BMIE Market 92027
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 54,113 2020–2024 ACS 5-year estimate ±2,339 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 16,965 2020–2024 ACS 5-year estimate ±749 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 53,881 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 17,051 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $93,338 2020–2024 ACS 5-year estimate ±8,450 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 36.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,989 2020–2024 ACS 5-year estimate ±128 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $691,000 2020–2024 ACS 5-year estimate ±30,625 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 59.7 sq mi Census Gazetteer 2020 |
| Restaurants | 49 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92027 |
| Restaurants per 10,000 residents | 7.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +36.1% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +48.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +48.5% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 54 (range 48–59) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.3 per year, r² 0.73) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 82 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 89 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 80 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 72 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92027. Projection: linear trend v1, fitted 2013–2023, +1.3 restaurants per year, r² 0.73, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 82 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 88.7 | 89 | 40% | +35.5 |
| Restaurant Opportunity Score | 80.1 | 80 | 35% | +28.0 |
| Market Momentum Score | 72.3 | 72 | 25% | +18.1 |
Consumer Market Score: 89 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 54,113 | 98 | 40% | +39.1 |
| Median household income (ACS) | 93,338 | 76 | 40% | +30.5 |
| Households (ACS) | 16,965 | 95 | 20% | +19.1 |
Restaurant Opportunity Score: 80 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 36.1 | 75 | 35% | +26.4 |
| Restaurants per 10,000 residents (lower = more room) | 9.1 | 76 | 25% | +19.0 |
| Population (ACS) | 54,113 | 98 | 20% | +19.5 |
| Median household income (ACS) | 93,338 | 76 | 20% | +15.2 |
Market Momentum Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 16.7 | 75 | 50% | +37.3 |
| 10-year restaurant growth | 36.1 | 75 | 30% | +22.6 |
| 20-year restaurant growth | 48.5 | 62 | 20% | +12.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (102)
By cuisine
Mexican 22 · American 13 · Latin American (other) 10 · Sandwiches 8 · Asian 7 · Chinese 7 · Juice / smoothies 7 · Pizza 7 · Coffee 6 · Dessert 6 · Chicken / wings 5 · Bakery 4 · Ice cream / frozen desserts 4 · Burgers 3 · Cajun, Creole, Southern 3 · Japanese 3 · Breakfast 2 · Italian 2 · Seafood 2 · Vietnamese 2 · African 1 · BBQ 1 · European 1 · Greek 1 · Healthy / salads / bowls 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Southwestern / Tex-Mex 1 · Sushi 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 61 · Quick service 25 · Dessert 9 · Juice, smoothie, tea 7 · Bakery 6 · Café 5 · Coffee shop 5 · Specialty food shop 5 · Bar 3 · Casual dining 3 · Delivery-focused 3 · Winery / distillery / taproom 3 · Buffet 1 · Catering 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A & M International | Restaurant (service type not stated) | 1755 E Valley Pkwy | open | |
| Acapulco Mexican Restaurant | Restaurant (service type not stated) | Mexican | 1541 E Valley Pkwy | open |
| Agrusa's Super Sandwiches | Specialty food shop · Quick service | Sandwiches · American | 1606 E Valley Pkwy | open |
| Alberto's Mexican Food | Restaurant (service type not stated) · Casual dining | Mexican · American | 365 N Rose St | open |
