BMIE Market 87031

Valencia County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	47,514 2020–2024 ACS 5-year estimate ±964 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	15,957 2020–2024 ACS 5-year estimate ±481 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	44,075 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	16,238 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$60,902 2020–2024 ACS 5-year estimate ±6,602 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.0 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,062 2020–2024 ACS 5-year estimate ±111 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$229,500 2020–2024 ACS 5-year estimate ±12,091 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	255.5 sq mi Census Gazetteer 2020
Restaurants	50 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 87031
Restaurants per 10,000 residents	8.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+72.4% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+163.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	48 (range 44–52) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.20) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	67 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	67 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 87031. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.20, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.9	70	40%	+28.0
Restaurant Opportunity Score	63.9	64	35%	+22.4
Market Momentum Score	67.4	67	25%	+16.8

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	47,514	96	40%	+38.5
Median household income (ACS)	60,902	31	40%	+12.5
Households (ACS)	15,957	95	20%	+18.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.3	60	35%	+20.9
Restaurants per 10,000 residents (lower = more room)	10.5	70	25%	+17.6
Population (ACS)	47,514	96	20%	+19.3
Median household income (ACS)	60,902	31	20%	+6.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	16.3	60	30%	+17.9
20-year restaurant growth	72.4	75	20%	+15.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (111)

By cuisine

Mexican 23 · American 21 · Coffee 13 · Burgers 11 · Dessert 9 · Pizza 8 · Ice cream / frozen desserts 6 · Sandwiches 6 · Southwestern / Tex-Mex 6 · Asian 5 · Latin American (other) 5 · Bakery 4 · Chicken / wings 4 · Italian 4 · Breakfast 3 · Japanese 3 · Juice / smoothies 3 · Chinese 2 · Hot dogs 2 · Seafood 2 · Sushi 2 · BBQ 1 · Healthy / salads / bowls 1 · Tea / bubble tea 1 · Vegetarian 1

