BMIE Market 92122
San Diego County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 45,411 2020–2024 ACS 5-year estimate ±1,826 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 19,927 2020–2024 ACS 5-year estimate ±666 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 43,728 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 21,058 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $105,177 2020–2024 ACS 5-year estimate ±8,468 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 31.7 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,731 2020–2024 ACS 5-year estimate ±60 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $1,046,300 2020–2024 ACS 5-year estimate ±56,076 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 5.4 sq mi Census Gazetteer 2020 |
| Restaurants | 95 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92122 |
| Restaurants per 10,000 residents | 16.7 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +5.6% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +31.9% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +39.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +82.7% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 108 (range 101–115) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +2.5 per year, r² 0.86) · 80% range · confidence High · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 77 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 91 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 64 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92122. Projection: linear trend v1, fitted 2013–2023, +2.5 restaurants per year, r² 0.86, confidence High.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 77 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 91.5 | 91 | 40% | +36.6 |
| Restaurant Opportunity Score | 70.0 | 70 | 35% | +24.5 |
| Market Momentum Score | 64.2 | 64 | 25% | +16.1 |
Consumer Market Score: 91 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 45,411 | 96 | 40% | +38.3 |
| Median household income (ACS) | 105,177 | 84 | 40% | +33.7 |
| Households (ACS) | 19,927 | 97 | 20% | +19.5 |
Restaurant Opportunity Score: 70 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 31.9 | 72 | 35% | +25.2 |
| Restaurants per 10,000 residents (lower = more room) | 20.9 | 35 | 25% | +8.8 |
| Population (ACS) | 45,411 | 96 | 20% | +19.2 |
| Median household income (ACS) | 105,177 | 84 | 20% | +16.8 |
Market Momentum Score: 64 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 5.6 | 62 | 50% | +31.0 |
| 10-year restaurant growth | 31.9 | 72 | 30% | +21.6 |
| 20-year restaurant growth | 39.7 | 58 | 20% | +11.6 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (190)
By cuisine
Coffee 26 · American 17 · Japanese 17 · Asian 16 · Sandwiches 15 · Bakery 13 · Dessert 13 · Healthy / salads / bowls 12 · Ice cream / frozen desserts 10 · Italian 10 · Sushi 10 · Pizza 9 · Burgers 8 · Tea / bubble tea 8 · Juice / smoothies 7 · Mexican 7 · Chinese 6 · Noodles / ramen / pho 6 · Breakfast 4 · Hawaiian / Pacific 4 · Latin American (other) 4 · Steakhouse 4 · French 3 · Seafood 3 · Thai 3 · BBQ 2 · European 2 · Hot dogs 2 · Indian 2 · Korean 2 · Mediterranean 2 · Vegetarian 2 · Chicken / wings 1 · Greek 1 · Middle Eastern 1 · Spanish / tapas 1 · Vegan 1 · Vietnamese 1
By type