| Antonio's Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 1755 E Valley Pkwy | open |
| Bag O’ Crab Bag O Crab Escondido | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 1535 E Valley Pkwy | open |
| Bamboo House Restaurant | Restaurant (service type not stated) | Chinese · Asian | 320 N Midway Dr | open |
| Barbecue Pit the Wrangler Family | Restaurant (service type not stated) | BBQ · American | 1644 E Valley Pkwy | open |
| Baskin-Robbins Baskin-Robbins | Dessert | Ice cream / frozen desserts · Dessert | 1247 E Valley Pkwy Escondido Village Mall | open |
| Benditos Tacos Taqueria | Restaurant (service type not stated) | Mexican | 1760 E Valley Pkwy | open |
| Black Rock Coffee Bar Black Rock Coffee Bar | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1906 E Valley Pkwy | open |
| Blue Chip Coffee Roasters | Coffee shop · Restaurant (service type not stated) | Coffee | 558 Dana Ln | open |
| Burger King Burger King | Quick service | Burgers · American | 1707 E Valley Pkwy | open |
| Cali Grill And Boba | Juice, smoothie, tea | Juice / smoothies | 2020 E Valley Pkwy | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 1280 EAST VALLEY PARKWAY | open |
| Chatton And Associates | Restaurant (service type not stated) | 203 N Ash St | open | |
| China Fun | Restaurant (service type not stated) | Chinese · Japanese · Asian | 1450 E Valley Pkwy | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 1201 E Valley Pkwy Ste A | open |
| Cold Stone Creamery | Dessert | Ice cream / frozen desserts | 1485 E Valley Pkwy | open |
| Dead Hoss Saloon & Rat Rod Bicycle Clinic | Bar | 770 N Citrus Ave | open | |
| Del Taco | Quick service | 1605 E Valley Pkwy | open | |
| Ding Tea Escondido | Juice, smoothie, tea | Tea / bubble tea · Juice / smoothies | 1815 E Valley Pkwy | open |
| Domino's Domino's Pizza | Delivery-focused · Quick service | Pizza | 2315 E Valley Pkwy | open |
| Dominos Pizza | Restaurant (service type not stated) | Pizza | 1164 Idaho Ave | open |
| Dragon Express | Restaurant (service type not stated) | Chinese · Asian | 1652 E Valley Pkwy | open |
| Dulceria Callie | Dessert | Dessert | 1702 E Valley Pkwy | open |
| Dutch Bros. Coffee Dutch Bros Coffee Jackson County | Coffee shop · Café | Coffee | 2365 E Valley Pkwy | open |
| El Guadalajara Mexican | Catering · Bar | Mexican | 1744 Dawn Pl | open |
| El Huarache Taco Shop | Quick service | Mexican · Latin American (other) | 764 N Midway Dr | open |
| El Pollo Loco El Pollo Loco | Quick service · Restaurant (service type not stated) | Chicken / wings | 1408 E Valley Pkwy | open |
| El Taquito | Restaurant (service type not stated) | Mexican · Latin American (other) | 1620 E Valley Pkwy | open |
| Elias R& B Corp Store#36959a | Restaurant (service type not stated) | 620 N Ash St | open | |
| Elote Restaurant | Restaurant (service type not stated) | Mexican · Latin American (other) | 1760 E Valley Pkwy | open |
| Escondido - E. Valley Pkwy. Farmer Boys | Quick service | 1333 E. Valley Pkwy. | open | |
| Express Pizza 'n Wings | Quick service · Restaurant (service type not stated) | Chicken / wings · Pizza | 1632 E Valley Pkwy | open |
| Farm Fresh Juice Smoothie | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 1310 E Valley Pkwy | open |
| Farm To Smash | Restaurant (service type not stated) · Casual dining | Burgers · American | 1604 E Valley Pkwy | open |
| Farmer Boys Farmer Boys | Quick service · Restaurant (service type not stated) | American | 1333 E Valley Pkwy | open |
| Fasia Buffet | Buffet · Restaurant (service type not stated) | Chinese | 1323 E Valley Pkwy | open |
| Fiesta Mexicana Bakery | Bakery · Restaurant (service type not stated) | Bakery · Mexican | 1815 E Valley Pkwy #4 | open |
| Fuego Mediterranean Grill | Restaurant (service type not stated) | Mediterranean · Greek · European | 360 N Midway Dr #400 | open |
| Hidden City Nutrition | Juice, smoothie, tea | Juice / smoothies | 2030 E Valley Pkwy | open |
