frozen desserts · American	546 N Main St	open
Bunnisa's Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	1760 N Main St	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	2645 Canyon Ranch Dr	open
Champs Chicken	Restaurant (service type not stated)	Chicken / wings	2635 N Freeway Dr	open
Cowboy Coffee Lounge	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3052 N Iron Springs Rd	open
Cupbop Cedar City	Restaurant (service type not stated)	Korean · BBQ · Asian	1322 S Providence Center Dr Ste c	open
Depot Grill	Restaurant (service type not stated)	American	241 N Main St	open
Downtown Diner	Casual dining · Restaurant (service type not stated)	Breakfast · American	155 N Main St	open
El Bolson Market	Restaurant (service type not stated) · Delivery-focused	Mexican	987 N Main St	open
Fatty's Barbeque	Restaurant (service type not stated)	BBQ		open
Fire + Smoke BBQ	Casual dining · Bar	BBQ · Steakhouse	255 N Main St	open
Hermie's Drive In	Restaurant (service type not stated)	Burgers · American	294 N Main St	open
Honolulu Grill	Restaurant (service type not stated)	Hawaiian / Pacific	1760 N Main St	open
HotSpot Nutrition	Juice, smoothie, tea	Juice / smoothies	1870 N Main St	open
Java June's	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1121 N Main St	open
Johnny Mac’s Cedar City Johnny Mac's Restaurant & Bar	Bar		2506 N Main St	open
Kalama's Island Style	Restaurant (service type not stated) · Casual dining	Hawaiian / Pacific · American	1760 N Main St	open
Killian's Premium Brew	Coffee shop	Coffee	2021	open
Krispy Krunchy Chicken	Restaurant (service type not stated)	Chicken / wings	672 East Canyon Ranch Drive	open
La Fiesta Mexican Restaurant	Restaurant (service type not stated)	Mexican	890 N Main St	open
Lighthouse Seafood and Grill	Restaurant (service type not stated)	Seafood	2107 N Main St	open
Little Caesars	Restaurant (service type not stated)	Pizza	445 E 3000 N	open
Maggie Moo's	Dessert	Ice cream / frozen desserts	1760 N Main St	open
Mandarin	Restaurant (service type not stated)	Chinese · Asian	241 N Main St	open
Marie's French Bakery	Bakery · Café	Bakery · French · Coffee	255 N Main St	open
Merle's BBQ	Restaurant (service type not stated)	BBQ	2191 E Saddleback View Dr	open
Mexican Food Ashley	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	425 E Midvalley Rd	open
Milt's Stage Stop	Restaurant (service type not stated)	Steakhouse · Seafood · American	3560 UT-14	open
Northfield Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee	1303 N Main St	open
Northside Grill	Casual dining · Bar	American · Burgers	1944 N Main St	open
Palette Bakery & Ice Cream Parlor	Bakery	Bakery	255 N Main St	open
Pirate Ice	Quick service		476 E Midvalley Rd	open
Policy Kings Brewery	Brewery / taproom		223 N 100 W	open
Roadhouse BBQ Jr	Restaurant (service type not stated)	BBQ · American	1100 N Main St	open
Rusty’s Ranch House	Restaurant (service type not stated)	Steakhouse	2275 E Highway 14	open
Starbucks Starbucks	Coffee shop · Café	Coffee	2605 N Main St	open
Subway	Other	Sandwiches	2645 N Canyon Ranch Dr	open
Taco Maker	Restaurant (service type not stated)	Mexican	1970 N Main St	open
The Big Sipper	Juice, smoothie, tea · Restaurant (service type not stated) · Casual dining	Juice / smoothies · American	4206 Triple Deuce Cir	open
The Hub Pizza Co.	Restaurant (service type not stated)	Pizza · Italian	2002 N Main St #5	open
The Roadhouse BBQ	Restaurant (service type not stated)	BBQ · American	3308 N Bulldog Rd	open
The TAJ	Restaurant (service type not stated)	Indian	2107 N Main St	open
Tropical Smoothie Cafe Tropical Smoothie Cafe	Juice, smoothie, tea · Quick service · Café	Juice / smoothies · Coffee	233 North Airport Road	open
Warehouse Bar + Kitchen	Bar · Casual dining	American	432 N 100 W	open
Weu Consultants Llc, Dba Papa John's So. Utah	Restaurant (service type not stated)		102 E Cobblecreek Dr	open
Zaxby's Zaxby's	Quick service	Chicken / wings · American	778 W 200 N	open
The French Connection	Bakery	Bakery	255 N Main St	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	8	—	—	—	2	SIC1987
1995	8	6	—	—	—	2	SIC1987
1996	14	12	—	—	—	2	SIC1987
1997	6	6	—	—	—	—	SIC1987
1998	4	4	2	2	—	—	NAICS1997
1999	1	1	1	—	—	—	NAICS1997
2000	5	5	4	—	1	—	NAICS1997
2001	5	5	3	1	1	—	NAICS1997
2002	4	4	3	1	—	—	NAICS1997
2003	3	3	1	2	—	—	NAICS2002
2004	3	3	1	2	—	—	NAICS2002
2005	3	3	1	2	—	—	NAICS2002
2006	3	3	1	2	—	—	NAICS2002
2007	4	4	1	3	—	—	NAICS2002
2008	5	5	2	3	—	—	NAICS2007
2009	8	8	3	3	2	—	NAICS2007
2010	10	10	4	5	1	—	NAICS2007
2011	10	10	4	5	1	—	NAICS2007
2012	11	11	5	4	2	—	NAICS2012
2013	12	12	6	3	3	—	NAICS2012
2014	11	10	4	6	—	—	NAICS2012
2015	14	13	7	6	—	—	NAICS2012
2016	9	8	4	4	—	—	NAICS2012
2017	16	13	7	5	—	—	NAICS2017
2018	16	12	5	6	—	—	NAICS2017
2019	15	13	6	7	—	—	NAICS2017
2020	14	13	6	7	—	—	NAICS2017
2021	17	16	8	7	—	—	NAICS2017
2022	22	19	6	8	5	—	NAICS2022
2023	23	20	8	8	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84721. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.