BMIE Market 92610

Orange County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	12,867 2020–2024 ACS 5-year estimate ±1,568 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	4,734 2020–2024 ACS 5-year estimate ±576 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	11,248 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	3,882 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$195,046 2020–2024 ACS 5-year estimate ±19,547 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	43.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$2,843 2020–2024 ACS 5-year estimate ±665 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,020,500 2020–2024 ACS 5-year estimate ±70,747 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	4.0 sq mi Census Gazetteer 2020
Restaurants	61 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92610
Restaurants per 10,000 residents	39.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	+1.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+35.6% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+125.9% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+2,950.0% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	68 (range 59–77) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +1.1 per year, r² 0.44) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	73 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	84 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	64 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	69 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92610. Projection: linear trend v1, fitted 2013–2023, +1.1 restaurants per year, r² 0.44, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 73 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	84.0	84	40%	+33.6
Restaurant Opportunity Score	63.5	64	35%	+22.2
Market Momentum Score	68.9	69	25%	+17.2

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 84 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	12,867	74	40%	+29.8
Median household income (ACS)	195,046	99	40%	+39.5
Households (ACS)	4,734	73	20%	+14.7

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 64 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	35.6	75	35%	+26.3
Restaurants per 10,000 residents (lower = more room)	47.4	10	25%	+2.6
Population (ACS)	12,867	74	20%	+14.9
Median household income (ACS)	195,046	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 69 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	1.7	58	50%	+29.1
10-year restaurant growth	35.6	75	30%	+22.5
20-year restaurant growth	125.9	87	20%	+17.4

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (101)

By cuisine

Asian 12 · Coffee 11 · Mexican 10 · Sandwiches 9 · American 8 · Dessert 7 · Japanese 7 · Pizza 6 · Bakery 5 · Chinese 5 · Seafood 5 · Sushi 5 · Breakfast 4 · Healthy / salads / bowls 4 · Latin American (other) 4 · Hawaiian / Pacific 3 · Ice cream / frozen desserts 3 · Italian 3 · Juice / smoothies 3 · Mediterranean 3 · Middle Eastern 3 · Burgers 2 · Chicken / wings 2 · Greek 2 · Indian 2 · Tea / bubble tea 2 · Thai 2 · Vegetarian 2 · British / Irish pub food 1 · Noodles / ramen / pho 1 · Peruvian 1 · Southwestern / Tex-Mex 1 · Steakhouse 1 · Vietnamese 1

By type

Restaurant (service type not stated) 65 · Quick service 20 · Coffee shop 9 · Dessert 8 · Bakery 7 · Café 7 · Bar 5 · Juice, smoothie, tea 5 · Casual dining 4 · Other 3 · Buffet 1 · Catering 1 · Fast casual 1 · Specialty food shop 1

