BMIE Market 87004
Sandoval County, New Mexico · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,237 2020–2024 ACS 5-year estimate ±448 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 4,457 2020–2024 ACS 5-year estimate ±310 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 10,136 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,944 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $65,743 2020–2024 ACS 5-year estimate ±7,064 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 44.4 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $949 2020–2024 ACS 5-year estimate ±205 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $251,300 2020–2024 ACS 5-year estimate ±24,641 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 90.6 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 87004 |
| Restaurants per 10,000 residents | 20.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +17.2% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +47.8% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +161.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +161.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 36 (range 30–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 63 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 60 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 55 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 79 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 87004. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.53, confidence Medium.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. New Mexico and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 63 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 59.5 | 60 | 40% | +23.8 |
| Restaurant Opportunity Score | 55.3 | 55 | 35% | +19.4 |
| Market Momentum Score | 79.4 | 79 | 25% | +19.9 |
Consumer Market Score: 60 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,237 | 73 | 40% | +29.0 |
| Median household income (ACS) | 65,743 | 40 | 40% | +16.0 |
| Households (ACS) | 4,457 | 73 | 20% | +14.5 |
Restaurant Opportunity Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 47.8 | 80 | 35% | +27.9 |
| Restaurants per 10,000 residents (lower = more room) | 30.3 | 20 | 25% | +4.9 |
| Population (ACS) | 11,237 | 73 | 20% | +14.5 |
| Median household income (ACS) | 65,743 | 40 | 20% | +8.0 |
Market Momentum Score: 79 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 17.2 | 75 | 50% | +37.6 |
| 10-year restaurant growth | 47.8 | 80 | 30% | +23.9 |
| 20-year restaurant growth | 161.5 | 90 | 20% | +17.9 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (73)
By cuisine
Mexican 17 · American 11 · Coffee 11 · Latin American (other) 7 · Pizza 6 · Southwestern / Tex-Mex 6 · Burgers 5 · Chicken / wings 5 · Sandwiches 4 · Ice cream / frozen desserts 3 · Asian 2 · Chinese 2 · Dessert 2 · Juice / smoothies 2 · Bakery 1 · Breakfast 1 · Hot dogs 1 · Steakhouse 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 42 · Quick service 19 · Bar 10 · Café 9 · Coffee shop 7 · Casual dining 5 · Food truck 5 · Dessert 4 · Juice, smoothie, tea 3 · Bakery 2 · Brewery / taproom 2 · Other 2 · Specialty food shop 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Abuelita's New Mexican Kitchen | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 621 S Camino Del Pueblo | open |
| Antojitos Lupe | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1100 S Camino del Pueblo | open |
| Applebee's Applebee's Grill & Bar | Casual dining · Restaurant (service type not stated) · Bar | American | 135 E. Highway 550 | open |
| Atush Grill | Casual dining · Restaurant (service type not stated) · Bar | 1301 Tuyuna Trail | open | |
| Baskin-Robbins Baskin-Robbins | Coffee shop · Quick service · Dessert · Bakery | Ice cream / frozen desserts · Coffee · Dessert | 195 E Highway 550 | open |
| Blake's Lotaburger | Quick service · Restaurant (service type not stated) | Burgers | 1304 Warrior Way | open |
