BMIE Market 92106
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 21,651 2020–2024 ACS 5-year estimate ±1,488 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 7,647 2020–2024 ACS 5-year estimate ±415 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 19,330 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 8,322 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $142,897 2020–2024 ACS 5-year estimate ±11,254 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 37.3 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,286 2020–2024 ACS 5-year estimate ±171 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,515,200 2020–2024 ACS 5-year estimate ±82,177 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 5.7 sq mi Census Gazetteer 2020 |
| Restaurants | 89 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92106 |
| Restaurants per 10,000 residents | 28.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +4.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +48.3% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +107.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +154.3% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 109 (range 97–120) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +3.0 per year, r² 0.77) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 76 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 87 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 67 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 72 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92106. Projection: linear trend v1, fitted 2013–2023, +3.0 restaurants per year, r² 0.77, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 76 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 87.3 | 87 | 40% | +34.9 |
| Restaurant Opportunity Score | 66.7 | 67 | 35% | +23.4 |
| Market Momentum Score | 71.5 | 72 | 25% | +17.9 |
Consumer Market Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 21,651 | 83 | 40% | +33.1 |
| Median household income (ACS) | 142,897 | 95 | 40% | +38.1 |
| Households (ACS) | 7,647 | 81 | 20% | +16.1 |
Restaurant Opportunity Score: 67 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 48.3 | 80 | 35% | +27.9 |
| Restaurants per 10,000 residents (lower = more room) | 41.1 | 13 | 25% | +3.2 |
| Population (ACS) | 21,651 | 83 | 20% | +16.6 |
| Median household income (ACS) | 142,897 | 95 | 20% | +19.1 |
Market Momentum Score: 72 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 4.7 | 61 | 50% | +30.6 |
| 10-year restaurant growth | 48.3 | 80 | 30% | +23.9 |
| 20-year restaurant growth | 107.0 | 85 | 20% | +17.0 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (193)
By cuisine
American 32 · Coffee 28 · Seafood 17 · Dessert 15 · Asian 13 · Sandwiches 13 · Italian 12 · Mexican 12 · Bakery 10 · Latin American (other) 8 · Ice cream / frozen desserts 7 · Japanese 7 · Juice / smoothies 7 · Pizza 7 · Breakfast 6 · Sushi 6 · Burgers 5 · Healthy / salads / bowls 5 · European 4 · Hawaiian / Pacific 4 · Thai 4 · Mediterranean 3 · BBQ 2 · Chinese 2 · Greek 2 · Noodles / ramen / pho 2 · Peruvian 2 · Spanish / tapas 2 · Vietnamese 2 · Cajun, Creole, Southern 1 · Chicken / wings 1 · Filipino 1 · French 1 · Hot dogs 1 · Korean 1 · Middle Eastern 1 · Steakhouse 1 · Tea / bubble tea 1 · Vegetarian 1
By type
Restaurant (service type not stated) 129 · Bar 30 · Casual dining 23 · Café 22 · Coffee shop 21 · Dessert 20 · Quick service 16 · Bakery 11 · Juice, smoothie, tea 8 · Specialty food shop 6 · Other 4 · Brewery / taproom 2 · Fast casual 2
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Alfredo's Pizzeria | Restaurant (service type not stated) | Italian · Pizza | 3022 Cañon St | open |
