BMIE Market 92040
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 46,216 2020–2024 ACS 5-year estimate ±2,652 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 15,426 2020–2024 ACS 5-year estimate ±733 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 41,281 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 15,610 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $107,937 2020–2024 ACS 5-year estimate ±8,944 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 39.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,960 2020–2024 ACS 5-year estimate ±105 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $723,200 2020–2024 ACS 5-year estimate ±39,383 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 67.2 sq mi Census Gazetteer 2020 |
| Restaurants | 34 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92040 |
| Restaurants per 10,000 residents | 7.8 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +6.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +0.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +17.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 33 (range 30–36) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, 0.0 per year, r² 0.00) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 73 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 91 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 69 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 48 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92040. Projection: linear trend v1, fitted 2013–2023, 0.0 restaurants per year, r² 0.00, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 73 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 91.4 | 91 | 40% | +36.6 |
| Restaurant Opportunity Score | 69.3 | 69 | 35% | +24.3 |
| Market Momentum Score | 47.5 | 48 | 25% | +11.9 |
Consumer Market Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 46,216 | 96 | 40% | +38.4 |
| Median household income (ACS) | 107,937 | 86 | 40% | +34.2 |
| Households (ACS) | 15,426 | 94 | 20% | +18.8 |
Restaurant Opportunity Score: 69 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 0 | 35 | 35% | +12.3 |
| Restaurants per 10,000 residents (lower = more room) | 7.4 | 83 | 25% | +20.7 |
| Population (ACS) | 46,216 | 96 | 20% | +19.2 |
| Median household income (ACS) | 107,937 | 86 | 20% | +17.1 |
Market Momentum Score: 48 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 6.3 | 63 | 50% | +31.5 |
| 10-year restaurant growth | 0 | 35 | 30% | +10.5 |
| 20-year restaurant growth | 0 | 28 | 20% | +5.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (78)
By cuisine
American 16 · Mexican 12 · Bakery 9 · Coffee 9 · Dessert 9 · Pizza 8 · Italian 7 · Sandwiches 7 · Burgers 5 · Ice cream / frozen desserts 5 · Latin American (other) 5 · Chicken / wings 3 · Asian 2 · Chinese 2 · Juice / smoothies 2 · Noodles / ramen / pho 2 · Seafood 2 · Southwestern / Tex-Mex 2 · Vietnamese 2 · Healthy / salads / bowls 1 · Hot dogs 1 · Middle Eastern 1
By type
Restaurant (service type not stated) 43 · Quick service 16 · Bar 11 · Dessert 11 · Bakery 9 · Café 8 · Casual dining 6 · Coffee shop 4 · Specialty food shop 2 · Juice, smoothie, tea 2 · Brewery / taproom 1 · Delivery-focused 1 · Food truck 1 · Other 1 · Winery / distillery / taproom 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| A&W Restaurant KFC | Quick service · Restaurant (service type not stated) | Chicken / wings · American | 12061 Woodside Ave | open |
| Albert's Fresh Mexican Food Albert's Mexican Food | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 13334 Hwy 8 Business | open |
| Angry Petes Pizza Lakeside | Restaurant (service type not stated) | 12245 Woodside Ave | open | |
| Annie Oakley's | Restaurant (service type not stated) | American | 12212 Woodside Ave | open |
| Arby's Arby's | Quick service | Sandwiches · American | 12136 Woodside Ave | open |
| Banh Mi Vietnamese Sandwiches & Cafe | Café | Vietnamese · Sandwiches · Coffee | 1932 Wildcat Canyon Rd | open |
| Barkley Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | 9113 Gotta Pl | open | |
| Barona Food Court | Restaurant (service type not stated) · Quick service | American | open | |
| Better Days Pizzeria & Sports Grill | Restaurant (service type not stated) | Pizza | 10109 Maine Ave | open |
