BMIE Market 88081

Otero County, New Mexico · ZCTA boundaries as of 2020

Profile

Population (current estimate)	19,663 2020–2024 ACS 5-year estimate ±1,198 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,060 2020–2024 ACS 5-year estimate ±431 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,708 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,654 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$46,017 2020–2024 ACS 5-year estimate ±7,570 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	32.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$853 2020–2024 ACS 5-year estimate ±87 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$109,300 2020–2024 ACS 5-year estimate ±12,432 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	376.8 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 88081
Restaurants per 10,000 residents	2.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+40.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+250.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+600.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	10 (range 8–11) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.5 per year, r² 0.89) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	52 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	77 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	92 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 88081. Projection: linear trend v1, fitted 2013–2023, +0.5 restaurants per year, r² 0.89, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. New Mexico and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 177, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	51.6	52	40%	+20.6
Restaurant Opportunity Score	77.0	77	35%	+26.9
Market Momentum Score	91.7	92	25%	+22.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	19,663	81	40%	+32.4
Median household income (ACS)	46,017	11	40%	+4.2
Households (ACS)	5,060	74	20%	+14.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	250	99	35%	+34.6
Restaurants per 10,000 residents (lower = more room)	3.6	96	25%	+24.0
Population (ACS)	19,663	81	20%	+16.2
Median household income (ACS)	46,017	11	20%	+2.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 92 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	40	87	50%	+54.7
10-year restaurant growth	250	99	30%	+37.1

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (33)

By cuisine

Mexican 14 · Southwestern / Tex-Mex 6 · Bakery 5 · American 4 · Coffee 4 · Latin American (other) 3 · Pizza 2 · Sandwiches 2 · Asian 1 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Chinese 1 · Dessert 1 · Ice cream / frozen desserts 1 · Italian 1

By type

Restaurant (service type not stated) 25 · Bakery 5 · Food truck 5 · Quick service 5 · Café 4 · Dessert 4 · Casual dining 3 · Coffee shop 2 · Bar 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Big Mama Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	90 E Lisa Dr	open
Birria Chaparral	Restaurant (service type not stated) · Casual dining	Mexican · American	836 Broadmoor Dr	open
Cafe Mexicá	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	929 San Carlos Dr	open
Delichio's	Restaurant (service type not stated)	Mexican	112 E Lisa Dr	open
Divany's mexican candy	Dessert · Restaurant (service type not stated)	Mexican	307 Red Sun Dr	open
Double Trouble Food Truck	Food truck · Restaurant (service type not stated) · Quick service		mcgregor road /McGregor Range	open
El Bayo	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	300 Paloma Blanca Dr	open
El Hijo Del Maiz	Restaurant (service type not stated) · Food truck	Mexican	316 Soledad Dr	open
El sazón de la Laguna	Quick service · Restaurant (service type not stated) · Food truck		665 Luna Azul Rd	open
Esmeralda Bakery	Bakery · Coffee shop · Café	Bakery · Coffee	420 McCombs Rd	open
Flautas El Charly	Restaurant (service type not stated) · Casual dining	Latin American (other) · American	917 Nogales Ave	open
Focus Delight	Restaurant (service type not stated) · Bar · Bakery	Bakery	825 Mesilla Dr	open
Good News Coffee House	Coffee shop · Café	Coffee	545 S County Line Dr	open
Grandma's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	1216 Riley Way	open
La Casita Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	550 E Lisa Dr	open
La Central Bakery	Bakery	Bakery · Mexican	420 McCombs Rd	open
La Rebelde Food Truck	Food truck · Restaurant (service type not stated)		90 E Lisa Dr	open
LEVI'S CHICKEN AND WAFFLE HOUSE	Restaurant (service type not stated)	Chicken / wings · Breakfast · American	541 Hermosa Dr	open
Los Munchies	Dessert	Latin American (other)	924 Diane Ct	open
Mediano's	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	460 S County Line Dr Ste D	open
Mi Abuelita's Cafe	Café	Southwestern / Tex-Mex · Mexican · Coffee	636 Rosencrans St	open
Mia's Pizzeria	Restaurant (service type not stated)	Pizza	300 McCombs Rd	open
Pappas Pizzeria	Restaurant (service type not stated)	Pizza · Italian	460 S County Line Dr	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	460 S County Line Dr Spc H	open
Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	701 County Line Dr	open
Tacos Chaparral	Restaurant (service type not stated) · Casual dining	American	604 E Lisa Dr	open
Tacos La Chaparra	Food truck · Restaurant (service type not stated)		704 Mesilla Dr	open
Taqueria Hernandez	Quick service · Restaurant (service type not stated)	Mexican	404 McCombs Rd	open
The Grind Internet Shop	Café · Dessert	Ice cream / frozen desserts · Coffee	309 Red Sun Dr	open
The Midnight Pantry	Specialty food shop · Quick service · Dessert · Bakery	Sandwiches · Dessert · Bakery	613 Luna Azul Dr	open
The Snack Bar and Restaurant	Restaurant (service type not stated)	Burgers	732 Luna Dr	open
Tortilleria Helen	Bakery	Bakery	328 Angelina Blvd	open
Tortilleria Susy	Restaurant (service type not stated)	Mexican	661 Paloma Blanca Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2004	1	1	1	—	—	—	NAICS2002
2005	1	1	1	—	—	—	NAICS2002
2006	1	1	1	—	—	—	NAICS2002
2007	2	2	1	1	—	—	NAICS2002
2008	3	3	2	1	—	—	NAICS2007
2009	3	2	2	—	—	1	NAICS2007
2010	5	4	1	3	—	1	NAICS2007
2011	4	3	1	2	—	1	NAICS2007
2012	2	2	1	1	—	—	NAICS2012
2013	2	2	1	1	—	—	NAICS2012
2014	2	2	1	1	—	—	NAICS2012
2015	4	4	2	2	—	—	NAICS2012
2016	3	3	2	1	—	—	NAICS2012
2017	4	4	—	—	—	—	NAICS2017
2018	5	5	—	—	—	—	NAICS2017
2019	6	6	—	3	—	—	NAICS2017
2020	5	5	—	3	—	—	NAICS2017
2021	6	6	—	4	—	—	NAICS2017
2022	7	6	—	4	—	—	NAICS2022
2023	8	7	—	5	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 88081. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.