Restaurant (service type not stated) 126 · Dessert 21 · Café 20 · Coffee shop 19 · Quick service 19 · Bar 18 · Bakery 16 · Juice, smoothie, tea 14 · Casual dining 10 · Other 7 · Fast casual 4 · Food truck 4 · Specialty food shop 3 · Delivery-focused 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| "red O ""taste Of Mexico""" | Restaurant (service type not stated) | Mexican · Steakhouse · Seafood | 4340 La Jolla Village Dr | open |
| 85°C Bakery Cafe 85°C Bakery Cafe | Café | Coffee | 4313 La Jolla Village Dr. #2275 | open |
| 85°C Bakery Cafe-San Diego (University Town Center) 85C Bakery Cafe | Bakery · Coffee shop · Café | Bakery · Coffee | 4313 La Jolla Village Dr | open |
| Aaharn Thai @ University City Aaharn | Restaurant (service type not stated) | Thai · Asian | 3324 Governor Dr | open |
| Ahi Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 3949 Governor Dr | open |
| Amardeen Lebanese And Mediterranean Cuisine | Restaurant (service type not stated) | Mediterranean | 8915 Towne Centre Dr | open |
| Amaya Restaurant Lp | Restaurant (service type not stated) | 3202 Governor Dr Ste 112 | open | |
| Apollonia Greek Bistro | Restaurant (service type not stated) | Greek | 8650 Genesee Dr. | open |
| Arteazen Handcrafted Tea | Juice, smoothie, tea · Coffee shop · Café | Tea / bubble tea · Coffee | 8905 Towne Centre Dr | open |
| Barcino Grill | Restaurant (service type not stated) · Café · Bar | Coffee · Breakfast · American | 3777 La Jolla Village Dr | open |
| Barolo Ristorante | Restaurant (service type not stated) | Italian | 8935 Towne Centre Dr | open |
| Baskin-Robbins | Dessert · Restaurant (service type not stated) | Ice cream / frozen desserts | 8650 Genesee Ave | open |
| Batch & Box - La Jolla | Bakery | Bakery | 4577 La Jolla Village Dr Ste 1211 | open |
| Beckman Wine and Spirits | Bar | 7035 Condon Dr | open | |
| Ben & Jerry's | Dessert | Ice cream / frozen desserts | 4545 La Jolla Village Dr #9051 | open |
| BenGong's Tea - San Diego CA | Restaurant (service type not stated) | 4575 La Jolla Village Dr | open | |
| Bite Of Boston | Other | Sandwiches | 3202 Governor Dr | open |
| Blue Bottle Coffee Blue Bottle Coffee | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4577 La Jolla Village Dr | open |
| Board & Brew Board & Brew | Casual dining · Bar | Sandwiches | 4577 La Jolla Village Dr | open |
| Boker Kitchen | Restaurant (service type not stated) | Breakfast | 8935 Towne Centre Dr | open |
| Bom Dia Café | Café · Juice, smoothie, tea · Coffee shop | Coffee · Juice / smoothies | 4660 La Jolla Village Dr Level p1 | open |
| Bottega Italiana | Dessert | Ice cream / frozen desserts | 4445 La Jolla Village Dr Ste H17 | open |
| Boudin Bakery Cafe UTC | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls | 4417 La Jolla Village Dr | open |
| Cafe Japengo | Restaurant (service type not stated) | Asian · Sushi · Japanese | 8960 University Center Ln | open |
| Capital One Café Capital One Café | Café · Coffee shop | Coffee | 4311 La Jolla Village Dr Ste M2235 | open |
| Cargo Cafe - Gateway | Coffee shop | Coffee | 9191 Towne Centre Dr Ste 175 | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 4199 Governor Dr | open |
| Carlisle Enterprises | Restaurant (service type not stated) | 4330 La Jolla Village Dr Ste 270 | open | |
