BMIE Market 90404
Los Angeles County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 22,978 2020–2024 ACS 5-year estimate ±1,257 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,714 2020–2024 ACS 5-year estimate ±649 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 21,360 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 10,865 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $95,139 2020–2024 ACS 5-year estimate ±13,299 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 40.5 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,239 2020–2024 ACS 5-year estimate ±132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,244,400 2020–2024 ACS 5-year estimate ±96,854 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 2.0 sq mi Census Gazetteer 2020 |
| Restaurants | 38 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 90404 |
| Restaurants per 10,000 residents | 21.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | -5.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -19.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | -7.3% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -11.6% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 29 (range 24–34) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -1.2 per year, r² 0.72) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 55 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 82 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 49 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 19 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 90404. Projection: linear trend v1, fitted 2013–2023, -1.2 restaurants per year, r² 0.72, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 55 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 81.9 | 82 | 40% | +32.8 |
| Restaurant Opportunity Score | 49.1 | 49 | 35% | +17.2 |
| Market Momentum Score | 19.1 | 19 | 25% | +4.8 |
Consumer Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 22,978 | 84 | 40% | +33.5 |
| Median household income (ACS) | 95,139 | 78 | 40% | +31.0 |
| Households (ACS) | 10,714 | 87 | 20% | +17.4 |
Restaurant Opportunity Score: 49 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -19.2 | 14 | 35% | +5.0 |
| Restaurants per 10,000 residents (lower = more room) | 16.5 | 47 | 25% | +11.9 |
| Population (ACS) | 22,978 | 84 | 20% | +16.8 |
| Median household income (ACS) | 95,139 | 78 | 20% | +15.5 |
Market Momentum Score: 19 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | -5 | 23 | 50% | +11.3 |
| 10-year restaurant growth | -19.2 | 14 | 30% | +4.3 |
| 20-year restaurant growth | -7.3 | 18 | 20% | +3.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (119)
By cuisine
Coffee 29 · American 10 · Asian 9 · Bakery 8 · Sandwiches 8 · Breakfast 7 · Juice / smoothies 7 · Mexican 6 · Dessert 5 · French 5 · Pizza 5 · Burgers 4 · Healthy / salads / bowls 4 · BBQ 3 · Japanese 3 · Latin American (other) 3 · Chicken / wings 2 · Chinese 2 · Italian 2 · Sushi 2 · Thai 2 · Vegan 2 · Cajun, Creole, Southern 1 · Hawaiian / Pacific 1 · Korean 1 · Mediterranean 1 · Seafood 1 · Spanish / tapas 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegetarian 1 · Vietnamese 1
By type
Restaurant (service type not stated) 64 · Coffee shop 22 · Café 20 · Bar 13 · Quick service 11 · Bakery 9 · Juice, smoothie, tea 8 · Casual dining 6 · Dessert 5 · Other 4 · Specialty food shop 2 · Brewery / taproom 1 · Delivery-focused 1 · Fast casual 1 · Food truck 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 10 Speed Coffee 10 Speed Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1919 Santa Monica Blvd | open |
| 26th & Broadway | Quick service | 1458 26th St | open | |
| 7Even Seas Coffee Co. | Coffee shop | Coffee | 1715 14th St | open |
| Amigo Coffee Roasters | Coffee shop · Café | Coffee | 1810 Berkeley St | open |
| B-sdie Sandwich Co. | Other | Sandwiches | 2501 Colorado Ave | open |
| Back On Broadway | Restaurant (service type not stated) | Breakfast | 2024 Broadway | open |
| Big Jo's | Restaurant (service type not stated) | Burgers | 1923 Broadway | open |
