BMIE Market 88007

Doña Ana County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	26,254 2020–2024 ACS 5-year estimate ±1,853 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	9,769 2020–2024 ACS 5-year estimate ±584 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	24,048 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	9,538 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$64,892 2020–2024 ACS 5-year estimate ±6,552 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	40.8 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$894 2020–2024 ACS 5-year estimate ±147 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$246,100 2020–2024 ACS 5-year estimate ±18,257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	328.6 sq mi Census Gazetteer 2020
Restaurants	12 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 88007
Restaurants per 10,000 residents	4.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+33.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+500.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	14 (range 11–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.61) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	72 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	67 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	74 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	76 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 88007. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.61, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 72 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	67.0	67	40%	+26.8
Restaurant Opportunity Score	73.9	74	35%	+25.9
Market Momentum Score	75.9	76	25%	+19.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 67 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	26,254	86	40%	+34.5
Median household income (ACS)	64,892	39	40%	+15.5
Households (ACS)	9,769	85	20%	+17.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 74 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	33.3	73	35%	+25.7
Restaurants per 10,000 residents (lower = more room)	4.6	93	25%	+23.3
Population (ACS)	26,254	86	20%	+17.2
Median household income (ACS)	64,892	39	20%	+7.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 76 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+48.3
10-year restaurant growth	33.3	73	30%	+27.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (42)

By cuisine

Mexican 8 · American 7 · Burgers 4 · Pizza 4 · Latin American (other) 3 · Sandwiches 3 · Bakery 1 · BBQ 1 · Breakfast 1 · Cajun, Creole, Southern 1 · Coffee 1 · French 1 · Italian 1 · Juice / smoothies 1 · Southwestern / Tex-Mex 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 25 · Quick service 10 · Bar 5 · Casual dining 3 · Brewery / taproom 2 · Food truck 2 · Juice, smoothie, tea 2 · Winery / distillery / taproom 2 · Bakery 1 · Coffee shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Blue Moon Bar & Grill	Casual dining · Bar	American	13060 N Valley Dr	open
Burger King Burger King	Quick service	Burgers · American	202 N Motel Blvd	open
Chiwas Tortas & Dogos	Quick service		5000 Dona Ana Rd	open
Desert Dough	Bakery	Bakery	60 Horseshoe Cir	open
El Sazón de Maria	Restaurant (service type not stated)	Mexican · Latin American (other)	775 Thorpe Rd	open
Elda's Mexican Kitchen II LLC	Restaurant (service type not stated) · Casual dining	American	1008 N Motel Blvd	open
Elephant Ranch	Bar		3995 W Picacho Ave	open
Forghedaboudit Southwest Italian Las Cruces	Restaurant (service type not stated)		1338 Picacho Hills Dr	open
Forghedaboudit Southwest Italian Las Cruces	Restaurant (service type not stated)		1338 Picacho Hls	open
Fork In The Road	Restaurant (service type not stated)	Breakfast	202 N Motel Blvd	open
Fort Selden Winery	Winery / distillery / taproom		1233 Fort Selden Rd	open
Icebox Brewing Company Icebox Brewing Company	Brewery / taproom · Bar		2825 W Picacho Ave	open
Jim Bobs BBQ	Restaurant (service type not stated)	BBQ · Cajun, Creole, Southern · American	8960 Zia Blvd	open
La Cocina Mexicana	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
La Morena	Restaurant (service type not stated)	Mexican · Latin American (other)	2190 Dona Ana Rd	open
LC Distilling CO	Winery / distillery / taproom		2825 W Picacho Ave	open
Le Rendez-vous Cafe	Restaurant (service type not stated)	French	2701 W Picacho Ave	open
Los Corrales	Quick service · Food truck	Mexican	2420 W Picacho Ave	open
Los Mariachis Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	754 N Motel Blvd	open
Luigi's Pizza	Restaurant (service type not stated)	Pizza	5155 Dona Ana Rd	open
Molcajetes	Restaurant (service type not stated) · Food truck	Mexican	12214 Tel High Rd	open
Munch Boxx	Quick service · Restaurant (service type not stated)	Mexican	2400 W Picacho Ave	open
Nana's	Restaurant (service type not stated)	Burgers	5155 Dona Ana Rd	open
Pepsi Bottling Group	Restaurant (service type not stated) · Other		751 Brass Way	open
Picacho Coffee Roasters	Juice, smoothie, tea	Tea / bubble tea	814 Weinrich Rd	open
Picacho Peak Brewing Company	Brewery / taproom · Bar		3900 W Picacho Ave	open
Pizza Inn	Restaurant (service type not stated)	Pizza	801 E Thorpe Rd	open
Placid Considerate	Coffee shop	Coffee	2399 Barnhill Rd	open
Santa Fe Grill Catering Co.	Restaurant (service type not stated)		3918 W Picacho Ave	open
Santa Fe Grill Catering Co. Llc	Restaurant (service type not stated)		750 West Palms	open
Spicy Bean	Restaurant (service type not stated)		641 E Thorpe Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	8993 Robert Larsen Boulevard	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2780 W. Picacho Avenue Bldg 1	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1846 N. Valley Dr. Building B at McClure	open
The Blue Door Pub	Bar			open
The Pit Stop 292 Cafe	Casual dining	American · Mexican	361 S Motel Blvd	open
Valley Pizza	Restaurant (service type not stated) · Quick service	Pizza	1970 N Valley Dr	open
Valley Pizza LLC	Restaurant (service type not stated)	Pizza · Italian	3100 W Picacho Ave	open
Valleycarewellnesscenter	Juice, smoothie, tea	Juice / smoothies	3100 W Picacho Ave	open
Wendy's Wendy's	Quick service	Burgers · American	8993 Robert Larson Blvd	open
World's Largest Chile Pepper	Restaurant (service type not stated)		2160 W Picacho Ave	open
Zeebs	Quick service	Burgers · American	1970 N Valley Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2004	2	2	1	—	1	—	NAICS2002
2005	3	2	1	—	1	—	NAICS2002
2006	3	2	1	—	1	—	NAICS2002
2007	7	6	4	—	2	—	NAICS2002
2008	12	10	6	3	1	1	NAICS2007
2009	11	10	6	3	1	—	NAICS2007
2010	12	11	7	3	1	—	NAICS2007
2011	9	8	5	2	1	—	NAICS2007
2012	11	10	7	2	1	—	NAICS2012
2013	10	9	5	3	1	—	NAICS2012
2014	9	8	4	3	1	—	NAICS2012
2015	10	9	5	3	1	—	NAICS2012
2016	10	8	4	3	1	1	NAICS2012
2017	11	9	5	3	—	—	NAICS2017
2018	12	10	5	4	—	—	NAICS2017
2019	11	9	4	4	—	—	NAICS2017
2020	12	10	5	4	—	—	NAICS2017
2021	12	10	5	4	—	—	NAICS2017
2022	16	14	6	8	—	—	NAICS2022
2023	15	12	5	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 88007. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.