BMIE Market 92679

Orange County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	30,818 2020–2024 ACS 5-year estimate ±1,640 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	10,601 2020–2024 ACS 5-year estimate ±495 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	32,611 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	10,751 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$211,250 2020–2024 ACS 5-year estimate ±9,611 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	46.2 2020–2024 ACS 5-year estimate ±2 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,323,600 2020–2024 ACS 5-year estimate ±41,690 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	25.2 sq mi Census Gazetteer 2020
Restaurants	15 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92679
Restaurants per 10,000 residents	7.1 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-16.7% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	-25.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+50.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+15.4% DERIVED: 1994 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 10–17) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, -0.4 per year, r² 0.52) · 80% range · confidence Medium · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	66 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	93 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	65 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	24 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92679. Projection: linear trend v1, fitted 2013–2023, -0.4 restaurants per year, r² 0.52, confidence Medium.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 66 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	92.7	93	40%	+37.1
Restaurant Opportunity Score	64.8	65	35%	+22.7
Market Momentum Score	23.8	24	25%	+6.0

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 93 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	30,818	89	40%	+35.8
Median household income (ACS)	211,250	99	40%	+39.7
Households (ACS)	10,601	87	20%	+17.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 65 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	-25	12	35%	+4.1
Restaurants per 10,000 residents (lower = more room)	4.9	92	25%	+23.0
Population (ACS)	30,818	89	20%	+17.9
Median household income (ACS)	211,250	99	20%	+19.8

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 24 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-16.7	15	50%	+7.3
10-year restaurant growth	-25	12	30%	+3.5
20-year restaurant growth	50	65	20%	+13.0

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (22)

By cuisine

Sandwiches 5 · American 3 · Coffee 3 · Bakery 2 · Dessert 2 · BBQ 1 · Breakfast 1 · Greek 1 · Italian 1 · Japanese 1 · Juice / smoothies 1 · Pizza 1 · Steakhouse 1 · Sushi 1

By type

Restaurant (service type not stated) 9 · Bar 5 · Casual dining 3 · Other 3 · Quick service 3 · Bakery 2 · Café 2 · Coffee shop 2 · Dessert 2 · Brewery / taproom 1 · Catering 1 · Delivery-focused 1 · Specialty food shop 1 · Juice, smoothie, tea 1

Name	Type	Cuisine	Address	Status
Charleys Cheesesteaks Charleys Cheesesteaks	Restaurant (service type not stated)	Sandwiches · American	555 Shops At Mission Viejo	open
Charleys Philly Steaks Charleys Philly Steaks	Quick service	Sandwiches	555 Shops at Mission Viejo, Space VC08	open
Cook's Corner	Restaurant (service type not stated) · Casual dining · Bar	American	19152 Santiago Cyn Rd	open
Cupcake Palace	Dessert · Restaurant (service type not stated)	Dessert	23 Summerside	open
Dove Cafe	Coffee shop · Juice, smoothie, tea · Café	Coffee · Juice / smoothies	31991 Dove Canyon Dr	open
Flip Flop Burger	Restaurant (service type not stated)	Greek · BBQ	21612 Plano Trabuco Rd	open
Jack in the Box	Quick service		21602 Plano Trabuco Rd	open
Jimmy's Station	Bar · Casual dining		7 Brighton	open
Just One Cookie	Bakery · Dessert	Bakery · Dessert	35 Ironwood Cir	open
Khan Sushi J SUSHI	Restaurant (service type not stated)	Japanese · Sushi	21612 Plano Trabuco Rd	open
Latte Da Bagelry and Grill Latte' Da Tarporley	Bakery · Café	Bakery · Coffee · Breakfast	21612 Plano Trabuco Rd	open
Orange County Pizza	Restaurant (service type not stated)	Pizza · Italian	21612 Plano Trabuco Rd	open
Scotty Dawg Brewing	Brewery / taproom · Bar		19072 nunyas ave	open
Seafood & Crab Restaurant	Restaurant (service type not stated) · Other		301 Old Dear Lane	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	21672 Plano Trabuco Rd Albertsons-Tra Buco Cyn # 6521	open
Subway	Other	Sandwiches	21612 Plano Trabuco Rd Ste 2f	open
SUBWAY	Other	Sandwiches	Oso Pkwy.	open
Taki Tiki Lounge	Bar · Casual dining		Lazy Glen Ln	open
The Tuompound	Bar		1 Pamela Way	open
Turtle Soup Chef - personal chef service	Specialty food shop · Quick service · Delivery-focused · Catering	Sandwiches	53 Mesquite	open
WTG Trabuco Oaks Steakhouse	Restaurant (service type not stated)	Steakhouse · American	20782 Trabuco Oaks Dr	open
M&c Grill Sports Bar	Casual dining · Bar		31911 Dove Canyon Dr	closed

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1994	13	13	—	—	—	—	SIC1987
1995	13	13	—	—	—	—	SIC1987
1996	12	12	—	—	—	—	SIC1987
1997	12	12	—	—	—	—	SIC1987
1998	14	13	5	6	2	1	NAICS1997
1999	17	14	5	6	3	1	NAICS1997
2000	15	13	6	5	2	1	NAICS1997
2001	14	12	4	8	—	1	NAICS1997
2002	11	9	3	6	—	1	NAICS1997
2003	11	10	6	4	—	1	NAICS2002
2004	14	13	7	5	1	1	NAICS2002
2005	11	10	3	6	1	1	NAICS2002
2006	12	12	5	5	2	—	NAICS2002
2007	14	12	6	5	1	1	NAICS2002
2008	14	14	7	5	2	—	NAICS2007
2009	17	17	7	7	3	—	NAICS2007
2010	24	23	10	9	4	—	NAICS2007
2011	20	19	9	6	4	—	NAICS2007
2012	16	16	7	6	3	—	NAICS2012
2013	20	20	10	8	2	—	NAICS2012
2014	17	17	8	7	2	—	NAICS2012
2015	17	17	7	7	3	—	NAICS2012
2016	18	18	7	8	3	—	NAICS2012
2017	18	17	5	10	—	—	NAICS2017
2018	19	18	4	12	—	—	NAICS2017
2019	18	18	5	10	3	—	NAICS2017
2020	17	17	7	8	—	—	NAICS2017
2021	18	16	4	10	—	—	NAICS2017
2022	14	12	4	8	—	—	NAICS2022
2023	18	15	5	10	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92679. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92678	3.1 mi	3	2021
92688	3.5 mi	87	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.