BMIE Market 89521

Washoe County, Nevada · ZCTA boundaries as of 2020

Profile

Population (current estimate)	41,859 2020–2024 ACS 5-year estimate ±1,674 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	16,848 2020–2024 ACS 5-year estimate ±678 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	25,716 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,137 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$127,181 2020–2024 ACS 5-year estimate ±6,133 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	41.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,147 2020–2024 ACS 5-year estimate ±81 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$667,700 2020–2024 ACS 5-year estimate ±13,050 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	93.0 sq mi Census Gazetteer 2020
Restaurants	54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 89521
Restaurants per 10,000 residents	9.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+80.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,600.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	61 (range 55–67) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.1 per year, r² 0.84) · 80% range · confidence High · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	87 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	94 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	84 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	82 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 89521. Projection: linear trend v1, fitted 2013–2023, +2.1 restaurants per year, r² 0.84, confidence High.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. Nevada and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 137, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 87 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	93.9	94	40%	+37.6
Restaurant Opportunity Score	83.7	84	35%	+29.3
Market Momentum Score	81.7	82	25%	+20.4

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 94 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	41,859	95	40%	+37.9
Median household income (ACS)	127,181	92	40%	+36.9
Households (ACS)	16,848	95	20%	+19.1

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	80	89	35%	+31.2
Restaurants per 10,000 residents (lower = more room)	12.9	61	25%	+15.2
Population (ACS)	41,859	95	20%	+18.9
Median household income (ACS)	127,181	92	20%	+18.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 82 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	20	77	50%	+48.3
10-year restaurant growth	80	89	30%	+33.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (97)

By cuisine

Sandwiches 13 · Coffee 12 · American 11 · Asian 11 · Dessert 8 · Pizza 8 · Bakery 6 · Healthy / salads / bowls 6 · Burgers 5 · Chinese 5 · Ice cream / frozen desserts 5 · Mexican 5 · Chicken / wings 3 · Japanese 3 · Juice / smoothies 3 · Sushi 3 · Breakfast 2 · Hawaiian / Pacific 2 · Noodles / ramen / pho 2 · Southwestern / Tex-Mex 2 · Vietnamese 2 · Cajun, Creole, Southern 1 · Greek 1 · Italian 1 · Mediterranean 1 · Steakhouse 1

By type

Restaurant (service type not stated) 47 · Quick service 25 · Coffee shop 11 · Bar 10 · Casual dining 10 · Dessert 10 · Specialty food shop 8 · Bakery 7 · Café 7 · Other 4 · Juice, smoothie, tea 3 · Delivery-focused 1 · Fast casual 1

