BMIE Market 92274

Riverside County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	18,167 2020–2024 ACS 5-year estimate ±1,592 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	5,734 2020–2024 ACS 5-year estimate ±567 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	19,801 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	5,980 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$38,654 2020–2024 ACS 5-year estimate ±6,184 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	35.0 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$925 2020–2024 ACS 5-year estimate ±75 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$163,800 2020–2024 ACS 5-year estimate ±29,132 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	216.2 sq mi Census Gazetteer 2020
Restaurants	4 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92274
Restaurants per 10,000 residents	0.5 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+200.0% DERIVED: 2016 → 2021, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+300.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+0.0% DERIVED: 2002 → 2022, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+0.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	4 (range 3–6) FORECAST · linear trend v1 fitted to 2010–2023 (11 points, +0.2 per year, r² 0.64) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	68 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	49 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	76 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	85 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92274. Projection: linear trend v1, fitted 2010–2023, +0.2 restaurants per year, r² 0.64, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 68 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	49.3	49	40%	+19.7
Restaurant Opportunity Score	76.5	76	35%	+26.8
Market Momentum Score	84.8	85	25%	+21.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 49 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	18,167	80	40%	+31.9
Median household income (ACS)	38,654	5	40%	+2.2
Households (ACS)	5,734	76	20%	+15.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 76 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	300	99	35%	+34.7
Restaurants per 10,000 residents (lower = more room)	2.2	99	25%	+24.7
Population (ACS)	18,167	80	20%	+16.0
Median household income (ACS)	38,654	5	20%	+1.1

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 85 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	200	99	50%	+49.5
10-year restaurant growth	300	99	30%	+29.8
20-year restaurant growth	0	28	20%	+5.6

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (19)

By cuisine

Mexican 9 · Coffee 3 · Dessert 2 · Latin American (other) 2 · Sandwiches 2 · Southwestern / Tex-Mex 2 · American 1 · Bakery 1 · BBQ 1 · Chicken / wings 1 · Ice cream / frozen desserts 1

By type

Restaurant (service type not stated) 12 · Bar 5 · Quick service 4 · Café 2 · Casual dining 2 · Dessert 2 · Bakery 1 · Brewery / taproom 1 · Coffee shop 1 · Food truck 1 · Specialty food shop 1 · Other 1

Name	Type	Cuisine	Address	Status
Alamo Restaurant	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex · Latin American (other)	2100 S Marina Dr	open
Bella's cheesecakes	Dessert	Dessert		open
Cervantes Bakery	Restaurant (service type not stated)		88740 Ave 70	open
Chapalas Restaurant	Restaurant (service type not stated)	Mexican · Latin American (other)	66351 Harrison St	open
Don Brochas bbq	Casual dining · Restaurant (service type not stated) · Bar	BBQ	95 Pismo Ave	open
Jack in the Box	Quick service		2086 Service Rd	open
Johnson's Landing Restaurant And Bar	Casual dining · Bar	American	2740 Sea Garden Ave	open
Las Flores Cafe & Bar	Bar · Café	Mexican · Coffee	56029 CA-111	open
Las Tias Comida Mexicana	Restaurant (service type not stated)	Mexican	2334 S Marina Dr	open
Rancho Alegre La Piedrita	Restaurant (service type not stated)	Mexican	89125 62nd Ave	open
Raspaditos760	Restaurant (service type not stated) · Food truck		56540 Fillmore St	open
Restaurant Bar Rancho 86	Bar · Restaurant (service type not stated)	Southwestern / Tex-Mex	3790 Scott Dr	open
ROCKYs GAME ROOM	Bar · Brewery / taproom		3788 Scott Dr	open
Salton City Petroleum Inc	Restaurant (service type not stated)		2084 S Marina Dr	open
Taco Bell Taco Bell	Quick service · Other · Bakery · Restaurant (service type not stated) · Dessert · Café	Sandwiches · Mexican · Ice cream / frozen desserts · Chicken / wings · Bakery · Dessert · Coffee	2084 S Marina Drive	open
Taco Mark	Quick service · Restaurant (service type not stated)	Mexican	1580 Desert Palm Ave	open
Tacos Los Compitas	Restaurant (service type not stated)	Mexican	3089 Norm Niver Rd	open
Tequila Market	Specialty food shop · Quick service	Mexican · Sandwiches	87842 66th Ave	open
The Coffee Bean & Tea Leaf	Coffee shop	Coffee	2084 S Marina Dr	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	4	4	—	—	—	—	SIC1987
1995	3	3	—	—	—	—	SIC1987
1996	3	3	—	—	—	—	SIC1987
1997	1	1	—	—	—	—	SIC1987
1998	2	2	2	—	—	—	NAICS1997
1999	1	1	1	—	—	—	NAICS1997
2000	1	1	1	—	—	—	NAICS1997
2001	1	1	1	—	—	—	NAICS1997
2002	3	3	2	1	—	—	NAICS1997
2005	1	1	—	1	—	—	NAICS2002
2006	1	—	—	—	—	—	NAICS2002
2007	1	—	—	—	—	—	NAICS2002
2008	2	1	—	1	—	—	NAICS2007
2010	1	1	1	—	—	—	NAICS2007
2011	2	2	2	—	—	—	NAICS2007
2012	2	2	2	—	—	—	NAICS2012
2013	1	1	1	—	—	—	NAICS2012
2015	2	2	2	—	—	—	NAICS2012
2016	3	1	1	—	—	1	NAICS2012
2017	3	—	—	—	—	—	NAICS2017
2018	3	—	—	—	—	—	NAICS2017
2019	4	4	3	—	—	—	NAICS2017
2020	3	3	3	—	—	—	NAICS2017
2021	3	3	3	—	—	—	NAICS2017
2022	3	3	—	—	—	—	NAICS2022
2023	5	4	—	—	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92274. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

None within 5 miles.