| American Flavors | Restaurant (service type not stated) | Burgers | 2820 Historic Decatur Rd | open |
| Arby's | Quick service · Restaurant (service type not stated) | Burgers | 1770 Rosecrans St | open |
| Asado Gaucho | Restaurant (service type not stated) | Latin American (other) | 2820 Historic Decatur Rd | open |
| Baja Gourmet | Restaurant (service type not stated) | 1220 Rosecrans St | open | |
| Bali Hai Restaurant Bali Hai Restaurant | Restaurant (service type not stated) | Hawaiian / Pacific · Asian | 2230 Shelter Island Dr | open |
| Banyan Productions Llc | Restaurant (service type not stated) | 2690 Historic Decatur Rd | open | |
| Bao Bar | Restaurant (service type not stated) · Bar | Thai · Asian | 2820 Historic Decatur Rd | open |
| Baskin-Robbins Baskin-Robbins | Bakery · Juice, smoothie, tea · Dessert · Coffee shop | Ice cream / frozen desserts · Dessert · Juice / smoothies · Coffee | 1770 Rosecrans St | open |
| Besties Cool Treats | Dessert | Ice cream / frozen desserts | 2751 Roosevelt Rd Ste 103 | open |
| Better Buzz Coffee Better Buzz Coffee | Coffee shop · Juice, smoothie, tea · Café | Coffee · Juice / smoothies | 1480 Rosecrans St | open |
| Big Fish Happen | Restaurant (service type not stated) | Seafood | 2900 Garrison St | open |
| Bird Rock Coffee Roasters Bird Rock Coffee Roasters | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2401 Truxtun Rd | open |
| Bistro Europa | Restaurant (service type not stated) | European | 2820 Historic Decatur Rd | open |
| Blue Wave Bar and Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 2051 Shelter Island Dr | open |
| Bobby B's | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 3900 Lomaland Dr | open |
| Boil Daddy - San Diego | Restaurant (service type not stated) | Seafood · Cajun, Creole, Southern | 2558 Laning Rd Ste 102 | open |
| BOPJO Korean-Mexican Grill | Restaurant (service type not stated) | Korean · Mexican · Asian | 2820 Historic Decatur Rd | open |
| Bottlecraft Beer Shop | Bar | 2820 Historic Decatur Rd | open | |
| Breakfast Republic Breakfast Republic | Restaurant (service type not stated) | Breakfast · American | 2865 Sims Rd | open |
| Brigantine Seafood & Oyster Bar Brigantine | Casual dining · Restaurant (service type not stated) · Bar | Seafood | 2725 Shelter Island Dr | open |
| Cafetinto | Coffee shop · Restaurant (service type not stated) | Coffee | 1635 Rosecrans St Ste C | open |
| Carruth Cellars Urban Winegarden & Cheese Shop | Bar | 2710 Historic Decatur Rd | open | |
| Cecilia's Taqueria | Restaurant (service type not stated) | Mexican · Latin American (other) | 2820 Historic Decatur Rd | open |
| Chalo’s Taco Shop Adalberto's | Restaurant (service type not stated) · Casual dining | Mexican · American · Latin American (other) | 1868 Rosecrans St | open |
| Chi Chocolat | Dessert · Coffee shop · Bakery | Dessert · Coffee · Bakery | 2690 Historic Decatur Rd | open |
| Chick-fil-A | Quick service | 2401 Truxtun Rd, Suite 102 | open | |
| Choukair Restaurant Group Llc | Restaurant (service type not stated) | 2562 Laning Rd | open | |
| Chris' Ono Grinds Island Grill | Restaurant (service type not stated) | Hawaiian / Pacific | 2820 Historic Decatur Rd | open |
| Chula Seafood Chula Seafood | Juice, smoothie, tea | Seafood · Juice / smoothies | 4904 N Harbor Dr | open |
| Club Marina | Bar | 1310 Scott St | open | |
| Club Pure Plus San Diego | Bar | American | 1872 Rosecrans St | open |
| Cocina 35 Brunch Cocina 35 Brunch | Restaurant (service type not stated) | Mexican · Latin American (other) · Breakfast | 2750 Dewey Rd #104 | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 2401 Truxtun Rd | open |
