BMIE Market 92823

Orange County, California · ZCTA boundaries as of 2020

Profile

Population (current estimate)	5,846 2020–2024 ACS 5-year estimate ±903 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01003_001E · on 2020 boundaries · retrieved 2026-09-05
Households	2,082 2020–2024 ACS 5-year estimate ±345 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B11001_001E · on 2020 boundaries · retrieved 2026-09-05
Population, 2010 Census count	3,613 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · POP10 · on 2010 boundaries · retrieved 2026-09-04
Housing units	1,182 2010 Census count · Decennial Census · Census Gazetteer ZCTA 2010 · HU10 · on 2010 boundaries · retrieved 2026-09-04
Median household income	$169,900 2020–2024 ACS 5-year estimate ±30,079 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B19013_001E · on 2020 boundaries · retrieved 2026-09-05
Median age	38.3 2020–2024 ACS 5-year estimate ±5 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B01002_001E · on 2020 boundaries · retrieved 2026-09-05
Median gross rent	$3,501 2020–2024 ACS 5-year estimate · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25064_001E · on 2020 boundaries · retrieved 2026-09-05
Median home value	$1,070,000 2020–2024 ACS 5-year estimate ±81,636 · American Community Survey 5-Year Estimates · ACS 5-Year 2024 (2020-2024) ZCTA · B25077_001E · on 2020 boundaries · retrieved 2026-09-05
Land area	7.5 sq mi Census Gazetteer 2020
Restaurants	9 2023 · U.S. Census Bureau, ZIP Code Business Patterns 2023 detail (NAICS2022) · by USPS ZIP 92823
Restaurants per 10,000 residents	8.3 DERIVED: 2010 restaurants (ZIP) ÷ 2010 Census population (ZCTA) · different years, stated as such
Restaurant growth, 5-year	-30.8% DERIVED: 2018 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 10-year	+125.0% DERIVED: 2013 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, 20-year	+350.0% DERIVED: 2003 → 2023, ZIP Code Business Patterns restaurants
Restaurant growth, Longest on file	+125.0% DERIVED: 1997 → 2023, ZIP Code Business Patterns restaurants
Projected restaurants, 2028	13 (range 8–19) FORECAST · linear trend v1 fitted to 2013–2023 (11 points, +0.6 per year, r² 0.40) · 80% range · confidence Low · momentum, not a guarantee
Projected population, 5 years ahead	Needs more ACS years on file
BMIE Market Score	71 / 100 MODELED · bmie_market_score v1 · confidence High · why?
Consumer Market Score	77 / 100 MODELED · consumer_market_score v1 · confidence High · why?
Restaurant Opportunity Score	78 / 100 MODELED · restaurant_opportunity_score v1 · confidence High · why?
Market Momentum Score	52 / 100 MODELED · market_momentum_score v1 · confidence High · why?

Map

Boundary: U.S. Census Bureau cartographic file, 1:500k, 2020 vintage. Basemap © OpenStreetMap contributors.

Trends

Historical lines are published counts. Dashed lines are derived: a least-squares trend through the last decade, extended as a FORECAST with its 80% range. Momentum, not a guarantee.

Restaurants by year, with trend and projection

ZIP Code Business Patterns, USPS ZIP 92823. Projection: linear trend v1, fitted 2013–2023, +0.6 restaurants per year, r² 0.40, confidence Low.

Growth index (first year on file = 100)

Each category relative to its own first published count. Full/limited split is unavailable under SIC (before 1998).

Mix of the food-service market

Share of all food-service establishments. "Other" = snack bars, caterers, contractors, mobile.

Population and restaurants per 10,000 residents

Population points: 2010 Census count and ACS 5-year estimates on file (more vintages load over time). Density uses the population point within two years of each restaurant count. Population projection appears once three or more ACS years are loaded.

Restaurant growth vs. California and U.S. averages

Averages are the mean growth across all ZCTAs with the figure (state n = 1,558, U.S. n = 24,852). DERIVED from ZIP Code Business Patterns.

Why these scores?

Each score is a weighted average of national percentile ranks (0 = lowest of all ZCTAs with that figure, 100 = highest). Weights are set in the model registry, not in code, and every score carries its model version.

BMIE Market Score: 71 (High confidence)

Component	Value	Rank	Weight	Adds
Consumer Market Score	76.6	77	40%	+30.6
Restaurant Opportunity Score	78.1	78	35%	+27.4
Market Momentum Score	52.4	52	25%	+13.1

Health index, advertising, whitespace, competition and risk components join in later versions.

Consumer Market Score: 77 (High confidence)

Component	Value	Rank	Weight	Adds
Population (ACS)	5,846	63	40%	+25.2
Median household income (ACS)	169,900	98	40%	+39.1
Households (ACS)	2,082	62	20%	+12.3

Percentile-rank composite. No spending model yet: income and size stand in for spending capacity.

Restaurant Opportunity Score: 78 (High confidence)

Component	Value	Rank	Weight	Adds
10-year restaurant growth	125	95	35%	+33.2
Restaurants per 10,000 residents (lower = more room)	15.4	51	25%	+12.8
Population (ACS)	5,846	63	20%	+12.6
Median household income (ACS)	169,900	98	20%	+19.5

Whitespace, competition and demand signals are not yet available; this version uses growth, density, size and income only.

