BMIE Market 88030

Luna County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	24,413 2020–2024 ACS 5-year estimate ±467 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	8,791 2020–2024 ACS 5-year estimate ±352 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	23,222 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,134 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$37,417 2020–2024 ACS 5-year estimate ±5,270 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.9 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$659 2020–2024 ACS 5-year estimate ±95 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$130,200 2020–2024 ACS 5-year estimate ±16,641 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	2,572.5 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 88030
Restaurants per 10,000 residents	15.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-10.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+6.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+75.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	39 (range 33–45) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.03) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	39 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	53 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	38 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	20 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 88030. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.03, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 39 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	52.5	53	40%	+21.0
Restaurant Opportunity Score	38.1	38	35%	+13.3
Market Momentum Score	20.3	20	25%	+5.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 53 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	24,413	85	40%	+33.9
Median household income (ACS)	37,417	5	40%	+2.0
Households (ACS)	8,791	83	20%	+16.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 38 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-10.3	18	35%	+6.3
Restaurants per 10,000 residents (lower = more room)	14.3	55	25%	+13.8
Population (ACS)	24,413	85	20%	+17.0
Median household income (ACS)	37,417	5	20%	+1.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 20 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-16.7	15	50%	+7.3
10-year restaurant growth	-10.3	18	30%	+5.4
20-year restaurant growth	6.1	38	20%	+7.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (88)

By cuisine

Mexican 23 · American 15 · Latin American (other) 12 · Coffee 11 · Burgers 7 · Bakery 5 · BBQ 5 · Juice / smoothies 5 · Pizza 5 · Southwestern / Tex-Mex 5 · Chicken / wings 4 · Ice cream / frozen desserts 4 · Sandwiches 4 · Steakhouse 3 · Asian 2 · Breakfast 2 · Chinese 2 · Dessert 2 · Italian 2 · British / Irish pub food 1 · Cajun, Creole, Southern 1 · Japanese 1 · Seafood 1 · Sushi 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 50 · Quick service 18 · Café 9 · Bar 8 · Casual dining 6 · Coffee shop 6 · Dessert 6 · Bakery 5 · Juice, smoothie, tea 5 · Food truck 4 · Winery / distillery / taproom 4 · Brewery / taproom 1 · Delivery-focused 1 · Other 1

Name	Type	Cuisine	Address	Status
Adobe Deli	Restaurant (service type not stated)	Steakhouse · American	3970 Lewis Flats Rd SE	open
Amigo's Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1202 E Poplar St	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	127 N Silver Ave	open
Banda Burrito	Restaurant (service type not stated) · Other	Sandwiches · Mexican	120 N Platinum Ave.	open
Bel Shore Restaurant	Café	Mexican · Latin American (other) · Coffee	1030 E Pine St	open
Benji's Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · American	821 W Pine St	open
Blake's Lotaburger	Restaurant (service type not stated)	Burgers	600 N Gold Ave	open
Burger King Burger King	Quick service	Burgers · American	125 North Gold Street	open
Butch's Steakhouse & Italian	Restaurant (service type not stated)	Steakhouse · Italian	411 S Gold Ave	open
