BMIE Market 92055

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	10,831 2020–2024 ACS 5-year estimate ±1,055 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	0 2020–2024 ACS 5-year estimate ±21 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	15,655 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	388 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	Data source not yet connected
Median age	21.2 2020–2024 ACS 5-year estimate ±0 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	Data source not yet connected
Median home value	Data source not yet connected
Land area	129.9 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92055
Restaurants per 10,000 residents	9.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-11.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+0.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+114.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–16) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.2 per year, r² 0.15) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	45 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	48 / 100 MODELED · consumer_market_score v1 · confidence Medium · why?
Restaurant Opportunity Score	51 / 100 MODELED · restaurant_opportunity_score v1 · confidence Medium · why?
Market Momentum Score	32 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92055. Projection: linear trend v1, fitted 2013–2023, -0.2 restaurants per year, r² 0.15, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 45 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	48.5	48	40%	+19.4
Restaurant Opportunity Score	51.2	51	35%	+17.9
Market Momentum Score	32.2	32	25%	+8.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 48 (Medium confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	10,831	72	40%	+48.0
Households (ACS)	0	1	20%	+0.5

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 51 (Medium confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	0	35	35%	+15.3
Restaurants per 10,000 residents (lower = more room)	13.9	57	25%	+17.8
Population (ACS)	10,831	72	20%	+18.0

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 32 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-11.8	17	50%	+8.7
10-year restaurant growth	0	35	30%	+10.5
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (37)

By cuisine

Sandwiches 13 · Pizza 6 · Burgers 5 · American 4 · Bakery 3 · Coffee 3 · Mexican 3 · Dessert 2 · Juice / smoothies 2 · Asian 1 · Chicken / wings 1 · Healthy / salads / bowls 1 · Hot dogs 1 · Ice cream / frozen desserts 1 · Japanese 1 · Southwestern / Tex-Mex 1

By type

Quick service 22 · Restaurant (service type not stated) 22 · Bakery 4 · Dessert 3 · Café 2 · Coffee shop 2 · Delivery-focused 2 · Juice, smoothie, tea 2 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
Coco's	Bakery · Dessert	Bakery · Dessert · American	Building 20845, Suite #112	open
Dang Brother Camp Pendleton	Restaurant (service type not stated)	Pizza · Sandwiches		open
Dang Brother Camp Pendleton 22 Area	Quick service · Restaurant (service type not stated)	Pizza	Building 2264, Vandegrift Blvd	open
Domino's Domino's Pizza	Quick service · Restaurant (service type not stated) · Delivery-focused	Chicken / wings · Pizza	13030 Vandegrift Boulevard	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	520407 Basilone Rd.	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	20845 Vandegrift Blvd	open
Domino's Pizza	Restaurant (service type not stated)	Pizza	520407 Basilone Rd	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	22125 Vandergrift Blvd	open
Hibachi-San Hibachi-San	Restaurant (service type not stated)	Japanese · Asian	200 Vandegrift Blvd	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	200 Vandegrift Blvd. Bldg. 2010, Suite 204	open
Jersey Mike's Subs	Quick service · Restaurant (service type not stated)	Sandwiches	4154 Nelson Road Bldg 4154, Marine Corps Base	open
Johnny Rockets	Restaurant (service type not stated)	Burgers · Sandwiches	15103 Mainside Ctr	open
McDonald's McDonald's	Quick service	Burgers · American	22026 Vandegrift Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	430314 Brown St	open
Moe's Southwest Grill	Restaurant (service type not stated)	Mexican	15102 Vandegrift Rd	open
Moe's Southwest Grill Moe's Southwest Grill	Restaurant (service type not stated)	Southwestern / Tex-Mex · Mexican · American	15102 Vandegrift Rd.	open
Moe's Southwest Grill	Restaurant (service type not stated)	Mexican	15102 Vandegrift Rd	open
Panda Express	Quick service		15102 Vandegrift Blvd	open
Panda Express	Quick service		15102 Vandegrift Blvd	open
Panda Express	Quick service		20846 Pacific Plaza	open
Panda Express	Quick service · Restaurant (service type not stated)		20845 Pacific Plaza	open
Panera Bread Panera Bread	Bakery · Café	Bakery · Sandwiches · Coffee	Building 20845	open
Qdoba Qdoba	Quick service		Building 20845	open
Shake Smart Shakesmart	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls		open
Sonic Drive-In	Quick service · Restaurant (service type not stated)	Burgers · Hot dogs	Military Base, Building 51095, Basilone Rd	open
Sonic Drive-In (Trailer)	Quick service		between 8th and 9th st	open
Starbucks Starbucks	Coffee shop · Café · Bakery	Coffee · Bakery	15103 Mainside Center	open
Subway	Restaurant (service type not stated)	Sandwiches	Building 15102	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches		open
Subway Subway	Quick service	Sandwiches	22 Area Marine Mart, Building #120, MCCS Camp Pendleton	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	Bld 53-341 Area 53, Marine Corps Base	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	Building 21-0619, 21 Area	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	Bldg 41-359, 41 Area	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	San Mateo, Building 62-527	open
Subway Subway	Restaurant (service type not stated) · Quick service	Sandwiches	Bldg 53-341	open
Wendy's	Quick service · Restaurant (service type not stated)	Burgers	1101 Vandegrift Blvd	open
Yogurtland	Dessert	Ice cream / frozen desserts	2010 Vandegrift Blvd	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	7	7	—	—	—	—	SIC1987
1995	6	6	—	—	—	—	SIC1987
1996	7	7	—	—	—	—	SIC1987
1997	8	8	—	—	—	—	SIC1987
1998	14	13	1	12	—	—	NAICS1997
1999	11	9	—	9	—	—	NAICS1997
2000	11	9	—	9	—	—	NAICS1997
2001	10	9	—	9	—	—	NAICS1997
2002	11	10	—	10	—	—	NAICS1997
2003	11	10	—	10	—	—	NAICS2002
2004	12	10	—	10	—	—	NAICS2002
2005	14	11	—	11	—	—	NAICS2002
2006	14	11	—	11	—	—	NAICS2002
2007	25	10	—	10	—	—	NAICS2002
2008	30	13	1	11	1	—	NAICS2007
2009	34	17	1	15	1	—	NAICS2007
2010	31	15	—	15	—	—	NAICS2007
2011	51	16	1	15	—	1	NAICS2007
2012	39	15	—	14	1	1	NAICS2012
2013	38	15	1	14	—	1	NAICS2012
2014	40	17	1	15	1	—	NAICS2012
2015	37	17	1	15	1	—	NAICS2012
2016	36	16	2	13	1	—	NAICS2012
2017	34	15	—	13	—	—	NAICS2017
2018	36	17	—	14	—	—	NAICS2017
2019	30	12	—	10	—	—	NAICS2017
2020	33	15	—	13	—	—	NAICS2017
2021	26	13	—	12	—	—	NAICS2017
2022	29	16	—	14	—	—	NAICS2022
2023	29	15	—	15	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92055. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.