BMIE Market 87529

Taos County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	4,538 2020–2024 ACS 5-year estimate ±771 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,380 2020–2024 ACS 5-year estimate ±405 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,600 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,198 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$61,618 2020–2024 ACS 5-year estimate ±15,472 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	60.3 2020–2024 ACS 5-year estimate ±6 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,310 2020–2024 ACS 5-year estimate ±282 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$487,300 2020–2024 ACS 5-year estimate ±69,490 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	64.9 sq mi Census Gazetteer 2020
Restaurants	10 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 87529
Restaurants per 10,000 residents	16.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+11.1% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+42.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+42.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+233.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	12 (range 10–14) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.53) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	49 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	54 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	70 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 87529. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.53, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.3	49	40%	+19.7
Restaurant Opportunity Score	53.8	54	35%	+18.8
Market Momentum Score	69.9	70	25%	+17.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	4,538	59	40%	+23.5
Median household income (ACS)	61,618	33	40%	+13.0
Households (ACS)	2,380	64	20%	+12.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 54 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	42.9	78	35%	+27.4
Restaurants per 10,000 residents (lower = more room)	22.0	32	25%	+8.1
Population (ACS)	4,538	59	20%	+11.8
Median household income (ACS)	61,618	33	20%	+6.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	11.1	69	50%	+34.5
10-year restaurant growth	42.9	78	30%	+23.5
20-year restaurant growth	42.9	60	20%	+12.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (13)

By cuisine

Mexican 4 · American 2 · Coffee 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Bakery 1 · Italian 1 · Latin American (other) 1 · Sandwiches 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 9 · Bar 4 · Brewery / taproom 2 · Café 2 · Bakery 1 · Coffee shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
Ancient Rituals Apothecary	Juice, smoothie, tea	Tea / bubble tea	1405 Paseo Del Pueblo Norte	open
Cebolla Mesa	Restaurant (service type not stated)	Mexican		open
Common Fire	Restaurant (service type not stated) · Bar	American		open
Elevation Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1110 Paseo Del Pueblo Norte	open
Elma's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
Farahnheight Fine Art Taos, New Mexico	Bar	Mexican · Southwestern / Tex-Mex	25 ABC Mesa Rd	open
Farmhouse Cafe & Bakery	Café · Restaurant (service type not stated) · Bakery	Coffee · Bakery	1405 Paseo Del Pueblo Norte	open
medley.	Restaurant (service type not stated) · Bar	American	100 NM-150	open
Pizanos	Restaurant (service type not stated)	Pizza · Italian	23 Highway 150	open
Subway	Other	Sandwiches	1318 Paseo Del Norte	open
Taos Mesa Brewing Taos Mothership	Brewery / taproom		20 ABC Mesa Rd	open
Taos Mesa Brewing	Bar · Restaurant (service type not stated) · Brewery / taproom	Pizza	20 Abc Mesa Rd	open
Toribios	Restaurant (service type not stated)	Mexican · Latin American (other)	1637 Paseo del Pueblo Norte	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	6	6	—	—	—	—	SIC1987
1997	7	7	—	—	—	—	SIC1987
1998	3	3	3	—	—	—	NAICS1997
1999	3	2	2	—	—	—	NAICS1997
2000	3	2	2	—	—	—	NAICS1997
2001	3	2	2	—	—	—	NAICS1997
2002	6	4	3	—	1	—	NAICS1997
2003	8	7	5	2	—	—	NAICS2002
2004	6	5	4	1	—	—	NAICS2002
2005	7	6	4	2	—	—	NAICS2002
2006	7	7	4	3	—	—	NAICS2002
2007	7	7	4	3	—	—	NAICS2002
2008	8	8	5	3	—	—	NAICS2007
2009	6	6	5	1	—	—	NAICS2007
2010	6	6	5	1	—	—	NAICS2007
2011	7	6	5	1	—	—	NAICS2007
2012	6	5	3	1	1	—	NAICS2012
2013	9	7	5	1	1	1	NAICS2012
2014	9	7	5	2	—	1	NAICS2012
2015	12	10	8	2	—	1	NAICS2012
2016	10	8	6	2	—	1	NAICS2012
2017	10	8	6	—	—	—	NAICS2017
2018	10	9	7	—	—	—	NAICS2017
2019	10	9	6	3	—	—	NAICS2017
2020	9	8	5	3	—	—	NAICS2017
2021	11	10	6	—	—	—	NAICS2017
2022	12	11	7	—	—	—	NAICS2022
2023	11	10	6	—	3	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 87529. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.