BMIE Market 92058

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	49,834 2020–2024 ACS 5-year estimate ±3,598 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	14,635 2020–2024 ACS 5-year estimate ±950 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	42,436 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	14,431 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$69,970 2020–2024 ACS 5-year estimate ±4,444 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	25.1 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,579 2020–2024 ACS 5-year estimate ±167 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$670,200 2020–2024 ACS 5-year estimate ±36,768 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	44.3 sq mi Census Gazetteer 2020
Restaurants	35 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92058
Restaurants per 10,000 residents	3.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+40.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+84.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+3,400.0% DERIVED: 2006 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	35 (range 28–41) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.0 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	81 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	76 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	81 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	88 / 100 MODELED · market_momentum_score v1 · confidence Medium · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92058. Projection: linear trend v1, fitted 2013–2023, +1.0 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.1	76	40%	+30.4
Restaurant Opportunity Score	81.1	81	35%	+28.4
Market Momentum Score	88.2	88	25%	+22.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	49,834	97	40%	+38.7
Median household income (ACS)	69,970	47	40%	+18.8
Households (ACS)	14,635	93	20%	+18.6

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 81 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	84.2	89	35%	+31.3
Restaurants per 10,000 residents (lower = more room)	7.0	84	25%	+21.1
Population (ACS)	49,834	97	20%	+19.4
Median household income (ACS)	69,970	47	20%	+9.4

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 88 (Medium confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	40	87	50%	+54.7
10-year restaurant growth	84.2	89	30%	+33.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (91)

By cuisine

Mexican 27 · American 13 · Latin American (other) 13 · Coffee 12 · Dessert 11 · Asian 7 · Bakery 6 · Ice cream / frozen desserts 4 · Pizza 4 · Southwestern / Tex-Mex 4 · Burgers 3 · Chicken / wings 3 · BBQ 2 · Korean 2 · Sandwiches 2 · Seafood 2 · Breakfast 1 · Indian 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Noodles / ramen / pho 1 · Sushi 1 · Thai 1 · Vietnamese 1

By type

Restaurant (service type not stated) 48 · Quick service 14 · Dessert 12 · Casual dining 11 · Bakery 10 · Coffee shop 10 · Bar 9 · Café 7 · Brewery / taproom 4 · Catering 2 · Delivery-focused 2 · Juice, smoothie, tea 1 · Winery / distillery / taproom 1

