BMIE Market 92131

San Diego County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	35,503 2020–2024 ACS 5-year estimate ±1,610 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	12,982 2020–2024 ACS 5-year estimate ±505 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	32,787 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	11,832 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$185,256 2020–2024 ACS 5-year estimate ±11,404 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.6 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,326 2020–2024 ACS 5-year estimate ±158 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,189,100 2020–2024 ACS 5-year estimate ±39,935 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	38.6 sq mi Census Gazetteer 2020
Restaurants	54 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92131
Restaurants per 10,000 residents	15.6 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-5.3% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+10.2% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+12.5% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+100.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	54 (range 44–64) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.3 per year, r² 0.06) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	94 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	70 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	36 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92131. Projection: linear trend v1, fitted 2013–2023, +0.3 restaurants per year, r² 0.06, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	94.3	94	40%	+37.7
Restaurant Opportunity Score	70.1	70	35%	+24.5
Market Momentum Score	35.7	36	25%	+8.9

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 94 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	35,503	92	40%	+36.8
Median household income (ACS)	185,256	99	40%	+39.4
Households (ACS)	12,982	91	20%	+18.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 70 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	10.2	54	35%	+19.0
Restaurants per 10,000 residents (lower = more room)	15.2	52	25%	+13.0
Population (ACS)	35,503	92	20%	+18.4
Median household income (ACS)	185,256	99	20%	+19.7

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 36 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-5.3	22	50%	+11.2
10-year restaurant growth	10.2	54	30%	+16.3
20-year restaurant growth	12.5	41	20%	+8.2

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (106)

By cuisine

Coffee 14 · Mexican 11 · Sandwiches 9 · Asian 8 · Japanese 8 · Bakery 6 · Dessert 6 · Healthy / salads / bowls 6 · Pizza 6 · Sushi 6 · American 5 · Ice cream / frozen desserts 5 · Juice / smoothies 5 · Burgers 4 · Italian 4 · Breakfast 3 · Latin American (other) 3 · Middle Eastern 3 · BBQ 2 · Chicken / wings 2 · Chinese 2 · French 2 · Mediterranean 2 · Tea / bubble tea 2 · Vietnamese 2 · Filipino 1 · Greek 1 · Halal / kosher 1 · Hawaiian / Pacific 1 · Indian 1 · Korean 1 · Southwestern / Tex-Mex 1 · Spanish / tapas 1 · Steakhouse 1 · Thai 1 · Vegetarian 1

By type

Restaurant (service type not stated) 59 · Quick service 16 · Bar 12 · Café 12 · Dessert 9 · Bakery 8 · Brewery / taproom 8 · Casual dining 6 · Coffee shop 6 · Juice, smoothie, tea 6 · Specialty food shop 4 · Other 2 · Fast casual 1

