BMIE Market 89440

Storey County, Nevada · ZCTA boundaries as of 2020

Profile

Population (current estimate)	822 2020–2024 ACS 5-year estimate ±290 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	450 2020–2024 ACS 5-year estimate ±160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	947 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	560 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$159,438 2020–2024 ACS 5-year estimate ±69,162 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	58.2 2020–2024 ACS 5-year estimate ±11 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	Data source not yet connected
Median home value	$456,900 2020–2024 ACS 5-year estimate ±93,506 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	12.5 sq mi Census Gazetteer 2020
Restaurants	7 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 89440
Restaurants per 10,000 residents	63.4 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.5% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+16.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	7 (range 5–9) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	47 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	57 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	48 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	30 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 89440. Projection: linear trend v1, fitted 2013–2023, +0.0 restaurants per year, r² 0.00, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nevada and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 137, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 47 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	57.3	57	40%	+22.9
Restaurant Opportunity Score	47.5	48	35%	+16.6
Market Momentum Score	29.7	30	25%	+7.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 57 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	822	29	40%	+11.5
Median household income (ACS)	159,438	97	40%	+38.8
Households (ACS)	450	35	20%	+6.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 48 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	16.7	60	35%	+21.1
Restaurants per 10,000 residents (lower = more room)	85.2	5	25%	+1.3
Population (ACS)	822	29	20%	+5.8
Median household income (ACS)	159,438	97	20%	+19.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 30 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.5	17	50%	+8.5
10-year restaurant growth	16.7	60	30%	+18.0
20-year restaurant growth	-12.5	16	20%	+3.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (30)

By cuisine

American 8 · Coffee 6 · Bakery 3 · Dessert 3 · BBQ 2 · Asian 1 · Breakfast 1 · Burgers 1 · Ice cream / frozen desserts 1 · Italian 1 · Korean 1 · Mexican 1 · Seafood 1 · Southwestern / Tex-Mex 1 · Steakhouse 1

By type

Bar 13 · Restaurant (service type not stated) 13 · Café 6 · Casual dining 6 · Dessert 5 · Bakery 3 · Brewery / taproom 2 · Coffee shop 2

Name	Type	Cuisine	Address	Status
Barrels O Candy	Dessert · Bakery	Dessert · Bakery	38 C St	open
Bonanza Cafe	Restaurant (service type not stated) · Bar	American	27 N C St	open
Bucket of Blood Saloon	Bar · Casual dining		1 S C St	open
Cafe Del Rio Cafe Rio Mexican Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican	394 S C St	open
comstock Corner	Café	Coffee	190 C Street.	open
Crazy Calamities	Casual dining · Café	Breakfast · Coffee · American	420 S B St	open
Crown Point Restaurant	Restaurant (service type not stated)	American · Steakhouse	1540 S Main St	open
Delta Restaurant	Restaurant (service type not stated)	American	18 S C St	open
Grandma's Fudge Factory	Dessert	Dessert	20 N C Street	open
Lost Seoul Saloon	Restaurant (service type not stated)	Korean · Asian	5 N C Street	open
Mark Twain Saloon	Bar		62 C St	open
No longer exists.	Restaurant (service type not stated) · Coffee shop · Dessert · Café	Coffee · BBQ · Ice cream / frozen desserts	171 C St	open
Old Corner Bar	Bar		12 N B St	open
Palace Restaurant and Saloon	Casual dining · Restaurant (service type not stated) · Bar	American	54 S C St	open
R Street Pub and Grub	Bar		R Street	open
Red Dog Saloon	Bar · Casual dining		76 N C Street	open
Red's Old Fashioned Candies	Dessert		68 S. C ST	open
Sagebrush Cottage	Bakery	Bakery	335 D St	open
Savage Grill	Casual dining · Restaurant (service type not stated) · Bar	Burgers	65 N C Street	open
Sawdust Corners	Restaurant (service type not stated)	American	2 C Street (Hwy 395)	open
Silver Dollar Saloon	Bar		11 C St	open
The Cider Factory	Restaurant (service type not stated) · Café · Casual dining · Bar	Coffee · American · Seafood · Italian	420 S B St	open
The Delta Saloon and Casino	Bar		18 S C St	open
The Kitchen Sink	Bakery · Restaurant (service type not stated) · Café	Bakery · Coffee	32 N C Street	open
The Roasting House	Coffee shop · Restaurant (service type not stated) · Café	Coffee	55 N C Street	open
Union Brewery	Brewery / taproom · Bar		63 N C Street	open
Virginia City Brewery And Tap House	Brewery / taproom		62 N C St	open
Virginia City Cigar and Bar	Bar		69 N C St	open
Virginia City Jerky Co	Restaurant (service type not stated)	BBQ · American	204 S C St	open
Virginia City Kettle Corn Depot	Dessert	Dessert	188 S C St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	10	7	—	—	—	3	SIC1987
1995	9	7	—	—	—	2	SIC1987
1996	12	9	—	—	—	3	SIC1987
1997	7	6	—	—	—	1	SIC1987
1998	10	8	6	1	1	2	NAICS1997
1999	9	7	5	1	1	2	NAICS1997
2000	7	5	3	1	1	2	NAICS1997
2001	8	5	3	1	1	3	NAICS1997
2002	9	6	4	1	1	3	NAICS1997
2003	11	8	5	2	1	3	NAICS2002
2004	8	6	4	2	—	2	NAICS2002
2005	7	6	4	2	—	1	NAICS2002
2006	9	8	6	2	—	1	NAICS2002
2007	9	7	6	1	—	2	NAICS2002
2008	10	8	7	1	—	2	NAICS2007
2009	10	9	8	1	—	1	NAICS2007
2010	7	6	6	—	—	1	NAICS2007
2011	9	6	6	—	—	3	NAICS2007
2012	10	7	7	—	—	3	NAICS2012
2013	10	6	6	—	—	3	NAICS2012
2014	11	8	8	—	—	3	NAICS2012
2015	12	8	8	—	—	4	NAICS2012
2016	12	8	8	—	—	4	NAICS2012
2017	13	8	7	—	—	5	NAICS2017
2018	11	8	8	—	—	3	NAICS2017
2019	9	6	5	—	—	3	NAICS2017
2020	12	8	6	—	—	4	NAICS2017
2021	13	9	6	—	—	4	NAICS2017
2022	11	7	5	—	—	4	NAICS2022
2023	11	7	5	—	—	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 89440. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
89428	3.2 mi	1	2001

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.