BMIE Market 92231

Imperial County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	38,621 2020–2024 ACS 5-year estimate ±32 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,081 2020–2024 ACS 5-year estimate ±515 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	39,073 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,826 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$49,742 2020–2024 ACS 5-year estimate ±6,109 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	34.6 2020–2024 ACS 5-year estimate ±1 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$1,092 2020–2024 ACS 5-year estimate ±58 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$313,400 2020–2024 ACS 5-year estimate ±17,837 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	68.6 sq mi Census Gazetteer 2020
Restaurants	48 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92231
Restaurants per 10,000 residents	12.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-12.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-7.7% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	-4.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+60.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	43 (range 37–49) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.7 per year, r² 0.37) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	44 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	60 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	44 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	18 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92231. Projection: linear trend v1, fitted 2013–2023, -0.7 restaurants per year, r² 0.37, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	60.3	60	40%	+24.1
Restaurant Opportunity Score	44.1	44	35%	+15.4
Market Momentum Score	18.0	18	25%	+4.5

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 60 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	38,621	93	40%	+37.3
Median household income (ACS)	49,742	15	40%	+5.8
Households (ACS)	10,081	86	20%	+17.2

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 44 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-7.7	20	35%	+6.9
Restaurants per 10,000 residents (lower = more room)	12.4	63	25%	+15.7
Population (ACS)	38,621	93	20%	+18.7
Median household income (ACS)	49,742	15	20%	+2.9

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 18 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-12.7	17	50%	+8.4
10-year restaurant growth	-7.7	20	30%	+5.9
20-year restaurant growth	-4	19	20%	+3.8

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (120)

By cuisine

Mexican 30 · American 12 · Dessert 10 · Coffee 9 · Bakery 6 · Latin American (other) 6 · Chicken / wings 5 · Juice / smoothies 5 · Pizza 5 · Sandwiches 5 · Burgers 4 · Hot dogs 4 · Ice cream / frozen desserts 4 · Italian 4 · Japanese 4 · Southwestern / Tex-Mex 4 · Asian 3 · Breakfast 3 · Chinese 3 · Healthy / salads / bowls 2 · Seafood 2 · Sushi 1

By type

Restaurant (service type not stated) 70 · Quick service 36 · Bar 11 · Dessert 11 · Café 9 · Bakery 7 · Casual dining 5 · Coffee shop 5 · Juice, smoothie, tea 5 · Fast casual 2 · Other 2 · Brewery / taproom 1 · Food truck 1