Name	Type	Cuisine	Address	Status
Arc & Kin	Coffee shop · Café	Coffee	10045 Carroll Canyon Rd	open
Ariana Kabob House	Restaurant (service type not stated)	Middle Eastern	9910 Mira Mesa Blvd Ste A	open
Ballast Point Brewing & Spirits	Brewery / taproom		10051 Old Grove Rd	open
Baskin-Robbins	Dessert	Ice cream / frozen desserts	10585 Scripps Poway Pkwy Ste E	open
Big Cheech’s Chicken Waffles and Sliders	Quick service		9810 Carroll Canyon Rd	open
Board & Brew Board & Brew	Restaurant (service type not stated) · Casual dining · Bar	Sandwiches	9880 Hibert St E-3	open
Boardwalk Development Inc	Restaurant (service type not stated)		9810 Scripps Lake Dr Ste D	open
Breakfast Republic Breakfast Republic	Restaurant (service type not stated)	Breakfast · American	9844 Hibert St	open
Bruegger's Bagels Bruegger's Bagels	Bakery · Café	Bakery · Coffee	10625 Scripps Poway Pkwy Suite B	open
Bruski Burgers & Brew	Restaurant (service type not stated)	Burgers	9844 Hibert St	open
Bucca Di Beppo	Restaurant (service type not stated)	Italian · Steakhouse		open
Buon Cibo Italian Specialties	Specialty food shop · Quick service	Italian · Sandwiches	10380 Spring Canyon Rd	open
C's Ice Cream & Deli	Specialty food shop · Quick service · Dessert	Sandwiches · Ice cream / frozen desserts · Dessert	9969 Mira Mesa Blvd	open
Calibanzo Hummus & Grill	Restaurant (service type not stated)	Middle Eastern	9880 Hibert St	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	9805 CARROLL CANYON RD	open
Chez Nous	Restaurant (service type not stated)		9821 Carroll Canyon Rd Ste E	open
Chile Peppers	Restaurant (service type not stated)		10299 Scripps Trl	open
Chili's Grill & Bar	Restaurant (service type not stated) · Bar	Mexican · Sandwiches	10184 Scripps Highlands Dr	open
Curbside Bites: Innovations Academy	Quick service		10380 Spring Canyon Rd	open
Da Kitchen	Quick service		9823 Carroll Canyon Rd Ste I	open
DaYung's Tea	Juice, smoothie, tea	Tea / bubble tea · Juice / smoothies	9870 Hibert St	open
Deccan Bites	Quick service	Halal / kosher · Indian	9810 Carroll Canyon Rd Ste 102	open
Delicious Treats	Bakery · Dessert	Bakery · Dessert	Roxboro Rd	open
Denny's Restaurant	Restaurant (service type not stated)	Mexican	9898 Mira Mesa Blvd.	open
Dephilippis Richard J	Restaurant (service type not stated)		9969 Mira Mesa Blvd	open
Don Lucio's Taco Shop	Restaurant (service type not stated)	Mexican · Latin American (other)	9969 Mira Mesa Blvd #9	open
Donut Touch	Bakery · Dessert	Dessert	12033 Scripps Summit Dr	open
El Pollo Loco	Restaurant (service type not stated)	Mexican	10715 Scripps Poway Pkwy	open
Enclave	Restaurant (service type not stated)	Healthy / salads / bowls	10051 Old Grove Rd	open
Everbowl	Juice, smoothie, tea · Restaurant (service type not stated)	Healthy / salads / bowls · Juice / smoothies	9844 Hibert St G5	open
Farm On Table Inc	Restaurant (service type not stated)		9880 Hibert St Ste E2	open
Fay's Diner	Casual dining · Restaurant (service type not stated) · Café	American · Coffee	10006 Scripps Ranch Blvd	open
Filippi's Pizza Grotto Pizza Ranch	Restaurant (service type not stated)	Pizza · Italian	9969 Mira Mesa Blvd	open
Green Leaf Cafe & Catering	Café	Coffee	10325 Meanley Dr Ste A131	open
Gyu-Kaku Japanese BBQ Gyu-Kaku Japanese BBQ	Restaurant (service type not stated)	Japanese · BBQ · Asian	9844 Hibert St #1	open
Harland Brewing Co - Scripps Ranch Harland Brewing Co - Bay Park	Brewery / taproom · Bar		10115 Carroll Canyon Rd	open
Himalayan International Inc	Restaurant (service type not stated)		9842 Hibert St # G6-7	open
Hunters Of Hendrix	Coffee shop	Coffee	10045 Carroll Canyon Rd Ste C	open
It's Just Wings	Restaurant (service type not stated)	Chicken / wings	10184 Scripps Highland Drive	open