| CB's Cupcakes | Bakery · Dessert | Dessert | 4545 La Jolla Village Dr | open |
| Charleys Cheesesteaks Charleys Cheesesteaks | Restaurant (service type not stated) | Sandwiches · American | 4545 La Jolla Village Dr FC3A | open |
| Charleys Philly Steaks Charleys Philly Steaks | Quick service | Sandwiches | 4545 La Jolla Village Dr. FC3A | open |
| Chicago Fire Grill | Casual dining · Bar | American · Burgers | 8935 Towne Centre Dr | open |
| Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican | 8750 Genesee Ave Ste 240 | open |
| Ciao Cupcake! | Food truck | open | ||
| Coco's Restaurant & Bakery | Bakery | Bakery | 4280 Nobel Dr | open |
| Cocotte Bistro | Restaurant (service type not stated) | French · Italian | 8935 Towne Centre Dr | open |
| Coffee Tea & Beyond Inc | Restaurant (service type not stated) | 7770 Regents Rd Ste 101 | open | |
| Corner Bakery Cafe Corner Bakery | Bakery · Restaurant (service type not stated) · Café | Bakery · Coffee | 4575 La Jolla Village Dr | open |
| Cote d'Azur Restaurant | Café | French · European · Coffee | 8935 Towne Centre Dr | open |
| Cozymel’s Coastal Mex | Restaurant (service type not stated) | 4303 La Jolla Village Dr | open | |
| Craft Pizza Company | Restaurant (service type not stated) | Pizza | 4545 La Jolla Village Dr | open |
| Crossroads Deli | Specialty food shop · Restaurant (service type not stated) · Quick service | Sandwiches | 9085 Judicial Dr #100 | open |
| Daily Bagel | Bakery | Bakery · Sandwiches · Breakfast | 7770 Regents Rd #106 | open |
| De Nunno | Restaurant (service type not stated) | Italian | 4545 La Jolla Village Dr | open |
| Din Tai Fung Din Tai Fung 鼎泰豐 | Restaurant (service type not stated) | Chinese | 4301 La Jolla Village Dr | open |
| Dos Banditos | Food truck | 9045 Judicial Dr | open | |
| Draft Republic - La Jolla | Bar · Restaurant (service type not stated) · Casual dining | 4282 Esplanade Ct | open | |
| DRIFT eat + drink | Bar · Restaurant (service type not stated) | 3777 La Jolla Village Dr | open | |
| Eureka Eureka | Restaurant (service type not stated) · Casual dining · Bar | American | 4353 La Jolla Village Dr | open |
| Everytable | Restaurant (service type not stated) | 8915 Towne Centre Dr Ste 112 | open | |
| Feerick's Bar and Grill | Casual dining · Bar | 7094 Teasdale Ave | open | |
| Five Guys | Quick service · Restaurant (service type not stated) | Burgers | 8650 Genesee Ave Ste 242 | open |
| Fleming’s Prime Steakhouse & Wine Bar | Restaurant (service type not stated) | 8970 University Center Ln | open | |
| Godiva Chocolatier | Dessert | Dessert | 4415 La Jolla Village Dr | open |
| Golden Donut | Bakery · Dessert | Dessert · Bakery | 4041 Governor Dr | open |
| Great Maple - La Jolla | Restaurant (service type not stated) | Breakfast | 8675 Genesee Ave Ste. 1200 | open |
| Grillions | Restaurant (service type not stated) | 8915 Towne Centre Dr | open | |
| Haad Sai Thai Food | Food truck | !Moving Target | open | |
| Haidilao Hot Pot San Diego Haidilao US | Restaurant (service type not stated) | Chinese · Asian | 4545 La Jolla Village Dr | open |
| Hanna's Creamery & Cafe Sloan's Ice Cream | Dessert · Café · Restaurant (service type not stated) · Bakery | Ice cream / frozen desserts · Coffee · Dessert · Bakery | 4313 La Jolla Village Dr Spc 2270 | open |
