BMIE Market 90604
Los Angeles County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 39,276 2020–2024 ACS 5-year estimate ±2,160 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 11,725 2020–2024 ACS 5-year estimate ±422 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 39,407 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 12,326 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $105,074 2020–2024 ACS 5-year estimate ±4,395 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.3 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,904 2020–2024 ACS 5-year estimate ±77 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $785,200 2020–2024 ACS 5-year estimate ±19,484 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 4.2 sq mi Census Gazetteer 2020 |
| Restaurants | 20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 90604 |
| Restaurants per 10,000 residents | 4.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +25.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +11.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +81.8% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 19 (range 16–22) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.2 per year, r² 0.27) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 81 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 72 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 90604. Projection: linear trend v1, fitted 2013–2023, +0.2 restaurants per year, r² 0.27, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 81 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 88.8 | 89 | 40% | +35.5 |
| Restaurant Opportunity Score | 77.6 | 78 | 35% | +27.2 |
| Market Momentum Score | 72.4 | 72 | 25% | +18.1 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 39,276 | 94 | 40% | +37.5 |
| Median household income (ACS) | 105,074 | 84 | 40% | +33.6 |
| Households (ACS) | 11,725 | 89 | 20% | +17.7 |
Restaurant Opportunity Score: 78 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 11.1 | 55 | 35% | +19.2 |
| Restaurants per 10,000 residents (lower = more room) | 5.1 | 91 | 25% | +22.9 |
| Population (ACS) | 39,276 | 94 | 20% | +18.7 |
| Median household income (ACS) | 105,074 | 84 | 20% | +16.8 |
Market Momentum Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 25 | 81 | 50% | +40.4 |
| 10-year restaurant growth | 11.1 | 55 | 30% | +16.5 |
| 20-year restaurant growth | 81.8 | 78 | 20% | +15.5 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (55)
By cuisine
Mexican 20 · Latin American (other) 8 · Pizza 7 · American 5 · Bakery 5 · Southwestern / Tex-Mex 4 · Italian 3 · Asian 2 · Chicken / wings 2 · Juice / smoothies 2 · Sandwiches 2 · Seafood 2 · BBQ 1 · Burgers 1 · Chinese 1 · Coffee 1 · Dessert 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Thai 1
By type
Restaurant (service type not stated) 38 · Quick service 6 · Bakery 5 · Bar 5 · Casual dining 4 · Food truck 3 · Juice, smoothie, tea 2 · Coffee shop 1 · Dessert 1 · Specialty food shop 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| 3 Alarm Pizza Department Headquarters | Restaurant (service type not stated) | Pizza · Italian | 11343 La Mirada Blvd | open |
| Ah Caray | Restaurant (service type not stated) | Mexican | 14326 Telegraph Rd | open |
| Antojitos Guerrero | Restaurant (service type not stated) | 10068 Mills Ave | open | |
| Arturo's Puffy Taco | Quick service | Southwestern / Tex-Mex · Mexican | 15693 Leffingwell Rd | open |
| Bob's Sew & Vac | Restaurant (service type not stated) | 11331 La Mirada Blvd | open | |
| Burrito Track | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 10027 Mills Ave | open |
| Casa Martinez | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex · Latin American (other) | 13604 Telegraph Rd | open |
| Chacon's Trucking | Food truck | 14123 Light St | open | |
| China Wok Express | Restaurant (service type not stated) | Chinese · Asian | 10701 La Mirada Blvd | open |
| Cinco De Mayo Bakery | Bakery | Bakery · Mexican · Latin American (other) | 10064 Mills Ave | open |
| Cocina De Carmen La | Restaurant (service type not stated) | Mexican | 10068 Mills Ave | open |
| D.l. Gordon, Inc | Restaurant (service type not stated) | 15753 Leffingwell Rd | open | |
| El Cevichile | Restaurant (service type not stated) | Mexican | 14362 Telegraph Rd | open |
| Fantasy Frostings | Bakery | Bakery | 10050 Mills Ave | open |
| Friendly Ventures, Inc | Restaurant (service type not stated) | 15051 Leffingwell Rd Ste 201 | open | |
| Frutibar Bionicos | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Latin American (other) | Mulberry Dr | open |
| Gina's Pizza | Restaurant (service type not stated) | Pizza | 15648 Leffingwell Rd | open |
| Golden Ox | Casual dining · Restaurant (service type not stated) | American | 10060 Mills Ave | open |
| Homeground Inc | Restaurant (service type not stated) | 15051 Leffingwell Rd Ste 201 | open | |
| Jack in the Box | Quick service | 14437 Telegraph Rd | open | |