| Birdie G's | Bar · Restaurant (service type not stated) | 2421 Michigan Ave | open | |
| Bludso's BBQ Bludso's BBQ | Restaurant (service type not stated) | BBQ · Cajun, Creole, Southern · American | 1329 Santa Monica Blvd | open |
| Bluestone Lane Colorado Avenue | Coffee shop | Coffee | 2041 Colorado Ave | open |
| Bobarrito | Juice, smoothie, tea | Tea / bubble tea | 2700 Pennsylvania Ave | open |
| Busby's West | Bar · Casual dining | 3110 Santa Monica Blvd | open | |
| Butter End Cakery | Bakery | Bakery | 2709 Santa Monica | open |
| Cafe Bizou | Restaurant (service type not stated) | French | 2450 Colorado Ave | open |
| Café Lovi | Café · Coffee shop | Coffee · French | 1912 Broadway | open |
| Cafe Ruisseau | Coffee shop | Coffee | 2834 Colorado Ave | open |
| Caffe 8 1/2 | Coffee shop | Coffee | 1912 Broadway Ste 100 | open |
| Caffe Bello | Café | Coffee | 1912 Broadway | open |
| Camp Stewart Cafe | Café | Coffee | 1630 Stewart St | open |
| Carl's Jr. Carl's Jr. | Restaurant (service type not stated) | Burgers | 2727 SANTA MONICA | open |
| Chomp Eatery & Juice Station | Juice, smoothie, tea | Juice / smoothies | 1612 Santa Monica Blvd | open |
| City Kitchen Express One Llc | Café | Coffee | 1620 26th St Ste 1001n | open |
| Coco Bakes | Bakery · Dessert | Bakery · Healthy / salads / bowls · Dessert | 2709 Santa Monica Blvd | open |
| Coffee Commisary | Coffee shop | Coffee | 1402 Santa Monica Blvd | open |
| Colorado Kitchen | Restaurant (service type not stated) | 2501 Colorado Ave | open | |
| Commodore Cafe | Restaurant (service type not stated) · Café · Coffee shop | Coffee · American · Breakfast | 1814 Berkeley St | open |
| Conscious Kids Cookies | Bakery | Bakery | 2450 Colorado Ave Ste 110e | open |
| CreAsian | Juice, smoothie, tea · Restaurant (service type not stated) | Asian · Juice / smoothies | 2700 Pennsylvania Ave | open |
| Daily Grill | Bar · Restaurant (service type not stated) | Breakfast · Steakhouse | 2501 Colorado Ave, Ste B190 | open |
| Dex Cafe | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 2121 Colorado Ave | open |
| DK's Donuts & Bakery DK's Donuts & Bakery | Bakery · Dessert | Dessert · Bakery | 1614 Santa Monica Blvd | open |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 1865 Lincoln Blvd | open |
| Donut Princess Los Angeles | Bakery · Juice, smoothie, tea · Dessert | Dessert · Juice / smoothies · Bakery | 1614 Santa Monica Blvd | open |
| Donut Shoppe Productions | Bakery · Dessert | Dessert | 1617 Broadway | open |
| Elabrew Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2425 Colorado Ave | open |
| Elavelyee Corp. Dba Busby's | Restaurant (service type not stated) | 3110 Santa Monica Blvd | open | |
| Emmy Squared Pizza | Restaurant (service type not stated) · Brewery / taproom · Bar | Pizza | 1920 Colorado Ave | open |
| Euro Deli-Mart LITUANICA | Specialty food shop · Quick service | Sandwiches | 2838 Santa Monica Blvd | open |
| Giancola Bros Italian Wholesale | Restaurant (service type not stated) | Italian | 1914 14th St | open |
| Goodboybob Coffee Roasters | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2058 Broadway | open |
| Grill Concepts | Restaurant (service type not stated) | 2501 Colorado Ave | open | |
| Groundwork Coffee Co. | Coffee shop | Coffee | 2121 Cloverfield Blvd | open |
| Gyu-Kaku Japanese BBQ | Restaurant (service type not stated) | BBQ · Asian | 231 Arizona Ave | open |
| Hole in the Wall Burger Joint | Restaurant (service type not stated) | Burgers | 2200 Colorado Ave Ste C | open |
| Holy Basil | Restaurant (service type not stated) | Thai | 2828 Santa Monica Blvd | open |
| IHOP IHOP | Casual dining | Breakfast · American | 1920 Santa Monica Blvd | open |
| Jade Rabbit | Restaurant (service type not stated) | Chinese · Asian | 2301 Santa Monica Blvd | open |
| Jamba Jamba | Juice, smoothie, tea · Quick service | Juice / smoothies · Healthy / salads / bowls | 2461 Santa Monica Blvd D | open |
| JOE & THE JUICE | Juice, smoothie, tea | Juice / smoothies | 2121 Cloverfield Blvd | open |
| Joe's | Bar | Chicken / wings | 3033 Santa Monica Blvd | open |