Cactus Cafe	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · BBQ	218 W Cedar St	open
Campos Restaurant	Restaurant (service type not stated)	Mexican	105 S Silver Ave	open
Champs Chicken	Restaurant (service type not stated)	Pizza · Chicken / wings	20885 Frontage Rd	open
Chester's Chicken	Restaurant (service type not stated)	Chicken / wings	420 E Cedar St	open
Chihuas Burgers	Quick service	Burgers	200 S Gold Ave	open
China Restaurant \| Chinese	Restaurant (service type not stated)	Chinese · Asian	110 E Pine St	open
Copper Kettle Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	200 S Gold Ave	open
Cornish Pasty Co Cornish Pasty Co	Bar · Restaurant (service type not stated)	British / Irish pub food	Open in Tempe, Mill Ave, Mesa, Scottsdale, Downtown Phx, Flagstaff, and Las Vegas, NV!	open
D. H. Lescombes Winery & Tasting Room	Winery / distillery / taproom · Restaurant (service type not stated) · Bar		7075 NM-549	open
Dairy Queen Grill & Chill Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	3890 Gage Sta Rd SW	open
DavMid, llc.	Coffee shop	Coffee	6475 Columbus Rd SE	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	1695 Silver City Highway NW	open
Dickey's Barbecue Pit - Deming	Restaurant (service type not stated)	BBQ	1695 S Gold Ave	open
Dodges Ice Cream & More	Dessert	Ice cream / frozen desserts	118 S Gold Ave	open
Domino's Domino's Pizza	Restaurant (service type not stated) · Quick service · Delivery-focused	Pizza	718 S Gold	open
Donuts N Boba of Deming	Bakery · Dessert · Café	Dessert · Coffee · Bakery	105 S Silver Ave	open
El Camino Real	Restaurant (service type not stated)	Mexican · Latin American (other)	900 W Pine St	open
El Coco Loco Snacks & More	Food truck	Mexican · Southwestern / Tex-Mex	6224 Palo Alto Rd SE	open
El Gato Negro Grub	Food truck · Quick service	Mexican	1413 Columbus Rd	open
El Mirador Restaurant	Restaurant (service type not stated)	Mexican · American	510 E Pine St	open
El Sinaloense	Restaurant (service type not stated)		920 W Spruce St	open
Elisa’s House of Pies & Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	2020 Hatch Highway	open
Elisa’s House of Pies and Restaurant	Restaurant (service type not stated)	BBQ	208 1/2 S Silver Ave	open
Farm Fresh Eggs	Food truck		2335 Ash St SW	open
Forghedaboudit Pizza	Restaurant (service type not stated)	Pizza	115 N Silver Ave	open
Gold Street Coffee House	Coffee shop · Café	Coffee	110 S Gold Ave	open
Golden Star Restaurant	Quick service	Chinese · Asian	500 E Cedar St	open
IHOP IHOP	Casual dining	Breakfast · American	813 E Pine St	open
Impart CT	Coffee shop	Coffee	7501 Wisconsin Ave	open
Irma's Restaurant	Restaurant (service type not stated) · Casual dining	American	123 S Silver Ave	open
Iron Skillet Iron Skillet	Restaurant (service type not stated) · Coffee shop · Café	Coffee	14150 Highway 418 SW	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	516 East Cedar	open
La Fonda Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	601 E Pine St	open
La Michoacana	Restaurant (service type not stated)	Mexican · Latin American (other)	920 W Spruce St	open
La Michoacana Monarca Helados y Paletas 575	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Latin American (other) · Juice / smoothies	123 S Gold Ave	open
La Parrilla	Restaurant (service type not stated)	Mexican · Latin American (other)	120 N Granite St	open
La Patrona Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	201 E Pine St	open
Las Cazuelas Llc	Restaurant (service type not stated)	Steakhouse · Mexican · Latin American (other)	108 N Platinum Ave	open
Lazy Lizard Bar & Grill	Casual dining · Bar	American	4600 E Pine St	open
Lewis Flats School	Bar			open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	800 E Cedar St	open
Los Victors Mexican restaurant	Restaurant (service type not stated)	Mexican	1414 E Pine St	open
Luna Rossa Winery	Winery / distillery / taproom		3710 W Pine St	open