| Blake's Lotaburger | Quick service · Restaurant (service type not stated) | Burgers | 297 W Highway 550 | open |
| Boba To-Go-Ba | Juice, smoothie, tea | Tea / bubble tea | 965 US-550 | open |
| Cantina Rio | Bar · Restaurant (service type not stated) | 54 Jemez Dam Rd | open | |
| Casa Diaz | Restaurant (service type not stated) | Mexican | 567 S Camino Del Pueblo | open |
| Charlottes Chicken Fingers & waffles. | Quick service | Chicken / wings · American | 218 W Highway 550 | open |
| Cheba Hut "Toasted" Subs Cheba Hut "Toasted" Subs | Restaurant (service type not stated) · Quick service · Specialty food shop | Sandwiches | 781 US-550 | open |
| Chicky's Coffee | Coffee shop · Café | Coffee | 240 S Camino Del Pueblo | open |
| Chili's Grill & Bar | Restaurant (service type not stated) | 585 Highway 528 | open | |
| Church's Texas Chicken Church's Chicken | Quick service · Restaurant (service type not stated) | Chicken / wings | 404 Highway 550 | open |
| Del Taco | Quick service | 200 US-550 | open | |
| Dennys in Bernalillo, New Mexico | Quick service · Restaurant (service type not stated) | American | US-550 | open |
| Dion's Dion's | Restaurant (service type not stated) | Pizza | 520 NM-528 | open |
| Dutch Bros Coffee Dutch Bros Coffee Jackson County | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 340 US-550 | open |
| Elevate Nutrition Spot | Juice, smoothie, tea | Juice / smoothies | 872 S Camino Del Pueblo | open |
| Filiberto's Mexican Food | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 218 US-550 | open |
| Freight House | Casual dining · Bar | 200 S Camino del Pueblo | open | |
| Fritangas La Prietunga LLC | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 102 Sheriff's Posse Rd | open |
| Fusion Tacos Bernalillo Fusion Tacos | Food truck | Mexican | 115 US-550 | open |
| Guang Dong Chinese Restaurant | Restaurant (service type not stated) | Chinese · Asian | 407 W Highway 550 | open |
| Home At the Range | Café · Restaurant (service type not stated) | Mexican · Coffee | 925 S Camino del Pueblo | open |
| Home Plate Bar & Grill | Restaurant (service type not stated) | 54 Jemez Canyon Dam Rd | open | |
| IHOP | Restaurant (service type not stated) | Breakfast · Burgers | 980 W Highway 550 | open |
| Inquiry Facilitators | Restaurant (service type not stated) | 724 S Camino del Pueblo | open | |
| It's Just Wings | Restaurant (service type not stated) | Chicken / wings | 585 Highway 528 | open |
| Juniper Steakhouse | Restaurant (service type not stated) | Steakhouse · American | 54 Jemez Canyon Dam Rd | open |
| Kaktus Brewing Company Inc. | Brewery / taproom · Bar | 471 S Hill Rd | open | |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 239 E. U.S. Highway 550 | open |
| La Casita | Food truck | Mexican · Southwestern / Tex-Mex | 742 S Camino Del Pueblo | open |
| LibertyX Bitcoin ATM | Restaurant (service type not stated) | Pizza | 100 US-550 | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 412 US-550 | open |
| Los 6 Hermanos | Restaurant (service type not stated) | Mexican · Latin American (other) | 133 S Camino Del Pueblo | open |
| Lupe's Antojitos Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 180 US-550 | open |
| McDonald's McDonald's | Quick service | Burgers · American | 3626 New Mexico 528 Ne | open |
| McDonald's McDonald's | Quick service | Burgers · American | 248 E Hwy 44 | open |
| Mountain West Brew Fest | Brewery / taproom | Loretto Park, 237 S Camino del Pueblo | open | |
| Paleteria Tropicana | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 180 US-550 | open |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 540 Hwy 528 | open |
| Pink Ladies | Food truck | Hot dogs · Mexican | 1446 Segovia St | open |
| Pizza 9 | Restaurant (service type not stated) | Pizza | 200 E Highway 550 | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza | 224 W Highway 550 | open |
| Placitas Pizza Co | Restaurant (service type not stated) | Pizza | 471 South Hill | open |
