BMIE Market 89423

Douglas County, Nevada · ZCTA boundaries as of 2020

Profile

Population (current estimate)	11,221 2020–2024 ACS 5-year estimate ±675 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,606 2020–2024 ACS 5-year estimate ±288 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	10,465 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,597 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$108,750 2020–2024 ACS 5-year estimate ±19,555 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	57.0 2020–2024 ACS 5-year estimate ±4 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,811 2020–2024 ACS 5-year estimate ±295 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$688,300 2020–2024 ACS 5-year estimate ±32,380 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	74.9 sq mi Census Gazetteer 2020
Restaurants	23 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 89423
Restaurants per 10,000 residents	15.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+35.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+64.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+64.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+155.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	27 (range 23–30) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.8 per year, r² 0.75) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	77 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	78 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	71 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	84 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 89423. Projection: linear trend v1, fitted 2013–2023, +0.8 restaurants per year, r² 0.75, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nevada and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 137, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	78	78	40%	+31.2
Restaurant Opportunity Score	71.1	71	35%	+24.9
Market Momentum Score	83.7	84	25%	+20.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	11,221	72	40%	+29.0
Median household income (ACS)	108,750	86	40%	+34.4
Households (ACS)	4,606	73	20%	+14.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	64.3	87	35%	+30.4
Restaurants per 10,000 residents (lower = more room)	20.5	36	25%	+9.0
Population (ACS)	11,221	72	20%	+14.5
Median household income (ACS)	108,750	86	20%	+17.2

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	35.3	86	50%	+43.2
10-year restaurant growth	64.3	87	30%	+26.1
20-year restaurant growth	64.3	72	20%	+14.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (64)

By cuisine

Coffee 14 · American 10 · Mexican 7 · Sandwiches 7 · Latin American (other) 5 · Burgers 4 · Asian 3 · Ice cream / frozen desserts 3 · Steakhouse 3 · Chicken / wings 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Bakery 1 · Chinese 1 · Dessert 1 · Italian 1 · Japanese 1 · Seafood 1 · Sushi 1 · Tea / bubble tea 1 · Thai 1

