BMIE Market 92082
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,727 2020–2024 ACS 5-year estimate ±1,954 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 6,771 2020–2024 ACS 5-year estimate ±617 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,037 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 6,711 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $126,544 2020–2024 ACS 5-year estimate ±15,301 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 42.0 2020–2024 ACS 5-year estimate ±3 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $1,815 2020–2024 ACS 5-year estimate ±275 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $833,600 2020–2024 ACS 5-year estimate ±42,703 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 125.7 sq mi Census Gazetteer 2020 |
| Restaurants | 9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92082 |
| Restaurants per 10,000 residents | 3.2 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +0.0% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | -10.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +125.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | -18.2% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 7 (range 4–10) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.1 per year, r² 0.04) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 68 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 86 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 44 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92082. Projection: linear trend v1, fitted 2013–2023, -0.1 restaurants per year, r² 0.04, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 68 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 85.8 | 86 | 40% | +34.3 |
| Restaurant Opportunity Score | 65.0 | 65 | 35% | +22.8 |
| Market Momentum Score | 43.7 | 44 | 25% | +10.9 |
Consumer Market Score: 86 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,727 | 83 | 40% | +33.1 |
| Median household income (ACS) | 126,544 | 92 | 40% | +36.9 |
| Households (ACS) | 6,771 | 79 | 20% | +15.8 |
Restaurant Opportunity Score: 65 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | -10 | 18 | 35% | +6.4 |
| Restaurants per 10,000 residents (lower = more room) | 4.1 | 94 | 25% | +23.6 |
| Population (ACS) | 21,727 | 83 | 20% | +16.6 |
| Median household income (ACS) | 126,544 | 92 | 20% | +18.4 |
Market Momentum Score: 44 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 0 | 42 | 50% | +20.9 |
| 10-year restaurant growth | -10 | 18 | 30% | +5.5 |
| 20-year restaurant growth | 125 | 87 | 20% | +17.4 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (48)
By cuisine
American 8 · Coffee 7 · Mexican 7 · Pizza 6 · Sandwiches 6 · Burgers 5 · Seafood 5 · Dessert 4 · Asian 3 · Latin American (other) 3 · Steakhouse 3 · Bakery 2 · BBQ 2 · Hot dogs 2 · Italian 2 · Juice / smoothies 2 · Southwestern / Tex-Mex 2 · Breakfast 1 · Chicken / wings 1 · Chinese 1 · Healthy / salads / bowls 1 · Indian 1 · Noodles / ramen / pho 1 · Tea / bubble tea 1
By type
Restaurant (service type not stated) 25 · Quick service 8 · Bar 6 · Café 6 · Food truck 6 · Coffee shop 5 · Dessert 5 · Brewery / taproom 3 · Casual dining 3 · Specialty food shop 3 · Juice, smoothie, tea 3 · Bakery 2 · Buffet 2 · Other 2 · Winery / distillery / taproom 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Agrusa's Super Sandwiches Rincon | Other | Sandwiches | 33740 Valley Center Rd Ste B | open |