| Happy Lemon Westfield UTC Happy Lemon NYC | Juice, smoothie, tea · Coffee shop · Café | Tea / bubble tea · Coffee | 4545 La Jolla Village Dr | open |
| Harry's Bar and American Grill | Restaurant (service type not stated) | American | 4370 La Jolla Village Dr Ste 150 | open |
| Heytea (Westfield UTC) | Juice, smoothie, tea | Tea / bubble tea | 4545 La Jolla Village Dr | open |
| Hot Dog On A Stick | Restaurant (service type not stated) | Hot dogs | 4545 La Jolla Village Dr. | open |
| Indulge Restaurant & Lounge | Bar · Restaurant (service type not stated) | American | 4550 La Jolla Village Dr | open |
| Infusions of Tea | Coffee shop · Restaurant (service type not stated) · Juice, smoothie, tea | Coffee · Tea / bubble tea | 8750 Genesee Ave Ste 258 | open |
| Javier's Javier's - Newport Beach | Bar | Spanish / tapas · Latin American (other) | 4301 La Jolla Village Dr | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 3943 Governor Drive | open |
| Jersey Mike's Jersey Mike's Subs | Specialty food shop · Quick service | Sandwiches | 7770 Regents Rd. Suite 102 | open |
| JOE & THE JUICE | Juice, smoothie, tea | Juice / smoothies | 4545 La Jolla Village Drive Suite e-25 | open |
| JOEY La Jolla JOEY Restaurants | Restaurant (service type not stated) | 4489 La Jolla Village Dr | open | |
| Johnny Rockets | Restaurant (service type not stated) | Burgers · Sandwiches | 4545 La Jolla Village Dr Spc FC-2 | open |
| Katsuya KO | Restaurant (service type not stated) | Japanese · Sushi | 4303 La Jolla Village Dr | open |
| Kazanori Pokemoon Express | Restaurant (service type not stated) · Quick service | Hawaiian / Pacific · Healthy / salads / bowls | 4545 La Jolla Village Dr Ste, FC 06 | open |
| La Colombe Coffee La Colombe Korea | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4545 La Jolla Village Dr | open |
| Läderach Läderach NA | Dessert | Dessert | 4545 La Jolla Village Dr Ste 2260 | open |
| Larsen’s Steakhouse | Restaurant (service type not stated) | Steakhouse | 4301 La Jolla Village Dr Ste 1050 | open |
| Le Macaron French Pastries Westfield Utc | Bakery | Bakery | 4545 La Jolla Village Dr | open |
| Le Peep Grill of La Jolla | Restaurant (service type not stated) | 8915 Towne Centre Dr | open | |
| Lemonade Restaurant | Restaurant (service type not stated) | Healthy / salads / bowls | 4525 La Jolla Village Dr Ste D35 | open |
| Leucadia Pizza Leucadia Pizzeria Rancho Santa Fe | Restaurant (service type not stated) | Pizza · Italian | 7748 Regents Rd | open |
| Lorna's Italian Kitchen | Restaurant (service type not stated) · Casual dining | Italian · American | 3945 Governor Dr | open |
| Lucrezia La Jolla | Restaurant (service type not stated) | Italian · Pizza | 4301 La Jolla Village Dr | open |
| Marugame Udon MARUGAME UDON | Restaurant (service type not stated) | Japanese · Noodles / ramen / pho · Asian | 4353 LA JOLLA VILLAGE DR STE H28 SAN DIEGO | open |
| McDonald's McDonald's | Quick service · Restaurant (service type not stated) | Burgers | 4260 Nobel Dr | open |
| Menya Ultra UTC La Jolla Menya Ultra | Restaurant (service type not stated) | Japanese · Noodles / ramen / pho · Asian | 4577 La Jolla Village Dr Ste 1231 | open |
| Michelle Chang | Restaurant (service type not stated) | 8750 Genesee Ave | open | |
| Mochinut | Bakery · Dessert | Dessert | 8895 Towne Centre Dr Ste 109 | open |
