BMIE Market 92596
Riverside County, California · ZCTA boundaries as of 2020
Profile
| Population (current estimate) | 38,981 2020–2024 ACS 5-year estimate ±3,034 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05 |
|---|---|
| Households | 10,256 2020–2024 ACS 5-year estimate ±572 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Population, 2010 Census count | 23,172 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04 |
| Housing units | 7,131 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04 |
| Median household income | $132,538 2020–2024 ACS 5-year estimate ±7,937 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median age | 33.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median gross rent | $2,552 2020–2024 ACS 5-year estimate ±372 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Median home value | $648,700 2020–2024 ACS 5-year estimate ±11,871 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05 |
| Land area | 57.9 sq mi Census Gazetteer 2020 |
| Restaurants | 20 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92596 |
| Restaurants per 10,000 residents | 6.0 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such |
| Restaurant growth, 5-year | +42.9% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 10-year | +25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, 20-year | +566.7% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants |
| Restaurant growth, Longest on file | +900.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants |
| Projected restaurants, 2028 | 19 (range 14–24) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.4 per year, r² 0.31) · 80% range · confidence Low · momentum, not a guarantee |
| Projected population, 5 years ahead | Needs more ACS years on file |
| BMIE Market Score | 87 / 100 MODELED · bmie_market_score v1 · confidence High · why? |
| Consumer Market Score | 92 / 100 MODELED · consumer_market_score v1 · confidence High · why? |
| Restaurant Opportunity Score | 84 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why? |
| Market Momentum Score | 84 / 100 MODELED · market_momentum_score v1 · confidence High · why? |
Map
Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.Trends
Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.
Restaurants by year, with trend and projection
ZIP Code Business Patterns, USPS ZIP 92596. Projection: linear trend v1, fitted 2013–2023, +0.4 restaurants per year, r² 0.31, confidence Low.Growth index (first year on file = 100)
Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).Mix of the food-service market
Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.Population and restaurants per 10,000 residents
Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.Restaurant growth vs. California and U.S. averages
Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.Why these scores?
Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.
BMIE Market Score: 87 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Consumer Market Score | 92.0 | 92 | 40% | +36.8 |
| Restaurant Opportunity Score | 83.8 | 84 | 35% | +29.3 |
| Market Momentum Score | 84.0 | 84 | 25% | +21.0 |
Consumer Market Score: 92 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| Population (ACS) | 38,981 | 94 | 40% | +37.4 |
| Median household income (ACS) | 132,538 | 93 | 40% | +37.4 |
| Households (ACS) | 10,256 | 86 | 20% | +17.2 |
Restaurant Opportunity Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 10-year restaurant growth | 25 | 67 | 35% | +23.6 |
| Restaurants per 10,000 residents (lower = more room) | 5.1 | 91 | 25% | +22.8 |
| Population (ACS) | 38,981 | 94 | 20% | +18.7 |
| Median household income (ACS) | 132,538 | 93 | 20% | +18.7 |
Market Momentum Score: 84 (High confidence)
| Component | Value | Rank | Weight | Adds |
|---|---|---|---|---|
| 5-year restaurant growth | 42.9 | 88 | 50% | +44.1 |
| 10-year restaurant growth | 25 | 67 | 30% | +20.2 |
| 20-year restaurant growth | 566.7 | 99 | 20% | +19.8 |
A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.
