BMIE Market 84738

Washington County, Utah · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,050 2020–2024 ACS 5-year estimate ±42 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,053 2020–2024 ACS 5-year estimate ±297 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	6,878 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,928 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$77,993 2020–2024 ACS 5-year estimate ±12,290 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	52.1 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,769 2020–2024 ACS 5-year estimate ±205 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$592,900 2020–2024 ACS 5-year estimate ±53,519 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	47.4 sq mi Census Gazetteer 2020
Restaurants	6 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 84738
Restaurants per 10,000 residents	1.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+50.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+500.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+500.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	3 (range 0–6) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	70 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	66 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	65 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 84738. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Utah and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 191, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	66.3	66	40%	+26.5
Restaurant Opportunity Score	76.9	77	35%	+26.9
Market Momentum Score	65.2	65	25%	+16.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,050	71	40%	+28.3
Median household income (ACS)	77,993	59	40%	+23.7
Households (ACS)	4,053	71	20%	+14.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	50	82	35%	+28.8
Restaurants per 10,000 residents (lower = more room)	6.0	88	25%	+22.1
Population (ACS)	10,050	71	20%	+14.2
Median household income (ACS)	77,993	59	20%	+11.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	50	82	30%	+24.7
20-year restaurant growth	500	99	20%	+19.7

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

American 5 · Coffee 3 · Pizza 2 · Bakery 1 · Breakfast 1 · Italian 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Vegetarian 1

By type

Restaurant (service type not stated) 8 · Bar 4 · Café 2 · Casual dining 2 · Bakery 1 · Coffee shop 1 · Quick service 1

Name	Type	Cuisine	Address	Status
20th Hole	Restaurant (service type not stated) · Bar	American	1500 E Black Desert Dr	open
Arrabiata Steakhouse Restaurant	Restaurant (service type not stated)	Steakhouse · Italian · American	575 Red Mountain Blvd	open
Chef Hog’s Oyster Bar & Grill	Restaurant (service type not stated)	American	4210 Bluegrass Way	open
FeelLove Coffee at Snow Canyon	Coffee shop · Restaurant (service type not stated)	Coffee	1185 Snow Canyon Pkwy Ste 201	open
Find Your Fit Bakery	Bakery	Bakery		open
Porter Building Systems	Bar	Pizza	470 E 130 S	open
Pro's Pizza	Restaurant (service type not stated)	Pizza	575 S 200 E Ste 1	open
Rusted Cactus	Café · Restaurant (service type not stated)	Southwestern / Tex-Mex · Coffee · Vegetarian	815B Coyote Gulch Ct	open
St. George - Sunset Arctic Circle	Quick service		1522 W Sunset Blvd	open
Sweet Pea Bakery & Cafe	Restaurant (service type not stated)	Breakfast	575 S 200 E	open
The IceBox Grill	Casual dining · Bar	American	27 N 200 E	open
Tuacahn Cafe	Café · Restaurant (service type not stated) · Casual dining	Coffee · American	1100 Tuacahn Dr	open
Whitaker Studio	Bar		899 Coyote Gulch Ct	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	1	1	—	—	—	—	SIC1987
2000	1	1	1	—	—	—	NAICS1997
2001	1	—	—	—	—	—	NAICS1997
2003	1	1	—	1	—	—	NAICS2002
2004	1	1	1	—	—	—	NAICS2002
2005	3	3	2	1	—	—	NAICS2002
2006	2	2	2	—	—	—	NAICS2002
2007	2	2	2	—	—	—	NAICS2002
2008	1	1	1	—	—	—	NAICS2007
2009	1	1	1	—	—	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2011	4	4	2	1	1	—	NAICS2007
2012	3	3	1	1	1	—	NAICS2012
2013	4	4	1	2	1	—	NAICS2012
2014	5	5	1	2	1	—	NAICS2012
2015	5	5	1	2	1	—	NAICS2012
2016	5	5	1	2	1	—	NAICS2012
2017	7	6	3	—	—	—	NAICS2017
2018	7	6	—	3	—	—	NAICS2017
2019	5	4	—	—	—	—	NAICS2017
2020	4	3	—	—	—	—	NAICS2017
2021	4	4	—	—	—	—	NAICS2017
2022	3	3	—	—	—	—	NAICS2022
2023	6	6	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 84738. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
84783	3.4 mi	1	2012

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.