Name	Type	Cuisine	Address	Status
" La Lupita"	Restaurant (service type not stated)	Mexican · Latin American (other)	781 Cesar Chavez Blvd	open
2GO Salads	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · Sandwiches	210 E Cole Blvd #5	open
A Campillo Enterprise Inc	Restaurant (service type not stated)		120 W Cole Blvd	open
Am Mex Intl	Restaurant (service type not stated)		290 E Cole Blvd	open
Applebee's Applebee's Grill & Bar	Casual dining · Restaurant (service type not stated) · Bar	American	2505 Scaroni Rd.	open
Applebee's El Centro Ca. Applebee's Brasil	Restaurant (service type not stated)	American · Mexican	221 Avenida Campillo	open
Arias Mexican Food	Restaurant (service type not stated)	Mexican	145 E 2nd St	open
Baja Fresh Baja Fresh	Quick service		1761 Maggio Rd	open
Bar 111	Bar		545 Imperial Ave S	open
Birrieria Mis Tres Animales	Restaurant (service type not stated)	Mexican · Latin American (other)	221 Avenida Campillo Ste L	open
Bryan's Transport	Restaurant (service type not stated)		660 Kloke Rd	open
Cachanillas Tacos	Restaurant (service type not stated)	Mexican · Latin American (other)	1101 Paulin Ave	open
Calanthe Coffee	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	38 W 4th St	open
Calexico Andrade Calexico High School	Restaurant (service type not stated) · Quick service	Mexican	1080 Meadow Dr	open
Calexico Apples	Restaurant (service type not stated) · Fast casual	American · Healthy / salads / bowls	210 E Cole Blvd	open
Calexico Brewing Company	Brewery / taproom · Bar		2320 M L King St	open
Calexico Chili Dogs De La Calle Segunda	Quick service · Restaurant (service type not stated)	Hot dogs	236 E 2nd St	open
Calexico Teriyaki	Quick service · Restaurant (service type not stated)		2178 Joe Acuna Ct	open
Carl's Jr. Carl's Jr.	Quick service	Burgers · American	221 W Birch St	open
Carnitas El Linse	Restaurant (service type not stated)	Mexican · Latin American (other)	1074 E Cole Blvd Ste 7	open
Chiliberto's Taco & Breakfast	Restaurant (service type not stated)	Mexican · Breakfast	717 Imperial Ave	open
Church's Texas Chicken Church's Chicken	Quick service · Restaurant (service type not stated)	Chicken / wings	344 Imperial Avenue	open
Cinnabon Gran Plaza Outlets Cinnabon	Quick service		888 W 2nd St.	open
CocoSweet	Dessert · Juice, smoothie, tea	Dessert · Juice / smoothies · Ice cream / frozen desserts	771 Cesar Chavez Blvd	open
Crazy Bull Restaurant	Restaurant (service type not stated)	Mexican · American	947 Emerson Ave	open
Dawgz Hot dogs	Restaurant (service type not stated)	Hot dogs · American	1498 E Cole Blvd	open
Denny's Denny's	Casual dining	American · Breakfast	921 Salvador Guilin St	open
Denny's Restaurant	Restaurant (service type not stated)	Mexican	110 W Cole Rd	open
Disfrutalow	Quick service · Restaurant (service type not stated)	Sandwiches	1074 E Cole Blvd	open
Dolce Bakery and More	Bakery · Dessert	Bakery · Dessert	412 Paseo De Su Alteza	open
Don Pedro's Authentic Mexican Food	Restaurant (service type not stated)	Mexican	1074 Cole Blvd Ste 11	open
Donut Avenue	Bakery · Dessert	Bakery · Mexican · Dessert		open
Donut Avenue	Bakery · Dessert	Dessert	101 E 3rd St	open
Dpoly Cocina Mexicana	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex		open
Duvy’s Bakery	Bakery · Dessert	Bakery · Dessert		open
Earls Mangement Company	Restaurant (service type not stated)		1778 Zinetta Rd Ste A	open
El Jumping Bean Taqueria Clx	Restaurant (service type not stated)	Mexican	114 W Birch St	open
Family Style Buffet	Restaurant (service type not stated)		222 E Cole Blvd	open
Fiesta Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	845 Imperial Ave	open
Fiesta Restaurant	Restaurant (service type not stated)	Mexican	219 E 3rd St	open
Fito's Cafe	Café · Restaurant (service type not stated)	Mexican · Coffee	337 Paulin Ave	open