| Juan's Rotisserie Chicken | Restaurant (service type not stated) | Chicken / wings | 12318 Valley View Ave | open |
| Juancapulcos Bar & Grill | Casual dining · Bar | Mexican | open | |
| K K Donuts | Bakery · Dessert | Dessert · Bakery | 14314 Telegraph Rd | open |
| La Casita Olvera | Restaurant (service type not stated) | Mexican | 14223 Leffingwell Rd | open |
| La Fuente Mexican Restaurant | Restaurant (service type not stated) | Mexican · Seafood | 4223 Leffingwell Rd | open |
| La Joya Bakery | Bakery · Restaurant (service type not stated) · Quick service · Specialty food shop | Bakery · Sandwiches | open | |
| La Pancita Feliz | Restaurant (service type not stated) | Southwestern / Tex-Mex · Mexican | 15045 Mulberry Dr | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 11117 Santa Gertrudes Ave | open |
| Lost Lounge | Bar | 14304 Telegraph Rd | open | |
| Lucky Lizard | Bar | 15646 Leffingwell Rd | open | |
| Mami Felipa Cocina Mexicana | Restaurant (service type not stated) | Mexican · Chicken / wings · Latin American (other) | 10068 Mills Ave | open |
| McDonald's McDonald's | Quick service | Burgers · American | 15710 Leffingwell Rd | open |
| Milo's Place | Bar | 10070 Mills Ave | open | |
| Ortega's Fish and Grill | Restaurant (service type not stated) | Mexican · Seafood · Latin American (other) | 15660 Leffingwell Rd | open |
| Panaderia La Mexicana | Bakery | Bakery · Mexican · Latin American (other) | 14151 Leffingwell Rd | open |
| Pikey’s Pizza Co. | Restaurant (service type not stated) | Pizza · Italian | 11343 La Mirada Blvd | open |
| Pizza 8 | Restaurant (service type not stated) | Pizza | 15010 Mulberry Dr Unit 106 | open |
| Pizza D'Amore | Restaurant (service type not stated) | Pizza · Italian | 15010 Mulberry Dr | open |
| Prime Burger | Restaurant (service type not stated) · Casual dining | American | 14939 Leffingwell Rd | open |
| Rancho Starbuck PTA | Coffee shop | Coffee | 16430 Woodbrier Dr | open |
| Sam's Pizzeria | Restaurant (service type not stated) | Pizza | 13800 Leffingwell Rd | open |
| Subway | Other | Sandwiches | 14356 Telegraph Rd | open |
| Tacos El Gallito | Restaurant (service type not stated) | Mexican | 13973 Meyer Rd | open |
| Tacos La Guera | Restaurant (service type not stated) | Mexican | 14212 Mulberry Dr | open |
| Tams Burgers | Restaurant (service type not stated) | American | 14939 Leffingwell Rd | open |
| Taqueria Colima | Restaurant (service type not stated) | Mexican · Latin American (other) | 15648 Leffingwell Rd | open |
| Taqueria De Anda Taqueria De Anda | Restaurant (service type not stated) | Mexican · Latin American (other) | 10731 La Mirada Blvd | open |
| Taqueria Los Santos | Food truck | 14157 Leffingwell Rd | open | |
| Taqueria Los Santos | Restaurant (service type not stated) · Food truck | Mexican | 14157 Leffingwell Rd | open |
| Thai Noodle House | Restaurant (service type not stated) | Thai · BBQ · Asian | 14328 Telegraph Rd | open |
| The Theis Bar & Grill | Bar · Restaurant (service type not stated) | 10745 Theis Ave | open | |
| Tu Tacos Restaurant | Restaurant (service type not stated) | Mexican | 13694 Telegraph Rd | open |
| Whittier Nutrizone Protein Delights | Juice, smoothie, tea · Casual dining | Healthy / salads / bowls · Juice / smoothies · American | 10725 La Mirada Blvd | open |
| Wienerschnitzel Wienerschnitzel | Quick service · Restaurant (service type not stated) | Hot dogs | 15753 Leffingwell Rd | open |
| Frog Pond | Bar | 11118 Santa Gertrudes Ave | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 13 | 10 | — | — | — | 3 | SIC1987 |
| 1995 | 13 | 9 | — | — | — | 4 | SIC1987 |
| 1996 | 17 | 12 | — | — | — | 5 | SIC1987 |
| 1997 | 17 | 13 | — | — | — | 4 | SIC1987 |
| 1998 | 17 | 14 | 3 | 10 | 1 | 3 | NAICS1997 |
| 1999 | 21 | 15 | 3 | 10 | 2 | 6 | NAICS1997 |
| 2000 | 20 | 14 | 2 | 10 | 2 | 6 | NAICS1997 |
| 2001 | 15 | 10 | — | 9 | 1 | 4 | NAICS1997 |
| 2002 | 14 | 11 | 1 | 10 | — | 2 | NAICS1997 |
| 2003 | 14 | 11 | 1 | 10 | — | 2 | NAICS2002 |
| 2004 | 16 | 12 | 4 | 8 | — | 4 | NAICS2002 |
| 2005 | 17 | 12 | 4 | 8 | — | 5 | NAICS2002 |
| 2006 | 19 | 15 | 3 | 11 | — | 4 | NAICS2002 |
| 2007 | 25 | 20 | 5 | 13 | 1 | 3 | NAICS2002 |
| 2008 | 23 | 18 | 4 | 12 | 1 | 3 | NAICS2007 |
| 2009 | 24 | 19 | 6 | 12 | — | 3 | NAICS2007 |
| 2010 | 22 | 18 | 5 | 11 | 1 | 3 | NAICS2007 |
| 2011 | 25 | 22 | 6 | 13 | 2 | 2 | NAICS2007 |
| 2012 | 23 | 19 | 4 | 13 | 1 | 3 | NAICS2012 |
| 2013 | 21 | 18 | 3 | 13 | 1 | 2 | NAICS2012 |
| 2014 | 21 | 18 | 2 | 15 | — | 2 | NAICS2012 |
| 2015 | 20 | 17 | 2 | 14 | — | 2 | NAICS2012 |
| 2016 | 18 | 15 | 1 | 14 | — | 2 | NAICS2012 |
| 2017 | 19 | 16 | — | 14 | — | — | NAICS2017 |
| 2018 | 18 | 16 | — | 14 | — | — | NAICS2017 |
| 2019 | 20 | 18 | 3 | 14 | — | — | NAICS2017 |
| 2020 | 21 | 19 | 4 | 14 | — | — | NAICS2017 |
| 2021 | 19 | 19 | 4 | 14 | — | — | NAICS2017 |
| 2022 | 21 | 18 | 4 | 13 | — | — | NAICS2022 |
| 2023 | 23 | 20 | 6 | 13 | — | — | NAICS2022 |