By type

Restaurant (service type not stated) 57 · Quick service 31 · Dessert 12 · Café 10 · Coffee shop 10 · Casual dining 9 · Bar 8 · Food truck 8 · Bakery 5 · Juice, smoothie, tea 4 · Brewery / taproom 2 · Delivery-focused 2 · Specialty food shop 2 · Buffet 1 · Other 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
2 Minute Grill & Bar	Bar		3513 Highway 47	open
Afa Los Lunas Inc	Restaurant (service type not stated)		959 Highway 314 SW	open
Aliberto's Mexican Food Aliberto’s Mexican Food	Quick service	Mexican	3476 Main St NE	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	1540 Main St	open
Arby's Arby's	Quick service	Sandwiches · American	601 Main St Ne Main St & Los Lentes Rd	open
B Enterprises, Llc	Restaurant (service type not stated)		203 Sandoval Rd SW	open
Baskin-Robbins Baskin-Robbins	Dessert	Ice cream / frozen desserts · Dessert	3457 Highway 47	open
Benny's Ii	Restaurant (service type not stated)	Mexican	1503 Main St SW	open
Blake's Lotaburger Blake's Lotaburger - Corporate Office	Restaurant (service type not stated)	Burgers · American	314 Main St SW	open
Bob's Burgers Bob's Burgers	Restaurant (service type not stated)	Burgers · American	2525 Main St NE	open
Bosque Coffee Roasters	Café · Restaurant (service type not stated) · Coffee shop	Coffee	2357 Main St SE #B	open
Buffalo Wild Wings Buffalo Wild Wings	Bar · Casual dining	American	1901 Main Street SW	open
Burger King Burger King	Quick service	Burgers · American	2457 Main Street	open
Burger King Burger King	Quick service	Burgers · American	1640 Main St. NW	open
Burning Bird 505 Chicken Co	Food truck		24 A	open
Burritos Alinstante Burritos Alinstante Authentically New Mexican	Quick service	Mexican · Southwestern / Tex-Mex	105 Sun Ranch Village Rd	open
Burritos Alinstante Burritos Alinstante Authentically New Mexican	Quick service	Mexican · Southwestern / Tex-Mex	1140 Main St NE	open
Burritos El Rodeo	Quick service · Restaurant (service type not stated)	Mexican	4723 Highway 314	open
Camino Real Winery	Restaurant (service type not stated)		13 Tome Hill Rd	open
Camino Real Winery & Taproom	Winery / distillery / taproom · Bar		133 Vallejos Ln	open
Cariño Farmhouse Café & Event Center	Café · Coffee shop	Coffee	2105 NM-314	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	2600 Main St Nw	open
Chili's Grill & Bar	Restaurant (service type not stated)		2240 Sun Ranch Village Loop SW	open
Chiltepin Tacos & Mariscos	Restaurant (service type not stated) · Food truck	Seafood	3374 State Highway 47	open
China Super Buffet	Buffet	Chinese · Asian	2510 Main St NE	open
Church's Chicken Church's Chicken	Quick service		703 Main St S.E.	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	703 Main St S.E.	open
Coffee Coop Cafe	Café · Coffee shop	Coffee · Breakfast	544 Main St SW	open
Cold Stone Creamery Cold Stone Creamery	Dessert · Bar	Dessert	2270 Main St NW, Ste A	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	2270 Main St NW, Ste A	open
Del Taco	Quick service		1885 Emilio Lopez Road	open
Dion's Pizza Dion's	Restaurant (service type not stated)	Pizza · Italian	3460 Main St NE	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	2270 Main St Nw	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	3471 Highway 47	open
Don Mario's Grill & Carry	Restaurant (service type not stated)		3072 State Highway 47	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	2530 Main Street Northeast	open
El Mesquite	Quick service	Mexican · Latin American (other)	2360 Main St SE	open
El Toro Patron Taqueria	Restaurant (service type not stated)	Mexican	244 Main St SW	open
Elote Feliz	Restaurant (service type not stated) · Food truck		3393 NM-47	open
Europa Coffee. Tea. Bakery	Coffee shop	Coffee	2105 Highway 314 NW	open
Food Truck Fridays Los Lunas	Food truck		444 Luna Ave	open
Goodfellas Pizza	Restaurant (service type not stated)	Pizza · Italian	959 NM-314	open
Green House Bistro	Restaurant (service type not stated)	Healthy / salads / bowls · Vegetarian	5 Thomas Rd	open
IHOP IHOP	Casual dining	Breakfast · American	1580 Main St NW	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	2240 Sun Ranch Village Loop SW	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	1660 Main St NW	open
Joe's Hot Dogs	Restaurant (service type not stated)	Hot dogs · American	412 Main St NW	open
Johnny Carinos	Restaurant (service type not stated)	Italian	1716 Los Lentes Rd NE	open
Joshua's Restaurant	Restaurant (service type not stated) · Casual dining	American	727 NM-314	open
Katrina’s Restaurant	Restaurant (service type not stated)	Mexican	785 Main St SW	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	2264 Sun Ranch Village Loop	open
La Michoacana De Los Lunas	Dessert	Ice cream / frozen desserts	2510 Main St NE	open
La Patrona FOOD TRUCK	Quick service · Restaurant (service type not stated) · Food truck		166 Main St NW	open
La Patrona Food Truck NM	Food truck	Mexican · Burgers	270 Meadow Lake Rd	open
Las Delicias Lonchera	Food truck	Mexican	3380 State Highway 47	open
Las Palmas Ice Cream Shop	Dessert	Ice cream / frozen desserts	3414 NM-47	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	2510 Main St NE Ste G	open
Los Mexicanos Mexican Food	Restaurant (service type not stated)	Mexican	68 Carmel Rd	open
Luna's Kitchen	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	3470 NM-47	open
Manny's Fine Pastries	Bakery · Dessert	Bakery · Dessert	515 Main St NE	open
Mariscos Altamar	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	2250 Sun Ranch Village Loop SW	open
Mary's Kitchen	Restaurant (service type not stated) · Casual dining	Mexican · American	4723 NM-314	open