| Con Pane Rustic Breads & Cafe | Bakery · Café | Bakery · Sandwiches · Coffee | 2750 Dewey Rd #105 | open |
| Contoussahara Inc | Restaurant (service type not stated) | 1403 Scott St | open | |
| Coronado Coffee Co - Point Loma | Restaurant (service type not stated) | 1180 Rosecrans St | open | |
| Corvette Diner | Casual dining | American | 2965 Historic Decatur Rd | open |
| Cup of Yo | Dessert | Ice cream / frozen desserts | 955 Catalina Blvd #104 | open |
| Da Kine's Plate Lunch PL Hawaiian | Restaurant (service type not stated) | BBQ | 2400 Historic Decatur Rd | open |
| Denny's Denny's | Casual dining | American · Breakfast | 1601 Rosecrans St | open |
| Dirty Birds Liberty Station Dirty Birds Pacific Beach | Restaurant (service type not stated) · Bar · Casual dining | American | 2970 Truxtun Rd | open |
| Drunk Confections | Dessert | Dessert | 1357 Rosecrans St | open |
| Duo Confections | Dessert | Dessert | 2820 Historic Decatur Rd | open |
| El Jardin | Restaurant (service type not stated) | Mexican | 2885 Perry Rd | open |
| Eppig Brewing Waterfront Biergarten Eppig Brewing | Brewery / taproom · Bar | 2817 Dickens St | open | |
| European Cake Gallery | Bakery · Dessert | Bakery · Dessert | 3661 Voltaire St | open |
| Fathom Bistro Bait & Tackle | Casual dining · Restaurant (service type not stated) · Bar | Seafood | 1776 Shelter Island Dr | open |
| Fiddler's Green | Bar · Restaurant (service type not stated) | Seafood · Steakhouse | 2760 Shelter Island Dr | open |
| Fig Tree Cafe Fig Tree Cafe | Café | Breakfast · Coffee · American | 2400 Historic Decatur Rd Ste 103 | open |
| Fig Tree Liberty Inc | Restaurant (service type not stated) | 2400 Historic Decatur Rd Ste 103 | open | |
| Fireside by the Patio | Restaurant (service type not stated) | 2855 Perry Rd, Bldg 8 | open | |
| Fish Market Seafood Restaurant at Seaport Village CA | Restaurant (service type not stated) | Seafood | open | |
| Five Guys Five Guys | Quick service | Burgers · American | 2445 Truxtun Road | open |
| Fluster Cluck Hot Chicken | Restaurant (service type not stated) | Chicken / wings · American | 2820 Historic Decatur Rd | open |
| Gabardine | Restaurant (service type not stated) | Seafood | 1005 Rosecrans St | open |
| Go Go Amigo | Restaurant (service type not stated) | Mexican | 2885 Perry Rd | open |
| Goodbar | Casual dining · Bar | 1872 Rosecrans St | open | |
| Grandson Steaks | Restaurant (service type not stated) | 2690 Historic Decatur Rd | open | |
| Gursha | Restaurant (service type not stated) | open | ||
| Harbor Greek Cafe | Restaurant (service type not stated) | Greek · Mediterranean · European | 2556 Laning Rd | open |
| Harbor Town Pub | Bar · Casual dining | 1125 Rosecrans St | open | |
| Hawaiian Fresh Seafood Hawaiian Fresh Seafood | Restaurant (service type not stated) | Hawaiian / Pacific · Seafood · Healthy / salads / bowls | 2400 Historic Decatur Rd Ste107 | open |
| Hector's Mexican & Seafood | Restaurant (service type not stated) | Mexican | 1224 Rosecrans St | open |
| Humphreys SoCal Dining and Music | Restaurant (service type not stated) · Casual dining · Bar | American | 2241 Shelter Island Dr | open |
| Ikiru Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2850 Womble Rd | open |
| Issara Thai | Restaurant (service type not stated) | Thai | 2558 Laning Rd | open |
| Jack in the Box | Quick service | 1340 Rosecrans St | open | |
| Jamba Juice | Juice, smoothie, tea | Juice / smoothies | 3900 Lomaland Dr | open |
| Jennings House Eatery | Restaurant (service type not stated) | American | 1018 Rosecrans St | open |
