BMIE Market 89506

Washoe County, Nevada · ZCTA boundaries as of 2020

Profile

Population (current estimate)	47,046 2020–2024 ACS 5-year estimate ±2,227 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	16,141 2020–2024 ACS 5-year estimate ±587 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	38,379 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	13,729 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$86,396 2020–2024 ACS 5-year estimate ±5,098 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,848 2020–2024 ACS 5-year estimate ±83 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$410,700 2020–2024 ACS 5-year estimate ±11,954 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	91.1 sq mi Census Gazetteer 2020
Restaurants	33 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 89506
Restaurants per 10,000 residents	5.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+10.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+43.5% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+94.1% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+120.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	39 (range 36–42) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.88) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	85 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	82 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	73 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 89506. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.88, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nevada and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 137, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	85.3	85	40%	+34.1
Restaurant Opportunity Score	81.8	82	35%	+28.6
Market Momentum Score	73.3	73	25%	+18.3

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	47,046	96	40%	+38.5
Median household income (ACS)	86,396	70	40%	+27.9
Households (ACS)	16,141	95	20%	+18.9

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 82 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	43.5	79	35%	+27.5
Restaurants per 10,000 residents (lower = more room)	7.0	84	25%	+21.1
Population (ACS)	47,046	96	20%	+19.3
Median household income (ACS)	86,396	70	20%	+13.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	10	68	50%	+33.8
10-year restaurant growth	43.5	79	30%	+23.6
20-year restaurant growth	94.1	80	20%	+15.9

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (70)

By cuisine

Mexican 14 · American 11 · Coffee 9 · Sandwiches 8 · Latin American (other) 7 · Pizza 6 · Burgers 5 · Southwestern / Tex-Mex 4 · Asian 2 · Bakery 2 · BBQ 2 · Breakfast 2 · Chicken / wings 2 · Chinese 2 · Italian 2 · Dessert 1 · Ice cream / frozen desserts 1 · Seafood 1 · Steakhouse 1 · Tea / bubble tea 1

By type

Restaurant (service type not stated) 38 · Quick service 21 · Bar 13 · Café 8 · Coffee shop 6 · Specialty food shop 6 · Casual dining 4 · Food truck 4 · Bakery 2 · Delivery-focused 1 · Dessert 1 · Juice, smoothie, tea 1 · Other 1