McDonald's	Coffee shop · Restaurant (service type not stated) · Quick service	Coffee · Burgers	2250 Main Street NW	open
McDonald's McDonald's	Quick service	Burgers · American	652 Main St NE	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	1700 Main Street	open
Naj Llc	Restaurant (service type not stated)		2350 Main St NE	open
Nom Nom Taiyaki and Soft Serve	Dessert · Restaurant (service type not stated)	Dessert	1400 Main St NW B	open
Panda Express Panda Express México	Quick service	Chinese · Asian	2260 Main Street Nw	open
Party House On The Dairy	Bar · Dessert	Ice cream / frozen desserts	3248 State Highway 47	open
Pizza 9 Pizza 9	Restaurant (service type not stated)	Pizza · Italian	1603 Main St SW Ste E	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	2540 Main St NE Valencia	open
Range Cafe Los Lunas	Casual dining · Café	American · Coffee	740 Main St NE	open
Ribs Hickory Smoked Pit Bar-B-Q	Restaurant (service type not stated)	BBQ	120 Nelson Ln	open
Rios Restaurant & Café	Restaurant (service type not stated) · Casual dining	American	4243 NM-314	open
Ritas New Mexican Restraunt	Dessert	Dessert · Mexican	120 Main St NW	open
Rodriguez Mexican Food	Food truck		670 Los Morros Rd	open
Rutilios Los Lunas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	2350 Main St NE	open
Sakura Japanese Hibachi Grill & Sushi Restaurant	Restaurant (service type not stated)	Japanese · Sushi · Asian	1400 Main Street Northwest, h	open
Sanchez Tacos #9 Sanchez Tacos Santa Fe	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	544 Main St SW	open
Senor Jalapenos	Restaurant (service type not stated) · Bar	Mexican	1402 Main St NW	open
Sichler Ernie Farms	Restaurant (service type not stated)		135 Sichler Rd SW	open
Sonic Drive In Sonic Drive-In	Quick service	Burgers · American	1543 Main Southwest	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1830 Main St SW	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1620 Main Street NW	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	835 E Main Street Suite 103	open
Sunset Foods Beef Jerky	Specialty food shop · Quick service	Sandwiches	3072 State Highway 47	open
T J's New Mexican Restaurant	Restaurant (service type not stated)	American · Mexican	235 Highway 314 SW	open
Taco Bell Taco Bell	Restaurant (service type not stated) · Quick service	Pizza · Mexican	2501 Main St SE	open
Tenderfix By Noah Schnapp	Quick service		1580 Main St NW	open
Teofilo's Restaurante	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	144 Main St NW	open
Teri's Sweet Garden and Wild West Pickles	Dessert · Bakery	Dessert · Bakery	120 Main St NW	open
Teriyaki Chicken In Foil	Restaurant (service type not stated)	Asian · Japanese	133 NM-314	open
The Human Bean The Human Bean	Coffee shop · Café	Coffee	2680 Main St NW	open
The Human Bean The Human Bean	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	1770 Main St NE	open
The MAIN Shake & Energy Bar	Juice, smoothie, tea · Casual dining · Café	Juice / smoothies · Coffee · American	319 Highway 314 SW	open
The Meltdown	Restaurant (service type not stated) · Other	Sandwiches · Mexican	1875 Emilio Lopez Loop	open
The Paleta Bar Los Lunas The Paleta Bar	Dessert	Dessert · Latin American (other) · Ice cream / frozen desserts	1651 Main St SW	open
The Wells Homestead	Restaurant (service type not stated)	American	1521 Montara Dr NW	open
The Wild Pony	Bar		4555 Highway 314 SW	open
Tomé Todo	Restaurant (service type not stated)	Mexican · Latin American (other)	3077 NM-47	open
Tractor Brewing Company Los Lunas	Brewery / taproom		470 Sand Sage Rd NW	open
Two Boys Donuts	Bakery	Bakery	2270 Main St Nw Ste G	open
Valencia Taproom By 377	Brewery / taproom		785 main st sw	open
Village Of Los Lunas	Restaurant (service type not stated)		2260 Main St NW	open
Walmart Bakery	Bakery	Bakery	2250 Main St NW	open
Weck's Weck's	Casual dining	American · Breakfast	3463 Main St NE	open
Wendy's Wendy's	Quick service	Burgers · American	1860 Main Nw	open
Wienerschnitzel Wienerschnitzel	Quick service · Restaurant (service type not stated)	Hot dogs	1433 Main St SW	open
Windmill Tea House Los Lunas	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	2270 Main St NW Unit 6	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	2270 Main St NW, Suite E	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Coffee shop · Restaurant (service type not stated) · Café	Japanese · Coffee · Sushi · Asian	2351 Main St SE	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	24	19	—	—	—	5	SIC1987
1995	25	20	—	—	—	5	SIC1987
1996	28	22	—	—	—	6	SIC1987
1997	32	28	—	—	—	4	SIC1987
1998	32	25	10	14	1	4	NAICS1997
1999	30	25	9	15	1	4	NAICS1997
2000	30	25	11	13	1	4	NAICS1997
2001	27	24	11	12	1	2	NAICS1997
2002	30	27	14	12	1	2	NAICS1997
2003	32	29	15	14	—	1	NAICS2002
2004	37	34	18	16	—	1	NAICS2002
2005	43	39	21	15	1	1	NAICS2002
2006	40	36	19	15	1	2	NAICS2002
2007	44	40	18	19	2	2	NAICS2002
2008	44	40	16	20	3	2	NAICS2007
2009	39	36	13	19	3	1	NAICS2007
2010	41	38	14	20	3	1	NAICS2007
2011	40	37	13	20	3	1	NAICS2007
2012	43	41	14	22	3	1	NAICS2012
2013	45	43	16	22	3	1	NAICS2012
2014	47	45	18	22	3	1	NAICS2012
2015	47	45	20	21	3	1	NAICS2012
2016	46	44	19	20	4	1	NAICS2012
2017	44	43	17	22	3	—	NAICS2017
2018	46	45	19	21	3	—	NAICS2017
2019	44	43	17	22	3	—	NAICS2017
2020	43	42	17	21	3	—	NAICS2017
2021	45	44	17	21	5	—	NAICS2017
2022	49	46	17	24	4	—	NAICS2022
2023	54	50	17	25	6	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 87031. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
87060	2.9 mi	—
87042	4.1 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.