Name	Type	Cuisine	Address	Status
85°C Bakery Cafe 85°C Bakery Cafe	Café	Coffee	3762 Mission Ave, Ste 102	open
Alberto's Mexican Food	Casual dining	Mexican · Latin American (other) · American	1602 Mission Ave	open
Angelina's Bar and Grill	Restaurant (service type not stated) · Bar	Asian · American	3375 Mission Ave J	open
Aria All You Can Eat Korean BBQ	Restaurant (service type not stated)	Korean	3746 Mission Ave	open
Armando's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	1426 Mission Ave	open
Bhl Restaurants, Inc. Dba Fratellis Italian Kitchen San Marc	Restaurant (service type not stated)		3915 Mission Ave Ste 12	open
Birria's El Padrino	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3753 Mission Ave #121a	open
Burger King Burger King	Quick service	Burgers · American	3746 Mission Avenue	open
Burger King	Restaurant (service type not stated)		1420 Mission Ave	open
C & L Cooking Art Inc	Restaurant (service type not stated)		3753 Mission Ave Ste 120	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	611 DOUGLAS DR	open
Carruth Cellars Urban Winery Oceanside	Winery / distillery / taproom		3229 Roymar Rd	open
Churchs Chicken	Restaurant (service type not stated)		3909 Mission Ave	open
Coatl Coffee	Coffee shop	Coffee	105 Copperwood Way Ste B	open
Coco's Bakery Restaurant	Casual dining	American	3905 Mission Ave	open
Cold Stone Creamery	Dessert	Ice cream / frozen desserts	105 Copperwood Way	open
Corps Fuel	Coffee shop	Coffee	P Drive	open
Crab Pub Crab Pub San Diego	Bar · Casual dining	Seafood	3766 Mission Ave Unit 111	open
Deiberto's Mexican Restaurant	Quick service	Mexican	3371 Mission Ave	open
Domino's Domino's Pizza	Delivery-focused · Quick service	Pizza	20845 Vandegrift Boulevard Suite 107	open
Domino's Pizza Domino's Pizza	Quick service · Delivery-focused	Pizza	650 Douglas Dr	open
Donuts Park	Bakery · Restaurant (service type not stated) · Dessert	Dessert	650 Douglas Dr #106	open
Dunkin' Dunkin'	Bakery · Quick service · Dessert · Coffee shop	Dessert · Coffee	MCX Camp Pendleton, 11th St	open
Dunkin' Dunkin'	Bakery · Juice, smoothie, tea · Dessert · Coffee shop	Dessert · Juice / smoothies · Coffee	Bldg 210620, B St	open
Dunkin'	Coffee shop · Restaurant (service type not stated) · Dessert · Bakery	Coffee · Dessert	200 Vandegrift Blvd, Bldg 2010 Ste 203, Military Base	open
El Chapín Restaurant Bakery & Store	Restaurant (service type not stated)	Latin American (other)	3753 Mission Ave Ste 106	open
El Charrito	Restaurant (service type not stated)		218 San Diego St	open
Eustice's Enchiladas	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	177 Lancer Ave	open
Festival Mexican Bar and Grill	Restaurant (service type not stated)	Mexican · Latin American (other)	650 Douglas Dr Unit 122	open
Fiesta Mexicana	Restaurant (service type not stated)	Mexican · Latin American (other)	3784 Mission Ave	open
Guanatos City Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	3776 Mission Ave #137	open
Javelina Craft Barbecue	Restaurant (service type not stated)	BBQ · Latin American (other) · American	3229 Roymar Rd	open
Kfc	Restaurant (service type not stated)	Chicken / wings	3747 Mission Ave	open
Killer Pizza From Mars	Restaurant (service type not stated)	Pizza · Italian	3772 Mission Ave	open
La Hacienda Restaurant and Catering	Restaurant (service type not stated) · Catering	Latin American (other)	300 Douglas Dr	open
La Mission	Restaurant (service type not stated)	Latin American (other) · Mexican	3232 Mission Ave	open
La Perla Tapatia	Restaurant (service type not stated)	Mexican · Latin American (other)	1910 Mission Ave	open
Libra Coffee Roasters	Coffee shop · Café	Coffee	252 Via Del Norte	open
Living Tea Brewing Co.	Brewery / taproom		3239 Roymar Rd Ste C	open
Los Amigos	Restaurant (service type not stated)	Mexican	2037 Mission Ave	open
Los Amigos Mexican Food	Restaurant (service type not stated)	Mexican	3935 Mission Ave Ste F-8	open
Los Kompadres Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	3772 Mission Ave #130	open
Mariscos El Bambuco	Restaurant (service type not stated)	Seafood · Mexican	3460 Mission Ave	open
Mariscos Huatulco	Restaurant (service type not stated)	Mexican	3110 San Luis Rey Rd	open
Maxdon's	Bar		3780 Mission Ave	open
McDonald's McDonald's	Quick service	Burgers · American	20844 VANDEGRIFT BLVD (Marine Corp Base)	open
mira mar fish tacos and beer	Restaurant (service type not stated)	Mexican	41 Douglas Dr	open
Moonglade Brews	Brewery / taproom		102 Copperwood Way Ste E	open
O'side Bakery	Bakery · Dessert	Bakery · Dessert	3815 Mission Ave Unit 101	open
