BMIE Market 90094
Los Angeles County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 11,764 2020–2024 ACS 5-year estimate ±1,279 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,144 2020–2024 ACS 5-year estimate ±568 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 5,464 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 3,168 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $145,744 2020–2024 ACS 5-year estimate ±17,860 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.6 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,356,000 2020–2024 ACS 5-year estimate ±343,432 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 0.7 sq mi Census Gazetteer 2020 |
| Restaurants | 22 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 90094 |
| Restaurants per 10,000 residents | 16.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +15.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +214.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +2,100.0% DERIVED: 2004 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 29 (range 23–35) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.70) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 81 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 83 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 83 / 100 MODELED · market_momentum_score v1 · confidence Medium · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 90094. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.70, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 83.0 | 83 | 40% | +33.2 |
| Restaurant Opportunity Score | 78.5 | 78 | 35% | +27.5 |
| Market Momentum Score | 83.1 | 83 | 25% | +20.8 |
Consumer Market Score: 83 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 11,764 | 73 | 40% | +29.3 |
| Median household income (ACS) | 145,744 | 96 | 40% | +38.3 |
| Households (ACS) | 6,144 | 77 | 20% | +15.5 |
Restaurant Opportunity Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 214.3 | 99 | 35% | +34.6 |
| Restaurants per 10,000 residents (lower = more room) | 18.7 | 41 | 25% | +10.2 |
| Population (ACS) | 11,764 | 73 | 20% | +14.6 |
| Median household income (ACS) | 145,744 | 96 | 20% | +19.1 |
Market Momentum Score: 83 (Medium confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 15.8 | 74 | 50% | +46.1 |
| 10-year restaurant growth | 214.3 | 99 | 30% | +37.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (43)
By cuisine
American 8 · Coffee 7 · Breakfast 5 · Ice cream / frozen desserts 4 · Mexican 4 · Bakery 3 · Asian 2 · Dessert 2 · German / Eastern European 2 · Italian 2 · Latin American (other) 2 · Pizza 2 · Burgers 1 · Chinese 1 · European 1 · Greek 1 · Healthy / salads / bowls 1 · Japanese 1 · Mediterranean 1 · Sandwiches 1 · Seafood 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 31 · Bar 7 · Café 7 · Coffee shop 5 · Dessert 4 · Bakery 3 · Brewery / taproom 2 · Casual dining 2 · Catering 1 · Fast casual 1 · Juice, smoothie, tea 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Big Mango Cafe | Restaurant (service type not stated) | Breakfast | 12035 Waterfront Dr | open |
| Big Mango Cafe. | Café | Coffee | 12035 Waterfront Dr # 104 | open |
| Blue Bottle Coffee Blue Bottle Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 12105 E Waterfront Dr C4 #108C | open |
| Bull & Butterfly | Restaurant (service type not stated) | American | 12746 W Jefferson Blvd | open |
| Cafe Ruisseau | Café · Coffee shop | Coffee | 12150 Millennium Dr | open |
| Cali Cafe | Restaurant (service type not stated) | Breakfast | 5510 Lincoln Blvd Ste 169 | open |
| Cali Cafe At Playa Vista Llc | Restaurant (service type not stated) | 13031 W Jefferson Blvd Ste 120 | open | |
| California Pizza Kitchen Restaurant Support Center | Restaurant (service type not stated) | Pizza | 12181 Bluff Creek Dr 5th Fl | open |
| Conference Room | Restaurant (service type not stated) · Bar | 12181 Bluff Creek Dr Suite A1 | open | |
| Da Kikokiko | Restaurant (service type not stated) | Seafood | 12746 W Jefferson Blvd Ste 1140 | open |
| Drink Eat Play | Bar · Brewery / taproom | 5744 Celedon Crk | open | |
| Epic Mega Cookie Co. | Bakery | Bakery | 12746 W Jefferson Blvd | open |
| Go Greek Yogurt Playa Vista | Dessert | Dessert · Ice cream / frozen desserts | 12775 Millennium Dr | open |
| Hash Restaurant | Restaurant (service type not stated) · Café | Breakfast · Coffee | 12181 Bluff Creek Dr Unit A | open |