Jack in the Box	Quick service		10537 Scripps Poway Pkwy	open
Jamba Juice	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies	10675 Scripps Poway Pkwy	open
Java Mama	Café	Coffee	9880 Hibert St Ste E3	open
Junction Bar & Grill Junction 52 Bar & Grill	Restaurant (service type not stated) · Casual dining · Bar	Italian	9860 Carroll Canyon Rd	open
Juneshine JuneShine	Brewery / taproom · Bar		10051 Old Grove Rd	open
Kabul West House Of Kabob	Restaurant (service type not stated)	Middle Eastern	9910 Mira Mesa Blvd	open
Kappa Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	9870 Hibert St	open
La Bastide Bistro	Restaurant (service type not stated)	French	10006 Scripps Ranch Blvd #104	open
Leucadia Pizzeria Scripps Ranch	Restaurant (service type not stated)		9906 Mira Mesa Blvd Ste B	open
Loving Hut Plantbased Vegan Loving Hut Sofia	Restaurant (service type not stated)	Vegetarian · Healthy / salads / bowls	9928 Mira Mesa Blvd	open
Lucky Donuts & Deli	Bakery · Quick service · Specialty food shop · Dessert · Coffee shop	Dessert · Sandwiches · Coffee	9910 Mira Mesa Blvd	open
Manila Sunset Grille	Restaurant (service type not stated)	Filipino	9837 Mira Mesa Blvd	open
Mariscos Y Birrieria El Prieto	Restaurant (service type not stated)	Mexican	9817 Mira Mesa Blvd	open
McDonald's McDonald's	Quick service	Burgers · American	10655 Scripps Poway Pky	open
Mendocino Farms	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls	10715 Scripps Poway Pkwy	open
Michael's Cookies Inc	Bakery	Bakery	10635 Scripps Ranch Blvd Ste D	open
Newtopia Cyder	Brewery / taproom · Bar		10045 Carroll Canyon Rd A	open
Night Parade Brewing Company	Brewery / taproom · Bar		9879 Hibert St	open
NOK Thai Kitchen	Restaurant (service type not stated)	Thai	9842 Hibert St	open
Nutmeg Bakery & Cafe Nutmeg Bakery & Cafe	Bakery · Café	Bakery · Coffee · Breakfast	10755 Scripps Poway Pkwy	open
O Sushi & Grill	Restaurant (service type not stated)	Japanese · Sushi · Asian	10545 Scripps Poway Pkwy	open
O'Sullivan Brothers Brewing	Brewery / taproom		9879 Hibert St	open
Pacific Coast Health Smoothie	Juice, smoothie, tea	Juice / smoothies · Healthy / salads / bowls	10585 Scripps Poway Pkwy	open
Padadak	Restaurant (service type not stated)	Chicken / wings	10549 Scripps Poway Pkwy # 2	open
Panda Express Panda Express México	Quick service	Chinese · Asian	12030 Scripps Summit Dr	open
Pazzo's Pizza	Restaurant (service type not stated)	Pizza	10299 Scripps Trl	open
Personal Touch Dining	Restaurant (service type not stated)		9950 Scripps Lake Dr Ste 102	open
Pho and wings-pho nam cali 2	Restaurant (service type not stated)	Vietnamese · Asian	10549 Scripps Poway Pkwy B	open
Pizza at the Ranch	Restaurant (service type not stated)	Pizza	10006 Scripps Ranch Blvd Ste 102	open
Pizza Hut	Restaurant (service type not stated)	Pizza	9906 Mira Mesa Blvd Ste D	open
PizzaRev	Restaurant (service type not stated)	Pizza	10393 Spring Canyon Rd	open
Poke House Poke House	Restaurant (service type not stated)	Hawaiian / Pacific · Sushi · Japanese · Healthy / salads / bowls	9872 Hibert St	open
Public House 131	Casual dining · Bar		10393 Spring Canyon Rd	open
Rita's Italian Ice & Frozen Custard	Dessert	Ice cream / frozen desserts	10585 Scripps Poway Pkwy	open
Rubio's Coastal Grill Rubio's	Quick service	Mexican	10785 Scripps Poway Pkwy	open
Sai Japanese Bistro	Restaurant (service type not stated)	Japanese · Sushi · Asian	9978 Scripps Ranch Blvd	open
Sammys Food & Wine Sammy's Woodfired Pizza	Restaurant (service type not stated)	Spanish / tapas · Pizza	10785 Scripps Poway Pkwy	open
Sanctuary Lounge	Bar		12090 Scripps Summit Dr	open
Santanas Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	12010 Scripps Summit Dr	open
Santorini Island Grill Santorini Island Grill	Casual dining · Bar	Greek · Mediterranean	10545 Scripps Poway Pkwy	open