| Jimmy's Famous American Tavern Jimmy's Famous American Tavern | Casual dining · Restaurant (service type not stated) · Bar | American | 4990 N Harbor Dr | open |
| Joao’s Tin Fish Bar & Eatery | Restaurant (service type not stated) | 2750 Dewey Rd | open | |
| Juno's Point Loma | Coffee shop · Restaurant (service type not stated) · Café | Coffee · Breakfast | 2907 Shelter Island Dr Unit 108 | open |
| Kakawa Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 3655 Voltaire St | open |
| Kebab Craft | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 2820 Historic Decatur Rd | open |
| Ketch Grill and Taps | Casual dining · Bar | Seafood | 2614 Shelter Island Dr | open |
| La Perla | Restaurant (service type not stated) | Mexican · Latin American (other) | 1224 Rosecrans St | open |
| Landini's Pizzeria Landini's Pizzeria | Restaurant (service type not stated) | Pizza · Italian | 2820 Historic Decatur Rd | open |
| Liberty Chik Hot Chicken | Restaurant (service type not stated) | American | 2820 Historic Decatur Rd | open |
| Liberty Public Market | Restaurant (service type not stated) · Other | 2820 Historic Decatur Rd | open | |
| Lolli San Diego Sweets | Dessert · Quick service · Specialty food shop · Bakery | Bakery · Sandwiches | 2820 Historic Decatur Rd | open |
| Luna Grill Liberty Station Luna Grill | Restaurant (service type not stated) | Greek · Mediterranean | 2400 Historic Decatur Rd Ste 100 | open |
| M& R Partners Llc | Restaurant (service type not stated) | 2835 Canon St | open | |
| Marvelous Muffins | Bakery · Café | Bakery · Coffee · American | 2907 Shelter Island Dr | open |
| Mathilde | Dessert | Ice cream / frozen desserts | 2820 Historic Decatur Rd | open |
| McDonald's McDonald's | Quick service | Burgers · American | 1624 Rosecrans St | open |
| Mess Hall | Bar · Casual dining | American | 2820 Historic Decatur Rd | open |
| Miguel's Catering Miguel's Cocina Mexican Restaurants | Restaurant (service type not stated) | Mexican · Latin American (other) | 2912 Shelter Island Dr | open |
| Minocqua Popcorn Co. | Other · Dessert · Restaurant (service type not stated) · Coffee shop | Dessert · Coffee | 2820 Historic Decatur Rd | open |
| Mitch's Seafood | Restaurant (service type not stated) | Seafood · American | 1403 Scott St | open |
| Moniker Coffee Co | Coffee shop · Café | Coffee | 1302 Rosecrans St | open |
| Moniker Coffee Co. at Moniker General | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2860 Sims Rd | open |
| Mr. Moto Pizza Mr. Moto Pizza | Restaurant (service type not stated) | Pizza · Italian | 1180 Rosecrans St | open |
| Naval Equipment Inc | Restaurant (service type not stated) | 2525 Shelter Island Dr | open | |
| Nekter Juice Bar Nekter Juice Bar | Juice, smoothie, tea | Juice / smoothies · Vegetarian · Healthy / salads / bowls | 2445 Truxtun Rd | open |
| Officine Buona Forchetta | Restaurant (service type not stated) | Italian · Pizza | 2865 Sims Rd | open |
| Oggi's Sports | Brewhouse | Pizza | Restaurant (service type not stated) | Pizza | 2562 Laning Rd | open |
| Old Venice Restaurant | Restaurant (service type not stated) | Italian · European | 2910 Cañon St | open |
| Panera Bread | Coffee shop · Restaurant (service type not stated) · Fast casual · Café | Coffee · Sandwiches · Healthy / salads / bowls | 2445 Truxtun Rd Ste 101 | open |
| Paragon Deli Cafe | Specialty food shop · Quick service | Sandwiches | 2724 Shelter Island Dr | open |
| Parana Empanadas | Restaurant (service type not stated) | Latin American (other) | 2820 Historic Decatur Rd | open |
| Parfait Paris Parfait Paris | Dessert · Bakery | Dessert · French · Bakery | 2820 Historic Decatur Rd | open |