| Boll Weevil | Casual dining · Bar | American · Burgers | 9741 Winter Gardens Blvd | open |
| Branded Oak | Restaurant (service type not stated) | 9927 Maine Ave | open | |
| Burger King Burger King | Quick service | Burgers · American | 10130 Maine Ave | open |
| Café 21 Hookah Lounge | Bar | 9746 Winter Gardens Blvd | open | |
| Cafe 67 | Café · Restaurant (service type not stated) · Casual dining | Coffee · American | 12381 Mapleview St | open |
| Caffeine Queens | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 12403 Woodside Ave | open |
| Cake Batter Batter | Bakery | Bakery | 9664 Winter Gardens Blvd | open |
| Cali Stack Burgers & Grill | Restaurant (service type not stated) | Burgers · Sandwiches · American | 12336 Woodside Ave | open |
| California Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 9666 Winter Gdns Blvd | open |
| Camila's Place | Restaurant (service type not stated) | Mexican · Italian | 12580 Lakeshore Dr | open |
| Cookies At Home Bakery | Bakery · Dessert | Bakery · Dessert | open | |
| Country Donuts | Bakery · Dessert · Café | Dessert · Coffee · Bakery | 12169 Woodside Ave C | open |
| Crema Dolce | Coffee shop · Restaurant (service type not stated) · Dessert | Coffee · Dessert | 9930 Maine Ave | open |
| Cups & Cones | Dessert | Ice cream / frozen desserts · Dessert | 9930 Maine Ave | open |
| Deli Belly | Specialty food shop · Quick service | Sandwiches · American | 12346 Woodside Ave | open |
| Denny's Restaurant | Restaurant (service type not stated) | 13584 Camino Canada | open | |
| Domino's Domino's Pizza | Quick service · Delivery-focused | Pizza | 9710 Winter Gardens Blvd | open |
| Eastbound Bar & Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 10053 Maine Ave | open |
| El Capitan | Bar · Restaurant (service type not stated) | 12439 Julian Ave | open | |
| Feisty Kate's | Restaurant (service type not stated) | American | 1932 Wildcat Canyon Rd | open |
| Feisty Kate's Burgers & Malts | Restaurant (service type not stated) · Quick service · Dessert · Café | Mexican · Ice cream / frozen desserts · Coffee · Chinese · Burgers · Noodles / ramen / pho · Latin American (other) · Asian · American | 1932 Wildcat Canyon Rd | open |
| Gaetano's Lakeside | Restaurant (service type not stated) | Pizza · Italian | 13524 Hwy 8 Business | open |
| Giant Bambino's Pizza | Restaurant (service type not stated) | Pizza · Italian | 9534 Winter Gardens Blvd | open |
| Giant Pizza King | Restaurant (service type not stated) | Pizza · Italian | 9742 Winter Gardens Blvd | open |
| Greek Chicken | Restaurant (service type not stated) | Chicken / wings | 9536 Winter Gardens Blvd | open |
| Heavenly Treats | Dessert · Restaurant (service type not stated) | Dessert | 9077 Westhill Rd | open |
| Italian Cucina | Restaurant (service type not stated) · Casual dining | Italian · American | 1932 Wildcat Canyon Rd | open |
| Jack in the Box | Quick service | 12155 Woodside Ave | open | |
| Jersey Mike's Jersey Mike's Subs | Quick service · Specialty food shop | Sandwiches | 9760 Winters Gardens Blvd. Suite A & B | open |
| Kabul Green Restaurant Llc | Restaurant (service type not stated) | Middle Eastern | 12128 Woodside Ave | open |
| La Palapa Mexican Restaurant & Cocktails | Bar | Mexican · Latin American (other) | 12169 Woodside Ave | open |
| Lakeside Cafe & Bakery | Café | Coffee | 12212 Woodside Ave | open |
| Lakeside Pho & Grill | Restaurant (service type not stated) | Vietnamese · Noodles / ramen / pho · Asian | 9610 Winter Gardens Blvd | open |
| Lakeside Social | Bakery | Bakery | 12247 Woodside Ave | open |
| Lengs Chinese Food | Restaurant (service type not stated) | Chinese | 9610 Winter Gardens Blvd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 12405 Woodside Ave | open |
| Llittle Miss Brewing | Brewery / taproom | 12245 Woodside Ave | open | |
| Los Rancheritos Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 10205 Lake Jennings Park Rd | open |
| Margarita Sauceda | Restaurant (service type not stated) | 12401 Woodside Ave | open | |
| Mariscos El Tiburon | Food truck | Mexican · Seafood | 12580 Lakeshore Dr | open |
| Mary's Donuts and Coffee | Bakery · Dessert | Dessert · Bakery | 10101 Maine Ave | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 9614 Winter Gardens Blvd | open |
