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BMIE Market 87715

Mora County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)63
2020–2024 ACS 5-year estimate ±92 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households43
2020–2024 ACS 5-year estimate ±60 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count532
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units318
2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household incomeData source not yet connected
Median age50.5
2020–2024 ACS 5-year estimate ±41 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rentData source not yet connected
Median home valueData source not yet connected
Land area44.1 sq mi
Census Gazetteer 2020
Restaurants1
2015 · U.S. Census Bureau, ZIP Code Business Patterns 2015 detail (NAICS2012) · by USPS ZIP 87715
Restaurants per 10,000 residents18.8
DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year+0.0%
DERIVED: 2010 → 2015, ZIP Code Business Patterns restaurants
Projected restaurants, 20201 (range 1–1)
FORECAST · linear trend v1 fitted to 2007–2015 (9 points, +0.0 per year, r² 1.00) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years aheadNeeds more ACS years on file
BMIE Market Score3 / 100
MODELED · bmie_market_score v1 · confidence Medium · why?
Consumer Market Score3 / 100
MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score2 / 100
MODELED · restaurant_opportunity_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 3 (Medium confidence)

ComponentValueRankWeightAdds
Consumer Market Score3.5340%+1.9
Restaurant Opportunity Score2.5235%+1.2
Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 3 (High confidence)

ComponentValueRankWeightAdds
Population (ACS)63540%+1.9
Median household income (ACS)11,651040%+0.1
Households (ACS)43820%+1.5
Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 2 (Medium confidence)

ComponentValueRankWeightAdds
Restaurants per 10,000 residents (lower = more room)158.7225%+1.0
Population (ACS)63520%+1.5
Median household income (ACS)11,651020%+0.0
Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (4)

By cuisine

American 1 · Coffee 1 · Latin American (other) 1 · Mexican 1

By type

Restaurant (service type not stated) 3 · Bar 1 · Café 1 · Casual dining 1

NameTypeCuisineAddressStatus
Kristy's Korner KafeCaféCoffee765 State Highway 518open
Main Street GrillCasual dining · Restaurant (service type not stated) · BarAmerican3292 State Highway 518open
Mora Burgers & MoreRestaurant (service type not stated)664 NM-518open
Teresa's TamalesRestaurant (service type not stated)Mexican · Latin American (other)3296 NM-518open
Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

YearAll food serviceRestaurantsFull-serviceLimited-serviceSnack & beverageBarsIndustry codes
20041NAICS2002
20051NAICS2002
20061NAICS2002
2007111NAICS2002
2008111NAICS2007
2009111NAICS2007
2010111NAICS2007
2011111NAICS2007
2012111NAICS2012
2013111NAICS2012
2014111NAICS2012
2015111NAICS2012
U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 87715. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTADistanceRestaurantsYear
877323.4 mi12016
877234.2 mi
Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.