Name	Type	Cuisine	Address	Status
A&W Restaurant KFC	Quick service · Restaurant (service type not stated)	Chicken / wings · American	65 Damonte Ranch Pkwy	open
Allsey Toffee	Dessert	Dessert	9475 Double R Blvd	open
America Supply Company	Coffee shop · Restaurant (service type not stated)	Coffee	900 S Meadows Pkwy Ste 2621	open
Asian Paradise	Restaurant (service type not stated)	Asian · Chinese	1131 Steamboat Pkwy #820	open
Bawarchi Indian Cuisine	Restaurant (service type not stated)	Asian	9333 Double R Blvd #600	open
Ben & Jerry's	Dessert	Ice cream / frozen desserts	720 S Meadows Pkwy	open
Blaze Pizza Blaze Pizza	Quick service · Restaurant (service type not stated)	Pizza	537 S Meadows Pkwy Suite 160	open
Burger King Burger King	Quick service · Restaurant (service type not stated)	Burgers	155 Damonte Ranch Pkwy	open
CaiE's Oriental Cafe	Restaurant (service type not stated)	Chinese	770 S Meadows Pkwy	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	85 Damonte Ranch Pkwy	open
Chipotle Mexican Grill Chipotle Mexican Grill	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	537 S Meadows Pkwy	open
Chop Stop Chop Stop	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	75 Damonte Ranch Pkwy	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	57 Damonte Ranch Pkwy Ste D&E	open
Crush Nutrition Reno	Restaurant (service type not stated)	Healthy / salads / bowls	175 Damonte Ranch Pkwy Ste D	open
Damonte Ranch Crumbl Cookies	Dessert · Bakery	Dessert · Bakery	193 Damonte Ranch Pkwy, Ste T, Reno, Nevada 89521	open
Del Taco	Quick service		12490 Old Virginia Rd	open
Domino's Domino's Pizza	Quick service · Delivery-focused	Pizza	465 S Meadows Parkway	open
Doughboys Donuts	Bakery · Dessert	Dessert · Bakery	57 Damonte Ranch Pkwy	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	155 Damonte Ranch Pkwy	open
Dutch Bros. Coffee Dutch Bros Coffee Jackson County	Coffee shop · Restaurant (service type not stated) · Café	Coffee	740 S Meadows Pkwy	open
Firehouse Subs Firehouse Subs	Restaurant (service type not stated) · Quick service	Sandwiches	199 Damonte Ranch Pkwy. Unit K	open
Flowing Tide Pub Flowing Tide Pub	Bar · Casual dining		465 S Meadows Pkwy Ste 5	open
Full Belly Deli-Double R Full Belly Deli-Truckee	Specialty food shop · Quick service · Casual dining	Sandwiches · American	9333 Double R Blvd #1700	open
Genghis Grill	Restaurant (service type not stated)	Asian	191 Damonte Ranch Pkwy	open
Great Full Gardens - South Meadows	Restaurant (service type not stated)	Healthy / salads / bowls	748 S Meadows Pkwy Ste A-14	open
Haven On Earth Bakery and Deli	Bakery · Quick service · Specialty food shop	Bakery · Sandwiches · Healthy / salads / bowls	10855 Double R Blvd	open
Hong Kong Diner II	Casual dining	American · Chinese · Asian	9410 Prototype Dr #23	open
Huckleberry's Breakfast & Lunch Huckleberry's Restaurant	Restaurant (service type not stated)	Cajun, Creole, Southern · American	189 Damonte Ranch Pkwy	open
Ijji 3 Sushi	Restaurant (service type not stated)	Japanese · Sushi	199 Damonte Ranch Pkwy	open
ijji Noodle House & Poke Don	Restaurant (service type not stated)	Asian · Noodles / ramen / pho · Healthy / salads / bowls · Hawaiian / Pacific	199 Damonte Ranch Pkwy	open
Jack in the Box	Quick service		179 Damonte Ranch Pkwy	open
Jamba Juice	Juice, smoothie, tea	Juice / smoothies	191 Damonte Ranch Pkwy	open
Jazmine Restaurant	Restaurant (service type not stated)	Asian · Chinese	9333 Double R Blvd #1000	open
Jersey Mike's Jersey Mike's Subs	Specialty food shop · Quick service	Sandwiches	537 S. Meadows Parkway	open
Jrw Restaurant Mgmt Corp	Restaurant (service type not stated)		1141 Steamboat Pkwy Ste 930	open
Keva Juice Reno Keva Juice	Juice, smoothie, tea · Dessert · Café	Juice / smoothies · Ice cream / frozen desserts · Coffee	748 S Meadows Pkwy	open
La Mint - Vietnamese Kitchen	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	770 S Meadows Pkwy	open
Lamppost Pizza	Restaurant (service type not stated)	Pizza	1141 Steamboat Pkwy	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	10855 Double R Blvd	open
Lounge - Reno	Bar		770 S Meadows Pkwy	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	735 S Meadows Pky	open
McDonald's McDonald's	Quick service	Burgers · American	1071 Steamboat Parkway	open
Mel’s Diner Reno, NV	Casual dining	American		open
Michael’s Deli	Specialty food shop · Quick service	Sandwiches	465 S Meadows Pkwy Ste 19	open
My Husband's Kitchen	Specialty food shop · Quick service	Sandwiches	590 Secretariat Ct	open
My Pie Pizza	Restaurant (service type not stated)	Pizza	9333 Double R Blvd	open
Old World Coffee Lab	Coffee shop	Coffee	9410 Prototype Dr	open
Ole Tyme Saloon	Casual dining · Bar		1505 Geiger Grade Rd	open
Panda Express Panda Express México	Quick service	Chinese · Asian	547 S. Meadows Pkwy	open
Papa Johns Papa John's Pizza	Quick service · Restaurant (service type not stated)	Pizza	770 s meadows pkwy	open