| NaPizza | Restaurant (service type not stated) | Pizza | 4301 La Jolla Village Dr | open |
| Nature Forward Socal Bistro | Restaurant (service type not stated) · Bakery | American · Bakery | 8935 Towne Centre Dr | open |
| Nobel Pizzeria | Quick service · Restaurant (service type not stated) | Pizza · Sandwiches | 8935 Towne Centre Dr | open |
| Noodles and Company | Restaurant (service type not stated) · Fast casual | Noodles / ramen / pho · Healthy / salads / bowls | 4545 La Jolla Village Dr | open |
| Oakberry Açaí Bowls And Smoothies - La Jolla | Juice, smoothie, tea | Juice / smoothies | 4545 La Jolla Village Dr Ste 9003 | open |
| On A Roll Gourmet Sandwiches | Restaurant (service type not stated) | 9191 Towne Centre Dr | open | |
| Outcast Grill | Casual dining · Restaurant (service type not stated) · Bar | American | 6104 Regents Rd #2245 | open |
| P.f. Chang's | Restaurant (service type not stated) | Chinese | 4540 La Jolla Village Dr | open |
| Pacific Catch Pacific Catch | Restaurant (service type not stated) | Seafood · Sushi · Japanese | 4575 La Jolla Village Dr Ste 1160 | open |
| Panda Express | Quick service · Restaurant (service type not stated) | Asian | 4545 La Jolla Village Dr Ste E-20 | open |
| Panini Kabob Grill Panini Kabob Grill | Restaurant (service type not stated) | Mediterranean · Middle Eastern | 8675 Genesee Ave Ste 1200 | open |
| Papa Chito's | Restaurant (service type not stated) · Quick service | Mexican | 3951 Governor Dr | open |
| Papa John's Pizza Papa John's Pizza | Restaurant (service type not stated) · Quick service · Delivery-focused | Pizza | 7708 Regents Rd Suite A | open |
| Paraná Empanadas | Restaurant (service type not stated) · Casual dining | Latin American (other) · American | 4545 La Jolla Village Dr | open |
| Pazza Market & Cucina | Restaurant (service type not stated) | Italian | 4577 La Jolla Village Dr | open |
| Peet's Coffee Peet's Coffee | Coffee shop · Café · Bakery | Coffee · Bakery | 8905 Towne Centre Dr Ste 4-108 | open |
| Peet's Coffee & Tea | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 8510 Genesee Ave | open |
| Peking Palace | Restaurant (service type not stated) | Chinese | 4305 La Jolla Village Dr Ste L-2 | open |
| Pho UTC & Grill | Restaurant (service type not stated) | Vietnamese · Hawaiian / Pacific · Healthy / salads / bowls | 8915 Towne Centre Dr | open |
| Pinkberry Pinkberry Türkiye | Dessert | Ice cream / frozen desserts · Dessert | 4313 La Jolla Village Dr Suite 9070 | open |
| Pinpoint Cafe Pinpoint Cafe Village | Coffee shop · Café | Coffee | 8899 University Center Ln | open |
| Pomodoro Rosso | Restaurant (service type not stated) · Food truck | Italian | 8935 Towne Centre Dr | open |
| Primos Mexican Food & Cantina Primos Mexican Food & Cantina | Restaurant (service type not stated) · Casual dining | Mexican · American | 3202 Governor Dr | open |
| Primos Mexican Food and Cantina Primos Mexican Food & Cantina | Restaurant (service type not stated) | Mexican · Latin American (other) | 7770 Regents Rd | open |
| Puesto | Restaurant (service type not stated) · Bar | Mexican | 8899 University Center Ln | open |
| Qin West Noodle Qin West Noodle | Restaurant (service type not stated) | Noodles / ramen / pho · Chinese · Asian | 4353 La Jolla Village Dr | open |