Savagewood Brewing Company	Brewery / taproom		9879 Hibert St Ste F	open
Scripps Mesa Capital Llc	Restaurant (service type not stated)		9928 Mira Mesa Blvd	open
SCRIPPS RANCH - #077 Rubio's	Quick service		10785 Scripps Poway Pkwy.	open
Scripps Ranch Partners Inc	Restaurant (service type not stated)		10393 Spring Canyon Rd # B	open
See's Candies See's Candies	Dessert	Dessert	9870 Hibert St Ste D8	open
Shabu Works	Restaurant (service type not stated)	Chinese · Japanese · Asian	9841 Mira Mesa Blvd	open
Sharetea Scripps Mesa Sharetea Malaysia	Juice, smoothie, tea · Café	Tea / bubble tea · Coffee	9827 Mira Mesa Blvd	open
Shozen Korean BBQ	Restaurant (service type not stated)	Korean · BBQ	9906 Mira Mesa Blvd	open
Sombrero Mexican Food Sombrero Mexican Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	12090 Scripps Summit Dr	open
Spitfire Tacos - Scripps Ranch	Brewery / taproom · Restaurant (service type not stated)	Mexican	10051 Old Grove Rd	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	10565 Scripps Poway Pkwy	open
Starbucks Starbucks	Coffee shop · Café	Coffee · Breakfast	10000 Aviary Dr	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	9810 Carroll Canyon Rd	open
Subway	Other	Sandwiches	12030 Scripps Summit Dr Ste F	open
Subway	Other	Sandwiches	9823 Carroll Canyon Rd Ste G	open
Taco Bell	Restaurant (service type not stated)	Mexican	10565 Scripps Poway Pkwy	open
TD’s Deli	Restaurant (service type not stated) · Quick service · Specialty food shop · Bar	Mexican · Sandwiches · Latin American (other)	9965 Businesspark Ave	open
The Cozy Cottage	Bakery	Bakery	Scripps Ranch Blvd	open
The French Oven 2	Bakery · Café	Bakery · French · Coffee	10299 Scripps Trl	open
Wahine Kai Shave Ice, Kona Coffee and Tea Station	Dessert · Juice, smoothie, tea · Café	Ice cream / frozen desserts · Juice / smoothies · Coffee	10545 Scripps Poway Pkwy	open
Watami Sushi	Restaurant (service type not stated)	Vietnamese · Japanese · Sushi	9978 Scripps Ranch Blvd	open
Wendy's Wendy's	Quick service	Burgers · American	10196 Scripps Poway Pkwy	open
Which Wich	Quick service · Restaurant (service type not stated)	Sandwiches	10549 Scripps Poway Pkwy Ste B-2	open
Yanni's Bar & Grill	Casual dining · Restaurant (service type not stated) · Bar	Mediterranean	12015 Scripps Highlands Dr	open
Yogurt Heaven	Dessert	Dessert · Ice cream / frozen desserts	12010 Scripps Summit Dr	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	10016 Scripps Ranch Blvd	open
Yamada Scope Usa Corporation	Restaurant (service type not stated)		9844 Hibert St # G-1	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	27	27	—	—	—	—	SIC1987
1995	24	24	—	—	—	—	SIC1987
1996	32	31	—	—	—	1	SIC1987
1997	26	25	—	—	—	1	SIC1987
1998	30	27	8	18	—	1	NAICS1997
1999	30	28	11	16	—	—	NAICS1997
2000	35	32	13	18	—	—	NAICS1997
2001	36	33	11	19	2	—	NAICS1997
2002	51	47	21	22	4	—	NAICS1997
2003	51	48	19	21	8	—	NAICS2002
2004	57	53	19	26	7	—	NAICS2002
2005	55	51	20	25	6	—	NAICS2002
2006	50	46	17	23	6	—	NAICS2002
2007	56	52	20	26	6	1	NAICS2002
2008	50	47	15	23	8	—	NAICS2007
2009	52	48	16	23	8	—	NAICS2007
2010	54	51	18	23	9	—	NAICS2007
2011	56	51	20	23	8	1	NAICS2007
2012	57	55	23	22	10	—	NAICS2012
2013	52	49	18	24	7	—	NAICS2012
2014	48	45	13	25	7	—	NAICS2012
2015	50	48	16	26	6	—	NAICS2012
2016	54	50	16	27	7	—	NAICS2012
2017	68	62	24	29	8	—	NAICS2017
2018	63	57	22	29	6	—	NAICS2017
2019	59	54	22	26	6	—	NAICS2017
2020	58	51	20	24	6	—	NAICS2017
2021	55	49	14	27	7	—	NAICS2017
2022	56	49	18	22	9	—	NAICS2022
2023	60	54	18	24	12	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92131. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92071	4.5 mi	110	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.