Name	Type	Cuisine	Address	Status
3rd Place Coffee	Coffee shop · Restaurant (service type not stated) · Café	Coffee	26741 Portola Pkwy	open
Ahi Ahi Sushi Bar and Grill	Restaurant (service type not stated)	Asian · Sushi · Japanese	45 Auto Center Dr #120	open
Araki's Japon	Restaurant (service type not stated)	Japanese	26612 Towne Centre Dr	open
Arby's	Quick service · Restaurant (service type not stated)	Sandwiches	26801 Portola Pkwy	open
Arroyo Industries, Llc Dba Olloclip, Llc	Restaurant (service type not stated)		19655 Descartes	open
Avila's El Ranchito Avila's El Ranchito - Huntington Park	Restaurant (service type not stated)	Mexican · Southwestern / Tex-Mex	26771 Portola Pkwy	open
Bangkok Thai Cuisine Restaurant Bangkok Thai Cuisine Newmarket	Restaurant (service type not stated)	Thai · Asian	26612 Towne Centre Dr	open
Bellaria Coffee House	Coffee shop	Coffee	26741 Portola Pkwy Ste 1A	open
Bobs Kabob House	Restaurant (service type not stated)		45 Auto Center Dr	open
Bravo Avo	Restaurant (service type not stated)	Greek · Mediterranean	26696 Portola Pkwy	open
California Fish Grill	Restaurant (service type not stated)	British / Irish pub food · Seafood	41 Auto Center Dr	open
Center Bar & Grill	Bar · Casual dining		26612 Towne Centre Dr	open
Charros Kitchen and Catering	Catering	Mexican · Latin American (other)	19232 Alton Pkwy	open
Chick-fil-A Chick-fil-A	Quick service	Chicken / wings · American	26792 Portola Pkwy	open
Chipotle Mexican Grill Chipotle Mexican Grill	Quick service · Restaurant (service type not stated)	Mexican	26592 Towne Centre Dr Ste 120	open
Cinnamon Productions	Bakery	Bakery	45 Auto Center Dr Ste 100	open
Cittadina Trattoria & Pizzeria	Restaurant (service type not stated)	Italian	27412 Portola Pkwy	open
Cold Stone Creamery Cold Stone Creamery	Dessert	Ice cream / frozen desserts · Dessert	26612 Towne Centre Dr A	open
Cuca's Mexican Food	Restaurant (service type not stated)	Mexican · Latin American (other)	26676 Portola Pkwy	open
Da Luau Hawaiian Grill	Restaurant (service type not stated)	Hawaiian / Pacific	41 Auto Center Dr Ste 101	open
Daphne's California Greek	Restaurant (service type not stated)	Greek	26612 Towne Centre Dr Ste I	open
Del Taco	Quick service		26702 Portola Parkway	open
Denny's	Café · Restaurant (service type not stated) · Casual dining	Breakfast · Sandwiches · Coffee · American	26712 Portola Pkwy	open
Ding Tea Foothill Ranch	Juice, smoothie, tea	Tea / bubble tea	26612 Towne Centre Dr D	open
Dude, Where's My Curry?	Restaurant (service type not stated)	Indian	27412 Portola Pkwy	open
Dunkin' Dunkin'	Dessert · Coffee shop · Quick service · Bakery	Ice cream / frozen desserts · Coffee · Dessert	26722 Portola Pkwy	open
Earth Bowl Superfoods Earth Bowl Superfoods	Restaurant (service type not stated) · Fast casual	Healthy / salads / bowls · Vegetarian	20491 Alton Pkwy	open
Equity Lending Group	Restaurant (service type not stated)		27442 Portola Pkwy Ste 170	open
Fantacy Lobster House	Restaurant (service type not stated)	Seafood	26712 Portola Pkwy	open
FFC Cafe'	Café · Dessert · Coffee shop	Coffee · Dessert	19432 Bake Pkwy	open
Firehouse Subs Firehouse Subs	Quick service · Restaurant (service type not stated)	Sandwiches	26592 Towne Center Dr Suite 110	open
First Class Pizza	Restaurant (service type not stated)	Pizza	45 Auto Center Dr	open
Food Festival Food Court	Quick service · Restaurant (service type not stated)	Middle Eastern	26612 Towne Centre Dr	open
Foothill Ranch Crumbl Cookies	Dessert · Bakery	Dessert · Bakery	26552 Towne Centre Dr, Lake Forest, California 92610	open
Foothill Ranch Wahoo's Fish Taco	Quick service		27412 Portola Pkwy Unit A	open
Germann Inc. Dba Amerimtg	Restaurant (service type not stated)		26632 Towne Centre Dr Ste 300	open
Golden Spoon	Dessert	Ice cream / frozen desserts	26612 Towne Centre Dr Ste C	open