| Prairie Star Restaurant & Wine Bar | Restaurant (service type not stated) · Bar | American | 288 Prairie Star Rd | open |
| Range Café Range Cafe' | Café | Coffee · Southwestern / Tex-Mex · American | 925 S Camino Del Pueblo | open |
| Rio Grande Lounge | Bar | 1300 Tuyuna Trl | open | |
| Ruby's Tortilleria | Restaurant (service type not stated) | Mexican · Latin American (other) | 742 S Camino del Pueblo | open |
| Sanchez Tacos Sanchez Tacos Santa Fe | Food truck | Mexican | 300 US-550 | open |
| Santa Ana Cafe | Café · Restaurant (service type not stated) | Coffee · Latin American (other) | 1300 Tuyuna Trail | open |
| Santa ana Casink | Quick service · Restaurant (service type not stated) | 54 Jemez Canyon Dam Rd | open | |
| Scooter's Coffee | Coffee shop · Restaurant (service type not stated) | Coffee | 560 State Hwy 528 | open |
| Silva's Saloon | Bar | 955 S Camino Del Pueblo | open | |
| Sonic Drive In Sonic Drive-In | Quick service · Restaurant (service type not stated) | American | 413 W Highway 44 | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 801 Us Highway 550 | open |
| Starbucks Starbucks | Café · Coffee shop · Bakery | Coffee · Bakery | 170 US-550 | open |
| Subway | Other | Sandwiches | 248 W Highway 550 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 460 NM Highway 528 | open |
| Taco Bell Taco Bell | Quick service | Mexican | 241 E. Hwy 550 | open |
| Tamaya Regency Club | Bar | open | ||
| The Chill Zone | Dessert | Ice cream / frozen desserts | 510 Highway 528 Ste F | open |
| The Meltdown | Restaurant (service type not stated) · Other | Sandwiches · Mexican | 254 US 550 | open |
| The Paleta Bar Bernalillo The Paleta Bar | Dessert | Dessert · Mexican · Latin American (other) | 510 NM-528 Ste f | open |
| Tomboy tako | Food truck · Juice, smoothie, tea | Mexican · Juice / smoothies | 525 S Camino Del Pueblo | open |
| Trading Post | Café | Coffee | 1300 Tuyuna Trl | open |
| Twisters Burgers and Burritos Twisters Burgers and Burritos | Quick service | Southwestern / Tex-Mex · Mexican | 130 US-550 | open |
| US 550 Dutch Bros. Coffee | Coffee shop · Café | Coffee | 340 US 550 | open |
| Wind Dancer Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 288 Prairie Star Rd | open | |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 180 E US-550 | open |
| Feast | Casual dining · Buffet · Restaurant (service type not stated) · Bar | Seafood · American | 54 Jemez Canyon Dam Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 13 | 13 | — | — | — | — | SIC1987 |
| 1995 | 13 | 13 | — | — | — | — | SIC1987 |
| 1996 | 11 | 11 | — | — | — | — | SIC1987 |
| 1997 | 11 | 11 | — | — | — | — | SIC1987 |
| 1998 | 12 | 11 | 5 | 6 | — | — | NAICS1997 |
| 1999 | 12 | 12 | 5 | 7 | — | — | NAICS1997 |
| 2000 | 11 | 11 | 5 | 6 | — | — | NAICS1997 |
| 2001 | 11 | 11 | 5 | 5 | 1 | — | NAICS1997 |
| 2002 | 12 | 12 | 7 | 5 | — | — | NAICS1997 |
| 2003 | 14 | 13 | 6 | 7 | — | — | NAICS2002 |
| 2004 | 16 | 15 | 5 | 8 | 2 | — | NAICS2002 |
| 2005 | 17 | 16 | 5 | 9 | 2 | — | NAICS2002 |
| 2006 | 16 | 15 | 5 | 8 | 2 | — | NAICS2002 |
| 2007 | 21 | 20 | 7 | 10 | 3 | — | NAICS2002 |
| 2008 | 20 | 18 | 7 | 10 | 1 | — | NAICS2007 |
| 2009 | 21 | 19 | 6 | 11 | 2 | — | NAICS2007 |
| 2010 | 23 | 21 | 6 | 13 | 2 | — | NAICS2007 |
| 2011 | 26 | 24 | 7 | 14 | 3 | — | NAICS2007 |
| 2012 | 24 | 22 | 8 | 11 | 3 | — | NAICS2012 |
| 2013 | 24 | 23 | 8 | 11 | 4 | — | NAICS2012 |
| 2014 | 22 | 21 | 6 | 11 | 4 | — | NAICS2012 |
| 2015 | 27 | 26 | 8 | 14 | 4 | — | NAICS2012 |
| 2016 | 30 | 29 | 11 | 14 | 4 | — | NAICS2012 |
| 2017 | 28 | 28 | 9 | 16 | 3 | — | NAICS2017 |
| 2018 | 29 | 29 | 11 | 15 | 3 | — | NAICS2017 |
| 2019 | 26 | 26 | 9 | 14 | 3 | — | NAICS2017 |
| 2020 | 28 | 28 | 11 | 14 | 3 | — | NAICS2017 |
| 2021 | 26 | 26 | 10 | 13 | 3 | — | NAICS2017 |
| 2022 | 30 | 29 | 9 | 15 | 5 | — | NAICS2022 |
| 2023 | 35 | 34 | 8 | 19 | 7 | — | NAICS2022 |
Nearby markets (within 5 miles)
None within 5 miles.