BMIE Market 89410

Douglas County, Nevada · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,826 2020–2024 ACS 5-year estimate ±781 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,911 2020–2024 ACS 5-year estimate ±374 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,557 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,959 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$83,108 2020–2024 ACS 5-year estimate ±12,399 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	56.7 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,270 2020–2024 ACS 5-year estimate ±260 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$600,400 2020–2024 ACS 5-year estimate ±26,395 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	231.2 sq mi Census Gazetteer 2020
Restaurants	26 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 89410
Restaurants per 10,000 residents	27.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-10.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-13.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+18.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	28 (range 23–33) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	70 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	42 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 89410. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nevada and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 137, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	69.9	70	40%	+28.0
Restaurant Opportunity Score	41.6	42	35%	+14.6
Market Momentum Score	18.3	18	25%	+4.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,826	72	40%	+28.8
Median household income (ACS)	83,108	66	40%	+26.3
Households (ACS)	4,911	74	20%	+14.8

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 42 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.1	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	24.0	28	25%	+7.1
Population (ACS)	10,826	72	20%	+14.4
Median household income (ACS)	83,108	66	20%	+13.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-10.3	18	50%	+9.2
10-year restaurant growth	-7.1	20	30%	+6.0
20-year restaurant growth	-13.3	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (59)

By cuisine

American 9 · Coffee 9 · Pizza 5 · Sandwiches 5 · Asian 4 · Bakery 3 · BBQ 3 · Italian 3 · Mexican 3 · Chinese 2 · Dessert 2 · Healthy / salads / bowls 2 · Ice cream / frozen desserts 2 · Breakfast 1 · Burgers 1 · Chicken / wings 1 · Indian 1 · Japanese 1 · Juice / smoothies 1 · Latin American (other) 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Steakhouse 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 31 · Quick service 10 · Bar 9 · Casual dining 7 · Café 6 · Coffee shop 6 · Bakery 3 · Dessert 3 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Buffet 1 · Fast casual 1 · Other 1