Market Momentum Score: 52 (High confidence)

Component	Value	Rank	Weight	Adds
5-year restaurant growth	-30.8	9	50%	+4.5
10-year restaurant growth	125	95	30%	+28.4
20-year restaurant growth	350	97	20%	+19.5

Restaurant-count growth only until population and income growth series exist.

A high score is a statistical position among all U.S. ZCTAs, not a prediction that a restaurant will succeed.

Restaurants on file (16)

By cuisine

Coffee 3 · American 2 · Healthy / salads / bowls 2 · Mexican 2 · Sandwiches 2 · Seafood 2 · Asian 1 · Breakfast 1 · Burgers 1 · Chinese 1 · Dessert 1 · French 1 · Mediterranean 1 · Noodles / ramen / pho 1 · Pizza 1

By type

Restaurant (service type not stated) 13 · Coffee shop 3 · Café 2 · Fast casual 2 · Bakery 1 · Dessert 1 · Quick service 1

Name	Type	Cuisine	Address	Status
Brea Pizza	Restaurant (service type not stated)	Pizza	3301 E Imperial Hwy	open
Cabin Eats	Restaurant (service type not stated)	Mexican	150 Olinda Pl	open
Capital Noodle Bar - Brea Capital Noodle Bar - Costa Mesa	Restaurant (service type not stated)	Asian · Seafood · Noodles / ramen / pho	3477 E Imperial Hwy	open
Carbon Canyon Coffee Co.	Coffee shop · Restaurant (service type not stated) · Café	Coffee	150 Olinda Pl	open
Cruller Palette	Bakery · Dessert	Dessert · French	477 La Floresta Dr	open
Jimmy's Famous American Tavern	Restaurant (service type not stated)	Breakfast	3325 E Imperial Hwy	open
Julep Cast Iron Kitchen + Drink	Restaurant (service type not stated)	American	3325 E Imperial Hwy	open
La Floresta	Restaurant (service type not stated)	Mexican	3317 E Imperial Hwy	open
Mendocino Farms Mendocino Farms	Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	3317 E Imperial Hwy	open
Pk Burgers	Quick service	Burgers · American	3320 E Imperial Hwy	open
Reborn Coffee Reborn Coffee CDM	Coffee shop · Café	Coffee	3373 E Imperial Hwy	open
Slapfish	Restaurant (service type not stated)	Seafood	3405 E Imperial Hwy	open
Starbucks	Coffee shop · Restaurant (service type not stated)	Coffee	525 Valencia Ave	open
The Kebab Shop	Restaurant (service type not stated)	Mediterranean	3405 E Imperial Highway Bldg F	open
The Side Chick	Restaurant (service type not stated)	Chinese	3477 E Imperial Hwy	open
Urban Plates Urban Plates	Restaurant (service type not stated) · Fast casual	Sandwiches · Healthy / salads / bowls	3413 E Imperial Hwy	open

Listings: Overture Maps Places (CDLA-Permissive-2.0), matched into the BMIE restaurant master. Census establishment counts and listing counts differ by definition (Census counts employer establishments in the reference week; listings are places currently mapped).

Restaurant establishments over time

Year	All food service	Restaurants	Full-service	Limited-service	Snack & beverage	Bars	Industry codes
1997	4	4	—	—	—	—	SIC1987
1998	2	2	—	1	1	—	NAICS1997
1999	2	2	—	1	1	—	NAICS1997
2000	2	2	—	1	1	—	NAICS1997
2001	2	2	—	1	1	—	NAICS1997
2002	2	2	—	1	1	—	NAICS1997
2003	2	2	—	1	1	—	NAICS2002
2004	5	2	—	—	2	—	NAICS2002
2005	4	3	—	1	2	—	NAICS2002
2006	4	3	—	1	2	—	NAICS2002
2007	5	4	1	1	2	—	NAICS2002
2008	4	3	—	1	2	—	NAICS2007
2009	4	3	—	1	2	—	NAICS2007
2010	4	3	—	1	2	—	NAICS2007
2011	5	4	1	1	2	—	NAICS2007
2012	4	3	—	2	1	—	NAICS2012
2013	5	4	—	3	1	—	NAICS2012
2014	4	3	—	2	1	—	NAICS2012
2015	4	3	—	2	1	—	NAICS2012
2016	7	6	1	4	1	—	NAICS2012
2017	11	10	—	7	—	—	NAICS2017
2018	14	13	4	8	—	—	NAICS2017
2019	11	10	—	7	—	—	NAICS2017
2020	11	10	—	6	—	—	NAICS2017
2021	8	7	—	4	—	—	NAICS2017
2022	10	9	3	5	—	—	NAICS2022
2023	10	9	—	6	—	—	NAICS2022

U.S. Census Bureau, ZIP Code Business Patterns, by USPS ZIP 92823. Categories are BMIE roll-ups of the published SIC/NAICS codes (full vs limited service is not split under SIC). More years load in stages.

Nearby markets (within 5 miles)

ZCTA	Distance	Restaurants	Year
92886	2.3 mi	81	2023
92821	3.4 mi	165	2023
91765	4.0 mi	108	2023
91709	4.2 mi	187	2023
92887	4.6 mi	25	2023
92870	4.7 mi	103	2023

Distance is centroid to centroid (Census Gazetteer). Restaurants: latest ZBP year on file for that ZIP.