Flautas & Sopes Flautas Y Sopes	Restaurant (service type not stated)	Mexican · Latin American (other)	715 Cesar Chavez Blvd	open
Flautas La Primera	Quick service	Mexican · Southwestern / Tex-Mex	815 E 1st St	open
Flavor Factory	Dessert	Dessert · Ice cream / frozen desserts	900 W Birch St	open
Fosters Freeze	Restaurant (service type not stated)	American	415 S Imperial Ave	open
Gallo De Oro	Restaurant (service type not stated)	Mexican	445 S Imperial Ave	open
Garcia Food	Restaurant (service type not stated)		438 Grant St	open
Garita International 2 Mexicali Baja California	Restaurant (service type not stated)	Mexican	CA-7	open
Golden Dragon Chinese Restaurant	Restaurant (service type not stated)	Chinese · Asian	928 Imperial Ave	open
Happy Hour Bar	Bar		337 Paulin Ave	open
Hope Cafe and Creperie	Café · Restaurant (service type not stated)	Coffee · Breakfast	605 E 2nd St	open
Hungry Howie's Hungry Howie's	Quick service · Restaurant (service type not stated)	Pizza	1100 Meadows Rd	open
Imperial Ave Dutch Bros. Coffee	Coffee shop · Café	Coffee	1121 W Imperial Ave	open
Jack in the Box	Quick service		203 E Cole Rd	open
Jack in the Box	Quick service		832 W Birch St	open
Jack in the Box	Quick service		1791 Maggio Rd	open
Jack in the Box	Quick service		1071 Birch St	open
Jack in the Box	Quick service		703 S Imperial Ave	open
Jack in the Box	Quick service		121 Rockwood Ave	open
Jose L. Leon Llc	Restaurant (service type not stated)		722 S Imperial Ave	open
KFC KFC	Quick service · Restaurant (service type not stated)	Chicken / wings	213 East Cole Road	open
Kotori Japanese Food	Restaurant (service type not stated)	Japanese · Asian	220 W Birch St	open
La Casita de Letty Restaurante	Quick service		324 Imperial Ave S	open
La Fuente Mini Mart /and restaurant	Restaurant (service type not stated) · Casual dining	Mexican · American	737 Emerson Ave	open
La Resaca La Resaca Seafood Bar	Bar	Mexican · Seafood	221 Avenida Campillo	open
Little Caesars Pizza Little Caesars	Quick service	Pizza · Italian	1113 Imperial Ave	open
Local Cafe	Café · Coffee shop	Coffee	1136 Villa Alegre Dr	open
Los Arrecifes	Restaurant (service type not stated)	Seafood	737 Emerson Ave	open
Los Pinkis Food Truck	Quick service · Restaurant (service type not stated)	Hot dogs	280 Avenida Campillo	open
MaryJane candy shop	Dessert	Dessert	723 Imperial Ave	open
McDonald's McDonald's	Quick service	Burgers · American	720 Imperial Ave	open
McDonald's	Quick service		232 E 1st St	open
Mis Pollos	Restaurant (service type not stated)	Chicken / wings · Mexican	1074 E Cole Blvd	open
Mount Signal Cafe	Café · Restaurant (service type not stated) · Quick service	Coffee	1201 W US Highway 98	open
MXL Dachshund	Quick service		Mexicali Mexicali Tacos & Beer, 845 S Imperial Ave	open
Neko Restaurant	Restaurant (service type not stated)		221 Avenida Campillo Suit J	open
Nix Pub	Bar		1013 Alameda St	open
Oasis Hot Dogs	Quick service	Hot dogs · American	236 E 2nd St	open
Olive Garden in El Centro Olive Garden Italian Food Restaurant	Restaurant (service type not stated)	Italian · Japanese		open
Pacha Mama	Quick service · Restaurant (service type not stated) · Bar		1198 Avenida de Oro	open
Panaderia Karen	Bakery · Restaurant (service type not stated)	Bakery	210 E Cole Blvd	open
Panda Express Panda Express México	Quick service	Chinese · Asian	2530 Rockwood Ave	open
Pasta Mia	Restaurant (service type not stated)	Italian	1074 E Cole Blvd Ste 10	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	2534 Rockwood Ave Suite 103 Suite 103	open
Pizza Hut Pizza Hut	Restaurant (service type not stated) · Quick service	Pizza	525 Imperial Ave S	open
Pizza Hut Express Taco Bell	Restaurant (service type not stated) · Quick service	Pizza · Mexican	2540 Rockwood Ave	open
Plazola & Son's Bar	Bar		120 W Sherman St	open
Polos Restaurant	Restaurant (service type not stated)		438 Grant St	open