| K&c Food Inc | Restaurant (service type not stated) | 1620 26th St Ste 1001n | open | |
| Kaido Japanese Cuisine | Restaurant (service type not stated) | Japanese | 2834 Santa Monica Blvd | open |
| King Boba | Restaurant (service type not stated) | Asian | 1828 Lincoln Blvd | open |
| Kreation Kafe Organic | Café · Restaurant (service type not stated) · Coffee shop | Coffee | 1662 12th St | open |
| La Coyotera | Restaurant (service type not stated) | Mexican · Spanish / tapas | 1922 Cloverfield Blvd | open |
| La Salsa | Restaurant (service type not stated) | Mexican | 2200 Colorado Ave | open |
| Le Great Outdoor Restaurant | Restaurant (service type not stated) · Casual dining · Bar | Mediterranean | 2525 Michigan Ave a3 | open |
| Le Petit Cafe | Restaurant (service type not stated) | French | 2842 Colorado Ave | open |
| Le Petit Chez Mimi | Restaurant (service type not stated) | French | 2842 Colorado Ave | open |
| Le Petit Chez Mimi | Restaurant (service type not stated) | French | 2842 Colorado Ave | open |
| Lee's Chinese Fast Food | Quick service | Chinese · Asian | 1610 Santa Monica Blvd | open |
| Lime | Restaurant (service type not stated) | Pizza | 1800 Stewart St | open |
| Lokl Haus | Coffee shop | Coffee | 2627 Santa Monica Blvd | open |
| Lt's Tavern | Bar | Latin American (other) | 3110 Broadway | open |
| MA Ya | Restaurant (service type not stated) | American | 2840 Santa Monica Blvd | open |
| Mai | Bar · Casual dining | 1804 14th St | open | |
| McCabe's Bar & Grill | Bar | 2455 Santa Monica Blvd | open | |
| McDonald's McDonald's | Quick service | Burgers · American | 2712 Santa Monica Blvd | open |
| Mel's Drive-in Mel's Drive-In - Hollywood | Casual dining · Restaurant (service type not stated) | American | 1670 Lincoln Blvd | open |
| Mondo Taco | Restaurant (service type not stated) | Mexican | 2200 Colorado Ave | open |
| Motown Cafe | Café | Coffee | 2220 Colorado Ave | open |
| Mrs. Winston's Green Grocery | Restaurant (service type not stated) · Fast casual | Vegan · Healthy / salads / bowls | 2450 Colorado Ave | open |
| Offhand Wine Bar | Bar | 3008 Santa Monica Blvd | open | |
| Please Enjoy | Coffee shop | Coffee | 3008 Santa Monica Blvd | open |
| Poke 2 Go | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 2700 Pennsylvania Ave | open |
| Popeyes Louisiana Kitchen | Restaurant (service type not stated) | Chicken / wings | 2461 Santa Monica Blvd | open |
| Pressed Juicery | Juice, smoothie, tea | Juice / smoothies | 1550 17th St | open |
| Quiznos | Other | Sandwiches | 2200 Colorado Ave Ste B | open |
| Quiznos | Other | Sandwiches | 2461 Santa Monica Blvd Ste B | open |
| Red Bull Lunch Room | Restaurant (service type not stated) | 1740 Stewart St | open | |
| Renovo Juice & Smoothies | Juice, smoothie, tea · Restaurant (service type not stated) · Café | Juice / smoothies · Coffee | 2200 Colorado Ave | open |
| Road House Rotisserie | Restaurant (service type not stated) | American | 2700 Pennsylvania Ave | open |
| SaMo's Oaxaca | Restaurant (service type not stated) | Mexican · Latin American (other) | 1865 Lincoln Blvd Ste 5 | open |
| San Sai Japanese Grill Sansai Japanese Grill - Downey | Restaurant (service type not stated) | Japanese · Sushi | 2461-F Santa Monica Blvd | open |
| Snack | Quick service · Restaurant (service type not stated) · Food truck | 3121 Colorado Ave | open | |
| SOCALO | Restaurant (service type not stated) | Latin American (other) · Breakfast · Seafood · Mexican | 1920 Santa Monica Blvd | open |
| Sonia's Cafe | Café · Coffee shop | Coffee | Located in the lobby, 1260 15th St | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2461 A Santa Monica Blvd | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 2727 Pico Blvd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2461 Santa Monica Blvd Suite B | open |
| Subway Subway | Quick service | Sandwiches | 1865 Lincoln Blvd #2 | open |
| Subway | Other | Sandwiches | 2450 Colorado Ave Fl 1 | open |
| Sunshines Cafe and Grill | Café | Coffee | 2021 Santa Monica Blvd | open |