| HomeState HomeState | Restaurant (service type not stated) · Catering | American | 12105 E Waterfront Dr Ste B | open |
| Hopdoddy Burger Bar Hopdoddy Burger Bar | Restaurant (service type not stated) | Burgers · American | 12746 Jefferson Blvd Ste 1120 | open |
| Jeni's Splendid Ice Creams Jeni's Splendid Ice Creams | Dessert | Ice cream / frozen desserts · Dessert | 12751 Millennium Dr Ste PU-4 | open |
| Joliet Restaurant and Bar | Bar · Restaurant (service type not stated) | 12751 Millennium Dr Ste 5 -165 | open | |
| Loqui LOQUI | Restaurant (service type not stated) | Mexican · Latin American (other) | 12751 Millennium Dr Ste 5-145 | open |
| Lskenk Investments, Llc | Restaurant (service type not stated) | 12775 Millennium Ste 110 | open | |
| LYFE Kitchen | Restaurant (service type not stated) | American | 12746 W Jefferson Blvd | open |
| Mom, Please Ukrainian food, Playa Vista | Restaurant (service type not stated) | German / Eastern European · European | 13151 Fountain Park Dr | open |
| Mrkt At The Reserve | Restaurant (service type not stated) | American | 13031 W Jefferson Blvd Ste 120 | open |
| N'ice Cream | Dessert | Ice cream / frozen desserts | 12746 W Jefferson Blvd Ste 2160 | open |
| Neighbors | Restaurant (service type not stated) | Breakfast | 12751 Millennium Ste 140 | open |
| Piknic | Restaurant (service type not stated) · Casual dining · Brewery / taproom · Bar | American | 13020 Pacific Promenade | open |
| Pinkberry Playa Vista | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 6020 Seabluff Dr Ste. 4 | open |
| Pipeline | Restaurant (service type not stated) | 12130 Millennium | open | |
| Ritrovo Playa Vista | Restaurant (service type not stated) · Casual dining | Italian · American | 6020 S Seabluff Dr | open |
| Robertos Caffe and AriaV Wine Bar | Bar | 11800 Jefferson Blvd | open | |
| ROC Dan Modern Chinese - Playa Vista | Restaurant (service type not stated) | Chinese · Asian | 12775 W. Millenium Drive | open |
| Rodini Park | Bakery | Greek · Mediterranean · Bakery | 12181 Bluff Creek Dr | open |
| SOL Mexican Cocina | Playa Vista SOL Mexican Cocina | Restaurant (service type not stated) · Bar | Mexican · Breakfast · Latin American (other) | 12775 Millennium #160 | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 12746 W Jefferson Blvd | open |
| Superfine Playa | Restaurant (service type not stated) | Italian | 12746 W Jefferson Blvd Ste 2200 | open |
| Sweet Fish Sushi Bar and Restaurant | Restaurant (service type not stated) | Japanese · Sushi · Asian | 13020 Pacific Prom | open |
| The Campus at Playa Vista | Restaurant (service type not stated) | Bluff Creek Drive | open | |
| The Coffee Bean & Tea Leaf The Coffee Bean & Tea Leaf | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 13020 Pacific Prom | open |
| The Slice by Mom, Please | Restaurant (service type not stated) | Pizza · German / Eastern European | 13151 Fountain Park Dr | open |
| Tocaya - Playa Vista | Restaurant (service type not stated) | Mexican | 12150 Millennium Ste 101 | open |
| Urban Plates | Restaurant (service type not stated) · Fast casual | Sandwiches · Healthy / salads / bowls · American | 12746 W Jefferson Blvd # 3 | open |
| WFM Coffee Bar Allegro Coffee Company | Restaurant (service type not stated) · Coffee shop · Bar · Café | Mexican · Coffee | 12746 W Jefferson Blvd | open |
| Hal's Bar & Grill | Casual dining · Bar | 12751 Millennium Ste 140 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 2004 | 2 | 1 | 1 | — | — | — | NAICS2002 |
| 2005 | 4 | 2 | 2 | — | — | — | NAICS2002 |
| 2006 | 3 | 1 | 1 | — | — | — | NAICS2002 |
| 2007 | 5 | 3 | 1 | 1 | 1 | — | NAICS2002 |
| 2008 | 6 | 4 | 1 | 2 | 1 | — | NAICS2007 |
| 2009 | 7 | 5 | 1 | 3 | 1 | — | NAICS2007 |
| 2010 | 11 | 9 | 4 | 4 | 1 | — | NAICS2007 |
| 2011 | 10 | 8 | 4 | 2 | 2 | — | NAICS2007 |
| 2012 | 8 | 7 | 4 | — | 3 | — | NAICS2012 |
| 2013 | 8 | 7 | 4 | — | 3 | — | NAICS2012 |
| 2014 | 8 | 7 | 4 | — | 3 | — | NAICS2012 |
| 2015 | 13 | 12 | 5 | 1 | 6 | — | NAICS2012 |
| 2016 | 18 | 16 | 8 | 2 | 6 | — | NAICS2012 |
| 2017 | 26 | 20 | 9 | 5 | 6 | — | NAICS2017 |
| 2018 | 24 | 19 | 10 | 4 | 5 | — | NAICS2017 |
| 2019 | 25 | 20 | 11 | 5 | 4 | — | NAICS2017 |
| 2020 | 23 | 18 | 11 | 3 | 4 | — | NAICS2017 |
| 2021 | 20 | 17 | 9 | 4 | 4 | — | NAICS2017 |
| 2022 | 23 | 20 | 9 | 5 | 6 | — | NAICS2022 |
| 2023 | 26 | 22 | 11 | 4 | 7 | — | NAICS2022 |