BMIE Market 91935

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	9,114 2020–2024 ACS 5-year estimate ±1,509 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,950 2020–2024 ACS 5-year estimate ±361 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	8,624 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,101 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$151,538 2020–2024 ACS 5-year estimate ±35,316 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	48.4 2020–2024 ACS 5-year estimate ±10 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,224 2020–2024 ACS 5-year estimate ±106 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$902,400 2020–2024 ACS 5-year estimate ±63,140 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	105.5 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 91935
Restaurants per 10,000 residents	2.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-20.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	-33.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 2–6) FORECAST · linear trend v1 fitted to 2011–2023 (11 points, 0.0 per year, r² 0.01) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	62 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	80 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	23 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 91935. Projection: linear trend v1, fitted 2011–2023, 0.0 restaurants per year, r² 0.01, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 62 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	79.6	80	40%	+31.8
Restaurant Opportunity Score	68.8	69	35%	+24.1
Market Momentum Score	22.6	23	25%	+5.6

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 80 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	9,114	69	40%	+27.8
Median household income (ACS)	151,538	96	40%	+38.5
Households (ACS)	2,950	67	20%	+13.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+12.3
Restaurants per 10,000 residents (lower = more room)	4.4	94	25%	+23.4
Population (ACS)	9,114	69	20%	+13.9
Median household income (ACS)	151,538	96	20%	+19.3

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 23 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-20	13	50%	+6.5
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (28)

By cuisine

American 6 · Mexican 4 · Burgers 3 · Asian 2 · Bakery 2 · Italian 2 · Pizza 2 · Seafood 2 · Chinese 1 · Dessert 1 · Latin American (other) 1 · Sandwiches 1 · Steakhouse 1 · Vegetarian 1

By type

Restaurant (service type not stated) 14 · Bar 9 · Winery / distillery / taproom 7 · Casual dining 4 · Bakery 2 · Quick service 2 · Brewery / taproom 1 · Dessert 1 · Food truck 1

Name	Type	Cuisine	Address	Status
BEE’S POPS	Bakery · Food truck · Dessert	Dessert · Bakery		open
Bread in Jamul	Bakery	Bakery	17451 Lyons Creek Rd	open
Brody's Burgers & Beer	Restaurant (service type not stated) · Bar	Burgers · American	12930 Campo Rd	open
Chandelier Lounge Cuisine	Restaurant (service type not stated)	American	13881 Campo Rd	open
Coyote Canyon Cafe	Restaurant (service type not stated)	Burgers	14615 Otay Lakes Rd	open
Dave De Jour Sky Lounge	Bar	American · Vegetarian	13531 Otay Lakes Rd	open
Deerhorn Valley Vineyards	Winery / distillery / taproom		2516 Honey Springs Rd	open
Filippi's Pizza Grotto Jamul Filippi's Pizza Grotto Italian Market	Restaurant (service type not stated)	Pizza · Italian	13034 Campo Rd	open
Granite Lion Cellars	Winery / distillery / taproom · Bar		2801 Jamul Highlands Rd	open
Habaneros Mexican Grill Jamul	Restaurant (service type not stated) · Bar	Mexican	13881 Campo Rd	open
Hacienda Grill Jamul	Restaurant (service type not stated) · Casual dining	Mexican · American	13881 Campo Rd	open
J Pilar Winery	Winery / distillery / taproom · Brewery / taproom · Bar	Italian	3113 Calle Allejandro	open
JIVe Lounge	Restaurant (service type not stated) · Bar · Casual dining	Mexican · Chinese · Burgers · American · Latin American (other) · Asian	14145 Campo Rd	open
La Loteria De Jamul	Restaurant (service type not stated)	Mexican · Seafood	13881 Campo Rd	open
Lake Barrett	Bar		Lyons Valley Rd	open
Loft 94	Restaurant (service type not stated)	Asian	14145 Campo Rd	open
Lyons Peak BBQ & Pizza	Restaurant (service type not stated) · Casual dining	American	13881 Campo Rd	open
Lyons Peak Wine Trail	Winery / distillery / taproom		15262 Lyons Valley Rd	open
Pizza Port	Restaurant (service type not stated) · Quick service	Pizza	14191 Campo Rd	open
Prime Cut Steakhouse - Jamul Casino San Diego	Restaurant (service type not stated)	Steakhouse · Seafood	14191 Campo Rd	open
Rancho Hookah Lounge	Bar		12930 Campo Rd	open
Rosy's Bistro	Casual dining		14615 Otay Lakes Rd	open
Rustic Ridge Vineyards	Winery / distillery / taproom		15262 Lyons Valley Rd	open
Serafina Ristorante Italiano	Restaurant (service type not stated)		13881 Campo Rd	open
Spanish Peacock Winery	Winery / distillery / taproom		16987 Lyons Valley Rd	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	13881 Campo Rd Ste C-4 Jamul Shopping Center	open
VecchieOso Vineyard	Winery / distillery / taproom		19365 Elena Ln	open
Zoom Hookah Lounge	Bar		12930 Campo Rd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	6	—	—	—	1	SIC1987
1995	6	5	—	—	—	1	SIC1987
1996	2	2	—	—	—	—	SIC1987
1997	2	2	—	—	—	—	SIC1987
1998	2	2	1	—	—	—	NAICS1997
1999	1	1	1	—	—	—	NAICS1997
2000	1	1	1	—	—	—	NAICS1997
2001	2	2	2	—	—	—	NAICS1997
2002	2	2	1	1	—	—	NAICS1997
2003	4	4	3	1	—	—	NAICS2002
2004	4	3	3	—	—	1	NAICS2002
2005	2	2	2	—	—	—	NAICS2002
2006	4	4	4	—	—	—	NAICS2002
2007	5	5	2	2	1	—	NAICS2002
2008	4	4	2	1	1	—	NAICS2007
2009	3	3	2	1	—	—	NAICS2007
2010	2	2	2	—	—	—	NAICS2007
2011	4	4	4	—	—	—	NAICS2007
2012	4	4	4	—	—	—	NAICS2012
2013	5	4	4	—	—	1	NAICS2012
2014	6	5	4	1	—	1	NAICS2012
2015	3	2	2	—	—	1	NAICS2012
2016	4	3	2	—	1	1	NAICS2012
2017	6	5	5	—	—	—	NAICS2017
2018	6	5	4	—	—	—	NAICS2017
2019	6	3	3	—	—	3	NAICS2017
2020	5	3	3	—	—	—	NAICS2017
2021	4	—	—	—	—	—	NAICS2017
2022	4	—	—	—	—	—	NAICS2022
2023	6	4	3	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 91935. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
91917	3.8 mi	1	2016

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.