| Sweetgreen | Restaurant (service type not stated) | Vegan | 2940 Nebraska Ave | open |
| Taco Bell Taco Bell | Quick service | Mexican | 1624 Santa Monica Blvd. | open |
| Tacos Por Favor | Restaurant (service type not stated) | 1406 Olympic Blvd | open | |
| Tartine Santa Monica Tartine Bakery | Bakery · Dessert · Café | Bakery · Dessert · Coffee | 1925 Arizona Ave | open |
| Tew | Restaurant (service type not stated) | 2315 Santa Monica Blvd # 2040 | open | |
| Thai Vegan II | Restaurant (service type not stated) | Thai · Vegetarian · Asian | 2315 Santa Monica Blvd | open |
| The Arden Group Llc | Restaurant (service type not stated) | 1348 14th St | open | |
| The Buffalo Club | Casual dining · Restaurant (service type not stated) · Bar | American | 1520 Olympic Blvd | open |
| The Chestnut Club | Bar | 1348 14th St | open | |
| The Coffee Bean & Tea Leaf The Coffee Bean & Tea Leaf | Coffee shop · Café | Coffee | 2021 Santa Monic Blvd #103E | open |
| The Moo Korean Bbq | Restaurant (service type not stated) | Korean · BBQ · Asian | 231 Arizona Ave | open |
| The Room Santa Monica The Continental Club | Bar | 1325 Santa Monica Blvd | open | |
| The Roost At La Farm | Restaurant (service type not stated) | 3000 Olympic Blvd | open | |
| TIATO KITCHEN & VENUE | Restaurant (service type not stated) | 2700 Colorado Ave | open | |
| Tiato Kitchen and Garden | Restaurant (service type not stated) | Vietnamese · Asian | 2700 Colorado Ave | open |
| Trimana Deli | Specialty food shop · Quick service | Sandwiches | 2450 Colorado Ave #1030 | open |
| Truxton's American Bistro | Restaurant (service type not stated) | Breakfast · American · Pizza | 1329 Santa Monica Blvd | open |
| Tully's Coffee | Coffee shop · Restaurant (service type not stated) | Coffee | 2425 Colorado Ave | open |
| Uppers Cafe & Bakeshop | Restaurant (service type not stated) | Breakfast | 2024 Broadway | open |
| Vito's Pizza | Restaurant (service type not stated) | Pizza · Italian | 2455 Santa Monica Blvd | open |
| WhatSub | Restaurant (service type not stated) | American | 2200 Colorado Ave | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Japanese · Coffee · Sushi · Bakery · Asian | 1644 Cloverfield Blvd | open |
| Fuku | Restaurant (service type not stated) | Chicken / wings | 2501 Colorado Ave | closed |
| Rgm Group Enterprises, Llc | Restaurant (service type not stated) | 1556 20th St # D | closed | |
| Sajj Mediterranean | Restaurant (service type not stated) | 2501 Colorado Ave | closed | |
| Tulip Restaurant | Restaurant (service type not stated) | 1319 Colorado Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 47 | 43 | — | — | — | 4 | SIC1987 |
| 1995 | 41 | 37 | — | — | — | 4 | SIC1987 |
| 1996 | 45 | 41 | — | — | — | 4 | SIC1987 |
| 1997 | 44 | 40 | — | — | — | 4 | SIC1987 |
| 1998 | 45 | 38 | 15 | 15 | 8 | 3 | NAICS1997 |
| 1999 | 40 | 33 | 13 | 15 | 5 | 3 | NAICS1997 |
| 2000 | 42 | 34 | 10 | 17 | 7 | 2 | NAICS1997 |
| 2001 | 40 | 32 | 12 | 15 | 5 | 3 | NAICS1997 |
| 2002 | 46 | 40 | 12 | 22 | 5 | 2 | NAICS1997 |
| 2003 | 48 | 41 | 15 | 20 | 6 | 2 | NAICS2002 |
| 2004 | 51 | 45 | 17 | 22 | 6 | 2 | NAICS2002 |
| 2005 | 56 | 49 | 22 | 21 | 6 | 2 | NAICS2002 |
| 2006 | 59 | 51 | 20 | 25 | 6 | 2 | NAICS2002 |
| 2007 | 56 | 48 | 19 | 21 | 8 | 3 | NAICS2002 |
| 2008 | 54 | 45 | 16 | 22 | 7 | 3 | NAICS2007 |
| 2009 | 56 | 48 | 17 | 22 | 9 | 3 | NAICS2007 |
| 2010 | 52 | 46 | 15 | 22 | 9 | 2 | NAICS2007 |
| 2011 | 57 | 48 | 17 | 22 | 9 | 3 | NAICS2007 |
| 2012 | 57 | 46 | 17 | 21 | 8 | 3 | NAICS2012 |
| 2013 | 58 | 47 | 20 | 20 | 7 | 2 | NAICS2012 |
| 2014 | 55 | 46 | 17 | 18 | 11 | 1 | NAICS2012 |
| 2015 | 56 | 48 | 16 | 20 | 12 | 1 | NAICS2012 |
| 2016 | 51 | 44 | 12 | 21 | 11 | 1 | NAICS2012 |
| 2017 | 48 | 41 | 12 | 20 | 9 | — | NAICS2017 |
| 2018 | 49 | 40 | 12 | 18 | 10 | — | NAICS2017 |
| 2019 | 51 | 40 | 14 | 18 | 7 | — | NAICS2017 |
| 2020 | 48 | 37 | 12 | 17 | 7 | — | NAICS2017 |
| 2021 | 44 | 33 | 10 | 16 | 6 | — | NAICS2017 |
| 2022 | 51 | 40 | 11 | 16 | 12 | — | NAICS2022 |
| 2023 | 49 | 38 | 10 | 14 | 13 | — | NAICS2022 |