| Merry's Subs | Other | Sandwiches | 12346 Woodside Ave | open |
| Monserrate Pastries | Bakery | Bakery | 9664 Winter Gdns Blvd Unit B | open |
| Neon Moon Bar | Bar | 8203 Winter Gardens Blvd | open | |
| New York Giant Pizza | Restaurant (service type not stated) | Pizza · Italian | 9610 Winter Gardens Blvd | open |
| Orange Julius Dairy Queen | Quick service · Juice, smoothie, tea · Dessert | Juice / smoothies · Ice cream / frozen desserts · American | 12260 Woodside Ave | open |
| Ottavio's Italian Restaurant | Restaurant (service type not stated) · Casual dining | Italian · American | 12440 Woodside Ave | open |
| Pizza Hut | Restaurant (service type not stated) | Pizza · Chicken / wings | 12336 Woodside Ave Unit C | open |
| Plaza Grill | Bar · Restaurant (service type not stated) | Seafood | 1932 Wildcat Canyon Rd | open |
| Roberto's Taco Shop Roberto’s Taco Shop Lubbock TX | Quick service | Mexican | 12401 Woodside Ave | open |
| Rosarito's Mexican Food | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 9562 Winter Gdns Blvd B | open |
| Sarais Taco Shop | Restaurant (service type not stated) | Mexican · Latin American (other) | 10143 Maine Ave | open |
| Sombrero Mexican Food Sombrero Mexican Restaurant | Quick service · Restaurant (service type not stated) | Mexican · Latin American (other) | 12250 Woodside Ave | open |
| Starbucks Starbucks | Coffee shop · Café · Bakery | Coffee · Bakery | 9760 Winter Gdns Blvd | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 9562 Winter Gardens Blvd Suite C | open |
| Taco Bell Taco Bell | Quick service | Mexican | 12265 Woodside Ave | open |
| The Acai Addiction | Restaurant (service type not stated) | 12473 Woodside Ave Ste A | open | |
| The Grill at Willowbrook | Restaurant (service type not stated) | American | 11851 Riverside Dr | open |
| The Parks Nutrition | Café · Coffee shop | Coffee · Healthy / salads / bowls | 12241 Woodside Ave | open |
| The Sourdough Babe Bakehouse | Bakery | Bakery | 12741 Laurel St | open |
| The Spot Hookah Lounge | Bar · Restaurant (service type not stated) | 9746 Winter Gardens Blvd | open | |
| The Yogurt Barn | Dessert | Ice cream / frozen desserts · Dessert | 9840 Channel Rd | open |
| Trevi Hills Winery | Winery / distillery / taproom · Bar | 13010 Muth Valley Rd | open | |
| Wienerschnitzel | Restaurant (service type not stated) | Hot dogs | 9536 Winter Gardens Blvd | open |
| Wings & Mix Restaurant | Restaurant (service type not stated) | Mexican | 8215 Winter Gardens Blvd | open |
| Wow Donuts | Bakery · Dessert | Bakery · Dessert | 10205 Lake Jennings Park Rd B | open |
| Yas Lounge | Bar | 9746 Winter Gardens Blvd | open | |
| Neighbor's Pub & Grub | Bar | 12169 Woodside Ave Ste F | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 31 | 29 | — | — | — | 2 | SIC1987 |
| 1995 | 31 | 30 | — | — | — | 1 | SIC1987 |
| 1996 | 32 | 30 | — | — | — | 2 | SIC1987 |
| 1997 | 42 | 40 | — | — | — | 2 | SIC1987 |
| 1998 | 42 | 35 | 12 | 22 | 1 | 3 | NAICS1997 |
| 1999 | 39 | 33 | 10 | 22 | 1 | 2 | NAICS1997 |
| 2000 | 35 | 30 | 9 | 19 | 2 | 2 | NAICS1997 |
| 2001 | 41 | 35 | 8 | 24 | 3 | 3 | NAICS1997 |
| 2002 | 41 | 35 | 10 | 21 | 4 | 3 | NAICS1997 |
| 2003 | 41 | 34 | 10 | 21 | 3 | 5 | NAICS2002 |
| 2004 | 36 | 29 | 10 | 18 | — | 5 | NAICS2002 |
| 2005 | 41 | 36 | 16 | 19 | — | 3 | NAICS2002 |
| 2006 | 33 | 30 | 14 | 16 | — | 2 | NAICS2002 |
| 2007 | 35 | 33 | 15 | 18 | — | 2 | NAICS2002 |
| 2008 | 34 | 33 | 12 | 19 | 1 | 1 | NAICS2007 |
| 2009 | 31 | 29 | 10 | 17 | 1 | 2 | NAICS2007 |
| 2010 | 34 | 32 | 9 | 20 | 2 | 2 | NAICS2007 |
| 2011 | 31 | 29 | 8 | 17 | 3 | 2 | NAICS2007 |
| 2012 | 37 | 36 | 11 | 19 | 5 | 1 | NAICS2012 |
| 2013 | 34 | 34 | 13 | 18 | 3 | — | NAICS2012 |
| 2014 | 33 | 33 | 13 | 18 | 2 | — | NAICS2012 |
| 2015 | 31 | 31 | 11 | 17 | 2 | — | NAICS2012 |
| 2016 | 32 | 32 | 13 | 15 | 3 | — | NAICS2012 |
| 2017 | 36 | 35 | 12 | 18 | 4 | — | NAICS2017 |
| 2018 | 33 | 32 | 13 | 16 | 3 | — | NAICS2017 |
| 2019 | 35 | 32 | 10 | 19 | 3 | — | NAICS2017 |
| 2020 | 33 | 32 | 10 | 17 | 5 | — | NAICS2017 |
| 2021 | 31 | 30 | 10 | 16 | 4 | — | NAICS2017 |
| 2022 | 39 | 34 | 10 | 16 | 8 | — | NAICS2022 |
| 2023 | 38 | 34 | 10 | 17 | 7 | — | NAICS2022 |
Nearby markets (within 5 miles)
None within 5 miles.