| Pasta Design | Restaurant (service type not stated) | Italian | 2820 Historic Decatur Rd | open |
| Pearson Deli | Specialty food shop · Quick service | Sandwiches · American | 2435 Shelter Island Dr | open |
| Peet's Coffee Peet's Coffee | Coffee shop · Café | Coffee | 955 Catalina Blvd | open |
| Pisco Rotisserie | Restaurant (service type not stated) | Peruvian | 2401 Truxtun Rd Ste 102 | open |
| Pizza Nova Pizza Nova San Diego | Restaurant (service type not stated) | Pizza · Italian | 5050 N Harbor Dr | open |
| Pl Cabrilho Ventures | Restaurant (service type not stated) | 1018 Rosecrans St | open | |
| PLNU Dining | Restaurant (service type not stated) · Café | American · Coffee | 3900 Lomaland Dr | open |
| Point Break | Café | Coffee | 3900 Lomaland Dr | open |
| Point Break Cafe | Casual dining · Bar | 2743 Shelter Island Dr | open | |
| Point Loma | Restaurant (service type not stated) | 1005 Rosecrans St | open | |
| Point Loma Cafe | Restaurant (service type not stated) · Bar · Café | American · Coffee | 4865 N Harbor Dr | open |
| Point Loma Fish Shop | Restaurant (service type not stated) | Seafood | 1110 Rosecrans St Ste 100 | open |
| Point Loma Fitness | Restaurant (service type not stated) | 2590 Truxtun Rd | open | |
| Point Loma Seafoods | Specialty food shop · Quick service | Seafood · Sandwiches | 2805 Emerson St | open |
| Point Loma Tea | Juice, smoothie, tea · Café | Tea / bubble tea · Coffee | 2770 Historic Decatur Rd #103 | open |
| Pomodoro Ristorante Italiano | Restaurant (service type not stated) · Casual dining | Italian · American | 2833 Avenida De Portugal | open |
| Ponyboy | Restaurant (service type not stated) · Casual dining · Bar | American | 1410 Rosecrans St | open |
| Portside Coffee and Gelato | Café · Dessert · Coffee shop | Coffee · Ice cream / frozen desserts | 2614 Shelter Island Dr | open |
| Primos Mexican Food & Cantina Primos Mexican Food & Cantina | Restaurant (service type not stated) · Casual dining | Mexican · American | 2556 Laning Rd | open |
| Pummarò Pizzeria & Ristorante Italiano | Restaurant (service type not stated) | Seafood · Pizza | 1101 Scott St | open |
| Pure | Juice, smoothie, tea | Juice / smoothies | 2820 Historic Decatur Rd Ste 140 | open |
| Quarterdeck Restaurant & Bar | Bar | 2131 Shelter Island Dr | open | |
| R&d Business Holdings Llc | Restaurant (service type not stated) | 2750 Dewey Rd | open | |
| RakiRaki Ramen & Tsukemen | Restaurant (service type not stated) | Sandwiches · Hawaiian / Pacific · Italian · Healthy / salads / bowls | 2820 Historic Decatur Rd | open |
| Red Sails Inn | Restaurant (service type not stated) | Seafood | 2614 Shelter Island Dr | open |
| Reds | Restaurant (service type not stated) | 1017 Rosecrans St | open | |
| Roast | Other | Sandwiches | 2820 Historic Decatur Rd | open |
| Roberto’s Taco Shop | Restaurant (service type not stated) | Mexican | 1155 Scott St | open |
| Roma Express | Restaurant (service type not stated) | Italian | 2820 Historic Decatur Rd | open |
| Roseville Cozinha | Restaurant (service type not stated) | Seafood | 2750 Dewey Rd #104 | open |
| Sammy's Woodfire Pizza | Restaurant (service type not stated) | 2401 Truxtun Rd | open | |
| San Diego Tet Festival - VAYA SDTET | Restaurant (service type not stated) | Vietnamese | 2460 Cushing Rd | open |
| Seaside Pho & Grill | Restaurant (service type not stated) | Vietnamese | 1005 Rosecrans St #101 | open |
| Shanghai Bun | Restaurant (service type not stated) | Chinese · Spanish / tapas · Asian | 1029 Rosecrans St | open |
| Slater's 50/50 | Bar · Restaurant (service type not stated) | 2750 Dewey Rd Ste 193 | open | |