| IHOP IHOP | Casual dining | Breakfast · American | 1340 E Valley Pkwy | open |
| J & M's Family Restaurant | Restaurant (service type not stated) | Breakfast · American | 1215 E Valley Pkwy | open |
| Jack in the Box | Quick service | 1430 E Valley Pkwy | open | |
| Jane Dough Baking Co. | Bakery | Bakery | 1208 Palomar Cir | open |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 1497 E Valley Pkwy | open |
| Jilberto's Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 1301 E Valley Pkwy A | open |
| Karen Love, O.d., A Professional Dba Escondido Premier Eyeca | Restaurant (service type not stated) | 1299 E Pennsylvania Ave Ste B | open | |
| KFC KFC | Quick service · Restaurant (service type not stated) | Chicken / wings | 2429 E Valley Pkwy | open |
| Kismet Refining | Winery / distillery / taproom | 1411 Queenston Dr | open | |
| Kotija Taco Shop | Restaurant (service type not stated) | Mexican · Latin American (other) | 2319 E Valley Pkwy B | open |
| la michoacana | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Juice / smoothies · Dessert | 1511 E Valley Pkwy | open |
| Little Caesars Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 2405 E Valley Pkwy | open |
| Little P's of Cake | Bakery · Dessert | Dessert | 1803 E Washington Ave | open |
| Macan Market | Specialty food shop · Quick service | Sandwiches | open | |
| Mawazo Kitchen | Restaurant (service type not stated) | Mexican | open | |
| Miabella Yogurt, Inc | Restaurant (service type not stated) | 1485 E Valley Pkwy Ste B | open | |
| Mikki's Cafe Mikki's Soulfood Cafe | Restaurant (service type not stated) | Cajun, Creole, Southern · American | 1639 E Valley Pkwy | open |
| Mirin Cafe | Restaurant (service type not stated) | Japanese · Noodles / ramen / pho · Asian | 1555 E Valley Pkwy | open |
| Mkutano House | Restaurant (service type not stated) | 15500 San Pasqual Valley Rd | open | |
| Oasis Deli | Specialty food shop · Restaurant (service type not stated) · Quick service · Café | Sandwiches · Coffee | 15500 San Pasqual Valley Rd | open |
| Okavango Outpost | Restaurant (service type not stated) | American | San Diego Zoo Safari Park | open |
| Paleteria Pelachos and Mexican Food | Dessert · Juice, smoothie, tea | Ice cream / frozen desserts · Mexican · Juice / smoothies | 1604 E Valley Pkwy | open |
| Panaderia Fuentes | Bakery | Bakery · Mexican · Latin American (other) | 740 N Midway Dr | open |
| Panda Express Panda Express México | Quick service | Chinese · Asian | 1485 E Valley Pkwy | open |
| Pho Lee | Restaurant (service type not stated) | Vietnamese · Asian | 1700 E Valley Pkwy | open |
| Pho Lena & Grill | Restaurant (service type not stated) | Vietnamese | 1535 E Valley Pkwy | open |
| Pizza Hut Pizza Hut | Quick service · Delivery-focused | Pizza | 1711 E Valley Pkwy. San Diego | open |
| Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen | Quick service | Chicken / wings · Cajun, Creole, Southern | 1541 E Valley Pkwy | open |
| Que Tortas | Restaurant (service type not stated) | Mexican · Sandwiches · Latin American (other) | 1485 E Valley Pkwy Unit D | open |
| Rancho Guejito | Winery / distillery / taproom | 17830 Guejito Rd | open | |
| Rancho Guejito Vineyard | Winery / distillery / taproom · Restaurant (service type not stated) | 17224 San Pasqual Valley Rd | open | |
| Rancho's Taco Shop And Seafood | Restaurant (service type not stated) | Mexican · Seafood | 744 N Midway Dr | open |
| Rehoboth Nutrilife | Juice, smoothie, tea · Delivery-focused | Juice / smoothies · Healthy / salads / bowls | 8 Skyline Ave | open |
| Risen Loaves | Bakery | Bakery | 1518 Esperanza Way | open |
| Rubio's Coastal Grill | Restaurant (service type not stated) | Mexican | 1485 E Valley Pkwy Ste A-6 | open |
| Safari Outfitters | Dessert | 15500 San Pasqual Valley Rd | open | |