| Arctic Circle | Quick service | 5400 South And Bangerter | open | |
| Black&Blue Steakhouse | Restaurant (service type not stated) | Steakhouse · Seafood · American | 16300 Nyemii Pass Rd | open |
| BLD's Restaurant In Valley View Casino | Restaurant (service type not stated) | American | 16300 Nyemii Pass Rd | open |
| Casa Reveles | Restaurant (service type not stated) | Mexican · Latin American (other) | 29000 Lilac Rd | open |
| Chester's Chicken | Restaurant (service type not stated) · Quick service | Chicken / wings | 31267 Valley Center Rd | open |
| Club Cappuccino at Harrah's Rincon | Dessert | Dessert | 777 Harrahs Rincon Way | open |
| Cocina De Ledezma LLC | Food truck | Mexican · Latin American (other) | 29277 Valley Center Rd | open |
| Country Junction Deli | Specialty food shop · Quick service · Coffee shop | Sandwiches · Coffee | 29115 Valley Center Rd | open |
| El Crazy Fish - Food Truck | Food truck · Restaurant (service type not stated) | Seafood | Valley Center & Cole Grade Rd, 29219 Valley Center Rd | open |
| Elote | Restaurant (service type not stated) · Food truck | Mexican | 27251 Valley Center Rd | open |
| Fat Ivor's Rib Rack | Bar | BBQ · Steakhouse | 27961 Valley Center Rd | open |
| Gordon Ramsay Hell's Kitchen | Restaurant (service type not stated) | 777 Harrahs Rincon Way | open | |
| Hell's Kitchen Gordon Ramsay Hell's Kitchen | Restaurant (service type not stated) · Food truck · Dessert · Coffee shop · Buffet · Brewery / taproom · Bar · Casual dining · Café | Seafood · Sandwiches · Mexican · Hot dogs · Coffee · Chinese · Steakhouse · Southwestern / Tex-Mex · Latin American (other) · Asian · American | 777 S Resort Dr | open |
| Hill Top Winery | Winery / distillery / taproom | 30801 Valley Center Rd | open | |
| Jag's Grill & Spirits | Restaurant (service type not stated) | Burgers | 28960 Lilac Rd | open |
| Jilberto's Taco Shop | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 29144 Valley Center Rd | open |
| Kung Fu Tea Kung Fu Tea | Juice, smoothie, tea | Tea / bubble tea · Asian | 28520 Cole Grade Rd | open |
| Little Caesars Pizza Little Caesars | Quick service · Restaurant (service type not stated) | Pizza | 28010 Valley Center Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 27650 Valley Center Road | open |
| Pahua's Bakery & Pizza | Restaurant (service type not stated) | Pizza | 28960 Lilac Rd Ste C | open |
| Papa T's Pizza & Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Pizza · Sandwiches | 29144 Valley Center Rd | open |
| Pauma Vista Vineyard | Winery / distillery / taproom | 29431 Cole Grade Rd | open | |
| PizzaPazzapizzeria | Restaurant (service type not stated) | Pizza · Italian | 28960 Lilac Rd | open |
| Portinos Restaurant | Restaurant (service type not stated) | Italian · Pizza | 28746 Valley Center Rd | open |
| Rincon Indian Reservation | Restaurant (service type not stated) | Indian | 33750 Valley Center Rd | open |
| Rincon Reservation Road Brewery | Brewery / taproom · Bar | 777 S Resort Dr | open | |
| Rise & Brew Coffee | Coffee shop · Café | Coffee | 29200 Valley Center Rd | open |
| Robeks Fresh Juices & Smoothies | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 777 Harrahs Rincon Way | open |
| Roselys Eats and Sweets | Juice, smoothie, tea · Dessert · Bakery | Juice / smoothies · Dessert · Bakery | 33509 Valley Center Rd | open |
