BMIE Market 88008

Doña Ana County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,623 2020–2024 ACS 5-year estimate ±1,331 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,295 2020–2024 ACS 5-year estimate ±411 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	5,747 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	2,097 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$73,848 2020–2024 ACS 5-year estimate ±10,352 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.5 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,363 2020–2024 ACS 5-year estimate ±199 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$237,800 2020–2024 ACS 5-year estimate ±10,204 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	80.6 sq mi Census Gazetteer 2020
Restaurants	3 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 88008
Restaurants per 10,000 residents	7.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-25.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 1–6) FORECAST · linear trend v1 fitted to 2009–2023 (11 points, 0.0 per year, r² 0.05) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	56 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	65 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	62 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	34 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 88008. Projection: linear trend v1, fitted 2009–2023, 0.0 restaurants per year, r² 0.05, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 56 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	65.4	65	40%	+26.2
Restaurant Opportunity Score	62.4	62	35%	+21.8
Market Momentum Score	33.7	34	25%	+8.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,623	74	40%	+29.6
Median household income (ACS)	73,848	53	40%	+21.3
Households (ACS)	4,295	72	20%	+14.4

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	2.4	99	25%	+24.6
Population (ACS)	12,623	74	20%	+14.8
Median household income (ACS)	73,848	53	20%	+10.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 34 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	0	42	50%	+20.9
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	-25	12	20%	+2.3

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (14)

By cuisine

Sandwiches 4 · American 2 · Steakhouse 2 · Bakery 1 · Breakfast 1 · Chicken / wings 1 · Dessert 1 · Juice / smoothies 1 · Latin American (other) 1 · Mexican 1 · Pizza 1

By type

Restaurant (service type not stated) 10 · Quick service 3 · Bakery 1 · Casual dining 1 · Dessert 1 · Specialty food shop 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
7 Leguas Escuela Ecuestre	Restaurant (service type not stated)	Latin American (other)	5512 Naranjo Rd	open
Billy Crews Dining Room	Restaurant (service type not stated)	Steakhouse · American	1200 Country Club Rd	open
Box Car Grill	Restaurant (service type not stated)	Breakfast	2660 Airport Rd	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	2401 Airport Rd	open
Godfather's Pizza Express	Restaurant (service type not stated)	Pizza	2401 Airport Rd	open
Legacy Fitness & Nutrition	Juice, smoothie, tea	Juice / smoothies	5805 McNutt Rd	open
Mis pasteles Lily	Bakery · Dessert	Bakery · Dessert	811 Elsa Ct	open
Nielsen Pecans	Restaurant (service type not stated) · Other		248 Avenida Mirador	open
Penny's Diner Penny's Diner	Casual dining · Restaurant (service type not stated)	American	12 Kitty Hawk Dr	open
Ricardos Mexican Cuisine	Restaurant (service type not stated)	Mexican	2660 Airport Rd Ste 100	open
Stampede Meat Inc	Specialty food shop · Quick service	Steakhouse · Sandwiches	5701 McNutt Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	5300 McNutt Rd Ste A	open
Subway Subway	Quick service	Sandwiches	2401 Airport Rd, Love's Travel Stop, #817	open
Subway	Restaurant (service type not stated)	Sandwiches	2401 Airport Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	3	3	—	—	—	—	SIC1987
1995	2	2	—	—	—	—	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	2	2	1	—	1	—	NAICS1997
1999	4	4	2	—	2	—	NAICS1997
2000	6	6	3	1	2	—	NAICS1997
2001	4	4	3	—	1	—	NAICS1997
2002	6	6	5	1	—	—	NAICS1997
2003	4	4	3	1	—	—	NAICS2002
2004	4	4	2	2	—	—	NAICS2002
2005	6	6	2	4	—	—	NAICS2002
2006	5	5	1	4	—	—	NAICS2002
2007	3	3	1	2	—	—	NAICS2002
2008	4	4	1	3	—	—	NAICS2007
2009	5	5	1	4	—	—	NAICS2007
2010	4	4	1	3	—	—	NAICS2007
2011	2	2	1	1	—	—	NAICS2007
2012	2	2	1	1	—	—	NAICS2012
2013	3	3	2	1	—	—	NAICS2012
2014	3	3	2	1	—	—	NAICS2012
2015	3	3	2	1	—	—	NAICS2012
2016	4	4	2	2	—	—	NAICS2012
2018	3	3	—	—	—	—	NAICS2017
2019	3	—	—	—	—	—	NAICS2017
2022	3	3	—	—	—	—	NAICS2022
2023	3	3	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 88008. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.