BMIE Market 89441

Washoe County, Nevada · ZCTA boundaries as of 2020

Profile

Population (current estimate)	14,460 2020–2024 ACS 5-year estimate ±1,095 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,335 2020–2024 ACS 5-year estimate ±428 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,542 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	4,259 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$131,616 2020–2024 ACS 5-year estimate ±8,738 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	45.4 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,144 2020–2024 ACS 5-year estimate ±667 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$642,900 2020–2024 ACS 5-year estimate ±13,435 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	49.7 sq mi Census Gazetteer 2020
Restaurants	16 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 89441
Restaurants per 10,000 residents	4.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+100.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+220.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+700.0% DERIVED: 2005 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	20 (range 17–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.93) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	87 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	83 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	85 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	97 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 89441. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.93, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nevada and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 137, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	82.8	83	40%	+33.1
Restaurant Opportunity Score	85.5	85	35%	+29.9
Market Momentum Score	97.1	97	25%	+24.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 83 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	14,460	76	40%	+30.4
Median household income (ACS)	131,616	93	40%	+37.3
Households (ACS)	5,335	75	20%	+15.0

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	220	99	35%	+34.6
Restaurants per 10,000 residents (lower = more room)	11.1	68	25%	+17.0
Population (ACS)	14,460	76	20%	+15.2
Median household income (ACS)	131,616	93	20%	+18.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 97 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	100	96	50%	+60.0
10-year restaurant growth	220	99	30%	+37.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

Pizza 5 · Mexican 3 · American 2 · Burgers 2 · Sandwiches 2 · Bakery 1 · BBQ 1 · Breakfast 1 · Coffee 1 · Italian 1 · Thai 1

By type

Restaurant (service type not stated) 11 · Quick service 8 · Bar 2 · Other 2 · Bakery 1 · Brewery / taproom 1 · Café 1 · Casual dining 1 · Coffee shop 1 · Food truck 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Burger King Burger King	Quick service	Burgers · American	9700 Pyramid Way	open
Habanero's Cantina	Restaurant (service type not stated)	Mexican	9704 Pyramid Way	open
Hungry valley Reservation	Restaurant (service type not stated) · Other			open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	9725 Pyramid Way	open
McDonald's McDonald's	Quick service	Burgers · American	9725 Pyramid Way Bldg 5	open
Moreno's Mexican Bar and Grill	Casual dining · Bar	Mexican	9704 Pyramid Way	open
Papa Murphy's Papa Murphy's - Jefferson City	Restaurant (service type not stated) · Quick service	Pizza	9744 Pyramid Way	open
Pizza Factory Pizza Factory, Inc.	Restaurant (service type not stated)	Pizza · Italian	9725 Pyramid Way	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	15 Eagle Canyon Dr	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Port of Subs Port of Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	9712 Pyramid Way	open
Round Table Pizza	Restaurant (service type not stated)	Pizza	9704 Pyramid Way	open
Simply Thai	Restaurant (service type not stated)	Thai	15 Eagle Canyon Dr Ste 101	open
Smokin Jalapeno smoke shack and pub	Bar · Brewery / taproom	BBQ		open
Starbucks Coffee Company Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	9725 Pyramid Way	open
Subway	Other	Sandwiches	9725 Pyramid Way Ste 406	open
Taco Bell Taco Bell	Quick service	Mexican	9725 Pyramid Way	open
The Lake Bar & Grill	Restaurant (service type not stated)	Breakfast	9716 Pyramid Way	open
Train Wreck BBQ & Grill	Food truck · Restaurant (service type not stated)		140 Inventors Pl	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2005	2	2	1	1	—	—	NAICS2002
2007	3	2	2	—	—	—	NAICS2002
2008	3	3	1	1	1	—	NAICS2007
2009	4	4	1	2	1	—	NAICS2007
2010	5	5	1	2	2	—	NAICS2007
2011	9	8	2	4	2	—	NAICS2007
2012	7	6	2	3	1	—	NAICS2012
2013	6	5	2	2	1	—	NAICS2012
2014	8	7	2	4	1	—	NAICS2012
2015	8	7	2	4	1	—	NAICS2012
2016	8	7	3	4	—	—	NAICS2012
2017	11	9	5	4	—	—	NAICS2017
2018	10	8	4	4	—	—	NAICS2017
2019	13	11	5	5	—	—	NAICS2017
2020	13	11	5	5	—	—	NAICS2017
2021	16	14	7	6	—	—	NAICS2017
2022	16	14	6	7	—	—	NAICS2022
2023	18	16	6	8	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 89441. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
89436	4.5 mi	53	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.