By type

Restaurant (service type not stated) 37 · Quick service 13 · Bar 12 · Café 10 · Coffee shop 10 · Casual dining 7 · Dessert 4 · Other 3 · Brewery / taproom 2 · Specialty food shop 2 · Bakery 1 · Delivery-focused 1 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
Alpen Sierra Coffee Roasting Co.	Coffee shop · Café	Coffee	2222 Park Pl	open
Amerikan Ni Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1657 Lucerne St	open
Arby's	Quick service		1680 US Highway 395 N	open
B And D Works Inc	Restaurant (service type not stated)		1680 US Highway 395 N	open
bebe cakes	Dessert · Restaurant (service type not stated)	Dessert	1617 Water St Ste D	open
Big Chicken Big Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	913 Santa Anita Ave	open
Blind Dog Coffee Lab	Coffee shop · Café	Coffee	1663 Lucerne St	open
Cafe' Girasole	Café · Restaurant (service type not stated)	Coffee · Sandwiches	1657 Lucerne St	open
Coffee On Main	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1572 U.S. Hwy 395 N	open
Cold Stone Creamery	Dessert	Ice cream / frozen desserts	1645 US Highway 395 N	open
Cook'd	Restaurant (service type not stated) · Casual dining · Bar	American	1644 U.S. Hwy 395 N	open
Cowboy's Cafe	Casual dining · Café	American · Coffee	1679 US Highway 395 N	open
Dairy Queen Dairy Queen	Quick service · Dessert	Ice cream / frozen desserts · Burgers	DQ Grill & Chill Restaurant 1750 US Highway 395 N	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	1645 Us Highway 395 N Suite B	open
El Agaveno Mexican Bistro	Restaurant (service type not stated)	Mexican · Seafood · Latin American (other)	1776 U.S. Hwy 395 N	open
Fiona's Bar and Grill	Restaurant (service type not stated) · Bar	Steakhouse · American	1627 US Highway 395 N	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	921 Santa Anita Ave	open
Flight Restaurant & Bar	Restaurant (service type not stated)	American	2244 Airport Rd	open
Francisco's Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1588 U.S. Hwy 395 N	open
Fuentes Restaurant & Cantina	Restaurant (service type not stated) · Casual dining · Bar	Mexican	1665 Lucerne St	open
Full Belly Deli	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	1659 US Highway 395 N	open
Great Basin Brewing Co. \| Minden Great Basin Brewing Company - Carson City	Brewery / taproom · Casual dining · Bar		1573 US Highway 395 N	open
Harriet's Cafe	Restaurant (service type not stated) · Café	Coffee · American · Steakhouse	2001 Foothill Rd	open
High Lonesome Skyranch	Other · Bar		2721 Juniper Valley Ranch Rd	open
Hive Real Estate Collective	Bar		1650 US Highway 395 N	open
Hoch Family Creamery	Dessert	Ice cream / frozen desserts	1166 Annie Ct	open
Katie's Country Kitchen	Restaurant (service type not stated) · Casual dining · Coffee shop	American · Coffee	1627 U.S. Hwy 395 N	open
L &amp B Boat Company Llc	Restaurant (service type not stated)		1644 US Highway 395 N	open
La Hacienda Del Sazon	Restaurant (service type not stated)	Mexican · Latin American (other)	1685 Us Highway 395 N Ste B	open
Louie's Mandarin Gourmet Louie's Grill & Bar	Restaurant (service type not stated)	Chinese · Asian	1799 Ironwood Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers · American	908 Santa Anita Ave	open
McDonald's	Coffee shop · Restaurant (service type not stated) · Quick service	Coffee · Burgers	1666 US Hwy 395	open
Minden Food Co.	Restaurant (service type not stated)	Steakhouse	1599 Esmeralda Ave	open
Minden Meat and Deli	Specialty food shop · Quick service · Bar	Sandwiches	1595 U.S. Hwy 395 N	open
Minden Mill Distilling	Winery / distillery / taproom		1601 Water St	open
N Hwy 395 Dutch Bros. Coffee	Coffee shop · Café	Coffee	1752 N Hwy 395	open
Noemi's Pupuseria	Restaurant (service type not stated)	Latin American (other)	1799 Ironwood Drive b	open
Nuevo Vallarta Authentic Mexican Food and Bar	Bar	Mexican · Latin American (other)	1666 US Highway 395 N	open
Oi! Coffee	Café · Juice, smoothie, tea · Coffee shop	Coffee · Tea / bubble tea	1685 U.S. Hwy 395 N	open
Pizza Barn	Other	Sandwiches	2561 Business Pkwy	open
Pizza Factory Pizza Factory, Inc.	Restaurant (service type not stated)	Pizza · Italian	1758 U.S. Hwy 395 N	open
Port of Subs	Other	Sandwiches	1734 US Highway 395 N	open
Pure Ground Ingredients, Inc	Restaurant (service type not stated)		2535 Business Pkwy	open
Schat's Bakery and Restaurant	Bakery · Restaurant (service type not stated)	Bakery · American	1595 Esmeralda Ave	open
Scooter's Coffee	Coffee shop · Restaurant (service type not stated)	Coffee	1752 N Highway 395	open
Shoe Tree Brewing Co. - Minden	Brewery / taproom		1758 Us Highway 395 N Ste A	open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers	1652 Highway 395	open
Starbucks Starbucks	Coffee shop · Quick service · Café	Coffee	Ironwood Center, 1734 U.S. Hwy 395 N	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	1680 US Highway 395 N	open
Sunridge Golf Club	Restaurant (service type not stated)		Long Dr	open
Super Burrito Super Burrito	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	1670 US Highway 395 N	open
Taco John's	Restaurant (service type not stated)	Mexican	1670 US Highway 395 N	open
Taildragger Cafe	Café · Restaurant (service type not stated) · Casual dining · Bar	Coffee · American	1150 Airport Rd	open
The Chicken Shanty	Restaurant (service type not stated)	Chicken / wings	1734 U S Highway 395 N	open
The Corner Bar	Bar		1596 Esmeralda Ave	open
The Human Bean	Coffee shop	Coffee	1654 US Highway 395 N	open
The Sugarplum Bakery & Treats	Restaurant (service type not stated)		1649 Lucerne St	open
Tuk Tuk Thai Restaurant	Restaurant (service type not stated)	Thai · Asian	1734 US Highway 395 N	open
Valley Eats NV	Bar		1640 Belarra Dr	open
Wienerschnitzel	Quick service		1652 US Highway 395 N	open
Wild Horse Bar and Grill	Casual dining · Restaurant (service type not stated) · Bar	American	1679 U.S. Hwy 395 N	open
Gourmet Baking Inc	Bakery	Bakery	2232 Meridian Blvd Ste J	closed
Kristopher’s Ristorante & Bar	Restaurant (service type not stated)	Italian	1599 Esmeralda Ave	closed
Tahoe Creamery Inc	Dessert	Ice cream / frozen desserts	2248 Meridian Blvd Ste H	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	9	9	—	—	—	—	SIC1987
1995	9	9	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	17	17	14	3	—	—	NAICS1997
1999	13	13	9	3	1	—	NAICS1997
2000	14	14	8	5	1	—	NAICS1997
2001	16	16	10	5	—	—	NAICS1997
2002	14	13	8	4	—	1	NAICS1997
2003	18	14	8	5	1	3	NAICS2002
2004	16	15	9	5	1	—	NAICS2002
2005	19	17	10	5	2	—	NAICS2002
2006	20	18	9	6	3	—	NAICS2002
2007	22	20	10	7	3	—	NAICS2002
2008	26	22	9	10	3	2	NAICS2007
2009	23	20	11	5	4	1	NAICS2007
2010	19	16	10	3	3	1	NAICS2007
2011	19	16	11	3	2	1	NAICS2007
2012	18	13	9	2	2	3	NAICS2012
2013	19	14	8	4	2	3	NAICS2012
2014	21	16	9	5	2	3	NAICS2012
2015	23	19	10	6	3	3	NAICS2012
2016	24	19	11	6	2	3	NAICS2012
2017	21	17	8	7	—	3	NAICS2017
2018	21	17	8	7	—	3	NAICS2017
2019	22	18	7	7	4	3	NAICS2017
2020	24	21	8	9	4	—	NAICS2017
2021	24	21	8	10	3	—	NAICS2017
2022	27	25	10	11	4	—	NAICS2022
2023	26	23	10	9	4	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 89423. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.