Popeyes Popeyes	Quick service		1117 W Imperial	open
Popeyes Louisiana Kitchen Popeyes Louisiana Kitchen	Restaurant (service type not stated) · Casual dining	Chicken / wings · American	1117 Imperial W Ave	open
Rally's Checkers and Rally's	Quick service · Restaurant (service type not stated)	Burgers	200 E. Cole Road Calexico, CA	open
Rally's Checkers and Rally's	Quick service · Restaurant (service type not stated)	Burgers	232 First St Calexico, CA	open
Raspados Cuchis	Dessert · Restaurant (service type not stated)	Dessert · Ice cream / frozen desserts	528 E 5th St	open
Raspados La Cura	Food truck · Restaurant (service type not stated)	Mexican	888 W 2nd St Ste H250	open
Raspados Sophie Inc	Dessert · Juice, smoothie, tea	Ice cream / frozen desserts · Juice / smoothies	1074 E Cole Blvd	open
Rico's Taco Shop	Restaurant (service type not stated)	Mexican	221 Avenida Campillo	open
Sagavi Sushi	Restaurant (service type not stated)	Japanese · Sushi	2451 Rockwood Ave	open
Senior Citiznes Nutrition Center	Dessert	Dessert	545 Encinas Ave	open
Starbucks Starbucks	Café · Coffee shop · Bakery	Coffee · Bakery	1113 Imperial West Suite 101	open
Subway Subway	Quick service · Restaurant (service type not stated)	Sandwiches	2451 Rockwood Avenue Suite 111	open
Subway	Other	Sandwiches	1113 Imperial Ave W Ste 107	open
Subway	Other	Sandwiches	888 W 2nd St Spc H-220	open
Taco Bell Taco Bell	Quick service	Mexican	217 W. Birch Street	open
TACO HOLIX	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	1074 E Cole Blvd	open
Taco Mex	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	900 W Birch St	open
Tbm Carriers	Restaurant (service type not stated)		425 Heber Ave	open
Teriyaki Bowl Factory	Restaurant (service type not stated) · Quick service	Japanese	888 W 2nd St H-240	open
The Burger And I	Restaurant (service type not stated)		888 W 2nd St # H-240	open
Tropicana Juice & Fruit Bar	Juice, smoothie, tea	Juice / smoothies	114 W Birch St	open
Vaut Coffee	Coffee shop · Café	Coffee	201 Paulin Ave #1	open
Walmart Bakery	Bakery	Bakery	2540 Rockwood Ave	open
Web Spot	Café · Bar	Coffee	2451 Rockwood Ave #116	open
Western Roadhouse	Casual dining · Bar		363 W 2nd St	open
Wingstop	Restaurant (service type not stated)	Chicken / wings	1105 Imperial Ave Ste 103	open
Xplode Healthy Nutrition	Juice, smoothie, tea	Juice / smoothies	801 E Birch St Unit 1	open
Yarn Wholesale Estambres Italia	Restaurant (service type not stated)	Italian	95 E US Highway 98	open
Yogurtland Yogurtland	Dessert · Bar	Dessert	1761 Maggio Road	open
Yum Yum Chinese Food Inc	Restaurant (service type not stated)	Chinese	528 S Imperial Ave	open
Chano's Restaurant	Restaurant (service type not stated)	Chinese	900 W Birch St	closed
Cs Manufacturing & Industrial Services, Inc	Restaurant (service type not stated)		619 Paulin Ave	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	33	30	—	—	—	3	SIC1987
1995	37	33	—	—	—	4	SIC1987
1996	43	39	—	—	—	4	SIC1987
1997	43	40	—	—	—	3	SIC1987
1998	44	41	15	21	5	3	NAICS1997
1999	41	38	13	20	5	3	NAICS1997
2000	46	42	15	22	5	3	NAICS1997
2001	41	37	15	18	4	3	NAICS1997
2002	47	42	17	22	3	4	NAICS1997
2003	53	50	21	25	3	3	NAICS2002
2004	54	51	19	26	5	3	NAICS2002
2005	57	54	19	30	4	2	NAICS2002
2006	62	57	21	32	3	4	NAICS2002
2007	58	55	21	28	5	3	NAICS2002
2008	55	53	20	26	5	2	NAICS2007
2009	62	60	29	24	6	2	NAICS2007
2010	52	49	18	25	5	2	NAICS2007
2011	47	46	17	23	5	1	NAICS2007
2012	47	46	14	26	5	1	NAICS2012
2013	53	52	19	27	5	1	NAICS2012
2014	58	56	20	29	6	2	NAICS2012
2015	53	50	18	25	6	2	NAICS2012
2016	54	52	14	29	8	2	NAICS2012
2017	56	54	14	34	6	—	NAICS2017
2018	56	55	14	33	8	—	NAICS2017
2019	49	49	11	30	8	—	NAICS2017
2020	47	47	9	30	8	—	NAICS2017
2021	44	44	8	28	8	—	NAICS2017
2022	51	51	12	31	8	—	NAICS2022
2023	48	48	12	28	8	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92231. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.