| Slurp | Restaurant (service type not stated) | Asian · Noodles / ramen / pho · American | 2820 Historic Decatur Rd | open |
| Smashburger | Quick service · Restaurant (service type not stated) | Burgers | 2556 Laning Rd # B102/B103 | open |
| SODA & SWINE | Bar · Restaurant (service type not stated) | 2750 Dewey Rd 104 | open | |
| Solare Ristorante | Restaurant (service type not stated) · Casual dining | Italian · American | 2820 Roosevelt Rd | open |
| Spices Bay Thai Kitchen | Restaurant (service type not stated) | Thai | 2558 Laning Rd #102 | open |
| Starbucks Starbucks | Restaurant (service type not stated) · Coffee shop · Quick service · Café | Japanese · Coffee · Sushi · Asian | 2495 Truxton Rd #100 | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café · Bakery | Coffee · Bakery | 1552 Rosecrans St | open |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 2556 Laning Road 105 | open |
| Stars & Stripes Mart | Specialty food shop · Quick service | Sandwiches | 2907 Shelter Island Dr | open |
| Stone Brewing World Bistro & Gardens – Liberty Station Stone Brewing | Brewery / taproom · Restaurant (service type not stated) · Casual dining · Bar | 2816 Historic Decatur Rd | open | |
| SUBWAY | Other | Sandwiches | 40 Sylvester Rd. | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 955 Catalina Blvd Suite 105 | open |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 2560 Laning Rd Ste A101 | open |
| Supannee House of Thai | Restaurant (service type not stated) | Thai · Asian | 2907 Shelter Island Dr Ste 110 | open |
| Surf Side Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 1912 Rosecrans St | open |
| Sushi Lounge Point Loma Sushi Lounge Poway | Restaurant (service type not stated) | Japanese · Sushi · Asian | 1304 Rosecrans St | open |
| Sushiya | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2558 Laning Rd | open |
| Tender Greens Tender Greens | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · American | 2400 Historic Decatur Rd | open |
| The Ambassador Lounge | Bar | 2901 Nimitz Blvd | open | |
| The Boatyard San Diego | Restaurant (service type not stated) | 2720 Shelter Island Dr | open | |
| The Candy Passport | Dessert | Dessert | 2820 Historic Decatur Rd | open |
| The Craft Creamery | Dessert | Ice cream / frozen desserts · Dessert | 1302 Rosecrans St | open |
| The Elegant Truffle | Dessert | Dessert | 1111 Scott St | open |
| The Galley | Restaurant (service type not stated) · Casual dining | American | 2804 Emerson St | open |
| The Good Egg | Restaurant (service type not stated) | 2556 Laning Rd Ste 2 | open | |
| The Latin Chef | Restaurant (service type not stated) | Peruvian | 2820 Historic Decatur Rd | open |
| The Lounge | Bar · Restaurant (service type not stated) | American | 2592 Laning Rd | open |
| The Mini Donut Company | Bakery · Dessert | Dessert · Bakery | 2820 Historic Decatur Rd | open |
| The Pig's Gig BBQ | Restaurant (service type not stated) | BBQ · American | 2820 Historic Decatur Rd | open |
| The Point | Coffee shop | Coffee | 2841 Canon St Ste B | open |
| The Presley | Restaurant (service type not stated) | 2855 Perry Rd | open | |
| The Sushi Stand | Restaurant (service type not stated) | Japanese · Sushi · Asian | 2820 Historic Decatur Rd | open |
| The Venetian Restaurant | Restaurant (service type not stated) | Italian · European | 3663 Voltaire St | open |
| The Westbean | Coffee shop | Coffee | 2820 Historic Decatur Rd | open |
| The WestBean Coffee Roasters The WestBean Coffee Roasters | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 2820 Historic Decatur Rd | open |
| The Wine Pub | Bar | Spanish / tapas | 2907 Shelter Island Dr UNIT 108 | open |