Halves Boiling Pot and Grill	Restaurant (service type not stated)	Japanese · Chinese · Asian	45 Auto Center Dr #116	open
House of Grind	Coffee shop	Coffee	26612 Towne Centre Dr Ste B	open
In-N-Out Burger In-N-Out Burger	Quick service	Burgers · American	26482 Towne Centre	open
Inka Mama's Inka Mamas Aliso Viejo	Restaurant (service type not stated)	Peruvian · Latin American (other)	26676 Portola Pkwy	open
Jamba Jamba	Juice, smoothie, tea · Restaurant (service type not stated)	Juice / smoothies · Healthy / salads / bowls	26781 Portola Pkwy #4B	open
Jersey Mike's Jersey Mike's Subs	Quick service · Specialty food shop	Sandwiches	45 Auto Center Drive Foothill Ranch Shopping Center	open
Juice It Up!	Juice, smoothie, tea	Juice / smoothies	26612 Towne Centre Dr Ste D	open
K D's Donuts	Bakery · Dessert · Coffee shop	Dessert · Coffee	26761 Portola Pkwy APT 2F	open
Kabob Cafe	Restaurant (service type not stated)	Middle Eastern	26612 Towne Centre Dr	open
La Casita Olvera	Restaurant (service type not stated)	Mexican · Latin American (other)	41 Auto Center Dr	open
La Tia Tacos & More Foothill Ranch	Restaurant (service type not stated)	Mexican	26612 Towne Centre Dr Ste g	open
Long's Noodles	Restaurant (service type not stated)	Chinese · Noodles / ramen / pho · Asian	45 Auto Center Dr	open
Maison De Pho	Restaurant (service type not stated)	Vietnamese · Asian	26612 Towne Centre Dr	open
Maka Poke	Quick service	Hawaiian / Pacific · Seafood · Healthy / salads / bowls	26761 Portola Pkwy	open
Mamon	Restaurant (service type not stated)	Sandwiches · American	26676 Portola Pkwy # D	open
McDonald's	Quick service		26502 Towne Centre Dr	open
McDonald's McDonald's	Quick service · Restaurant (service type not stated)	Burgers	26692 Portola Pkwy	open
Miguel's California Mexican Cocina	Restaurant (service type not stated)	Mexican	26592 Towne Centre Dr	open
MOD Pizza MOD Pizza	Quick service · Restaurant (service type not stated)	Pizza	26722 Portola Pkwy	open
Mustard Cafe & Grill	Casual dining · Bar	American · Breakfast	41 Auto Center Dr Ste 103	open
Nalu's Hawaiian Fish Grill	Restaurant (service type not stated)	Hawaiian / Pacific	26612 Towne Centre Dr	open
Natraj's Tandoori Natraj Indian Bistro & Bar	Restaurant (service type not stated)	Indian · Asian	26612 Towne Centre Dr	open
Nortridge Consulting Services, Llc	Restaurant (service type not stated)		27422 Portola Pkwy Ste 360	open
NY's Upper Crust Pizza	Restaurant (service type not stated)	Pizza · Italian	26612 Towne Centre Dr Ste F	open
Obaid Kitchen	Restaurant (service type not stated)		41 Auto Center Dr Ste 101	open
Outback Steakhouse Outback Steakhouse	Restaurant (service type not stated)	Steakhouse · American	26652 Portola Pkwy	open
Ozen Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	26612 Towne Centre Dr	open
Peppino's Italian Family Restaurant	Restaurant (service type not stated)	Pizza	26612 Towne Centre Dr	open
Philly's Best Foothill Ranch	Other	Sandwiches	26612 Towne Centre Dr	open
Pick Up Stix Fresh Asian Flavors	Restaurant (service type not stated)	Chinese	26696 Portola Pkwy Ste A-1	open
Pita Grill	Restaurant (service type not stated)	Mediterranean	27412 Portola Pkwy	open
Pizza Hut Express Pizza Hut	Quick service		26762 Portola Parkway	open
Presotea Presotea USA	Juice, smoothie, tea	Tea / bubble tea	41 Auto Center Dr	open
Raising Cane's Raising Cane's Chicken Fingers	Quick service	Chicken / wings · American	26782 Portola Pkwy	open
Restaurante La Perlita	Restaurant (service type not stated) · Bar	Seafood	carretera El Litoral km 68 1/2 canton la perla jicalapa Depto. La Libertad	open
Rising Sun Chinese Food	Restaurant (service type not stated)	Chinese · Asian	26761 Portola Pkwy	open
Rocq Macarons	Bakery · Dessert	Bakery · Dessert	27121 Burbank	open
Round Table Pizza Round Table Pizza	Restaurant (service type not stated)	Pizza · Italian	27472 Portola Pkwy	open