Restaurants on file (45)
By cuisine
American 5 · Asian 5 · Dessert 5 · Mexican 5 · Burgers 4 · Bakery 3 · Coffee 3 · Japanese 3 · Breakfast 2 · Italian 2 · Pizza 2 · Southwestern / Tex-Mex 2 · Chicken / wings 1 · Chinese 1 · Hawaiian / Pacific 1 · Healthy / salads / bowls 1 · Ice cream / frozen desserts 1 · Juice / smoothies 1 · Latin American (other) 1 · Sandwiches 1 · Seafood 1 · Sushi 1
By type
Restaurant (service type not stated) 22 · Quick service 13 · Bar 7 · Dessert 5 · Casual dining 4 · Bakery 3 · Coffee shop 3 · Café 2 · Winery / distillery / taproom 2 · Buffet 1 · Juice, smoothie, tea 1 · Other 1
| Name | Type | Cuisine | Address | Status |
|---|---|---|---|---|
| Asian Seafood Buffet in Murrieta | Buffet | Asian · Seafood | open | |
| Auntie Anne's | Other · Juice, smoothie, tea · Dessert · Quick service | Juice / smoothies · Dessert | 35876 Winchester Rd | open |
| Carl's Jr. Carl's Jr. | Quick service | Burgers · American | 30604 Benton Rd | open |
| Cathay Chinese Food | Restaurant (service type not stated) | Chinese · Asian | 30724 Benton Rd | open |
| China Fusion | Restaurant (service type not stated) | Asian | 30920 Benton Rd #4 | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 35938 Winchester Rd | open |
| Chipotle Mexican Grill Chipotle Mexican Grill | Restaurant (service type not stated) | Mexican · Southwestern / Tex-Mex | 32915 Western Hills Dr | open |
| Chris Burgers | Restaurant (service type not stated) | Burgers · Breakfast · American | 28325 Winchester Rd | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert | Ice cream / frozen desserts · Dessert | 30628 Benton Rd | open |
| Cold Stone Creamery Cold Stone Creamery | Dessert · Bar | Dessert | 30628 Benton Rd, Ste 201 | open |
| Del Taco | Quick service | 30640 Benton Road | open | |
| El Pollo Loco El Pollo Loco | Quick service | Mexican · Chicken / wings | 35926 Winchester Rd | open |
| Farmer Boys Farmer Boys | Quick service | Burgers · American | 30625 Benton Rd | open |
| Jersey Mike's Subs | Quick service | 35876 Winchester Rd Ste 100 | open | |
| Lola's Cupcakes Lola's Cupcakes | Bakery · Dessert | Dessert · Bakery | 32437 St Martin St | open |
| Los Charritos Mexican Restaurant | Restaurant (service type not stated) | Mexican | 27539 Winchester Rd | open |
| Los Primos Mexican Food Primos Mexican Food & Cantina | Restaurant (service type not stated) | Mexican · Latin American (other) | 30628 Benton Rd | open |
| Marco's Pizza Marco's Pizza | Restaurant (service type not stated) | Pizza · Italian | 30920 Benton Rd | open |
| McDonald's | Quick service · Restaurant (service type not stated) | 35934 Winchester Rd | open | |
| McDonald's McDonald's | Quick service | 32783 Western Hills Dr | open | |
| Mynda's Country Kitchen | Restaurant (service type not stated) | Burgers · Breakfast · American | 27400 Winchester Rd | open |
| Panda Express | Quick service | 32945 Western Hills Dr | open | |
| Panera Bread | Coffee shop | Coffee | 35974 Winchester Rd Ste 100 | open |
| Pizza Factory Pizza Factory, Inc. | Restaurant (service type not stated) | Pizza · Italian | 30676 Benton Rd | open |
| Poke N Salad | Restaurant (service type not stated) | Hawaiian / Pacific · Japanese · Healthy / salads / bowls · Asian | 30724 Benton Rd C307 | open |
| Raul Ramirez Bodegas y Vinedos | Winery / distillery / taproom · Bar | 32950 Marius Way | open | |