Mama Fats	Restaurant (service type not stated)	American · Chicken / wings	1521 Columbus Rd	open
Marie's Italian Kitchen	Restaurant (service type not stated) · Casual dining	Italian · American	1601 E Pine St	open
Mariscos El Molcajete	Restaurant (service type not stated)	Seafood · Sushi · Mexican · Japanese	116 E Pine St	open
McDonald's McDonald's	Quick service	Burgers · American	721 W Pine	open
Michael's Snowcones	Restaurant (service type not stated)		nacio herb brown park	open
New Mexico Vineyards Inc	Winery / distillery / taproom		3686 NM-418	open
New Mexico Wineries	Winery / distillery / taproom		1325 De Baca Rd SE	open
Nutt Corner Bar	Bar		19160 Hatch Hwy NE	open
oya's Bar & Grill	Bar · Casual dining	American	1624 Columbus Rd	open
Panaderia La Familia	Bakery	Bakery · Mexican · Latin American (other)	406 E Poplar St	open
Panda's	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Tea / bubble tea · Juice / smoothies	220 E Pine St	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	300 E Cedar St Luna	open
Popeyes Louisiana Kitchen	Restaurant (service type not stated)		316 E Cedar St	open
Ranchers Grill	Restaurant (service type not stated)		316 E Cedar St	open
Rancho Alegre Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	195 Belgian Rd	open
RatDog Eatery	Food truck · Quick service		1318 Columbus Rd.	open
Rise N Shine	Café	Coffee	110 S Gold Ave	open
Rise Up Nutrition	Juice, smoothie, tea	Juice / smoothies	705 E Pine St	open
Si Senor Si Senor Taqueria - Eat Drink Love Taco	Restaurant (service type not stated)	Mexican · Latin American (other)	200 E Pine St	open
Sonic Drive In Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	910 West Pine	open
Sounds Good Cafe	Café · Restaurant (service type not stated)	Mexican · Coffee	118 S Gold Ave	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1021 E Pine St	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	422 West Pine Street	open
Sun Country Kitchen	Bakery	Bakery	507 S Gold Ave	open
Sunrise Kitchen	Restaurant (service type not stated)	Breakfast · American	1409 Columbus Rd	open
Taco Bell Taco Bell	Quick service	Mexican	606 West Pine Street	open
Tacos Mirasol	Restaurant (service type not stated)	Mexican · Latin American (other)	309 E Pine St	open
Tenderfix By Noah Schnapp	Quick service		813 E Pine St	open
The Angry Lemon	Juice, smoothie, tea	Juice / smoothies	315 E Poplar St	open
The Cookie Jar	Bakery · Dessert	Bakery · Dessert	113 S Silver Ave	open
The Happy Camper Clubhouse	Brewery / taproom · Bar		120 Happy Camper Ln	open
The steins coffee	Coffee shop · Café	Coffee	220 E Pine St	open
Ultimate Grill	Casual dining · Restaurant (service type not stated) · Bar	BBQ	720 E Florida St	open
Wagon Wheel Cafe	Restaurant (service type not stated) · Café	American · Coffee	1695 Silver City Hwy NW	open
Walmart Bakery	Bakery	Bakery	1021 E Pine St	open
Wendy's Wendy's	Quick service	Burgers · American	821 E. Pine St.	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	20	—	—	—	2	SIC1987
1995	21	19	—	—	—	2	SIC1987
1996	24	23	—	—	—	1	SIC1987
1997	30	29	—	—	—	1	SIC1987
1998	28	27	14	12	1	1	NAICS1997
1999	27	25	14	11	—	2	NAICS1997
2000	29	26	16	10	—	3	NAICS1997
2001	28	25	15	10	—	3	NAICS1997
2002	28	27	15	12	—	1	NAICS1997
2003	35	33	21	11	—	1	NAICS2002
2004	29	27	17	10	—	1	NAICS2002
2005	34	32	18	14	—	1	NAICS2002
2006	32	30	17	13	—	1	NAICS2002
2007	37	35	19	16	—	1	NAICS2002
2008	42	39	23	16	—	1	NAICS2007
2009	40	37	21	16	—	1	NAICS2007
2010	38	35	21	14	—	1	NAICS2007
2011	38	34	19	15	—	2	NAICS2007
2012	35	32	19	13	—	1	NAICS2012
2013	42	39	20	18	1	1	NAICS2012
2014	44	41	22	18	1	1	NAICS2012
2015	38	36	18	17	1	—	NAICS2012
2016	41	37	17	19	1	1	NAICS2012
2017	46	42	23	18	—	—	NAICS2017
2018	45	42	22	17	3	—	NAICS2017
2019	46	43	24	16	3	—	NAICS2017
2020	45	42	23	17	—	—	NAICS2017
2021	41	38	21	16	—	—	NAICS2017
2022	44	38	20	16	—	—	NAICS2022
2023	40	35	15	18	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 88030. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.