BMIE Market 87144

Sandoval County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	51,837 2020–2024 ACS 5-year estimate ±1,775 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	18,364 2020–2024 ACS 5-year estimate ±616 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	37,719 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,917 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$94,550 2020–2024 ACS 5-year estimate ±5,736 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,688 2020–2024 ACS 5-year estimate ±129 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$321,900 2020–2024 ACS 5-year estimate ±11,118 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	100.4 sq mi Census Gazetteer 2020
Restaurants	13 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 87144
Restaurants per 10,000 residents	2.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+8.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+160.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+1,200.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	17 (range 14–21) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	87 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	89 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	93 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	77 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 87144. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.72, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	89.1	89	40%	+35.6
Restaurant Opportunity Score	93.0	93	35%	+32.5
Market Momentum Score	76.9	77	25%	+19.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 89 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	51,837	97	40%	+38.9
Median household income (ACS)	94,550	77	40%	+30.9
Households (ACS)	18,364	97	20%	+19.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	160	96	35%	+33.5
Restaurants per 10,000 residents (lower = more room)	2.5	98	25%	+24.6
Population (ACS)	51,837	97	20%	+19.5
Median household income (ACS)	94,550	77	20%	+15.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 77 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	8.3	66	50%	+41.0
10-year restaurant growth	160	96	30%	+35.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (35)

By cuisine

Burgers 5 · Coffee 5 · American 4 · Bakery 4 · Pizza 4 · Asian 2 · Dessert 2 · Mexican 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Chinese 1 · French 1 · Ice cream / frozen desserts 1 · Japanese 1 · Latin American (other) 1 · Sandwiches 1 · Spanish / tapas 1 · Sushi 1 · Thai 1

By type

Restaurant (service type not stated) 15 · Quick service 11 · Coffee shop 5 · Bakery 4 · Bar 4 · Café 4 · Casual dining 4 · Dessert 3 · Food truck 2 · Brewery / taproom 1

Name	Type	Cuisine	Address	Status
Ant’s Cantina	Casual dining · Bar		1720 Castile Ct NE	open
Blake's Lotaburger	Quick service · Restaurant (service type not stated)	Burgers	3001 Civic Center Cir NE	open
Burger King Burger King	Quick service	Burgers · American	480 NM-528	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	1120 State Highway 528 NE	open
Cream Bee Ice Cream Machine	Dessert	Ice cream / frozen desserts	5916 S Sandia Ct NE	open
Double Dragon	Restaurant (service type not stated)	Chinese · Asian	4405 Jager Dr NE	open
Dulce River	Bakery · Coffee shop · Café	Bakery · Coffee	4405 Jager Dr NE	open
Gnomad Coffee	Coffee shop	Coffee	1504 Cherry Rd NE	open
Great American Cookies	Dessert	Dessert	6600 Menaul Blvd NE Ste 6505	open
Jack in the Box	Quick service		3609 State Highway 528 NE	open
Little Anita's Express	Quick service	Mexican · Southwestern / Tex-Mex	4405 Jager Dr NE	open
Little Caesars Pizza	Restaurant (service type not stated)	Pizza	7820 Enchanted Hills Blvd NE Ste C	open
Love at First Slice	Restaurant (service type not stated)	Pizza	1504 Cherry Rd NE	open
Maison Jeanne	Bakery	Bakery	4405 Jager Dr NE	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated) · Quick service	Pizza	7820 Enchanted Hills Blvd NE	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	4405 Jager Dr NE Sandoval	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Popped Candy, LLC	Dessert	Dessert	4351 Jager Way NE	open
R & R Baker's Rack	Bakery	Bakery	4891 King's Peak Rd NE	open
Roadrunner Cafe	Café · Coffee shop	Coffee · American	7001 Zenith Ct NE	open
Screaming Coyote	Restaurant (service type not stated)	Southwestern / Tex-Mex	2500 Parkway Ave	open
Shaka Cone	Food truck		716 Ocate Meadows Dr NE	open
Silly Goose Bakery	Bakery	Bakery	320 Soothing Meadows Dr NE	open
Starbucks Starbucks	Coffee shop · Café	Coffee	7800 Enchanted Hills Blvd NE	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	7800 Carr Way Suite 104	open
Tap N Taco	Restaurant (service type not stated)	Mexican · Latin American (other)	1120 Pat D'Arco Hwy	open
Thai Taste and Sushi	Restaurant (service type not stated)	Thai · Sushi · Japanese · Asian	7820 Enchanted Hills Blvd NE	open
The Point Grill	Casual dining · Bar		2500 Mariposa Pkwy	open
Timbuctu	Restaurant (service type not stated)	Breakfast · French	2500 Parkway Ave NE	open
Turquoise Desert Taproom	Casual dining · Restaurant (service type not stated) · Bar	Spanish / tapas	4405 Jager Way NE E	open
Turtle Mountain North	Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar		7835 Enchanted Hills Blvd NE	open
Wendy's Wendy's	Quick service	Burgers · American	4200 Hwy 528	open
Whataburger Whataburger	Quick service	Burgers · American	4196 HIGHWAY 528 NE	open
Whispering Bean Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1100 NM-528	open
Wings & Things	Food truck		.	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2004	1	1	1	—	—	—	NAICS2002
2005	3	3	2	—	1	—	NAICS2002
2006	5	4	—	4	—	—	NAICS2002
2007	5	5	1	4	—	—	NAICS2002
2008	5	5	—	5	—	—	NAICS2007
2009	4	4	1	3	—	—	NAICS2007
2010	9	8	4	4	—	—	NAICS2007
2011	12	10	5	5	—	—	NAICS2007
2012	9	6	1	4	1	1	NAICS2012
2013	7	5	—	4	1	—	NAICS2012
2014	7	5	—	4	1	—	NAICS2012
2015	8	5	—	4	1	1	NAICS2012
2016	9	7	2	4	1	—	NAICS2012
2017	14	12	4	7	—	—	NAICS2017
2018	14	12	4	7	—	—	NAICS2017
2019	12	10	3	6	—	—	NAICS2017
2020	13	11	3	8	—	—	NAICS2017
2021	13	10	3	7	—	—	NAICS2017
2022	16	12	5	7	—	—	NAICS2022
2023	16	13	6	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 87144. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.