Peg's Glorified Ham N Eggs Peg's Glorified Ham & Eggs	Casual dining	Breakfast · American	720 S Meadows Pkwy	open
Pho Noodle	Restaurant (service type not stated) · Bakery · Dessert	Vietnamese · Dessert · Bakery · Asian	465 S Meadows Pkwy	open
Pisces	Restaurant (service type not stated)	Japanese · Sushi · Asian	748 S Meadows Pkwy	open
Poke N Go	Restaurant (service type not stated)	Hawaiian / Pacific · Healthy / salads / bowls	1021 Steamboat Pkwy Ste 190	open
Port of Subs Port of Subs	Specialty food shop · Restaurant (service type not stated) · Quick service	Sandwiches	720 S Meadows Pkwy #4	open
Press Start Llc	Bar		345 Teramo Dr	open
Qdoba Mexican Grill Qdoba	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	197 Damonte Ranch Pkwy Reno	open
Quiznos	Other	Sandwiches	75 Damonte Ranch Pkwy Ste C	open
Reno, NV - South Meadows Promenade Blaze Pizza	Restaurant (service type not stated)	Pizza	537 South Meadows Pkwy, Suite 160	open
Rick's Delicafe	Specialty food shop · Quick service	Sandwiches	9475 Double R Blvd	open
Sierra Gold	Casual dining · Bar		680 S Meadows Pkwy	open
Sierra Junction	Bar		680 S Meadows Pkwy	open
Silver Rush Grill	Restaurant (service type not stated)			open
Silver State Pizza Llc	Restaurant (service type not stated)		10855 Double R Blvd	open
Slim Chickens	Restaurant (service type not stated)	Chicken / wings	1085 Steamboat Pkwy	open
South Meadows Dutch Bros. Coffee	Coffee shop · Café	Coffee	740 S Meadows Pkwy	open
Stanley Restaurant Management, Llc.	Restaurant (service type not stated)		748 S Meadows Pkwy Ste A9 Pmb 28	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	557 S Meadows Pkwy	open
Starbucks	Coffee shop	Coffee	470 S Meadows Pkwy	open
Starbucks	Coffee shop	Coffee	720 South Meadows Parkway	open
Starbucks Starbucks	Coffee shop · Café	Coffee	9343 Double R Blvd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	1131 Steamboat Pkwy Damonte Ranch Town Center	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	191 Damonte Ranch Pkwy	open
Steak 'n Shake	Quick service · Restaurant (service type not stated)	Burgers	470 S Meadows Pkwy	open
Subway	Other	Sandwiches	465 S Meadows Pkwy Ste 19	open
Subway	Other	Sandwiches	1131 Steamboat Pkwy Ste 800	open
Super Taqueria	Restaurant (service type not stated)	Mexican	9333 Double R Blvd	open
Sustainable Alternative Feed Enterprises	Restaurant (service type not stated) · Other		10775 Double R Blvd #122	open
sweetFrog Premium Frozen Yogurt sweetFrog Premium Frozen Yogurt	Dessert	Ice cream / frozen desserts · Dessert	175 Damonte Ranch Pkwy	open
Taco Bell Taco Bell	Quick service	Mexican	736 S Meadows Pkwy	open
Taco Bell	Quick service · Restaurant (service type not stated)	Mexican	11775 Veterans Parkway	open
Texas Roadhouse Texas Roadhouse	Restaurant (service type not stated)	Steakhouse · American	150 Damonte Ranch Pkwy	open
The Brass Tap The Brass Tap - Lakeside Village	Bar · Casual dining		1171 Steamboat Pkwy	open
The Great Greek Mediterranean Grill- Reno, NV The Great Greek Mediterranean Grill	Restaurant (service type not stated)	Mediterranean · Greek	1171 Steamboat Pkwy	open
The Sandwich Factory	Restaurant (service type not stated)	Breakfast · Sandwiches	500 South Mdws	open
The Twisted Fork	Restaurant (service type not stated) · Casual dining	American	1191 Steamboat Pkwy	open
Thomas Cuisine	Restaurant (service type not stated)		9295 Prototype Dr	open
Vino 100	Bar		1131 Steamboat Pkwy Ste 820	open
Walmart Bakery	Bakery	Bakery	155 Damonte Ranch Pkwy	open
West Coast Sourdough West Coast Sourdough	Specialty food shop · Quick service	Sandwiches	1171 Steamboat Pkwy	open
Wild Garlic Pizza & Pub Wild Garlic Pizza & Pub	Casual dining · Bar	Pizza	720 S Meadows Pkwy	open
Wingstop Wingstop	Quick service	Chicken / wings · American	720 S Meadows Pkwy Ste 1	open
Yogurt Beach Yogurt Beach	Dessert	Ice cream / frozen desserts · Dessert	748 S Meadows Pkwy suite a-5	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	1031 Steamboat Pkwy	open
Zeppelin	Bar · Restaurant (service type not stated)		1445 S Meadows Parkway, Zeppelin is in the Loop on the le	open
Coconut's Fish Cafe Franchise	Restaurant (service type not stated)	Seafood	9120 Double Diamond Pkwy	closed
Icebox Llc	Restaurant (service type not stated)		9333 Double R Blvd Ste 600	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2004	3	2	—	2	—	1	NAICS2002
2005	9	6	—	5	1	2	NAICS2002
2006	16	12	2	7	3	2	NAICS2002
2007	29	26	6	13	7	2	NAICS2002
2008	32	29	7	13	8	1	NAICS2007
2009	31	28	7	13	7	1	NAICS2007
2010	27	24	8	12	4	1	NAICS2007
2011	29	26	10	12	4	1	NAICS2007
2012	29	26	12	11	3	2	NAICS2012
2013	33	30	12	15	3	2	NAICS2012
2014	30	28	13	11	4	1	NAICS2012
2015	37	35	17	14	4	1	NAICS2012
2016	38	35	15	17	3	2	NAICS2012
2017	47	39	16	19	4	4	NAICS2017
2018	52	45	17	23	5	4	NAICS2017
2019	50	43	17	20	6	4	NAICS2017
2020	48	41	15	21	5	4	NAICS2017
2021	47	41	14	22	5	4	NAICS2017
2022	53	47	16	22	9	4	NAICS2022
2023	62	54	20	24	10	5	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 89521. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.