Name	Type	Cuisine	Address	Status
#Tacos Lonchera	Restaurant (service type not stated)	Mexican · Latin American (other)	10525 Stead Blvd	open
Air Base Inn	Bar		9750 N Virginia St Ste 1	open
Beline Carniceria and Deli	Specialty food shop · Quick service	Mexican · Sandwiches	340 Lemmon Dr #4	open
Branding Iron Cafe	Café	Coffee	4720 N Virginia St	open
Burger King Burger King	Quick service	Burgers · American	1025 N Hills Blvd	open
Cactus Creek Prime Steakhouse	Restaurant (service type not stated)	Steakhouse · Seafood · American	4720 N Virginia St	open
Carlisle Food Services Products	Restaurant (service type not stated)		10875 Lear Blvd	open
Carmelitas Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	1075 N Hills Blvd	open
Carniceria Tejaro	Specialty food shop	Mexican · Latin American (other)	4753 N Virginia St	open
Cielito Lindo Taqueria	Restaurant (service type not stated)	Mexican · Latin American (other)	290 Lemmon Dr	open
Dickey's Barbecue Pit	Restaurant (service type not stated)	BBQ	290 Lemmon Dr	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	10603 Stead Blvd	open
Egg Roll King	Restaurant (service type not stated)	Chinese · Asian	194 Lemmon Dr	open
El Jalisco Bakery Inc.	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Mexican	10555 Stead Blvd Suite 12	open
Fiesta Mexicana Stead	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	10555 Stead Blvd	open
Gold River Bar	Bar · Casual dining		9015 Lemmon Dr	open
Hangar Bar	Bar		10603 Stead Spur	open
Hometown Cafe Hometown Cafe 老家	Café	Breakfast · Coffee · American	9251 Lemmon Dr	open
Jack in the Box	Quick service		185 Lemmon Dr	open
Jimboy's Tacos Jimboy's Tacos	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	310 Lemmon Dr	open
L&l Hawaiian Barbecue	Restaurant (service type not stated)		1075 N Hills Blvd	open
L&L Hawaiian Barbecue	Restaurant (service type not stated)	BBQ	11615 Oregon Blvd	open
La Barca Grocery	Restaurant (service type not stated)	Mexican · Latin American (other)	10603 Stead Blvd #1	open
La fonda de maria	Restaurant (service type not stated)		9045 Alsandair Ct	open
Le Garage Bar & Night Club	Bar		9596 Autumn Leaf Way	open
Little Caesars Pizza Little Caesars	Quick service · Restaurant (service type not stated)	Pizza	10555 Stead Blvd	open
Longboards Beach Fired Pizza Yogurt Beach	Restaurant (service type not stated) · Dessert	Pizza · Dessert · Italian · Ice cream / frozen desserts	440 E Golden Valley Rd	open
Mary's Gone Crackers	Restaurant (service type not stated) · Bakery	Bakery	9480 N Virginia St	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	120 Lemmon Dr	open
McDonald's McDonald's	Quick service	Burgers · American	10595 Stead Blvd Reno	open
Mudslingers Bar	Bar		9275 Lemmon Dr	open
Papa Murphy's Papa Murphy's - Jefferson City	Quick service · Restaurant (service type not stated)	Pizza	155 Lemmon Drive	open
Peg's Glorified Ham & Eggs Peg's Glorified Ham & Eggs	Restaurant (service type not stated)	Breakfast · American	198 Lemmon Dr	open
Pizza Hut Pizza Hut	Quick service · Restaurant (service type not stated)	Pizza	202 Lemmon Dr	open
Pizza Takeout & Delivery Papa Murphy's	Quick service			open
Port of Subs Port of Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	190 Lemmon Dr	open
Port of Subs Port of Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	10555 Stead Blvd Ste 14	open
Purple Parrot	Restaurant (service type not stated) · Quick service · Specialty food shop · Bar	Sandwiches	3900 N Virginia St	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	135 Lemmon Dr. Reno	open
Raley's	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1075 N Hills Blvd	open
Reno’s Cheesesteaks	Food truck		305 Buck Dr	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	1075 N Hills Blvd	open
Roy's Burger Shack	Restaurant (service type not stated)	Burgers · American	9005 Lemmon Dr	open
Sky Dutch Bros. Coffee	Coffee shop · Café	Coffee	7175 Sky Vista Pkwy	open
Slater's Ding-a-Wing	Food truck	Chicken / wings · American		open
Sneakers Bar & Grill	Restaurant (service type not stated) · Bar · Casual dining		13870 Stead Blvd Ste A	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	290 Lemon Drive North Valleys Shopping Center	open
Steak 'n Shake	Restaurant (service type not stated)	American	1140 N Hills Blvd	open
Subway	Other	Sandwiches	1075 N Hills Blvd Ste 210	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	250 Vista Noll Parkway	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	10603 Stead Blvd Suite 5	open
Sunrise Cafe	Café · Restaurant (service type not stated) · Coffee shop	Coffee		open
Superstitions Java North Valleys	Coffee shop	Coffee	440 E Golden Valley Rd Ste G	open
Taco Bell Taco Bell	Quick service	Mexican	1110 N Hills Blvd	open
Taco Bell Taco Bell	Quick service	Mexican · Southwestern / Tex-Mex	10635 Stead Blvd	open
Taco T	Food truck	Mexican	8995 Lemmon Dr	open
Tacos Jalisco Cantina & Grill Tacos Jalisco	Restaurant (service type not stated)	Mexican · Latin American (other)	9105 Lemmon Dr	open
Tacos La Guerrera	Quick service · Restaurant (service type not stated) · Food truck		370 Lemmon Dr	open
Teaspoon Reno Teaspoon	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	200 Vista Knoll Pkwy	open
The 395 Craft Beer & Spirits	Bar		1075 N Hills Blvd #220	open
The Coffee Barn	Café · Restaurant (service type not stated) · Coffee shop	Coffee	7469 Tall Grass Dr	open
The Diner	Casual dining	American	1075 N Hills Blvd	open
The Playground	Bar		4600 N Virginia St	open
The Pub at Sierra Sage	Bar · Restaurant (service type not stated)		6355 Silver Lake Road	open
Twin Dragon Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	1075 N Hills Blvd Ste 200	open
Wayside	Bar		9015 Lemmon Dr	open
Wayside Bar	Bar		9275 Lemmon Dr	open
Wendy's Wendy's	Quick service	Burgers · American	1000 North Hills Blvd.	open
Wingstop Wingstop	Quick service	Chicken / wings · American	200 Vista Knoll Pkwy	open
Woodrow's Tap Room	Casual dining · Bar		4755 N Virginia St	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	22	15	—	—	—	7	SIC1987
1995	17	11	—	—	—	6	SIC1987
1996	16	9	—	—	—	7	SIC1987
1997	23	18	—	—	—	5	SIC1987
1998	23	18	9	9	—	5	NAICS1997
1999	20	16	8	8	—	4	NAICS1997
2000	20	17	10	7	—	3	NAICS1997
2001	20	17	8	8	1	3	NAICS1997
2002	25	18	7	11	—	6	NAICS1997
2003	23	17	6	10	1	5	NAICS2002
2004	28	19	7	11	1	8	NAICS2002
2005	27	20	7	13	—	6	NAICS2002
2006	29	20	8	12	—	8	NAICS2002
2007	32	22	9	12	1	9	NAICS2002
2008	33	23	10	11	2	9	NAICS2007
2009	28	19	6	11	2	8	NAICS2007
2010	29	19	6	12	1	9	NAICS2007
2011	30	21	4	16	1	8	NAICS2007
2012	31	22	5	16	1	9	NAICS2012
2013	32	23	4	18	1	9	NAICS2012
2014	33	25	5	19	1	7	NAICS2012
2015	34	26	6	19	1	7	NAICS2012
2016	33	26	5	20	1	6	NAICS2012
2017	34	28	7	20	—	5	NAICS2017
2018	35	30	8	21	—	5	NAICS2017
2019	33	27	7	19	—	6	NAICS2017
2020	36	29	8	19	—	7	NAICS2017
2021	38	31	8	21	—	7	NAICS2017
2022	42	34	7	22	5	7	NAICS2022
2023	44	33	6	22	5	9	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 89506. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.