| Queenstown Bistro | Restaurant (service type not stated) | Burgers · American | 4545 La Jolla Village Dr | open |
| Raised By Wolves | Bar | 4301 La Jolla Village Dr #2030 | open | |
| Ramen Nagi KINTON RAMEN | Restaurant (service type not stated) | Japanese · Noodles / ramen / pho · Asian | 4301 La Jolla Village Dr | open |
| Rice Goban | Restaurant (service type not stated) | Korean · BBQ · Asian | 4545 La Jolla Village Dr | open |
| Rising Sun Sushi | Restaurant (service type not stated) | Japanese · Sushi | 4545 La Jolla Village Dr Ste 39 | open |
| Roasties | Restaurant (service type not stated) | American | 8915 Towne Centre Dr | open |
| Round Table Pizza | Restaurant (service type not stated) | Pizza | 3250 Governor Dr | open |
| Roy's | Restaurant (service type not stated) | Japanese · Sushi | 8670 Genesee Ave | open |
| Royal India | Restaurant (service type not stated) | Indian | 4545 La Jolla Village Dr | open |
| Rubio's Coastal Grill | Restaurant (service type not stated) | Mexican | 8935 Towne Centre Dr Ste 100 | open |
| Ruby Thai Kitchen | Restaurant (service type not stated) | Thai | 4545 La Jolla Village Dr | open |
| Salt & Straw Salt & Straw Ice Cream | Dessert | Ice cream / frozen desserts · Dessert | 4575 La Jolla Village Dr #1150 | open |
| Sammy's Woodfired Pizza & Grill | Restaurant (service type not stated) | Pizza | 8650 Genesee Ave | open |
| Samurai Sam's Teriyaki Grill | Bar · Restaurant (service type not stated) | Japanese · Sushi | 8650 Genesee Ave | open |
| San Diego Taco Stand | Restaurant (service type not stated) · Quick service | Latin American (other) | 5360 Toscana Way | open |
| Sarku Japan Sushi Bar | Restaurant (service type not stated) | Japanese | 4545 La Jolla Village Dr | open |
| Sbarro Sbarro | Quick service | Pizza · Italian | 4545 La Jolla Village Dr | open |
| Scripps Mercy Hospital | Restaurant (service type not stated) | 4350 La Jolla Village Dr | open | |
| Sea Salt Candy Company | Dessert | 4545 La Jolla Village Dr | open | |
| Seasons 52 Seasons 52 | Casual dining · Bar | American · Steakhouse | 4505 La Jolla Village Dr | open |
| See's Candies See's Candies | Dessert | Dessert | 4545 La Jolla Village Dr | open |
| Shaka Java | Coffee shop · Restaurant (service type not stated) | Healthy / salads / bowls · Coffee | 3655 Nobel Dr | open |
| Shake Shack Westfield UTC | Quick service · Restaurant (service type not stated) | Burgers | 4309 La Jolla Village Dr | open |
| Shanghai Cafe | Restaurant (service type not stated) | Chinese · Asian | 7770 Regents Rd # 107 | open |
| Silverlake Ramen | Restaurant (service type not stated) | Noodles / ramen / pho | 4545 La Jolla Village Dr Ste 37 | open |
| Sip Fresh Sip Fresh | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies | 4305 La Jolla Village Dr #2395 | open |
| SKULL Candy | Dessert | Dessert | 4545 La Jolla Village Dr | open |
| Smashburger Smashburger | Quick service | Burgers · American | 4577 La Jolla Village Dr | open |
| Smokeyard | Restaurant (service type not stated) | BBQ | 4313 La Jolla Village Dr #2265 | open |
| SomiSomi UTC SomiSomi | Dessert · Bakery | Dessert · Ice cream / frozen desserts · Bakery | 4577 La Jolla Village Dr | open |
| Specialty's Cafe & Bakery | Café · Restaurant (service type not stated) · Fast casual | Coffee · Healthy / salads / bowls | 4330 La Jolla Village Dr | open |