| Tony's Fresh Mexican Food | Restaurant (service type not stated) | Mexican · Latin American (other) | 1578 Rosecrans St | open |
| Tropical Smoothie Cafe | Juice, smoothie, tea | Juice / smoothies | 2751 Roosevelt Rd | open |
| Umi Sushi | Restaurant (service type not stated) | Japanese | 2806 Shelter Island Dr | open |
| Vessel Restaurant | Casual dining · Restaurant (service type not stated) · Bar | 1551 Shelter Island Dr | open | |
| Violet Cake Co. | Bakery · Restaurant (service type not stated) · Dessert | Dessert · Bakery | 672 San Fernando St | open |
| Weapon Ramen | Restaurant (service type not stated) | Noodles / ramen / pho | 2820 Historic Decatur Rd Ste 9 | open |
| Westerly Public House | Restaurant (service type not stated) | 1451 Rosecrans St | open | |
| Westy's Bar and Grill | Bar · Restaurant (service type not stated) | 1029 Rosecrans St | open | |
| What The Fudge | Dessert | Dessert | Rosecrans St | open |
| White Rice | Restaurant (service type not stated) | Filipino | 2820 Historic Decatur Rd | open |
| Wicked Maine Lobster | Restaurant (service type not stated) · Casual dining | Seafood · American | 2820 Historic Decatur Rd | open |
| Wienerschnitzel Wienerschnitzel | Quick service | Hot dogs · American | 1852 Rosecrans St | open |
| Winchell's Donut House | Bakery · Dessert | Dessert · Breakfast · Bakery | 1501 Rosecrans St | open |
| Z&f Chinese Food | Restaurant (service type not stated) | Chinese · Asian | 2907 Shelter Island Dr Ste 104 | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Restaurant (service type not stated) · Coffee shop · Café | Japanese · Coffee · Sushi · Asian | 1666 Rosecrans St | open |
| ZENTRL Kitchen + Bar - Liberty Station Zentrl Kitchen + Bar La Jolla | Casual dining · Restaurant (service type not stated) · Bar | 2620 Truxtun Rd | open | |
| Eggies | Restaurant (service type not stated) | Breakfast | 2400 Historic Decatur Rd Ste 103 | closed |
| Stoneridge Restaurant Group Ll | Restaurant (service type not stated) | 1220 Rosecrans St PMB 329 | closed | |
| Subway | Other | Sandwiches | 2907 Shelter Island Dr Ste 102 | closed |
| Sweetaly | Bakery | Bakery | 1110 Rosecrans St | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 39 | 35 | — | — | — | 4 | SIC1987 |
| 1995 | 35 | 32 | — | — | — | 3 | SIC1987 |
| 1996 | 40 | 36 | — | — | — | 4 | SIC1987 |
| 1997 | 41 | 37 | — | — | — | 4 | SIC1987 |
| 1998 | 43 | 38 | 23 | 13 | 2 | 4 | NAICS1997 |
| 1999 | 41 | 36 | 22 | 11 | 3 | 4 | NAICS1997 |
| 2000 | 40 | 36 | 21 | 11 | 3 | 3 | NAICS1997 |
| 2001 | 41 | 37 | 19 | 15 | 3 | 3 | NAICS1997 |
| 2002 | 44 | 40 | 19 | 18 | 3 | 3 | NAICS1997 |
| 2003 | 47 | 43 | 20 | 19 | 4 | 3 | NAICS2002 |
| 2004 | 49 | 45 | 21 | 20 | 4 | 3 | NAICS2002 |
| 2005 | 50 | 45 | 20 | 20 | 5 | 4 | NAICS2002 |
| 2006 | 48 | 44 | 19 | 21 | 4 | 3 | NAICS2002 |
| 2007 | 59 | 54 | 24 | 23 | 7 | 4 | NAICS2002 |
| 2008 | 62 | 56 | 23 | 24 | 9 | 4 | NAICS2007 |
| 2009 | 60 | 54 | 24 | 21 | 9 | 5 | NAICS2007 |
| 2010 | 62 | 55 | 27 | 19 | 9 | 6 | NAICS2007 |
| 2011 | 62 | 56 | 28 | 20 | 8 | 4 | NAICS2007 |
| 2012 | 63 | 55 | 25 | 23 | 7 | 5 | NAICS2012 |
| 2013 | 69 | 60 | 29 | 24 | 7 | 5 | NAICS2012 |
| 2014 | 70 | 62 | 31 | 24 | 7 | 5 | NAICS2012 |
| 2015 | 75 | 66 | 33 | 24 | 9 | 5 | NAICS2012 |
| 2016 | 85 | 75 | 39 | 28 | 8 | 6 | NAICS2012 |
| 2017 | 86 | 80 | 35 | 34 | 11 | 3 | NAICS2017 |
| 2018 | 91 | 85 | 37 | 36 | 12 | 3 | NAICS2017 |
| 2019 | 97 | 91 | 40 | 39 | 12 | 3 | NAICS2017 |
| 2020 | 96 | 90 | 42 | 38 | 10 | 3 | NAICS2017 |
| 2021 | 88 | 82 | 44 | 30 | 8 | 3 | NAICS2017 |
| 2022 | 91 | 86 | 46 | 32 | 8 | 3 | NAICS2022 |
| 2023 | 94 | 89 | 44 | 37 | 8 | 3 | NAICS2022 |