| Reservoir Grill and Brewhouse | Casual dining · Restaurant (service type not stated) · Bar | 37701 Warren Rd | open | |
| SkyBox Grill & Tavern | Casual dining · Restaurant (service type not stated) · Bar | American | 30724 Benton Rd C-308 | open |
| SoCal Wine Tours | Bar | 37931 Ashfield Ln Ste E157 | open | |
| Starbucks Starbucks | Coffee shop · Café | Coffee | 32897 Western Hills Dr | open |
| Starbucks Coffee Company Starbucks | Coffee shop · Restaurant (service type not stated) · Café | Coffee | 30628 Benton Road French Valley Marketplace | open |
| Starbucks Winchester & Domenigoni | Restaurant (service type not stated) | 32897 Western Hills Dr | open | |
| Subway Subway | Quick service · Restaurant (service type not stated) | Sandwiches | 30628 Benton Rd Suite B 202 | open |
| Temecula Wine Country | Winery / distillery / taproom | open | ||
| The Blend Social | Restaurant (service type not stated) | 30660 Benton Rd | open | |
| Toro Sushi | Restaurant (service type not stated) | Japanese · Sushi | 35974 Winchester Rd #300 | open |
| Traguhs Baked | Bakery | Bakery | 30724 Benton Rd Ste C302 | open |
| WaBa Grill WaBa Grill | Restaurant (service type not stated) | Asian · Japanese | 30660 Benton Rd Ste D403 | open |
| Wendy's Wendy's | Quick service | 30890 Benton Rd | open | |
| WG0161 - Winchester (Benton) WaBa Grill | Quick service | 30660 Benton Rd., #D403 | open | |
| Whiskey Babes | Casual dining · Restaurant (service type not stated) · Bar | 33040 Simpson Rd | open | |
| Wild West Social | Casual dining · Restaurant (service type not stated) · Bar | 32150 Grand Ave | open | |
| Winchester - Benton Rd. Farmer Boys | Quick service | 30625 Benton Rd. | open | |
| Wongz Donutz | Bakery · Dessert | Dessert · Bakery | 30628 Benton Rd | open |
| Winchester Inn | Bar | winchester rd | closed |
Restaurant establishments over time
| Year | All food service | Restaurants | Full-service | Limited-service | Snack & beverage | Bars | Industry codes |
|---|---|---|---|---|---|---|---|
| 1994 | 3 | 2 | — | — | — | 1 | SIC1987 |
| 1995 | 1 | 1 | — | — | — | — | SIC1987 |
| 1996 | 3 | 3 | — | — | — | — | SIC1987 |
| 1997 | 3 | 3 | — | — | — | — | SIC1987 |
| 1998 | 3 | 2 | 1 | 1 | — | — | NAICS1997 |
| 1999 | 4 | 3 | 2 | 1 | — | — | NAICS1997 |
| 2000 | 3 | 2 | 2 | — | — | — | NAICS1997 |
| 2001 | 2 | 2 | 2 | — | — | — | NAICS1997 |
| 2002 | 2 | 2 | 2 | — | — | — | NAICS1997 |
| 2003 | 3 | 3 | 2 | 1 | — | — | NAICS2002 |
| 2004 | 5 | 4 | 2 | 2 | — | — | NAICS2002 |
| 2005 | 7 | 5 | 3 | 2 | — | — | NAICS2002 |
| 2006 | 10 | 9 | 5 | 3 | 1 | — | NAICS2002 |
| 2007 | 10 | 10 | 4 | 5 | 1 | — | NAICS2002 |
| 2008 | 14 | 14 | 5 | 6 | 3 | — | NAICS2007 |
| 2009 | 16 | 16 | 4 | 8 | 4 | — | NAICS2007 |
| 2010 | 15 | 14 | 4 | 7 | 3 | 1 | NAICS2007 |
| 2011 | 17 | 16 | 3 | 10 | 3 | 1 | NAICS2007 |
| 2012 | 16 | 15 | 4 | 8 | 3 | 1 | NAICS2012 |
| 2013 | 18 | 16 | 6 | 7 | 3 | 1 | NAICS2012 |
| 2014 | 17 | 15 | 6 | 6 | 3 | 1 | NAICS2012 |
| 2015 | 15 | 13 | 5 | 6 | 2 | — | NAICS2012 |
| 2016 | 15 | 14 | 3 | 9 | 2 | — | NAICS2012 |
| 2017 | 15 | 12 | — | 8 | — | — | NAICS2017 |
| 2018 | 17 | 14 | 5 | 7 | — | — | NAICS2017 |
| 2019 | 17 | 13 | 5 | 5 | 3 | 3 | NAICS2017 |
| 2020 | 18 | 15 | 5 | 7 | 3 | — | NAICS2017 |
| 2021 | 18 | 15 | 5 | 8 | — | — | NAICS2017 |
| 2022 | 24 | 20 | 7 | 11 | — | — | NAICS2022 |
| 2023 | 27 | 20 | 3 | 14 | 3 | 3 | NAICS2022 |