| Sprinkles Westfield UTC ATM | Bakery · Restaurant (service type not stated) · Dessert | Dessert | 4545 La Jolla Dr Ste e-25 | open |
| Star Anise Thai Cuisine | Restaurant (service type not stated) | Thai · Asian | 8935 Towne Centre Dr | open |
| Starbucks | Coffee shop · Restaurant (service type not stated) | Coffee | 8750 Genesee Ave (Genesee & Nobel Dr ,, San Diego) | open |
| Starbucks Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 4333 La Jolla Village Dr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 3202 Governor Dr | open |
| Steak Escape | Other | Sandwiches | 4545 La Jolla Village Drive | open |
| Submarina | Other | Sandwiches | 3264 Governor Dr | open |
| Subway | Other | Sandwiches | 3861 Governor Dr | open |
| SUBWAY | Other | Sandwiches | 4545 La Jolla Village Dr | open |
| Sugarfina | Dessert | 4353 La Jolla Village Dr | open | |
| Suki Hana - Utc | Restaurant (service type not stated) | Asian | 4545 La Jolla Village Dr | open |
| Sunflowers Cafe & Bakery | Bakery | Bakery | 4660 La Jolla Village Dr Ste P1 | open |
| Surf Brothers Teriyaki | Restaurant (service type not stated) | Japanese | 8935 Towne Centre Dr | open |
| Surf City Squeeze | Juice, smoothie, tea | Juice / smoothies | 4545 La Jolla Village Dr | open |
| Sushi Matsugawa | Restaurant (service type not stated) | Japanese · Sushi | 3324 Governor Dr | open |
| Sweetfin Poke | Restaurant (service type not stated) | Hawaiian / Pacific · Healthy / salads / bowls | 4301 La Jolla Village Dr | open |
| Tapioca Express | Juice, smoothie, tea · Restaurant (service type not stated) | Tea / bubble tea · Asian | 7770 Regents Rd | open |
| Taste of Himalayas | Restaurant (service type not stated) | Indian · Asian | 8895 Towne Centre Dr | open |
| Teavana | Juice, smoothie, tea | Tea / bubble tea | 4485 La Jolla Village Dr, #F14 | open |
| Tender Greens Tender Greens | Restaurant (service type not stated) · Fast casual | Healthy / salads / bowls · American | 4545 La Jolla Village Dr | open |
| Teriyaki House | Restaurant (service type not stated) | Japanese | 4545 La Jolla Villlage Dr | open |
| The Amalfi Llama - San Diego | Restaurant (service type not stated) · Bar | Italian | 4575 La Jolla Village Dr | open |
| The Coffee Bean & Tea Leaf The Coffee Bean & Tea Leaf | Coffee shop · Juice, smoothie, tea · Café | Coffee · Tea / bubble tea | 3939 Governor Drive | open |
| The Melting Pot | Restaurant (service type not stated) | French · European | 8980 University Center Ln | open |
| The Patio Marketplace | Coffee shop | Coffee | 8910 University Center Ln Ste 120 | open |
| The Wine Bar | Bar | 4301 La Jolla Village Dr | open | |
| True Food Kitchen True Food Kitchen | Restaurant (service type not stated) | Vegetarian · Healthy / salads / bowls | 4303 La Jolla Village Dr Ste 2100 | open |
| Truluck's Seafood, Steak and Crab House | Restaurant (service type not stated) | Seafood · Steakhouse | 8990 University Center Ln | open |
| UC Yogurt | Other · Dessert | Ice cream / frozen desserts | 3943 Governor Dr | open |
| Universal Food Services Llc | Restaurant (service type not stated) | 8895 Towne Centre Dr | open | |
| URBN Sushi | Restaurant (service type not stated) | Japanese · Sushi · Asian | 8895 Towne Centre Dr | open |