| Samburu Terrace | Restaurant (service type not stated) | African | Unnamed Road | open |
| Sopranos Pizza | Restaurant (service type not stated) | Pizza | 360 N Midway Dr | open |
| Sorrentino's | Restaurant (service type not stated) | Italian | 1627 E Valley Pkwy | open |
| Star House | Restaurant (service type not stated) | Chinese | 1507 E Valley Pkwy Ste 1 | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 1485 E Valley Pkwy (Valley Parkway & H, Arding, Esco) | open |
| Stevia Select | Dessert | Dessert | 1637 E Valley Pkwy | open |
| Submarina California Subs | Restaurant (service type not stated) · Specialty food shop · Quick service | Sandwiches | Albertsons Shopping Center A, 1511 E Valley Pkwy #3 | open |
| Subway | Other | Sandwiches | 2411 E Valley Pkwy | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 1325 E Valley Pkwy | open |
| Taco Bell Taco Bell | Quick service | Mexican | 1944 E Valley Pkwy | open |
| Taqueria Morelos | Restaurant (service type not stated) | Mexican · Latin American (other) | 309 N Ash St | open |
| Tasty Pizza | Restaurant (service type not stated) | Pizza · Italian | 426 N Rose St | open |
| The Watering Hole at Kijamii Overlook | Bar | 15500 San Pasqual Valley Rd | open | |
| Thorntree Terrace | Quick service · Restaurant (service type not stated) | American | San Diego Zoo Safari Park, 15500 San Pasqual Valley Rd | open |
| Thurston Company | Restaurant (service type not stated) | 2375 E Valley Pkwy | open | |
| Tortilleria Santacruz | Restaurant (service type not stated) | Mexican · Latin American (other) | 485 N Rose St | open |
| Truly Yours Family Restaurant | Restaurant (service type not stated) | 2045 E Valley Pkwy | open | |
| Valentina's Mexican Food | Restaurant (service type not stated) · Quick service | Mexican | 2407 E Valley Pkwy | open |
| Valley Dutch Bros. Coffee | Coffee shop · Café | Coffee | 2365 E Valley Pkwy | open |
| Wingstop Wingstop | Quick service | Chicken / wings · American | 1815 E Valley Pkwy Ste7 | open |
| Yum Yum Donuts | Bakery · Dessert | Dessert | 1881 E Valley Pkwy | open |
| Yummy Express | Restaurant (service type not stated) | Chinese | 2335 E Valley Pkwy | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2417 E Valley Pkwy | open |
| Pho Lee | Restaurant (service type not stated) | 1700 E Valley Pkwy | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 35 | 33 | — | — | — | 2 | SIC1987 |
| 1995 | 39 | 37 | — | — | — | 2 | SIC1987 |
| 1996 | 39 | 37 | — | — | — | 2 | SIC1987 |
| 1997 | 43 | 41 | — | — | — | 2 | SIC1987 |
| 1998 | 45 | 39 | 14 | 21 | 3 | 3 | NAICS1997 |
| 1999 | 43 | 38 | 15 | 20 | 2 | 2 | NAICS1997 |
| 2000 | 41 | 35 | 12 | 20 | 2 | 2 | NAICS1997 |
| 2001 | 41 | 36 | 12 | 20 | 3 | 2 | NAICS1997 |
| 2002 | 35 | 31 | 14 | 15 | 1 | 2 | NAICS1997 |
| 2003 | 37 | 33 | 11 | 17 | 3 | 2 | NAICS2002 |
| 2004 | 40 | 37 | 12 | 22 | 2 | 1 | NAICS2002 |
| 2005 | 43 | 40 | 13 | 24 | 3 | 1 | NAICS2002 |
| 2006 | 44 | 42 | 14 | 24 | 4 | — | NAICS2002 |
| 2007 | 39 | 38 | 13 | 21 | 3 | — | NAICS2002 |
| 2008 | 47 | 43 | 16 | 22 | 3 | — | NAICS2007 |
| 2009 | 44 | 40 | 15 | 22 | 3 | 1 | NAICS2007 |
| 2010 | 44 | 41 | 14 | 24 | 3 | 1 | NAICS2007 |
| 2011 | 41 | 38 | 10 | 25 | 3 | 1 | NAICS2007 |
| 2012 | 38 | 35 | 7 | 24 | 3 | 1 | NAICS2012 |
| 2013 | 39 | 36 | 8 | 23 | 4 | 1 | NAICS2012 |
| 2014 | 42 | 39 | 9 | 24 | 5 | 1 | NAICS2012 |
| 2015 | 39 | 36 | 10 | 21 | 4 | 1 | NAICS2012 |
| 2016 | 36 | 34 | 8 | 22 | 3 | — | NAICS2012 |
| 2017 | 41 | 39 | 8 | 27 | 3 | — | NAICS2017 |
| 2018 | 44 | 42 | 9 | 28 | 4 | — | NAICS2017 |
| 2019 | 45 | 44 | 9 | 31 | 3 | — | NAICS2017 |
| 2020 | 44 | 42 | 5 | 31 | 5 | — | NAICS2017 |
| 2021 | 43 | 41 | 6 | 32 | — | — | NAICS2017 |
| 2022 | 52 | 50 | 7 | 36 | 6 | — | NAICS2022 |
| 2023 | 51 | 49 | 7 | 34 | 7 | — | NAICS2022 |
Nearby markets (within 5 miles)
| ZCTA | Distance | Restaurants | Year |
|---|---|---|---|
| 92025 | 4.9 mi | 152 | 2023 |