| Ruthii's Coffee Ziggi's Coffee | Coffee shop · Food truck · Café | Coffee | 28010 Valley Center Rd | open |
| Shawii Kitchen | Restaurant (service type not stated) | American · BBQ | 14616 Woods Valley Rd | open |
| Shawii Kitchen at Native Oaks Golf Club | Restaurant (service type not stated) · Casual dining · Bar | American | 14616 Woods Valley Rd | open |
| Sierra Del Oro Ranch | Restaurant (service type not stated) | Mexican | 15133 Sierra Ln | open |
| Smashburger Smashburger | Quick service | Burgers · American | 777 S Resort Dr | open |
| Smashburger | Restaurant (service type not stated) | Burgers | 777 Harrahs Rincon Way | open |
| SUBWAY | Other | Sandwiches | 777 Harrahs Rincon Way | open |
| Tamales y Gorditas Estilo Queretaro | Food truck | 26948 N Lake Wohlford Rd | open | |
| The Café | Restaurant (service type not stated) · Dessert · Casual dining · Buffet · Café · Bar | Seafood · Hot dogs · Dessert · Burgers · Asian · Pizza · Noodles / ramen / pho · Coffee · Breakfast · American | 16300 Nyemii Pass Rd | open |
| The Little Sugarplum | Bakery · Dessert | Bakery · Dessert | 28149 Orange Terrace | open |
| The Main Stage Bar | Bar | 16300 Nyemii Pass Rd | open | |
| The Oyster Bar at Salt and Fin | Restaurant (service type not stated) | Seafood | 777 S Resort Dr | open |
| The Yellow Deli - Valley Center The Yellow Deli | Specialty food shop · Quick service | Sandwiches · Healthy / salads / bowls | 32011 Lilac Rd | open |
| Valley Center Brewery | Brewery / taproom | 28960 Lilac Rd #C | open | |
| Valley Center Country Trader | Café | Coffee | 27818 Valley Center Rd | open |
| Yesenia’s Mexican Food | Restaurant (service type not stated) | Mexican | 27455 Valley Center Rd | open |
| Ziggi's Coffee Ziggi's Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 31269 Valley Center Rd | open |
| Subway | Other | Sandwiches | 33740 Valley Center Rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 11 | 11 | — | — | — | — | SIC1987 |
| 1995 | 9 | 9 | — | — | — | — | SIC1987 |
| 1996 | 10 | 10 | — | — | — | — | SIC1987 |
| 1997 | 8 | 8 | — | — | — | — | SIC1987 |
| 1998 | 8 | 7 | 4 | 3 | — | — | NAICS1997 |
| 1999 | 7 | 6 | 4 | 2 | — | — | NAICS1997 |
| 2000 | 8 | 7 | 6 | 1 | — | — | NAICS1997 |
| 2001 | 7 | 6 | 4 | 2 | — | — | NAICS1997 |
| 2002 | 7 | 6 | 3 | 3 | — | — | NAICS1997 |
| 2003 | 6 | 4 | 3 | 1 | — | — | NAICS2002 |
| 2004 | 10 | 9 | 8 | 1 | — | — | NAICS2002 |
| 2005 | 8 | 8 | 6 | 2 | — | — | NAICS2002 |
| 2006 | 6 | 5 | 5 | — | — | — | NAICS2002 |
| 2007 | 8 | 7 | 7 | — | — | — | NAICS2002 |
| 2008 | 11 | 10 | 9 | 1 | — | — | NAICS2007 |
| 2009 | 8 | 6 | 4 | 2 | — | 1 | NAICS2007 |
| 2010 | 7 | 6 | 4 | 2 | — | — | NAICS2007 |
| 2011 | 7 | 6 | 3 | 3 | — | — | NAICS2007 |
| 2012 | 8 | 7 | 4 | 3 | — | — | NAICS2012 |
| 2013 | 11 | 10 | 5 | 5 | — | — | NAICS2012 |
| 2014 | 8 | 7 | 4 | 3 | — | — | NAICS2012 |
| 2015 | 9 | 7 | 3 | 4 | — | 1 | NAICS2012 |
| 2016 | 13 | 11 | 5 | 5 | 1 | 1 | NAICS2012 |
| 2017 | 13 | 9 | 4 | 4 | — | — | NAICS2017 |
| 2018 | 13 | 9 | 3 | 5 | — | — | NAICS2017 |
| 2019 | 11 | 7 | — | 5 | — | — | NAICS2017 |
| 2020 | 11 | 8 | 3 | 5 | — | — | NAICS2017 |
| 2021 | 9 | 7 | — | 5 | — | — | NAICS2017 |
| 2022 | 10 | 8 | 3 | 5 | — | — | NAICS2022 |
| 2023 | 12 | 9 | 3 | 4 | — | — | NAICS2022 |
Nearby markets (within 5 miles)
None within 5 miles.