| UTC Food Court | Restaurant (service type not stated) · Bar | 4505 La Jolla Village Dr | open | |
| UTC San Diego (In-Mall) Shake Shack | Quick service | 4309 La Jolla Village Drive | open | |
| Van Leeuwen Ice Cream | Dessert | Ice cream / frozen desserts | 4301 La Jolla Village Dr Ste 2035 | open |
| Vegan Bowls For All | Restaurant (service type not stated) | Vegan · Vegetarian | 4353 La Jolla Village Dr | open |
| Vitality Bowls Vitality Bowls | Juice, smoothie, tea · Restaurant (service type not stated) | Juice / smoothies · Healthy / salads / bowls | 8935 Towne Centre Dr Ste 107 | open |
| Wetzel's Pretzels Wetzel's Pretzels | Quick service · Restaurant (service type not stated) · Bakery | Bakery | 4545 La Jolla Village Dr Space #9050 | open |
| Which Wich Which Wich | Quick service · Restaurant (service type not stated) | Sandwiches | 8935 Towne Centre Dr | open |
| WUSHILAND BOBA - UTC Wushiland Boba Fullerton | Juice, smoothie, tea · Café | Tea / bubble tea · Juice / smoothies · Coffee | 4309 La Jolla Village Dr | open |
| Yakimono | Restaurant (service type not stated) | Japanese | 7728 Regents Rd | open |
| Yogen Früz | Dessert · Restaurant (service type not stated) | Dessert | 4545 La Jolla Village Dr Ste E-26 | open |
| Yogurtland | Other · Dessert | Ice cream / frozen desserts | 8750 Genesee Avenue | open |
| ZENSHI Handcrafted Sushi Zenshi Sushi | Coffee shop · Restaurant (service type not stated) | Japanese · Coffee · Sushi · Healthy / salads / bowls · Hawaiian / Pacific | 7788 Regents Rd | open |
| Zzang Hot Dog & Chicken ZZanG Hot Dog Convoy | Restaurant (service type not stated) | Korean · Hot dogs · Chicken / wings | 4545 La Jolla Village Dr | open |
| Haagen Dazs Ice Cream Shop | Dessert | Ice cream / frozen desserts | 4545 La Jolla Village Dr Spc 2280 | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 52 | 52 | — | — | — | — | SIC1987 |
| 1995 | 47 | 47 | — | — | — | — | SIC1987 |
| 1996 | 53 | 52 | — | — | — | 1 | SIC1987 |
| 1997 | 67 | 66 | — | — | — | 1 | SIC1987 |
| 1998 | 68 | 64 | 25 | 26 | 13 | 2 | NAICS1997 |
| 1999 | 65 | 62 | 26 | 25 | 11 | 1 | NAICS1997 |
| 2000 | 73 | 70 | 28 | 29 | 13 | 1 | NAICS1997 |
| 2001 | 74 | 72 | 34 | 25 | 13 | — | NAICS1997 |
| 2002 | 72 | 68 | 29 | 26 | 13 | — | NAICS1997 |
| 2003 | 72 | 68 | 21 | 33 | 14 | — | NAICS2002 |
| 2004 | 71 | 66 | 21 | 31 | 14 | — | NAICS2002 |
| 2005 | 73 | 66 | 22 | 32 | 12 | 1 | NAICS2002 |
| 2006 | 73 | 66 | 23 | 31 | 12 | 1 | NAICS2002 |
| 2007 | 78 | 74 | 29 | 35 | 10 | — | NAICS2002 |
| 2008 | 83 | 81 | 28 | 37 | 16 | 1 | NAICS2007 |
| 2009 | 81 | 78 | 28 | 35 | 15 | 2 | NAICS2007 |
| 2010 | 77 | 73 | 27 | 32 | 14 | 1 | NAICS2007 |
| 2011 | 77 | 72 | 31 | 26 | 15 | 1 | NAICS2007 |
| 2012 | 78 | 72 | 31 | 25 | 16 | — | NAICS2012 |
| 2013 | 76 | 72 | 29 | 27 | 16 | — | NAICS2012 |
| 2014 | 74 | 70 | 27 | 28 | 15 | — | NAICS2012 |
| 2015 | 78 | 73 | 32 | 27 | 14 | — | NAICS2012 |
| 2016 | 86 | 78 | 36 | 29 | 13 | — | NAICS2012 |
| 2017 | 90 | 79 | 37 | 28 | 14 | — | NAICS2017 |
| 2018 | 100 | 90 | 39 | 34 | 17 | — | NAICS2017 |
| 2019 | 100 | 89 | 37 | 33 | 19 | — | NAICS2017 |
| 2020 | 99 | 89 | 37 | 33 | 19 | — | NAICS2017 |
| 2021 | 94 | 85 | 34 | 31 | 20 | — | NAICS2017 |
| 2022 | 102 | 92 | 30 | 36 | 26 | — | NAICS2022 |
| 2023 | 105 | 95 | 37 | 30 | 28 | — | NAICS2022 |