Name	Type	Cuisine	Address	Status
Bald Guy BBQ	Restaurant (service type not stated)	BBQ	1451 Douglas Ave	open
Bartsch Premiere Properties Llc	Restaurant (service type not stated)		1320 US Highway 395 N	open
Buckaroos	Bar · Casual dining		1435 U.S. Hwy 395 N	open
Burger King Burger King	Quick service	Burgers · American	1325 Highway 395 South	open
Café Girasole	Café · Fast casual	Coffee · Sandwiches · Healthy / salads / bowls	1483 U.S. Hwy 395 N	open
Chicago Mikes Pizza	Restaurant (service type not stated)	Pizza · Italian	1544 U.S. Hwy 395 N #1	open
Chocolate Shoppe by Sweet Images	Dessert	Dessert	1363 U.S. Hwy 395 N	open
Chrissi's Farmhouse Bakery	Bakery	Bakery	1069 E Valley Rd	open
CoCos on Main	Restaurant (service type not stated)	American	1404 US Highway 395 N	open
DST Coffee	Coffee shop · Café	Coffee	1411 Main St #5212	open
El Aguila Real	Restaurant (service type not stated)	Latin American (other) · Mexican	1488 US Highway 395 N	open
Flame of India	Restaurant (service type not stated)	Indian	1488 U.S. Hwy 395 N	open
French Hotel and Bar	Bar		1437 U.S. Hwy 395 N	open
Hamdogs Restaurant	Restaurant (service type not stated)	American	1267 US Highway 395 N	open
Hunans	Buffet	Chinese · Asian	1363 US Highway 395 N	open
Iggy & Squiggy's Junction Bar & Grill	Casual dining · Bar		1506 Old US Hwy 395 S	open
Italian Heart's Gourmet Pasta Sauces	Restaurant (service type not stated)	Italian	1425 S Industrial Way	open
J T Basque Bar and Dining Room	Restaurant (service type not stated) · Bar	Spanish / tapas	1426 U.S. Hwy 395 N	open
Jack in the Box	Quick service		1345 US Highway 395 N	open
Jackpot Cafe	Café · Coffee shop	American · Coffee	1440 US Highway 395 N	open
Jerry's Grill	Casual dining · Restaurant (service type not stated)	American	1387 U.S. Hwy 395 N	open
JJ's Mexican Food	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1532 U.S. Hwy 395 N	open
Johnny Boy Brewery	Brewery / taproom · Bar		1967 Sorrel Ln	open
Juice It Up! Juice It Up!	Juice, smoothie, tea · Café	Juice / smoothies · Healthy / salads / bowls · Coffee	1362 U.S. Hwy 395 N	open
Julio's Restaurant Gardnerville	Restaurant (service type not stated)	Seafood · Steakhouse	1328 US Highway 395 N Ste 303	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	1338 Highway 395 N	open
Kim’s Donut & TeaHouse	Juice, smoothie, tea	Breakfast · Tea / bubble tea		open
Lakeview Coffee Shop	Café	Coffee	1979 US Highway 395 S	open
Mafioso	Restaurant (service type not stated) · Coffee shop	Coffee		open
Main Street Baking Co.	Bakery	Bakery	1427 US Highway 395 N	open
Market Cafe	Coffee shop · Restaurant (service type not stated)	American · Coffee	1427 US Highway 395 N	open
Minden Pizza Factory	Restaurant (service type not stated)	Pizza	1758 US Highway 395 S	open
NV Ugly	Bar		1433 U.S. Hwy 395 N	open
Overland Restaurant & Pub	Casual dining · Bar		1451 US Highway 395 N	open
Papa Murphy's	Restaurant (service type not stated)	Pizza	1363 US Hwy 395 N	open
Pho Chopstix Chopstix Noodle Bar	Restaurant (service type not stated)	Vietnamese · Chinese · Asian	1329 U.S. Hwy 395 N #8	open
Pizza Hut	Restaurant (service type not stated)	Pizza	1362 US Highway 395 N Ste 101	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Port of Subs Port of Subs	Specialty food shop · Quick service	Sandwiches	1329 US Highway 395 N	open
Port of Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1329 US Highway 395 S #19	open
Raley's	Coffee shop · Restaurant (service type not stated)	Coffee	1363 US Highway 395 N	open
Restaurant & BAR Nuevo Vallarta	Restaurant (service type not stated)		1666 US Hwy 395N	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	1327 US Highway 395 N	open
Saku Sushi and Grill	Restaurant (service type not stated)	Japanese · Sushi	1352 US Highway 395 N Ste 112	open
Sakura Poke Bowl	Quick service · Restaurant (service type not stated)	Asian	1352 US Highway 395 N	open
Sonney's BBQ Shack Sonny's BBQ	Restaurant (service type not stated)	BBQ · American	1488 US Highway 395 N	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	Carson Valley Fair, 1327 U.S. Hwy 395 N	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1328 US Hwy 395 N. Suite 101	open
Subway	Other	Sandwiches	1511 Grant Ave	open
Taco Bell Taco Bell	Quick service	Mexican	1343 Highway 395 N	open
Thai Jasmine	Restaurant (service type not stated)	Thai · Asian	1328 U.S. Hwy 395 N	open
The Grill Next Door	Casual dining · Bar	BBQ · American	1267 U.S. Hwy 395 N Ste K	open
The Patio The Patio	Bar · Dessert · Casual dining	Ice cream / frozen desserts	1415 U.S. Hwy 395 N	open
TOGO'S Sandwiches	Quick service		1362 US HWY 395 N Ste 101	open
Turner Cnc, Inc	Restaurant (service type not stated)		1231 Service Dr Ste D	open
Walmart Bakery	Bakery	Bakery	1511 Grant Ave	open
Woodett's Diner	Casual dining · Restaurant (service type not stated)	American	1492 U.S. Hwy 395 N #101	open
Yogurt Beach Yogurt Beach	Dessert	Dessert · Ice cream / frozen desserts	1330 Waterloo Ln	open
Kim's Donut	Bakery · Dessert	Dessert	1329 Us Highway 395 N Ste 3	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	22	—	—	—	5	SIC1987
1995	25	20	—	—	—	5	SIC1987
1996	30	25	—	—	—	5	SIC1987
1997	32	27	—	—	—	5	SIC1987
1998	30	25	11	13	—	5	NAICS1997
1999	33	30	15	13	1	3	NAICS1997
2000	31	29	14	13	1	1	NAICS1997
2001	26	24	12	10	1	1	NAICS1997
2002	29	26	14	11	1	2	NAICS1997
2003	34	30	18	10	2	3	NAICS2002
2004	35	31	15	14	2	3	NAICS2002
2005	37	33	16	15	2	3	NAICS2002
2006	37	33	16	14	3	4	NAICS2002
2007	35	32	17	12	3	3	NAICS2002
2008	36	32	17	13	2	4	NAICS2007
2009	33	30	16	12	2	3	NAICS2007
2010	32	29	15	11	3	3	NAICS2007
2011	32	29	16	11	2	3	NAICS2007
2012	29	26	14	10	2	3	NAICS2012
2013	31	28	16	11	1	3	NAICS2012
2014	31	27	14	11	2	3	NAICS2012
2015	31	28	15	11	2	3	NAICS2012
2016	29	26	14	10	2	3	NAICS2012
2017	31	28	14	11	3	3	NAICS2017
2018	32	29	15	10	4	3	NAICS2017
2019	38	34	19	11	4	3	NAICS2017
2020	33	30	16	10	3	3	NAICS2017
2021	32	28	14	9	4	4	NAICS2017
2022	30	26	12	9	4	4	NAICS2022
2023	30	26	12	9	4	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 89410. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.