Rubio's Coastal Grill	Restaurant (service type not stated)	Mexican	26612 Towne Centre Dr Ste G	open
See's Candies See's Candies	Dessert	Dessert	26746 Portola Pkwy #4c	open
Shakey's Pizza	Restaurant (service type not stated)	Pizza	26772 Portola Pkwy	open
Shanghai Haus	Restaurant (service type not stated)	Chinese · Asian	26612 Towne Centre Dr i	open
Souplantation	Buffet · Restaurant (service type not stated)	Vegetarian	26572 Towne Centre Dr	open
Starbucks Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	26762 Portola Pkwy	open
Starbucks Coffee Company Starbucks	Coffee shop · Restaurant (service type not stated) · Café	Coffee	20451 Alton Pkwy	open
Subway	Other	Sandwiches	26502 Towne Centre Dr	open
Subway	Other	Sandwiches	26781 Portola Pkwy Ste 4c	open
Sunrise Bagels	Bakery	Bakery · Breakfast	27412 Portola Pkwy	open
Sushi Time	Restaurant (service type not stated)	Japanese · Sushi	26781 Portola Pkwy Ste 4D	open
Taco Bell Taco Bell	Quick service	Mexican	26656 Portola Pkwy	open
Thai Garden	Restaurant (service type not stated)	Thai · Asian	27472 Portola Pkwy	open
The One Restaurant	Restaurant (service type not stated) · Bar	Mediterranean · Middle Eastern	26772 Portola Pkwy	open
The Rice	Restaurant (service type not stated)	Japanese · Sushi · Asian	26781 Portola Pkwy #4d	open
Tropical Smoothie Cafe	Juice, smoothie, tea · Restaurant (service type not stated) · Café	Juice / smoothies · Sandwiches · Coffee	41 Auto Center Dr Ste 109A	open
Urban Grill and Wine Bar	Casual dining · Bar	American	27412 Portola Pkwy	open
WaBa Grill WaBa Grill	Quick service · Restaurant (service type not stated)	Healthy / salads / bowls	26771 Portola Pkwy	open
Wafflette Cafe Foothill Ranch	Café · Coffee shop	Coffee · Breakfast	26612 Towne Centre Dr	open
Wahoo's Fish Taco Wahoo's Fish Taco	Restaurant (service type not stated)	Mexican · Seafood	27412 Portola Pkwy A	open
Wetzel's Pretzels Wetzel's Pretzels	Bakery · Restaurant (service type not stated) · Quick service	Bakery	26502 Towne Centre Dr	open
WG0068 - Foothill Ranch (Portola Parkway) WaBa Grill	Quick service		26771 Portola Parkway	open
Xing Fa New Discovery Inc	Restaurant (service type not stated)		27412 Portola Pkwy Ste F	open
ZENSHI Handcrafted Sushi Zenshi Sushi	Restaurant (service type not stated)	Japanese · Sushi · Asian	26751 Portola Pkwy	open
Donatos Pizza Red Robin Gourmet Burgers	Restaurant (service type not stated)	Pizza · Burgers · American	26522 Towne Centre Dr	closed
Tortilla Beach Foothill Ranch Islands Restaurants	Restaurant (service type not stated) · Casual dining · Bar	Mexican · American · Burgers	26582 Towne Centre Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	2	2	—	—	—	—	SIC1987
1995	6	6	—	—	—	—	SIC1987
1996	9	9	—	—	—	—	SIC1987
1997	13	13	—	—	—	—	SIC1987
1998	15	13	2	8	3	—	NAICS1997
1999	17	16	3	9	4	—	NAICS1997
2000	22	21	7	10	4	—	NAICS1997
2001	28	26	9	15	2	—	NAICS1997
2002	30	29	10	17	2	—	NAICS1997
2003	28	27	9	15	2	—	NAICS2002
2004	28	27	10	14	2	—	NAICS2002
2005	32	31	10	16	4	—	NAICS2002
2006	41	40	13	17	9	—	NAICS2002
2007	46	44	17	18	8	—	NAICS2002
2008	47	45	19	19	6	—	NAICS2007
2009	48	46	17	21	7	—	NAICS2007
2010	46	44	18	19	6	—	NAICS2007
2011	43	42	16	21	4	—	NAICS2007
2012	46	44	17	24	3	—	NAICS2012
2013	46	45	16	25	3	—	NAICS2012
2014	51	50	19	27	3	—	NAICS2012
2015	55	54	21	27	5	—	NAICS2012
2016	63	62	18	38	5	—	NAICS2012
2017	60	59	19	33	6	—	NAICS2017
2018	62	60	17	36	6	—	NAICS2017
2019	64	62	18	35	8	—	NAICS2017
2020	58	57	15	34	7	—	NAICS2017
2021	55	54	13	35	6	—	NAICS2017
2022	64	63	14	37	12	—	NAICS2022
2023	63	61	14	36	11	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92610. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92630	3.2 mi	173	2023
92618	4.7 mi	173	2023
92691	5.0 mi	123	2023
92692	5.0 mi	75	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.