Ocean Rainbow	Dessert	Ice cream / frozen desserts · Mexican · Dessert	3784 Mission Ave UNIT 147	open
Ocean Thai Cuisine	Restaurant (service type not stated)	Thai · Asian	3846 Mission Ave a3	open
Oceanside Donut	Bakery · Restaurant (service type not stated) · Dessert	Dessert · Bakery	3772 Mission Ave Unit 119	open
One More Thats It Pub	Bar		231 Airport Rd	open
Panchito's	Quick service · Restaurant (service type not stated)	Mexican	405 San Diego St	open
Pancho's Tamales	Restaurant (service type not stated) · Casual dining	American · Mexican	3216 Mission Ave	open
Paul's Place	Casual dining	American · Breakfast	3671 Mission Ave	open
Pedro's Tacos	Quick service	Mexican	656 Benet Rd	open
Petite Madeline Bakery	Bakery	Bakery	3776 Mission Ave Ste 137	open
Pho House	Restaurant (service type not stated)	Vietnamese · Noodles / ramen / pho · Asian	3753 Mission Ave	open
Pit Stop Diner	Restaurant (service type not stated) · Casual dining	American · Mexican	3825 Mission Ave D1	open
PUB 1795	Bar · Casual dining		1795 W Barnett Cir	open
Puja Restaurant Group, Inc	Restaurant (service type not stated)		1420 Mission Ave	open
Pyramid Egyptian Restaurant	Restaurant (service type not stated)		650 Douglas Dr	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	15103 Vandergrift Blvd Camp Pendleton	open
Ramones Cantina	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	Building 2100, 1482 16th St	open
Red Ribbon Bake Shop	Restaurant (service type not stated)	Asian	100 Douglas Dr.	open
ROBATA-X Sushi & Izakaya	Restaurant (service type not stated)	Japanese · Sushi · Asian	3915 Mission Ave Ste12	open
Sabroso taco savor a mi tierra	Restaurant (service type not stated)	Mexican	405 San Diego St	open
Sac's Magic Fry	Quick service		650 Douglas Dr	open
San Luis Rey Bakery & Restaurant	Bakery	Mexican · Latin American (other) · Bakery	490 N El Camino Real	open
Sonu BBQ	Restaurant (service type not stated)	BBQ · Korean · Asian	3744 Mission Ave	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	3760 Mission Ave	open
Starbucks Starbucks	Restaurant (service type not stated) · Coffee shop · Casual dining · Café · Bar	Coffee · American	San Jacinto Rd Bldg 202850	open
Starbucks Starbucks	Coffee shop · Quick service · Café	Coffee	1702 Mission Ave	open
Starrs Bar and Grill	Casual dining · Bar		737 Los Arbolitos Blvd	open
Subway	Quick service · Restaurant (service type not stated)	Sandwiches	3776 Mission Ave, Suite 140	open
Tacos El Jalón	Restaurant (service type not stated)	Mexican · Latin American (other)	3549 Mission Ave	open
Tandoori Corner	Restaurant (service type not stated) · Catering	Indian	158 Roymar Rd	open
Tans Donuts	Bakery · Dessert	Dessert · Bakery	3375 Mission Ave	open
TCBY TCBY	Dessert	Ice cream / frozen desserts · Dessert		open
The Hangar 76	Casual dining · Brewery / taproom · Bar	Pizza	3229 Roymar Rd	open
Tierra Mia Coffee	Café	Coffee	1420 Mission Ave	open
Tipping Pint Brewing Co.	Brewery / taproom · Casual dining · Bar		3229 Roymar Rd	open
Torta Time	Restaurant (service type not stated)	Mexican · Sandwiches · Latin American (other)	3935 Mission Ave	open
Tortas & Jugos Juquilita	Café · Coffee shop	Mexican · Coffee	2027 Mission Ave	open
WaBa Grill	Restaurant (service type not stated)	Asian	3780 Mission Ave Ste 2	open
Wingstop Wingstop	Quick service	Chicken / wings · American	35 Douglas Dr Ste 100	open
Yogurtland Camp Pendleton Yogurtland	Dessert	Dessert · Ice cream / frozen desserts	Usmc Camp Pendleton, Mcc Big Box, 2010 Vandegrift Blvd	open
Yum Yum Donuts Yum Yum Donuts	Bakery · Dessert	Dessert · Bakery	3304 Mission Ave	open
Fratelli's Italian Kitchen	Restaurant (service type not stated)		3915 Mission Ave Ste 12	closed
Sunnyside Cafe	Buffet		250 Eddie Jones Way	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
2006	1	1	—	1	—	—	NAICS2002
2007	5	5	5	—	—	—	NAICS2002
2008	8	6	1	3	2	2	NAICS2007
2009	10	7	—	5	2	2	NAICS2007
2010	15	14	5	4	5	1	NAICS2007
2011	17	15	6	5	4	2	NAICS2007
2012	21	20	10	5	5	1	NAICS2012
2013	23	19	8	7	4	3	NAICS2012
2014	25	20	8	7	5	3	NAICS2012
2015	24	20	9	6	5	2	NAICS2012
2016	28	26	10	9	6	2	NAICS2012
2017	31	27	12	10	4	3	NAICS2017
2018	29	25	12	9	4	3	NAICS2017
2019	29	25	12	9	4	3	NAICS2017
2020	28	23	12	7	4	4	NAICS2017
2021	27	22	13	6	3	4	NAICS2017
2022	34	28	13	9	6	4	NAICS2022
2023	40	35	13	14	8	4	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92058. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92057	3.6 mi	38	2023
92054	5.0 mi	197	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.